Virtual reality (VR) content creation is similar to video sharing platform that furthermore assimilates easy to use tools that help an average person to create and distribute virtual reality experience via their web-browser. The platform’s VR content creation tools enables to create and submit virtual asset such as apps, and cinematic view. It is a major development that allow people on how they will present 3D environment ideas and design from now on. VR content creator has the ability to put the targeted audience right into the virtual environment which is expected to make the idea and design more interactive and interesting. Virtual reality has number of possibilities from providing the user an immersive experience of a museum, exhibition, architectural art, retail store or just to take a closer view at a point of sale retail outlook , it helps give the end-user a realistic view of any designs & space before they are actually sent for production. Virtual reality VR content can be created either as Video/Movies or in still format, on various VR headsets & devices present in the market. VR content creation is a robust development, and it requires a variety of skills, not only sensing technology and computer graphics techniques, but also visual design and storytelling.
Since the VR experience can be constructed using smartphone and even by a simple cardboard box, nearly anybody can use it. Therefore, ease of use and availability is one of the foremost reason that is driving the market of VR content creation. Tech leaders continue to make VR widely accessible through various means specifically by lowering cost at which these platform will be available in the market. The low cost barrier means VR has the capability to revolutionaries all kind of fields including news and entertainment, sports and education, However, there are some challenges involved in creating VR content that may include camera placement, synchronization and the stitching process. The utmost threat to virtual reality is the quality of the story and characters in those stories. Because VR is still at a “promotional” stage, the expected risk for its durability are people not able to execute VR in an appropriate manner .VR is a whole different alliance when it comes to video creation. Presently, this new medium is influencing and impacting all aspects of storytelling cameras, production, filmmaking, special effects (VFX), lighting, sound editing, distribution, coding and consumption. Moreover, with the lower entry barrier and nearly no limit to its uses, VR is presently one of the most stimulating tech breakthroughs in recent years, creating new opportunities for the latest generation of content creators. For instance, there are number of VR tech startup that are focusing on content production for diverse range of brands from banks to films specifically with the help of 360 degree VR videos that creates an immersive experience, allowing the end user to get a realistic feeling of being in the place captured. Big brands are now opening up to integrate VR for better customer interaction.
Key Players in the market are Cisco Meraki, VOXELUS, Koncept VR, SubVRsive, MATTERVR, Visionary VR, IAM-Media (IAM-360), WEMAKEVR and Panedia Pty Ltd.
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