Holography has advanced from security to packaging and its introduction in the packaging domain was first utilized for branding security. Nowadays, packaging industry requires safe and secure packaging of products and 3D holographic tapes meets this requirement. 3D Holographic tapes are not only used for packaging but also for sealing and decoration purpose in different commercial and industrial places. These tapes have an edge and advantages over other industrial tapes owing to its properties such as adhesiveness, environment-friendly, easy and safe to use and also provides premium finish on the end product. In the packaging industry, these types of tapes are used for sealing purposes in cartons, boxes and envelopes. Moreover, the demand is expected to rise owing to its tamper-evident packaging option.  3D holographic tapes provide an optimum solution for most of the end-use industries and helps brand owners to distinguish their products with a superior packaging concept that also provides a stimulating visual experience for their consumers. Moreover, the advancement of packaging technologies in 3D holographic tapes is not only aiding the manufacturers but also helping counterfeiters.

3D Holographic Tapes Market: Dynamics

3D Holographic tapes are growing on the backdrop of impressive growth in the packaging industry. Furthermore, higher usability in the commercial and household places has collectively augmented the demand for 3D Holographic tapes worldwide. For instance, holographic packaging used in the pharmaceutical sector is gaining traction as it helps in preventing counterfeiting which is an authentication feature. The trend of adopting holographic tape as an attractive form of packaging material is expected to drive the demand for 3D holographic tapes market over the forecast period. Nowadays, transparent 3D holographic tapes are coming up in the market in order to make the packaging appealing while driving sales and also command significant share in terms of revenue generation. The demand for 3D holographic tapes is constantly rising among the leading FMCG companies and is now practiced as one of the distinctive ways of advertising. In addition to this 3D holographic tapes also provides an eye-catching visual impact for all the products it is used for. Furthermore, packaging companies are now offering 3D holographic tapes with customization option for its customers with the logo printed on the same.

3D Holographic Tapes Market: Segmentation

On the basis of materials, the global 3D holographic tapes market can be segmented into,

  • Polyethylene Terephthalate (PET)
  • Polyvinyl Chloride (PVC)
  • Biaxially Oriented Polypropylene (BOPP)
  • polyvinylidene chloride (PVDC)

On the basis of colors, the global 3D holographic tapes market can be segmented into,

  • Silver
  • Golden
  • Blue
  • Red
  • Others

On the basis of application, the global 3D holographic tapes market can be segmented into,

  • Carton sealing
  • Pharmaceutical
  • Textile
  • Cosmetics
  • Lubricants
  • Decoration
  • Others

3D Holographic Tapes Market: Region-wise outlook

In terms of geography, the global 3D holographic tapes market has been divided into five key regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East & Africa.  The global 3D holographic tapes market is expected to witness an impressive growth over the forecast period. Asia Pacific is expected to be the dominant market during the next few years, followed by Europe and North America. However, packaging companies in North America and Europe are grabbing opportunities to make a strong footprint in the near future. With introduction of advanced technologies in 3D Holographic tapes market in emerging economies namely China and India is expected to drive the demand for 3D holographic tapes.

3D Holographic Tapes Market: Key-Players

Manufacturers are instrumental in offering 3D holographic tapes that are available in various colors and designs as per the customer’s requirements and meeting the global standards. Some of the key market participants in the global 3D holographic tapes market are Aspac India, Holosecurity Technologies, CFC International, Shanghai Henglei Hologram Co., LTD, Euro Tapes Pvt Ltd, Holostik, 3D LASER HOLO ART, BiofarChemicals.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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3d Holographic Tapes Market