4K refers to 4,000 pixels in various digital horizontal resolution formats which are mainly used for shooting motion pictures. The augmented pixel size helps to improve the picture clarity and provide user with an outstanding viewing experience. 4K products find their application in several fields such as consumer electronics, business and education, aerospace and defense, entertainment, retail and advertisement etc. At present, cinematographers have also started taking interest in capturing high resolution images which is expected to drive the 4K display resolution market over the forecast period.
In addition, demand for large screen TVs with higher resolution, which gives a theatre like experience, is helping to boost the consumer interest in smart TVs. Apart from this, 4K display technology provides an ecosystem for content distribution, creation and processing which is also expected to contribute to the growth of 4K display market. Moreover, mass production and technological advancements of smart TVs has helped manufacturers to reduce the cost of 4K resolution based products such as smart phones, smart TVs (ultra high definition TVs and organic light-emitting diode TVs) etc. which has largely contributed to the growth of this market.
However, broadcasting of 4K content requires significantly more bandwidth than HD content which might result in hindering the growth of 4K display resolution market. Furthermore, 4K displays are being largely used in media and broadcasting industry and other commercial sectors which have created future opportunities for the market. Moreover, the increasing number of products based on 4K display technology including smart phones, tablets and notebooks has also created several opportunities for manufacturers of 4K display products. For instance, in June 2014, Toshiba Corporation launched an ultra-high definition display notebook which is expected to create more competition among dominating players such as Samsung Corporation and LG Corporation.
The global 4K display resolution market can be briefly segmented by product type, resolution, end-use industry and geography. Depending on different types of 4K displays products, the market can be segmented into digital cameras, camcorders, monitors, smart TVs, projectors, smart phone and tablets. The smart TV segment can be sub-segmented into ultra-high definition (UHD) TVs, organic light emitting diodes (OLED) TVs and access platforms. The smart TVs segment is expected to grow at the highest rate due to the demand for large screen TVs, especially from digital signage sector. The access platforms include Internet Protocol Television (IPTV) & Over-the-Top (OTT), Blu-Ray, Digital Terrestrial Television (DTT) and satellite operators among others. The segmentation on the basis of resolution includes 3840x2160 resolution, 5120x2160 resolution, 3996x2160 resolution, 4096x2160 resolution and 5120x3200 resolution.
The segmentation on the basis of end-use industry includes aerospace and defense, consumer electronics, business and education, retail and advertisement and entertainment which includes gaming, digital cinemas and broadcasting.
Some of the key players in this industry segment are AU Optronics Corporation, AJA Video Systems, Inc., EIZO Corporation, Canon, Inc., LG Electronics, Inc., Innolux Corporation, Panasonic Corporation, Marseille Inc., PointGrab Ltd., Planar Systems, Inc., Samsung Electronics Co. Ltd., Red Digital Cinema Camera Company, Sony Corporation and Sharp Corporation among others.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
- This report provides pin-point analysis for changing competitive dynamics
- It provides a forward looking perspective on different factors driving or restraining market growth
- It provides a six-year forecast assessed on the basis of how the market is predicted to grow
- It helps in understanding the key product segments and their future
- It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
- It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
- It provides distinctive graphics and exemplified SWOT analysis of major market segments.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.