Acrylamide tertiary-butyl sulfonic acid (ATBS) is a special sulfonic acid acrylic monomer which is highly reactive. It is also called AMPS (Acrylamide 2-methyl-1-propanesulfonic acid) and is used in many polymerization processes. It is a versatile substance possessing thermal stability, a hydrolytic nature, hydrophilicity, polarity, and reactivity ratio. ATBS can easily be copolymerized with acrylonitrile, acrylic acid, acrylic esters, and acrylamides, as it is highly polymerizable. 

ATBS availability in different forms such as powder (Kg paper sacks or drums), pellets (Kg drums) and in aqueous solution (Kg cans). The demand for ATBS in global market in is expected to rise because of its key applications are in the textile, medical, personal care, water treatment, coatings, and chemical industries; however, the most important primary application of ATBS is in the enhanced oil recovery industry, where AMPS is used in its highest purity grade. ATBS was identified as most potential products in the market due to its wide range of applications. In terms of form, the powder/granular segment holds a major share of the total acrylamide tertiary butyl sulfonic acid (ATBS) market. The segment is projected to expand at a rapid pace in the near future due to the expansion of the water treatment and enhanced oil industries where ATBS is used extensively. The consumption of granular acrylamide tertiary butyl sulfonic acid is expected to grow during the forecast period, as it is environment friendly and easy to handle. Among the regions, the market in Asia Pacific is anticipated to expand at a high growth rate, primarily due to the high gross domestic product (GDP) growth rate and rising population with higher disposable income and also the major growth rate in health care, food & beverages, chemical processing and Acrylic fiber & detergents applications

The global ATBS market witness an expansion at a significant growth rate in 2016, due to its increased usage in personal care, textiles and water treatment. During 1995-2005 period, there were less manufacturers across the globe; however, it was observed increased demand for ATBS was from textile, personal care and other industries, created new opportunities for ATBS manufacturers from the last decade. This led to increased production, which catered to the demand for ATBS from different industries across the globe. At parallel the demand from supplier side has also increased. 

In North America and Western Europe, most of the industries exists related to the applications of Acrylamide Tertiary Butyl Sulfonic Acid. Therefore, these regions witnessed  a significant demand for ATBS. Moreover, a large number of producers are emerging in China and India, hence Asia-Pacific has become a prominent producer of ATBS. The U.S., Canada, France, Germany, Norway, Sweden and others (Denmark, Belgium, etc) have witnessed a huge demand in personal care product and paint and coating agents which aids to rise ATBS market.

The key players operating in the Acrylamide Tertiary Butyl Sulfonic Acid (ATBS) Market include Vinati organics limited (largest manufacturer in the world), Lubrizol Corporation, Shandong Taihe Water Treatment Technologies Co., Ltd , Toagosei Co. Ltd., ALL Plus chemical company, Zeal Product,. Numerous manufacturers are entering into the market due to the increase in the demand of Acrylamide Tertiary Butyl Sulfonic Acid. These include   Shandong Lianmeng Chemical Group Co.Ltd., China Chemical Group (Qingdao) Co., Ltd., and Xiamen Changtian Enterprise Co.Ltd. Etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Acrylamide Tertiarybutyl Sulfonic Acid Market

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