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Published Date: 2016-03-04Number of Pages: 94

Text Analytics Market (By Deployment Type - On-Premise, Cloud-Based; By Applications - Data Analysis & Forecasting, Fraud/Spam Detection, Intelligence & Law Enforcement, Customer Relationship Management (CRM); By End-User - Military and Defense, BFSI, Retail, Healthcare, IT and Telecom, Entertainment and Media, Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

This report on the global text analytics market provides analysis for the period from 2014 to 2024, wherein 2015 is the base year and the years from 2016 to 2024 are the forecast period. Data for 2014 has been included as historical information. The report covers all the prevalent trends and technologies playing a major role in the growth of the text analytics market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence market growth during this period. The study provides a holistic perspective on market growth throughout the above forecast period in terms of revenue estimates (in US$ Mn) across different geographies, which include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LATAM). 

Text analytics continue to deliver measurable benefits to organizations in both commercial and public sectors. In commercial sectors, it supports improved customer relationship management by interpreting real time views and preferences leading to effective marketing, and improved customer loyalty and brand value. It accelerates the cycle times in the development of products, and early detection of product related issues. In the public sector, text analytics help in uncovering patterns that shows fraudulent behavior, identify threats, and detect connections among criminal groups. North America dominates the text analytics market globally owing to growing technological advancements and enhanced demand for data analysis in this region. 

This research report provides in-depth analysis of the global text analytics market on the basis of deployment type, applications, and end-users. The text analytics market based on deployment type includes on-premise and cloud-based text analytics solutions. The text analytics market on the basis of applications is segmented into data analysis & forecasting, fraud/spam detection, intelligence & law enforcement, and customer relationship management (CRM). The text analytics end-user segment comprises military and defense, BFSI, retail, healthcare, IT and telecom, entertainment and media, and others. 

In terms of geographical regions, the report segments the global text analytics market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America; the regions are analyzed in terms of revenue generation. The report provides a cross-sectional analysis of the global text analytics market in terms of estimates and forecasts for all segments across different geographic regions. 

The report includes competitive profiling of major players engaged in the development of text analytics. The major business strategies adopted by these players, their market positioning, and recent developments have been identified in the research report. The report also provides market positioning analysis of major players in the text analytics market based on their 2015 revenues. Some of the major players profiled in the report include IBM Corporation, Microsoft Corporation, SAS Institute Inc., SAP SE, RapidMiner, Inc., Attensity Group, Inc., Predixion Software, Lexalytics, Inc. and Angoss Software Corporation. 

The global text analytics market is segmented as below: 

Text Analytics Market: 

Text Analytics Market: By Deployment Type

  • On-Premise
  • Cloud-Based

Text Analytics Market: By Applications

  • Data Analysis & Forecasting
  • Fraud/Spam Detection
  • Intelligence & Law Enforcement
  • Customer Relationship Management (CRM)

Text Analytics Market: By End-User

  • Military and Defense
  • Manufacturing
  • BFSI
  • Retail
  • Healthcare
  • IT and Telecom
  • Entertainment and Media
  • Others (Automotive and Transportation and Hospitality)

Text Analytics Market: By Region

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • South Asia
    • Australasia
    • Rest of APAC
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Rest of Latin America


Chapter 1 Preface
1.1 Report Description
1.2 Report Scope
1.3 Research Methodology
     1.3.1 Primary Research
     1.3.2 Secondary Research

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Text Analytics Market
2.2 Global Text Analytics Market Revenue, 2014 – 2024 (US$ Bn) and Y-o-Y Growth (%)

Chapter 3 Global Text Analytics Market Analysis, 2014 – 2024 (US$ Bn)
3.1 Overview
3.2 Market Dynamics
     3.2.1 Drivers
     3.2.2 Restraints
     3.2.3 Opportunities
3.3 Key Trends Analysis
3.4 Global Text Analytics Market Analysis, By Deployment Type, 2014 – 2024 (US$ Bn)
     3.4.1 On-Premise
     3.4.2 Cloud-Based
3.5 Global Text Analytics Market Analysis, By Applications, 2014 – 2024 (US$ Bn)
     3.5.1 Data Analysis and Forecasting
     3.5.2 Fraud/Spam Detection
     3.5.3 Intelligence & Law Enforcement
     3.5.4 Customer Relationship Management (CRM)
3.6 Global Text Analytics Market Analysis, By End-User, 2014 – 2024 (US$ Bn)
     3.6.1 Military and Defense
     3.6.2 BFSI
     3.6.3 Retail
     3.6.4 Healthcare
     3.6.5 IT and Telecom
     3.6.6 Entertainment and Media
     3.6.7 Others (Automotive and Transportation and Hospitality)
3.7 Competitive Landscape
     3.7.1 Market Positioning of Key Players, 2015
     3.7.2 Competitive Strategies Adopted by Leading Players
     3.7.3 Recommendations

Chapter 4 North America Text Analytics Market Analysis, 2014 – 2024 (US$ Bn)
4.1 Key Trends Analysis
4.2 North America Text Analytics Market Analysis, By Deployment Type, 2014 – 2024 (US$ Bn)
     4.2.1 On-Premise
     4.2.2 Cloud-Based
4.3 North America Text Analytics Market Analysis, By Applications, 2014 – 2024 (US$ Bn)
     4.3.1 Data Analysis and Forecasting
     4.3.2 Fraud/Spam Detection
     4.3.3 Intelligence & Law Enforcement
     4.3.4 Customer Relationship Management (CRM)
4.4 North America Text Analytics Market Analysis, By End-User, 2014 – 2024 (US$ Bn)
     4.4.1 Military and Defense
     4.4.2 BFSI
     4.4.3 Retail
     4.4.4 Healthcare
     4.4.5 IT and Telecom
     4.4.6 Entertainment and Media
     4.4.7 Others (Automotive and Transportation and Hospitality)
4.5 North America Text Analytics Market Analysis, By Region, 2014 – 2024 (US$ Bn)
     4.5.1 U.S.
     4.5.2 Rest of North America

Chapter 5 Europe Text Analytics Market Analysis, 2014 – 2024 (US$ Bn)
5.1 Key Trends Analysis
5.2 Europe Text Analytics Market Analysis, By Deployment Type, 2014 – 2024 (US$ Bn)
     5.2.1 On-Premise
     5.2.2 Cloud-Based
5.3 Europe Text Analytics Market Analysis, By Applications, 2014 – 2024 (US$ Bn)
     5.3.1 Data Analysis and Forecasting
     5.3.2 Fraud/Spam Detection
     5.3.3 Intelligence & Law Enforcement
     5.3.4 Customer Relationship Management (CRM)
5.4 Europe Text Analytics Market Analysis, By End-User, 2014 – 2024 (US$ Bn)
     5.4.1 Military and Defense
     5.4.2 BFSI
     5.4.3 Retail
     5.4.4 Healthcare
     5.4.5 IT and Telecom
     5.4.6 Entertainment and Media
     5.4.7 Others (Automotive and Transportation and Hospitality)
5.5 Europe Text Analytics Market Analysis, By Region, 2014 – 2024 (US$ Bn)
     5.5.1 EU7
     5.5.2 CIS
     5.5.3 Rest of Europe

Chapter 6 Asia Pacific Text Analytics Market Analysis, 2014 – 2024 (US$ Bn)
6.1 Key Trends Analysis
6.2 Asia Pacific Text Analytics Market Analysis, By Deployment Type, 2014 – 2024 (US$ Bn)
     6.2.1 On-Premise
     6.2.2 Cloud-Based
6.3 Asia Pacific Text Analytics Market Analysis, By Applications, 2014 – 2024 (US$ Bn)
     6.3.1 Data Analysis and Forecasting
     6.3.2 Fraud/Spam Detection
     6.3.3 Intelligence & Law Enforcement
     6.3.4 Customer Relationship Management (CRM)
6.4 Asia Pacific Text Analytics Market Analysis, By End-User, 2014 – 2024 (US$ Bn)
     6.4.1 Military and Defense
     6.4.2 BFSI
     6.4.3 Retail
     6.4.4 Healthcare
     6.4.5 IT and Telecom
     6.4.6 Entertainment and Media
     6.4.7 Others (Automotive and Transportation and Hospitality)
6.5 Asia Pacific Text Analytics Market Analysis, By Region, 2014 – 2024 (US$ Bn)     
     6.5.1 Japan
     6.5.2 China
     6.5.3 South Asia
     6.5.4 Australasia
     6.5.5 Rest of APAC

Chapter 7 Middle East & Africa (MEA) Text Analytics Market Analysis, 2014 – 2024 (US$ Bn)
7.1 Key Trends Analysis
7.2 MEA Text Analytics Market Analysis, By Deployment Type, 2014 – 2024 (US$ Bn)
     7.2.1 On-Premise
     7.2.2 Cloud-Based
7.3 MEA Text Analytics Market Analysis, By Applications, 2014 – 2024 (US$ Bn)
     7.3.1 Data Analysis and Forecasting
     7.3.2 Fraud/Spam Detection
     7.3.3 Intelligence & Law Enforcement
     7.3.4 Customer Relationship Management (CRM)
7.4 MEA Text Analytics Market Analysis, By End-User, 2014 – 2024 (US$ Bn)
     7.4.1 Military and Defense
     7.4.2 BFSI
     7.4.3 Retail
     7.4.4 Healthcare
     7.4.5 IT and Telecom
     7.4.6 Entertainment and Media
     7.4.7 Others (Automotive and Transportation and Hospitality)
7.5 MEA Text Analytics Market Analysis, By Region, 2014 – 2024 (US$ Bn)
     7.5.1 GCC Countries
     7.5.2 South Africa
     7.5.3 Rest of MEA

Chapter 8 Latin America Text Analytics Market Analysis, 2014 – 2024 (US$ Bn)
8.1 Key Trends Analysis
8.2 Latin America Text Analytics Market Analysis, By Deployment Type, 2014 – 2024 (US$ Bn)
     8.2.1 On-Premise
     8.2.2 Cloud-Based
8.3 Latin America Text Analytics Market Analysis, By Applications, 2014 – 2024 (US$ Bn)
     8.3.1 Data Analysis and Forecasting
     8.3.2 Fraud/Spam Detection
     8.3.3 Intelligence & Law Enforcement
     8.3.4 Customer Relationship Management (CRM)
8.4 Latin America Text Analytics Market Analysis, By End-User, 2014 – 2024 (US$ Bn)
     8.4.1 Military and Defense
     8.4.2 BFSI
     8.4.3 Retail
     8.4.4 Healthcare
     8.4.5 IT and Telecom
     8.4.6 Entertainment and Media
     8.4.7 Others (Automotive and Transportation and Hospitality)
8.5 Latin America Text Analytics Market Analysis, By Region, 2014 – 2024 (US$ Bn)
     8.5.1 Brazil
     8.5.2 Rest of Latin America

Chapter 9 Company Profiles
9.1 IBM Corporation
9.2 Microsoft Corporation
9.3 SAS Institute Inc.
9.4 SAP SE
9.5 RapidMiner, Inc.
9.6 Attensity Group, Inc.
9.7 Predixion Software
9.8 Lexalytics, Inc.
9.9 Angoss Software Corporation

Text analytics is the process of deriving information from various text sources which can be unstructured or structured data. It can be used for several purposes, such as summarization (searching key content across large volume of information or from a single document), sentiment analysis (analyzing the commentary on an issue), explicative (driving factors for the commentary), investigative (listing particular cases based on the issue), and classification (on what subject does the text talk about). 

The rapid increase in unstructured data has led to increasing adoption of text analytics solutions, hence driving market growth. Text analytics solutions transform the unstructured data for analysis in order to help organizations conduct various functions such as monitoring and analyzing brand reputation, understanding customer feedback, identifying product issues, and so on. Unstructured data is the information having no pre-defined data model or is unorganized in a predefined way. 

Unstructured data is valuable for every business. Majority of business-related information originates in unstructured form, mainly in text. In contrast to unstructured data, structured data can be easily organized and is clean, analytical, and generally stored in relational databases and on spreadsheets. Currently, social media plays a major role in contributing to the growth of the text analytics market. Many-to-many communications have granted massive influential power to the public. Public opinion is trusted and respected more than any promotional statements of companies. Text analytics help in monitoring, comprehending as well as participating in public dissertation. The growing adoption of cloud based text analytics solutions has also augmented the growth of the text analytics market in a significant manner. The exposure of text analytics functionality to cloud applications and services is increasing the process agility, which means that the cloud segment for analytics applications grows considerably much faster.

Challenges such as insufficient supply of trained professionals, risk of data privacy, security and time consuming concerns, continue to inhibit the growth of the text analytics market. Convergence of text analytics solutions with big data and moving text analytics from a standalone application into a component of other applications would offer substantial growth opportunities for the text analytics market. The global text analytics market generated revenue of US$ 2.82 Bn in 2015 and is projected to expand at a CAGR of 17.6% during the forecast period (2016 – 2024) to reach US$ 12.16 Bn by 2024.

On the basis of deployment type, the text analytics market is segmented into on-premise and cloud-based. Companies lack in house skills for aggregating and analyzing unstructured data which is leading them toward SaaS solutions which in turn is driving the growth of cloud-based text analytics solutions in the global text analytics market.

On the basis of applications, the text analytics market is segmented into data analysis & forecasting, fraud/spam detection, intelligence & law enforcement, and customer relationship management (CRM). Due to increasing need to generate large quantities of reliable forecast results quickly and automatically without any human intervention, the demand for text analytics solutions for this application is increasing in a significant manner. Text analytics also play a key role in fraud detection research areas where its main purpose is to intercept, translate, and analyze various communication channels to prevent serious crimes in a community or a region.

On the basis of end-user, the text analytics market is divided into military and defense, BFSI, retail, healthcare, IT and telecom, entertainment and media, and others segments. Increasing research investments by federal agencies and governments across the world to proactively monitor terrorist activities and prevent any unlawful acts targeting civil society have increased the demand for text analytics in the military and defense sector of the text analytics market.

text-analytics-market


North America and Europe are the major regions that drive the global text analytics market growth. In 2015, key text analytics vendors included IBM Corporation, Microsoft Corporation, SAS Institute Inc., SAP SE, RapidMiner, Inc., Attensity Group, Inc., Predixion Software, Lexalytics, Inc. and Angoss Software Corporation.


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