Market Research Reports

Tablet Market And Smartphones Market: Global Database & Forecast (2010 - 2015)

27pages
Published Date: 2012-02-10
 

Description


Description

(Report is available in Excel Format)
Global Tablet sales to end users reached 67.0 million units in 2011 and is expected to reach 248.6 million units by the end of 2015, growing at a CAGR of 38.8% from 2011 to 2015. Asia – Pacific (including Japan) is expected to enjoy the highest share of overall global shipments and end user sales of Tablets at 36.1% and 35.3% respectively in 2015.

In 2011, Smartphone sales to end users reached 469.9 million units, registering a growth of 66.7% over 2010 sales of 282.0 million units. The Smartphone sales to end user are expected to reach 1,048.0 million units by 2015 with Asia – Pacific accounting for the largest market share at 39.5%. Asia Pacific is also expected to enjoy the highest growth rate at a CAGR of 36.3% from 2010 to 2015.

The Tablet sales to end user increased by 276.5% in 2011 from 17.8 million units sold to end users in 2010. The growth in sales is largely attributed to consumer response to Apple’s iPad 2, Samsung’s Galaxy Tab & Galaxy Tab 2 and Amazon’s Kindle Fire Tab. Launched in November 2011, Amazon’s USD 199 Tab; Kindle Fire, had incredible response among consumers and managed around 3.5 million units sales in last 45 days of the year 2011. Globally, the installed base of Tablet devices have reached 81.2 million units in 2011 and expected to reach 388.8 million units by the end of 2015. This represents approximately 45% replacement/loss rate by the same year.

Form factor plays crucial role in adoption of Tablet devices. Our research indicates that consumer purchased the largest number of Tablet devices with screen size ranging 8 Inch and 10 Inch; whereas devices weighed between 450g and 900g (1 lb – 2 lbs) had the highest share of overall sales of tablet devices. Consumer segment is the largest adopter of media Tablet devices, while business users prefer communicators. Media Tablets is expected to remain the largest Tablet device segment with over 60% sales share in 2015, while hybrid segment will account for more than one-fourth of the sales in the same year.

Smartphones are becoming more ubiquitous communication devices among all user segments with almost 75% of smartphone consumer (individual) subscriber use their smartphones for personal as well as business purposes. Moreover, 65% of global SMBs now allow employee owned smartphone for official use. This acted as the strong booster for Smartphone market growth. The smartphones market grew by 66.7% during last year and sales reached to 469.9 million units in 2011. Smartphone sale in 4Q2011 alone crossed the combined sales of all the four quarters of 2008. This leap in sales came on account of consumer as well as enterprise adoption of iPhone 4S, which posted 36.1 million units sales to end user in Q42011 alone.

Research Highlights:

Smartphone is the prime competitor for tablets. However, an estimated 10% smartphone owner will also have a Tablet PC by 2013.
Communicator Tablet segment will remain niche by 2015
Tablets are disruptive to the PC market, reducing units by 8%, on average, through 2015
Smartphone vendors better positioned, particularly those that own a platform.
Tablets have increased the Total Addressable Market; however, traditional PC manufacturers will most likely fail to capture incremental demand.
Open source will have a buzz around both tablet and smartphone market
Apple, Samsung Electronics, Motorola Mobility, HTC, Research in Motion are best positioned both in smartphone and tablet market
Hewlett-Packard, Dell, Acer, Asustek Computer, Lenovo, Toshiba, Sony are potentially challenged

This extensive database report covers quarterly sales to end users, installed base, revenue, ASP from 2009 to 2011 and forecast till 2015 for Tablets and smartphones based on following segmentation.

Tablet Market Segmentation


By Operating System

o iOS
o Android
o Windows
o Blackberry Tablet OS (QNX)

By Vendors

o Apple
o Samsung
o HTC
o Dell
o RIM
o Amazon
o Motorola

By Form Factors

o Weight
o Width
o Length
o Display Screen Size
o Thickness (depth)

Users

o Business liable
o Consumer liable
- Personal Only
- Personal and Business

Usability

o Media Tab
o Communicators
o Hybrid

Geography

o North America
o Europe
o Asia – Pacific (including Japan)
o ROW

Smartphones Market Segmentation


By Operating System

o Symbian
o iOS
o Android
o Windows Mobile
o Blackberry OS
o Bada

By Vendors

o Nokia
o Apple
o Samsung
o HTC
o RIM

By Form Factors

o Weight
o Width
o Length
o Display Screen Size
o Thickness (depth)

Users

o Business liable
o Consumer liable
- Personal Only
- Personal and Business

Usability

o Media Tab
o Communicators
o Hybrid

Geography

o North America
o Europe
o Asia – Pacific (including Japan)
o ROW

Input Type

o Touchscreen
o Keyboard
o Keypad 

 

Table of Contents


(Report is available in Excel Format) 

 Introduction

 Tablet Market Segmentation


• By Operating System

o iOS
o Android
o Windows
o Blackberry Tablet OS (QNX)

• By Vendors

o Apple
o Samsung
o HTC
o Dell
o RIM
o Amazon
o Motorola

• By Form Factors

o Weight
o Width
o Length
o Display Screen Size
o Thickness (depth)

• Users

o Business liable
o Consumer liable
- Personal Only
- Personal and Business

• Usability

o Media Tab
o Communicators
o Hybrid

• Geography

o North America
o Europe
o Asia – Pacific (including Japan)
o ROW

Smartphones Market Segmentation


• By Operating System

o Symbian
o iOS
o Android
o Windows Mobile
o Blackberry OS
o Bada

• By Vendors

o Nokia
o Apple
o Samsung
o HTC
o RIM

• By Form Factors

o Weight
o Width
o Length
o Display Screen Size
o Thickness (depth)

• Users

o Business liable
o Consumer liable
- Personal Only
- Personal and Business

• Usability

o Media Tab
o Communicators
o Hybrid

• Geography

o North America
o Europe
o Asia – Pacific (including Japan)
o ROW

• Input Type

o Touchscreen
o Keyboard
o Keypad 

N/A 

(Report is available in Excel Format)

GLOBAL QUARTERLY TABLET SALES TO END USERS, BY OS 2010 (UNITS MILLION)
GLOBAL QUARTERLY TABLET SALES TO END USERS, BY OS 2011 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY OS 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY END USE 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY USABILITY 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY GEOGRAPHY 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY DEVICE LENGTH 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY DEVICE WIDTH 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY WEIGHT 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY DEVICE THICKNESS 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SALES TO END USERS & FORECAST, BY DISPLAY SIZE 2010 - 2015 (UNITS MILLION)
GLOBAL QUARTERLY TABLET SUBSCRIBERS, BY OS 2010 (UNITS MILLION)
GLOBAL QUARTERLY TABLET SUBSCRIBERS, BY OS 2011 (UNITS MILLION)
GLOBAL TABLET SUBSCRIBERS & FORECAST, BY OS 2010 - 2015 (UNITS MILLION)
GLOBAL TABLET SUBSCRIBERS & FORECAST, BY END USE 2010 - 2015 (UNITS MILLION)
GLOBAL CONSUMER TABLETS, BY USE 2010 - 2015 (UNITS MILLION)
GLOBAL CONSUMER TABLETS FOR PERSONAL USE, BY GEOGRAPHY 2010 - 2015 (UNITS MILLION)
GLOBAL CONSUMER TABLETS FOR PERSONAL & BUSINESS USE, BY GEOGRAPHY 2010 - 2015 (UNITS MILLION)
GLOBAL CONSUMER TABLETS, BY GEOGRAPHY 2010 - 2015 (UNITS MILLION)
GLOBAL BUSINESS TABLETS, BY GEOGRAPHY 2010 - 2015 (UNITS MILLION)
TABLET SUBSCRIBERS, BY GEOGRAPHY 2010 - 2015 (UNIT MILLION)
GLOBAL TABLET SUBSCRIBERS, BY UABILITY 2010 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USER, BY OPERATING SYSTEM 2009 - 2015 (UNIT MILLION)
SMARTPHONE SALES TO END USER, BY GEOGRAPHY 2009 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USER, BY OPERATING SYSTEM BY QUARTER 2011 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USER, BY OPERATING SYSTEM BY QUARTER 2010 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USER, BY OPERATING SYSTEM BY QUARTER 2009 (UNIT MILLION)
GLOBAL SMARTPHONE REVENUE, BY OPERATING SYSTEM 2009 - 2015 (USD MILLION)
GLOBAL SMARTPHONE ASP, BY OPERATING SYSTEM 2009 - 2015 (USD/UNIT)
iOS BASED SMARTPHONE SALES TO END USERS, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
SYMBIAN OS BASED SMARTPHONE SALES TO END USERS, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
BLACKBERRY OS BASED SMARTPHONE SALES TO END USERS, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
ANDROID OS BASED SMARTPHONE SALES TO END USERS, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
WINDOWS MOBILE OS BASED SMARTPHONE SALES TO END USERS, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
BADA OS BASED SMARTPHONE SALES TO END USERS, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
iOS SMARTPHONE INSTALLED BASE, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
SYMBIAN OS SMARTPHONE INSTALLED BASE, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
BLACKBERRY OS SMARTPHONE INSTALLED BASE, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
ANDROID SMARTPHONE INSTALLED BASE, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
WINDOWS MOBILE OS SMARTPHONE INSTALLED BASE, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
BADA OS SMARTPHONE INSTALLED BASE, BY GEOGRAPHY 2009 – 2015 (UNIT MILLION)
NORTH AMERICA SMARTPHONE SALES TO END USERS, BY PLATFORM 2009 – 2015 (UNIT MILLION)
EUROPE SMARTPHONE SALES TO END USERS, BY PLATFORM 2009 – 2015 (UNIT MILLION)
ASIA – PACIFIC SMARTPHONE SALES TO END USERS, BY PLATFORM 2009 – 2015 (UNIT MILLION)
ROW SMARTPHONE SALES TO END USERS, BY PLATFORM 2009 – 2015 (UNIT MILLION)
NORTH AMERICA SMARTPHONE INSTALLED BASE, BY PLATFORM 2009 – 2015 (UNIT MILLION)
EUROPE SMARTPHONE INSTALLED BASE, BY PLATFORM 2009 – 2015 (UNIT MILLION)
ASIA – PACIFIC SMARTPHONE INSTALLED BASE, BY PLATFORM 2009 – 2015 (UNIT MILLION)
ROW SMARTPHONE INSTALLED BASE, BY PLATFORM 2009 – 2015 (UNIT MILLION)
GLOBAL SMARTPHONE MARKET REVENUE, BY VENDOR 2009 - 2015 (USD MILLION)
GLOBAL SMARTPHONE SALES TO END USER, BY VENDOR 2009 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE ASP, BY VENDOR 2009 - 2015 (USD/UNIT)
GLOBAL QUARTERLY SMARTPHONE SALES TO END USER, BY VENDOR 2011 (UNIT MILLION)
GLOBAL QUARTERLY SMARTPHONE SALES TO END USER, BY VENDOR 2010 (UNIT MILLION)
GLOBAL QUARTERLY SMARTPHONE SALES TO END USER, BY VENDOR 2009 (UNIT MILLION)
GLOBAL QUARTERLY SMARTPHONE REVENUE, BY VENDOR 2011 (USD MILLION)
GLOBAL QUARTERLY SMARTPHONE REVENUE, BY VENDOR 2010 (USD MILLION)
GLOBAL QUARTERLY SMARTPHONE REVENUE, BY VENDOR 2009 (USD MILLION)
GLOBAL QUARTERLY SMARTPHONE ASP, BY VENDOR 2011 (USD/UNIT)
GLOBAL QUARTERLY SMARTPHONE ASP, BY VENDOR 2010 (USD/UNIT)
GLOBAL QUARTERLY SMARTPHONE ASP, BY VENDOR 2009 (USD/UNIT)
GLOBAL SMARTPHONES SALES, BY END USE SEGMENTS 2010 – 2015 (UNIT MILLION)
GLOBAL SMARTPHONES SUBSCRIBERS, BY END USE SEGMENTS 2010 – 2015 (UNIT MILLION)
GLOBAL CONSUMER LIABLE SMARTPHONES SALES, BY DEVICE CATEGORY 2010 – 2015 (UNIT MILLION)
GLOBAL CONSUMER SMARTPHONES SUBSCRIBERS, BY DEVICE CATEGORY 2010 – 2015 (UNIT MILLION)
GLOBAL BUSINESS LIABLE SMARTPHONES SALES, BY BUSINESS CATEGORY 2010 – 2015 (UNIT MILLION)
GLOBAL BUSINESS SMARTPHONES SUBSCRIBER, BY BUSINESS TYPE 2010 – 2015 (UNIT MILLION)
GLOBAL CONSUMER SMARTPHONES, BY USE 2010 – 2015 (UNIT MILLION)
GLOBAL CONSUMER SMARTPHONES FOR PERSONAL USE, BY GEOGRAPHY 2010 – 2015 (UNIT MILLION)
GLOBAL CONSUMER SMARTPHONES, BY GEOGRAPHY 2010 – 2015 (UNIT MILLION)
GLOBAL CONSUMER SMARTPHONES PERSONAL & BUSINESS USE, BY GEOGRAPHY 2010 – 2015 (UNIT MILLION)
SMARTPHONE SUBSCRIBERS, BY GEOGRAPHY 2009 - 2015 (UNIT MILLION)
SMARTPHONE BUSINESS SUBSCRIBERS, BY GEOGRAPHY 2009 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USERS, BY DISPLAY SIZE 2010 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USERS, BY DEVICE WEIGHT 2010 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USERS, BY DEVICE LENGTH 2010 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USERS, BY DEVICE THICKNESS 2010 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USERS, BY DEVICE WIDTH 2010 - 2015 (UNIT MILLION)
GLOBAL SMARTPHONE SALES TO END USERS, BY INPUT TYPE 2010 - 2015 (UNIT MILLION)
GLOBAL MOBILE PHONE MARKET REVENUE, BY PHONE TYPE 2010 - 2015 (USD MILLION)
GLOBAL MOBILE PHONE SALES TO END USER, BY PHONE TYPE 2010 - 2015 (UNIT MILLION)
GLOBAL MOBILE PHONE ASP, BY PHONE TYPE 2010 - 2015 (USD/UNIT)
GLOBAL QUARTERLY MOBILE PHONE SALES TO END USERS, BY VENDOR 2011 (UNIT MILLION)
GLOBAL QUARTERLY MOBILE PHONE SALES TO END USERS, BY VENDOR 2009 (UNIT MILLION)
GLOBAL QUARTERLY MOBILE PHONE SALES TO END USERS, BY VENDOR 2009 (UNIT MILLION)
GLOBAL QUARTERLY MOBILE PHONE REVENUE, BY VENDOR 2011 (USD MILLION)
GLOBAL QUARTERLY MOBILE PHONE REVENUE, BY VENDOR 2010 (USD MILLION)
GLOBAL QUARTERLY MOBILE PHONE REVENUE, BY VENDOR 2009 (USD MILLION)
GLOBAL QUARTERLY MOBILE PHONE ASP, BY VENDOR 2011 (USD/UNIT)
GLOBAL QUARTERLY MOBILE PHONE ASP, BY VENDOR 2010 (USD/UNIT)
GLOBAL QUARTERLY MOBILE PHONE ASP, BY VENDOR 2009 (USD/UNIT)
GLOBAL MOBILE HANDSET SALES TO END USER, BY VENDOR 2009 – 2015 (UNIT MILLION)
GLOBAL MOBILE HANDSET REVENUE, BY VENDOR 2009 – 2015 (USD MILLION)
GLOBAL MOBILE HANDSET ASP, BY VENDOR 2009 – 2015 (USD/UNIT)

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