Smart televisions have transformed the televisions industry and these televisions offer a broad spectrum of new features through Internet-connected services, which were not available with the traditional CRT televisions. Smart TVs have Wi-Fi capability or an Ethernet port that allows the user to stay connected to the Internet. The global TV market is currently in the fourth generation of connected TVs, with major manufacturers competing for TV models with the latest innovations in user interface, content aggregation, and application development. Smart TVs are equipped with an operating system to run apps and widgets, which can stream videos and music. It enables the user to access various new functions such as recording TV programs and internet surfing, by which user access sites can like Google, Facebook and various others with the help of Wi-Fi connectivity. The Smart TVs have thus, made it possible for a user to run applications that were developed earlier for smartphones. The major usage of smart TVs is for watching online movies, weather information, TV shows, playing games, listening music, browsing social networking, reading news, viewing photos, playing social games and making internet voice calls.
 
The growing popularity of 3D movies and availability of 3D videos and 3D movies on the internet has led to the increased demand for 3D television. In addition, the price of 3D TVs is also expected to reduce in the coming years as the competition among manufacturers surge. The price cut in the coming years will deepen the reach of 3D TVs in developing economies offering huge growth potential. The global 3D TV market has been segmented into plasma 3D, LCD 3D and LED 3D TVs. 
 
On the other hand, there is high demand for electronic goods that are energy efficient and this has boosted the demand for LED TVs. LED TVs offer reduction in size and offer high quality of video including High Definition. This has attracted a large base of consumers who were earlier using traditional CRT TVs. LED TV manufacturers are currently focusing on the development of TVs with better viewing angles. This has given rise to the development of curved LED TVs, which offer superior viewing angles. These curved TVs incorporate High Definition (HD) resolution and other smart features. On the contrary, the price difference of LED TV and traditional CRT TV is still huge, which is hindering the quick uptake of LED TV primarily in the developing economies. Moreover, growing popularity of IPTV and increasing number of internet providers for TV shows and online sport telecasts is further challenging the growth of LED TVs.
 
Asia Pacific is the leading geographical segment for global 3D, LED and smart TVs primarily led by countries such as Japan and Korea. North America and Europe follow Asia Pacific with significant number of domestic manufacturers. The 3D, LED, smart TVs market is highly fragmented, and there is intense competition among top players in the market to offer innovative features at efficient cost. In addition, the players need to keep pace with the rapidly changing technology. 
 
OLED TVs and curved smart TVs have evolved and these segments are expected to find large consumer base in the coming years. Thus, some of the key players in the market are currently focused on developing and promoting TVs in OLED and curved TV segments. Some of the key players offering 3D, LED, HD and Smart TVs include LG Corporation, Panasonic Corporation, Sony Corporation, Samsung Electronics, Koninklijke Philips N.V., Toshiba Corporation, Sharp Corporation, TCL Corporation and Vizio, Inc. among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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