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Video Encoding and Transcoding Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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The demand for video streaming services is expected to increase due to proliferation of online media content service on the internet and mobile platforms globally. Video encoding and transcoding equipment plays a pivotal role in enabling faster delivery of media content over the internet to end-users. Video encoder helps to convert an analog based video content to digital format which is then compatible to run on internet and mobile devices. On the other hand, a video transcoder is used to convert an existing digital video content to another digital format for smooth functioning in a device. For example, a conversion of MP3 music file to WMV file can be termed as video transcoding. 

The primary function of both encoder and transcoder is to retain the video quality while converting to a different video format. However, there is considerable loss of video quality based on technology used for conversion. Video encoders are available in the form of software and hardware based encoders. Hardware based video encoders primarily find application among broadcasting and cable operators due to its specialized encoding capabilities in video conversion. Video encoders enable broadcasters to reduce network congestion and allow high data bandwidth that can be further utilized for other purposes. Software based video encoders provide many codecs to customize bit-rate and video quality.  Also, it is easy to upgrade software encoders as compared to hardware encoders. However, the cost of hardware based encoder is high when compared to software based encoder due to the high latency speed characteristic in  software encoder. The same applies to software and video based transcoder solution.

A typical example of hardware based video transcoding is computer based graphic card. Graphic card used for gaming purposes works as a transcoder to convert compressed video into high quality video gaming output. Furthermore, the demand for video transcoder is expected to increase owing to high demand for multiscreen video services. Multiscreen video means transformation of video content into multiple video format having different resolutions and bit-rates for devices such as TV, smartphone, tablet and personal computer.  Additionally, introduction of high efficiency video coding (HEVC) or H.265 is anticipated to boost the demand for video transcoders among network operators and media companies in the coming years.

Another key aspect with respect to this market is that the demand for software based video encoder and transcoders would increase owing to the increase in adoption of cloud technologies. Some of the software providers have currently started providing these services through cloud model. However, the key challenge for the market lies in the replacement of old hardware based encoders and transcoders with new technology based products. This challenge can be specifically witnessed in media and entertainment, and telecommunication industry as it is difficult to replace the equipment frequently due to its high initial cost.

The application of video encoding and transcoding is expected to increase in education, media and entertainment, telecommunication, broadcasting, IT and gaming. The market can be segmented on the basis of type into hardware and software based solution.

Some of the key global video encoder and transcoder providers in the market are Intel Corporation, Encoding.com Inc., NVIDIA Corporation, Imagine Communications Corporation, VBrick Systems, Inc., Wowza Media Systems, LLC, ActiveVideo Networks, Inc. and HaiVision Systems, Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 

TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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