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Account-based marketing (ABM) software realigns sales and marketing departments away from overall branding and lead generation strategies by recognizing high-quality target accounts through the execution of a personalized marketing strategy. ABM software provides tools to automate and decrease the extensive process of recognizing prospects and offering the right assets to develop proper accounts. The software allow users to create highly skilled leads, increase customer lifetime value, craft personalized buying journeys, and build additional opportunities for in-pipeline accounts. ABM software enables users to combine prospect data with real-time customer experience technologies in order to facilitate an account-based marketing strategy. This allows organizations to align sales and marketing teams toward a firm’s goals. ABM tools can be utilized to obtain new accounts, support existing and promising accounts, and grow enterprise accounts.

Account-based marketing software market is gaining traction as it provides new ways for B2B marketers to manage strategic customer engagement. Account-based marketing plays a key role in enhancing business within prevailing customer accounts. In instances with slow initial sales, it is reported that account-based marketing provides an increase in the long-term value of the customer. ABM can also be implemented for crucial prospect accounts for the first sale. For instance, Northrop Grumman deployed ABM software to achieve the completion of a successful US$ 2 Bn deal. Thus, increase in demand for ABM by organizations to enable sales and marketing team to close more deals by targeting specific accounts is expected to drive the market during the forecast period.

However, the implementation of account based marketing tools requires substantial investment of resources and times. There is also an exclusive buy-in period for the software. These factors are expected to restrain the market during the forecast period. Vendors need to choose the right accounts to target, and they need to create the right content to nurture such accounts. These solutions enable sales and marketing alignment. When both teams are dedicated on the account level, it is easy to synchronize their qualification standards, messaging, and reporting practices.

The global account-based marketing software market can be segmented based on deployment, end-use industry, type, and region. Based on deployment, account-based marketing software market can be categorized into cloud and on premise. In terms of solution, account-based marketing software market can be classified into predictive sales analytics and sales intelligence, lead management and marketing automation, and content personalization and content marketing. Based on end-use industry, the market can be classified into automotive, IT & telecom, media & entertainment, and others.

In terms of region, the global account-based marketing software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Account-based marketing software market in countries such as the U.K. and the U.S. is expected to expand at a rapid pace during the forecast period, due to a rise in the adoption of cloud solutions in these regions. Account-based marketing software market helps in the automation of marketing functions. It helps manage the large amount of publicly available data on customers and market trends through digitization. The ability for B2B marketers to implement ABM software is increasing exponentially.  

Account-based marketing software market adapts demand generation and messaging for a definite set of accounts to confirm relevance and value for them and for their sales. Key players operating in the global account-based marketing software market include Terminus Software, Inc., mrp, Everstring, D&B Hoovers (Avention), EverString Limited, LeanData Lead2Account Matching Engine, Groove, Seismic, DEMANDBASE, INC., DataFox Inc., Marketo, Inc., Engagio Inc., and Radius Intelligence Inc.. Major players are executing several strategies such as partnerships, acquisitions, R&D investments, production innovation, and others in order to remain competitive in the market. For instance, in July 2016, Avention introduced advancements to its OneSource platform to drive sales and marketing efficiency.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.     

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Account Based Marketing Software Market

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