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Starter Motor Market for 2 Wheeler Introduction

The starter motor cranks an internal combustion engine of any vehicle, including 2-wheelers. 2-wheeler starters are 12 V motors and are available for both dry and wet clutch operations. Starter motors are designed to be resistant to corrosion due to water and oil.

Starter Motor Market for 2 Wheeler - Competitive Landscape

In 2017, DENSO CORPORATION invested US$ 1 Bn to expand its manufacturing center in Maryville, Tennessee, U.S. The Maryville center is DENSO’s largest facility in the U.S. and specializes in the manufacture of starters, instrument cluster, alternators, and safety products. The investment is aimed to boost the production capacity of the plant.


Established in 1923, Valeo is a leading manufacturer of automotive components. The company has 183 production units spread across 33 countries worldwide. Valeo operates through the following business segments: Thermal system, visibility system, powertrain system, comfort and driving assistance, and heavy commercial vehicle. The company is a key player operating in global starter motor market for 2 wheelers.         


Established in 1949, DENSO CORPORATION, with headquarters in Kariya, Japan, is a leading supplier of vehicle components and technology. The company operates through the following business segments powertrain, thermal, mobility, electrification and electronic systems. DENSO CORPORATION has global presence and has 211 facilities located in 35 countries around the world.

Mitsuba Corp.

Established in 1946, Mitsuba Corp. is headquartered in Gunma, Japan. The company is a key global player in the manufacturing of starter motors. It also provides a wide range of starters for scooters and motorcycles. The company offers electrical components for two wheelers and four wheelers. The company has production, development, and sales facilities located across Asia Pacific, Europe, North America, and Latin America.

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Starter Motor Market for 2 Wheeler Dynamics

High demand of 2 wheelers in Asia Pacific boosts the starter motor market for 2 wheeler

2 wheelers have been the preferred choice of transport in developing countries such as India, China, Indonesia, Vietnam, and Thailand. Urbanization and expansion of economies in Asia Pacific have boosted the commuting demands of people from rural areas to urban areas for work. The 2-wheeler has a lesser operating cost as compared to that of a 4-wheeler. 2-wheelers such as scooters are versatile and employed to carry groceries, and other luggage. Asia Pacific leads the global demand for 2-wheelers, and in turn the 2 wheeler market for starter motor.

Emerging trends such as 2 wheeler rental to propel demand for starter motor

Motorcycles are being utilized for ride-hailing services in Asia Pacific and Middle East & Africa. 2-wheelers used for food-delivery & ride-hailing services run more number of miles and under the same maintenance schedule contribute to higher demand in the aftermarket.

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Starter Motor Market for 2 Wheeler Segmentation

Based on application, the starter motor for 2 wheeler market can be segmented into

  • Motorcycles
  • Scooters

Based on the motor type, the starter motor for 2 wheeler market can be classified into

  • Electric Starter Motor
  • Pneumatic Starter Motor
  • Hydraulic Starter Motor

Based on the sales channel, the starter motor for 2 wheeler market can be bifurcated into

  • OEM
  • Aftermarket

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

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  • Market trends and dynamics
  • Supply and demand
  • Market size
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  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

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3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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2 Wheeler Starter Motor Market

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