Global Acerola Extract Market: An Overview 

Malpighia emarginata is a scientific name for acerola, which is a tropical fruit-bearing small tree or a shrub. The tree comes from the family Malpighiaceae. It is commonly known as wild crepe, acerola cherry, seriz, and West Indian cherry among others. The acerola tree naturally originated in South America. However, growing awareness about its medicinal and other commercial application have spread its plantation in several other parts of the world. The tree now can also be found as far as India in Asia Pacific and Texas in North America. 

Its fruit looks similar to cherry but is a lot smaller in size. It provides highly nutrition enriching quantities Vitamin C and also contains Vitamin B1, Vitamin A, B3, and B2 as well. The fruit is also famous for its other nutritive value such as antioxidant uses, bioflavonoids, and carotenoids. The acerola tree is also grown for its application for hedges and as an ornament. 

The global acerola extract market players manage to keep manufacturing costs considerably down as the fruit is relatively easy to grow. The tree plantation only requires careful consideration of wind conditions, as its roots are extremely shallow. The tree is propagated through cutting, seeding, and other ordinary methods. 

Global Acerola Extract Market: Notable Developments 

Duas Rodas, a global manufacturer of essential oils has collaborated with CAIF, Concentrated Active Ingredients and Flavors, company is based in North America. CAIF has expertise in dehydrated fruits powder and botanical extracts. The company plans on launching its many products in North America, including acerola cherry-based substances. The company claimed that the acerola cherry is witnessing a growing demand in new markets due to rising awareness about the qualities of acerol cherry. It is gaining prominence in artificial flavoring applications as demand for natural flavored products rises. 

Global Acerola Extract Market: Key Trends 

The acerola extract market is expected to register robust growth as demand for healthy food keeps rising around the world. The acerola cherry contains lipids (2.3-8.0 g), proteins (2.1-8.0 g),  calcium (117 mg), carbohydrates (35.7-78 g),  iron (2.4 mg), phosphorus (171 mg), riboflavin (0.7 mg), pyridoxine (87 mg), water (906-920 g), thiamine (0.2 mg), and dietary fibre (30 g).  Acerola cherries also possess antibacterial and antifungal qualities. 

The acerola extract market is witnessing robust growth due to growing demand in the food industry for bread making and meat-related applications. The acerola cherry provides a natural anti-oxidant substitute, for chemical agents which are going out of fashion. Growing regulations and increasing awareness among consumers are driving these chemical anti-oxidant agents out to make way for new opportunities for all players in the global acerola extract market. 

The fruit also is considered delicious in native areas and gathering steam around the world mainly for its Vitamin C content. There are approximately 1700 mg of Vitamin C in a 100 grams of Acerola cherry. Due to its rich vitamin content, the acerola extract market is expanding in new regions. Currently, the acerola extract market products are used in manufacturing pulps, juices, baby food, and Vitamin C concentrate among others. 

The acerola extract market products are also prized for their medicinal properties in herbal medicine for treating allergic rhinitis. 

Global Acerola Extract Market: Regional Outlook 

The global acerola extract market is expected to register robust growth, thanks to growing demand in North America, Europe, and Asia Pacific. The acerola extract is gaining an increased importance in North America due to its growing demand for poultry. North America region, mainly the US houses large-scale poultry industry. Additionally, the demand for poultry in supermarkets and retail stores is also extremely high. Acerola extract proves to be an extremely effective antioxidant, which improves the shelf life of food products considerably. Due to the spoil-laden nature of meat products and demand for longer shelf life by super chains and fast-food chains, acerola extract is growing significantly in demand. The acerola extract market is also expected to grow considerably in Asia Pacific, thanks to traditional herbal medicine practices and increased commercial food production and preservation techniques.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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