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Published Date: 2016-11-18Number of Pages: 456

Virtual and Augmented Reality Market (Component - Hardware (Head Mounted Display, Head Up Display, Glasses, Console, Sensor/Input, Camera, and Projector), Software, and Service; End-use Application - Healthcare, Education, Retail, Gaming, Construction, Media and Entertainment, Automotive, Defense and Aerospace, Manufacturing, and Energy) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Global Virtual and Augmented Reality Market: Snapshot

The global market for virtual reality (VR) and augmented reality (AR) encompasses some of the most exciting and highly anticipated technological advances of present times. With a vast array of applications already being exploited in a number of industries such as healthcare, education, retail, and consumer goods, and many more expected to be seen in the near future, virtual and augmented reality are on the cusp of becoming mainstream in the digital world.

Transparency Market Research estimates that the market will exhibit a staggering 92.7% CAGR over the period between 2016 and 2024. Fast pace of technological advancements in terms of hardware as well as software components of VR and AR devices and the vast funds invested by technology giants towards the research and development in this field will continue to make this field richer and more lucrative in the near future.

virtual augmented reality market

 

Hardware Segment Comprises Dominant Share in Revenue

On the basis of components, the hardware segment held the dominant share of around 72.8% in 2015. The demand for better virtual reality and augmented reality devices such as head mounted display, glasses, console and sensor/input is expected to contribute to the growth of hardware segment over the forecast period. Among VR and AR markets, AR is expected to register fastest growth in the forecast period. The demand for AR in media and entertainment, gaming, healthcare, and manufacturing end-use segments is expected to contribute the growth of AR market.

Media and entertainment, gaming, and healthcare segments are expected to contribute considerable market share over the forecast period under end-use application segment. Further, the demand for AR based head up display would constitute to the growth of AR in automotive segment in the coming years. The report also provides volume estimates for hardware components such as head mounted display, glasses and consoles.

Developed Markets to Continue to Lead in Terms of Adoption

North America, Europe and Asia Pacific are expected to be potentially lucrative markets for AR and VR in the coming years. Of the key components of typical VR and AR systems, both service and software segments are expected to register higher growth as compared to the hardware segment in these regions over the forecast period. In 2015, North America dominated, accounting for a nearly 79% of the global market.

In 2015, media and entertainment segment held the largest share among all end-use applications in Europe. The Asia Pacific market is expected to exhibit a staggering 116.8% CAGR over the forecast period. Hardware segment, followed by the service segment, are expected to contribute the most significant share in the global market by 2024. China would be the most promising market in the Asia Pacific region over the forecast period.

Middle East and Africa (MEA) and South America are expected to contribute relatively lower revenue to the global market but exhibit steady growth over the forecast period. The hardware segment for both MEA and South America is expected to emerge as the most prominent segment in terms of VR and AR components as compared to the services and software segments by 2024.

Google, Inc., Samsung Electronics Co., Ltd., Microsoft Corporation, Sony Interactive Entertainment LLC, Oculus VR LLC, HTC Corporation, ZeroLight Ltd., EON Reality, Inc., Nokia Corporation, Barco N.V., Blippar.com Ltd., Aurasma Ltd. (Hewlett-Packard Development Company. L.P), MindMaze SA, Virtalis Ltd., Manus Machinae B.V., Independiente Communications Ltd., VirZOOM, Inc. and NuFormer Projection B.V. are major players profiled in the global VR and AR market report. 

Chapter 1 Preface
1.1 Market Definition and Scope
1.2 Market Segmentation
1.3 Key Research Objectives
1.4 Research Highlights

Chapter 2 Assumptions and Research Methodology

Chapter 3 Executive Summary: Global Virtual and Augmented Reality Market

Chapter 4 Market Overview
4.1 Introduction
      4.1.1 Definition
      4.1.2 Industry Evolution / Developments
4.2 Virtual and Augmented Reality Market Overview
4.3 Key Market Indicators
      4.3.1 Impact Analysis: Virtual and Augmented Reality Market on Smartphone, Tablet, PC and TV Adoption
      4.3.2 Market - Global Supply Demand Scenario
4.4 Market Dynamics
      4.4.1 Drivers
      4.4.2 Restraint
      4.4.3 Opportunity
4.5 Global Virtual and Augmented Reality Market Analysis and Forecasts, 2014 – 2024
      4.5.1 Market Volume Projections (Hardware), By Virtual and Augmented Reality, 2014 – 2024 (Million Units)
      4.5.2 Pricing - Actuals and Projections, By Virtual and Augmented Reality, 2014 – 2024 (US$ per Unit)
      4.5.3 Market Revenue Projections (US$ Mn))
4.6 Porter’s Five Force Analysis
4.7 Value Chain Analysis
4.8 Market Outlook

Chapter 5 Global Virtual and Augmented Reality Market Analysis and Forecasts, By Component
5.1 Introduction & Definition
5.2 Key Findings / Developments
5.3 Key Trends
5.4 Market Size (US$ Mn) Forecast, By Component
      5.4.1 Hardware Market, 2014 – 2024 (US$ Mn and Mn Units)
      5.4.2 Head Mounted Display Market, 2014 – 2024 (US$ Mn and Mn Units)
      5.4.3 Head Up Display Market, 2014 – 2024 (US$ Mn)
      5.4.4 Glasses Market, 2014 – 2024 (US$ Mn and Mn Units)
      5.4.5 Console Market, 2014 – 2024 (US$ Mn and Mn Units)
      5.4.6 Sensor/Input Market, 2014 – 2024 (US$ Mn)
      5.4.7 Other (Camera and Scanner) Market, 2014 – 2024 (US$)
      5.4.8 Software Market, 2014 – 2024 (US$ Mn)
      5.4.9 Service Market, 2014 – 2024 (US$ Mn)
5.5 Comparison Matrix
5.6 Market Attractiveness By Component

Chapter 6 Global Virtual and Augmented Reality Market Analysis and Forecasts, By End-use Application
6.1 Introduction & Definition
6.2 Key Findings / Developments
6.3 Key Trends
6.4 Market Size (US$ Mn) Forecast, By Application
      6.4.1 Healthcare Market, 2014 – 2024 (US$ Mn)
      6.4.2 Education Market, 2014 – 2024 (US$ Mn)
      6.4.3 Retail Market, 2014 – 2024 (US$ Mn)
      6.4.4 Gaming Market, 2014 – 2024 (US$ Mn)
      6.4.5 Construction Market, 2014 – 2024 (US$ Mn)
      6.4.6 Media and Entertainment Market, 2014 – 2024 (US$ Mn)
      6.4.7 Automotive Market, 2014 – 2024 (US$ Mn)
      6.4.8 Defense and Aerospace Market, 2014 – 2024 (US$ Mn)
      6.4.9 Other (Manufacturing and Energy) Market, 2014 – 2024 (US$ Mn)
6.5 Comparison Matrix
6.6 Market Attractiveness By End-use Application

Chapter 7 Global Virtual and Augmented Reality Market Analysis and Forecasts, By Region
7.1 Key Findings
7.2 Policies and Regulations
7.3 Market Size (US$ Mn) Forecast, By Region
      7.3.1 North America, 2014 – 2024 (US$ Mn)
      7.3.2 Europe, 2014 – 2024 (US$ Mn)
      7.3.3 Asia Pacific, 2014 – 2024 (US$ Mn)
      7.3.4 Middle East and Africa (MEA), 2014 – 2024 (US$ Mn)
      7.3.5 South America, 2014 – 2024 (US$ Mn)
7.4 Market Attractiveness By Region

Chapter 8 North America Virtual and Augmented Reality Market Analysis and Forecast
8.1 Key Findings
8.2 Policies and Regulations
8.3 Key Trends
8.4 Market Size (US$ Mn) Forecast, By Component
8.5 Market Size (US$ Mn) Forecast, By End-use Application
8.6 Market Attractiveness Analysis
      8.6.1 By Country
      8.6.2 By Component
      8.6.3 By End-use Application
8.7 The U.S. Virtual and Augmented Reality Market Analysis and Forecast
      8.7.1 Key Findings
      8.7.2 Key Trends
      8.7.3 Market Size (US$ Mn) Forecast, By Component
      8.7.4 Market Size (US$ Mn) Forecast, By End-use Application
8.8 Canada Virtual and Augmented Reality Market Analysis and Forecast
      8.8.1 Key Findings
      8.8.2 Key Trends
      8.8.3 Market Size (US$ Mn) Forecast, By Component
      8.8.4 Market Size (US$ Mn) Forecast, By End-use Application

Chapter 9 Europe Virtual and Augmented Reality Market Analysis and Forecast
9.1 Key Findings
9.2 Policies and Regulations
9.3 Key Trends
9.4 Market Size (US$ Mn) Forecast, By Component
9.5 Market Size (US$ Mn) Forecast, By End-use Application
9.6 Market Attractiveness Analysis
      9.6.1 By Country
      9.6.2 By Component
      9.6.3 By End-use Application
9.7 The U.K. Virtual and Augmented Reality Market Analysis and Forecast
      9.7.1 Key Findings
      9.7.2 Key Trends
      9.7.3 Market Size (US$ Mn) Forecast, By Component
      9.7.4 Market Size (US$ Mn) Forecast, By End-use Application
9.8 Germany Virtual and Augmented Reality Market Analysis and Forecast
      9.8.1 Key Findings
      9.8.2 Key Trends
      9.8.3 Market Size (US$ Mn) Forecast, By Component
      9.8.4 Market Size (US$ Mn) Forecast, By End-use Application

Chapter 10 Asia Pacific Virtual and Augmented Reality Market Analysis and Forecast
10.1 Key Findings
10.2 Policies and Regulations
10.3 Key Trends
10.4 Market Size (US$ Mn) Forecast, By Component
10.5 Market Size (US$ Mn) Forecast, By End-use Application
10.6 Market Attractiveness Analysis
      10.6.1 By Country
      10.6.2 By Component
      10.6.3 By End-use Application
10.7 China Virtual and Augmented Reality Market Analysis and Forecast
      10.7.1 Key Findings
      10.7.2 Key Trends
      10.7.3 Market Size (US$ Mn) Forecast, By Component
      10.7.4 Market Size (US$ Mn) Forecast, By End-use Application
10.8 India Virtual and Augmented Reality Market Analysis and Forecast
      10.8.1 Key Findings
      10.8.2 Key Trends
      10.8.3 Market Size (US$ Mn) Forecast, By Component
      10.8.4 Market Size (US$ Mn) Forecast, By End-use Application

Chapter 11 Middle East and Africa (MEA) Virtual and Augmented Reality Market Analysis and Forecast
11.1 Key Findings
11.2 Policies and Regulations
11.3 Key Trends
11.4 Market Size (US$ Mn) Forecast, By Component
11.5 Market Size (US$ Mn) Forecast, By End-use Application
11.6 Market Attractiveness Analysis
      11.6.1 By Country
      11.6.2 By Component
      11.6.3 By End-use Application
11.7 South Africa Virtual and Augmented Reality Market Analysis and Forecast
      11.7.1 Key Findings
      11.7.2 Key Trends
      11.7.3 Market Size (US$ Mn) Forecast, By Component
      11.7.4 Market Size (US$ Mn) Forecast, By End-use Application
11.8 GCC Virtual and Augmented Reality Market Analysis and Forecast
      11.8.1 Key Findings      
      11.8.2 Key Trends
      11.8.3 Market Size (US$ Mn) Forecast, By Component
      11.8.4 Market Size (US$ Mn) Forecast, By End-use Application

Chapter 12 South America Virtual and Augmented Reality Market Analysis and Forecast
12.1 Key Findings
12.2 Policies and Regulations
12.3 Key Trends
12.4 Market Size (US$ Mn) Forecast, By Component
12.5 Market Size (US$ Mn) Forecast, By End-use Application
12.6 Market Attractiveness Analysis
      12.6.1 By Country
      12.6.2 By Component
      12.6.3 By End-use Application
12.7 Brazil Virtual and Augmented Reality Market Analysis and Forecast
      12.7.1 Key Findings
      12.7.2 Key Trends
      12.7.3 Market Size (US$ Mn) Forecast, By Component
      12.7.4 Market Size (US$ Mn) Forecast, By End-use Application
12.8 Argentina Virtual and Augmented Reality Market Analysis and Forecast
      12.8.1 Key Findings
      12.8.2 Key Trends
      12.8.3 Market Size (US$ Mn) Forecast, By Component
      12.8.4 Market Size (US$ Mn) Forecast, By End-use Application

Chapter 13 Competition Landscape
13.1 Market Player – Competition Matrix
13.2 Market Share Analysis By Company (2017)
13.3 Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
      13.3.1 Google, Inc.
               13.3.1.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.1.2 Company Description
               13.3.1.3 SWOT Analysis
               13.3.1.4 Strategic Overview
      13.3.2 Samsung Electronics Co., Ltd.
               13.3.2.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.2.2 Company Description
               13.3.2.3 SWOT Analysis
               13.3.2.4 Strategic Overview
      13.3.3 Microsoft Corporation
               13.3.3.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.3.2 Company Description
               13.3.3.3 SWOT Analysis
               13.3.3.4 Strategic Overview
      13.3.4 Sony Interactive Entertainment LLC
               13.3.4.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.4.2 Company Description
               13.3.4.3 SWOT Analysis
               13.3.4.4 Strategic Overview      
      13.3.5 Oculus VR LLC
               13.3.5.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.5.2 Company Description
               13.3.5.3 SWOT Analysis
               13.3.5.4 Strategic Overview
      13.3.6 HTC Corporation
               13.3.6.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.6.2 Company Description
               13.3.6.3 SWOT Analysis
               13.3.6.4 Strategic Overview
      13.3.7 ZeroLight Ltd.
               13.3.7.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.7.2 Company Description
               13.3.7.3 SWOT Analysis
               13.3.7.4 Strategic Overview
      13.3.8 EON Reality, Inc.
               13.3.8.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.8.2 Company Description
               13.3.8.3 SWOT Analysis
               13.3.8.4 Strategic Overview
      13.3.9 Nokia Corporation
               13.3.9.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.9.2 Company Description
               13.3.9.3 SWOT Analysis
               13.3.9.4 Strategic Overview
      13.3.10 Barco N.V.
               13.3.10.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.10.2 Company Description
               13.3.10.3 SWOT Analysis
               13.3.10.4 Strategic Overview
      13.3.11 Blippar.com Ltd.
               13.3.11.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.11.2 Company Description
               13.3.11.3 SWOT Analysis
               13.3.11.4 Strategic Overview
      13.3.12 Aurasma Ltd. (Hewlett-Packard Development Company. L.P)
               13.3.12.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.12.2 Company Description
               13.3.12.3 SWOT Analysis
               13.3.12.4 Strategic Overview
      13.3.13 MindMaze SA
               13.3.13.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.13.2 Company Description
               13.3.13.3 SWOT Analysis
               13.3.13.4 Strategic Overview
      13.3.14 Virtalis Ltd.
               13.3.14.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.14.2 Company Description
               13.3.14.3 SWOT Analysis
               13.3.14.4 Strategic Overview
      13.3.15 Manus Machinae B.V.
               13.3.15.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.15.2 Company Description
               13.3.15.3 SWOT Analysis
               13.3.15.4 Strategic Overview
      13.3.16 Independiente Communications Ltd.
               13.3.16.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.16.2 Company Description
               13.3.16.3 SWOT Analysis
               13.3.16.4 Strategic Overview
      13.3.17 VirZOOM, Inc.
               13.3.17.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.17.2 Company Description
               13.3.17.3 SWOT Analysis
               13.3.17.4 Strategic Overview
      13.3.18 NuFormer Projection B.V.
               13.3.18.1 Company Details (HQ, Foundation Year, Revenue, Employee Strength)
               13.3.18.2 Company Description
               13.3.18.3 SWOT Analysis
               13.3.18.4 Strategic Overview

Chapter 14 Key Takeaways

List of Figures 

Figure 1 End-use Application Analysis 
Figure 2 Market Revenue Projections, 2014 - 2024 (US$ Mn)
Figure 3 VR Market Revenue Projections, 2014 - 2024 (US$ Mn)
Figure 4 AR Market Revenue Projections, 2014 - 2024 (US$ Mn)
Figure 5 Market Volume Projections, 2014 – 2024 (Mn Units)
Figure 6 VR Market Volume Projections, 2014 - 2024 (Mn Units)
Figure 7 AR Market Volume Projections, 2014 - 2024 (Mn Units)
Figure 8 Vale Chain Analysis 
Figure 9 Market Value Share (Revenue) By Component (2016)
Figure 10 Market Value Share (Revenue) By hardware Component (2016)
Figure 11 Market Value Share (Revenue) By End-use Application (2016)
Figure 12 Market Value (Revenue) Share By Geography (2016)
Figure 13 Global VR and AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 14 Hardware Graph
Figure 15 Software Graph
Figure 16 Service Graph
Figure 17 Global VR Market Value Share Analysis, By Component, 2016 and 2024
Figure 18 Global AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 19 VR and AR Comparison Matrix
Figure 20 VR Comparison Matrix
Figure 21 AR Comparison Matrix
Figure 22 VR and AR Market Attractiveness Analysis, By Component
Figure 23 Global VR and AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 24 Healthcare Graph
Figure 25 Education Graph
Figure 26 Retail Graph
Figure 27 Gaming Graph
Figure 28 Construction Graph
Figure 29 Media and Entertainment Graph
Figure 30 Automotive Graph
Figure 31 Defense and Aerospace Graph
Figure 32 Others (Manufacturing and Energy) Graph
Figure 33 Global VR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 34 Global AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 35 VR and AR Comparison Matrix
Figure 36 VR Comparison Matrix
Figure 37 AR Comparison Matrix
Figure 38 Global VR and AR Market Forecast, By End-use Application
Figure 39 VR and AR Market CAGR (2016 – 2024) Analysis, By Country
Figure 40 VR and AR Market Attractiveness Analysis, By Region
Figure 41 North America VR and AR Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2024
Figure 42 North America VR and AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 43 North America VR Market Value Share Analysis, By Component, 2016 and 2024
Figure 44 North America AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 45 North America VR and AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 46 North America VR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 47 North America AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 48 North America VR and AR Market Attractiveness Analysis, By Component
Figure 49 North America VR and AR Market Attractiveness Analysis, By End-use Application
Figure 50 North America VR and AR Market Attractiveness Analysis, By Country
Figure 51 Europe VR and AR Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2024
Figure 52 Europe VR and AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 53 Europe VR Market Value Share Analysis, By Component, 2016 and 2024
Figure 54 Europe AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 55 Europe VR and AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 56 Europe VR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 57 Europe AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 58 Europe VR and AR Market Attractiveness Analysis, By Component
Figure 59 Europe VR and AR Market Attractiveness Analysis, By End-use Application
Figure 60 Europe VR and AR Market Attractiveness Analysis, By Country
Figure 61 Asia Pacific VR and AR Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2024
Figure 62 Asia Pacific VR and AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 63 Asia Pacific VR Market Value Share Analysis, By Component, 2016 and 2024
Figure 64 Asia Pacific AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 65 Asia Pacific VR and AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 66 Asia Pacific VR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 67 Asia Pacific AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 68 Asia Pacific VR and AR Market Attractiveness Analysis, By Component
Figure 69 Asia Pacific VR and AR Market Attractiveness Analysis, By End-use Application
Figure 70 Asia Pacific VR and AR Market Attractiveness Analysis, By Country
Figure 71 MEA VR and AR Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2024
Figure 72 MEA VR and AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 73 MEA VR Market Value Share Analysis, By Component, 2016 and 2024
Figure 74 MEA AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 75 MEA VR and AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 76 MEA VR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 77 MEA AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 78 MEA VR and AR Market Attractiveness Analysis, By Component
Figure 79 MEA VR and AR Market Attractiveness Analysis, By End-use Application
Figure 80 MEA VR and AR Market Attractiveness Analysis, By Country
Figure 81 South America VR and AR Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2024
Figure 82 South America VR and AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 83 South America VR Market Value Share Analysis, By Component, 2016 and 2024
Figure 84 South America AR Market Value Share Analysis, By Component, 2016 and 2024
Figure 85 South America VR and AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 86 South America VR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 87 South America AR Market Value Share Analysis, By End-use Application, 2016 and 2024
Figure 88 South America VR and AR Market Attractiveness Analysis, By Component
Figure 89 South America VR and AR Market Attractiveness Analysis, By End-use Application
Figure 90 South America VR and AR Market Attractiveness Analysis, By Country
Figure 91 Global VR and AR Market Share Analysis (2017)

 

List of Tables 

Table 1 Global Home Devices Market Shipment Analysis, 2015 and 2024 (Mn Units)
Table 2 Pricing - Actuals and Projections, 2014 – 2024 (US$ per Unit)
Table 3 Global VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 4 Global VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 5 Global VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 6 Global VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 7 Global VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 8 Global VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 9 Global AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 10 Global AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 11 Global VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 12 Global VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 13 Global VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 14 Global AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 15 Global VR and AR Market Forecast, By Region, 2014–2024 (US$ Mn)
Table 16 Global VR Market Forecast, By Region, 2014–2024 (US$ Mn)
Table 17 Global AR Market Forecast, By Region, 2014–2024 (US$ Mn)
Table 18 North America Price Trend Analysis (US$)
Table 19 North America VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 20 North America VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 21 North America VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 22 North America VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 23 North America VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 24 North America VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 25 North America AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 26 North America AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 27 North America VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 28 North America VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 29 North America VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 30 North America AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 31 The U.S. VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 32 The U.S. VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 33 The U.S. VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 34 The U.S. VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 35 The U.S. VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 36 The U.S. VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 37 The U.S. AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 38 The U.S. AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 39 The U.S. VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 40 The U.S. VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 41 The U.S. VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 42 The U.S. AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 43 Canada VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 44 Canada VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 45 Canada VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 46 Canada VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 47 Canada VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 48 Canada VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 49 Canada AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 50 Canada AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 51 Canada VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 52 Canada VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 53 Canada VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 54 Canada AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 55 Europe Price Trend Analysis (US$)
Table 56 Europe VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 57 Europe VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 58 Europe VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 59 Europe VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 60 Europe VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 61 Europe VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 62 Europe AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 63 Europe AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 64 Europe VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 65 Europe VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 66 Europe VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 67 Europe AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 68 The U.K. VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 69 The U.K. VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 70 The U.K. VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 71 The U.K. VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 72 The U.K. VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 73 The U.K. VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 74 The U.K. AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 75 The U.K. AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 76 The U.K. VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 77 The U.K. VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 78 The U.K. VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 79 The U.K. AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 80 Germany VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 81 Germany VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 82 Germany VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 83 Germany VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 84 Germany VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 85 Germany VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 86 Germany AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 87 Germany AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 88 Germany VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 89 Germany VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 90 Germany VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 91 Germany AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 92 Asia Pacific Price Trend Analysis (US$)
Table 93 Asia Pacific VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 94 Asia Pacific VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 95 Asia Pacific VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 96 Asia Pacific VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 97 Asia Pacific VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 98 Asia Pacific VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 99 Asia Pacific AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 100 Asia Pacific AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 101 Asia Pacific VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 102 Asia Pacific VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 103 Asia Pacific VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 104 Asia Pacific AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 105 India VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 106 India VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 107 India VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 108 India VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 109 India VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 110 India VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 111 India AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 112 India AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 113 India VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 114 India VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 115 India VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 116 India AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 117 China VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 118 China VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 119 China VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 120 China VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 121 China VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 122 China VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 123 China AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 124 China AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 125 China VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 126 China VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 127 China VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 128 China AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 129 MEA Price Trend Analysis (US$)
Table 130 MEA VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 131 MEA VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 132 MEA VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 133 MEA VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 134 MEA VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 135 MEA VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 136 MEA AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 137 MEA AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 138 MEA VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 139 MEA VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 140 MEA VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 141 MEA AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 142 South Africa VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 143 South Africa VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 144 South Africa VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 145 South Africa VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 146 South Africa VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 147 South Africa VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 148 South Africa AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 149 South Africa AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 150 South Africa VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 151 South Africa VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 152 South Africa VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 153 South Africa AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 154 GCC VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 155 GCC VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 156 GCC VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 157 GCC VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 158 GCC VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 159 GCC VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 160 GCC AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 161 GCC AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 162 GCC VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 163 GCC VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 164 GCC VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 165 GCC AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 166 South America Price Trend Analysis (US$)
Table 167 South America VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 168 South America VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 169 South America VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 170 South America VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 171 South America VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 172 South America VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 173 South America AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 174 South America AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 175 South America VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 176 South America VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 177 South America VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 178 South America AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 179 Brazil VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 180 Brazil VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 181 Brazil VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 182 Brazil VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 183 Brazil VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 184 Brazil VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 185 Brazil AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 186 Brazil AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 187 Brazil VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 188 Brazil VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 189 Brazil VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 190 Brazil AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 191 Argentina VR and AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 192 Argentina VR and AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 193 Argentina VR and AR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 194 Argentina VR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 195 Argentina VR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 196 Argentina VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 197 Argentina AR Market Forecast, By Component, 2014–2024 (US$ Mn)
Table 198 Argentina AR Market Forecast, By Hardware Component, 2014–2024 (US$ Mn)
Table 199 Argentina VR Market Forecast, By Hardware Component, 2014–2024 (Mn units)
Table 200 Argentina VR and AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 201 Argentina VR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)
Table 202 Argentina AR Market Forecast, By End-use Application, 2014–2024 (US$ Mn)

 

 

Virtual and Augmented Reality Market: Overview

Virtual and augmented reality is a suite of hardware, service and software components allowing end-users to visualize and experience virtual environment in real-time. The demand for virtual reality (VR) and augmented reality (AR) is expected to increase in the coming years owing to the growing demand for AR and VR service, affordable hardware cost, and increase in end-use application. The growing demand for VR and AR in healthcare, education, gaming and media and entertainment in the North American, Asia Pacific and European regions is expected to increase the adoption of VR and AR in these markets.

Virtual and Augmented Reality Market: Segmentation

This research report provides an in-depth analysis of the global VR and AR market based on component, end-use application, and geography. The global VR and AR market is categorized based on component types into hardware, software, and services. Furthermore, the report provides additional breakdown of hardware component into head mounted display, head up isplay, glasses, consoles and Sensor/Input, and others (Camera and Projector). Consoles include headset which use smartphone or tablets to display VR and AR based images to the end-user. The end-use applications for the global VR and AR market are healthcare, education, retail, gaming, construction, media and entertainment, automotive, defense & aerospace, and others (manufacturing and energy). The report further breakdown the segments as per VR and AR separately. The report analyzes each of these segments for various geographies considered under the scope of the study.

Based on geographical regions, the report segments the global VR and AR market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America, which are analyzed in terms of revenue generation. North America is further segmented into the U.S. and Canada, while Europe is divided into the U.K. and Germany. Asia Pacific is subdivided into China and India. Also, MEA is further segmented into South Africa and the GCC, while South America is subdivided into Brazil and Argentina. The report further provides cross-segmentation analysis of the segmentation as per the countries.  

Virtual and Augmented Reality Market: Growth Dynamics

The report also provides an analysis of the factors that drive and restrain the growth of the VR and AR market. It discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of the global VR and AR market. It provides market estimates and forecasts for all the segments in terms of revenue. The report further provides estimates and forecasts for head mounted display, glasses, and console under hardware segment in terms of volume. The report also provides industry evolution, impact analysis of VR and AR market on smartphone, tablet, PC and TV Adoption, value chain analysis, and Porter’s Five Forces Analysis for the global VR and AR market.

Virtual and Augmented Reality Market: Competitive Dynamics

Major business strategies adopted by key players, their SWOT analysis, and competition matrix have also been identified in the research report. The key market players profiled in this study include Google, Inc., Samsung Electronics Co., Ltd., Microsoft Corporation, Sony Interactive Entertainment LLC, Oculus VR LLC, HTC Corporation, ZeroLight Ltd., EON Reality, Inc., Nokia Corporation, Barco N.V., Blippar.com Ltd., Aurasma Ltd. (Hewlett-Packard Development Company. L.P), MindMaze SA, Virtalis Ltd., Manus Machinae B.V., Independiente Communications Ltd., VirZOOM, Inc., and NuFormer Projection B.V.

Global VR and AR Market

By Component

  • Hardware
    • Head Mounted Display
    • Head Up Display
    • Glasses
    • Console
    • Sensor/Input
    • Other (Camera and Projector)
  • Software
  • Service

By End-use Application

  • Healthcare
  • Education
  • Retail
  • Gaming
  • Construction
  • Media and Entertainment
  • Automotive
  • Defense and Aerospace
  • Others (Manufacturing and Energy)

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • South America


 
 
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