Specialty Household Cleaners Market

Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends And Forecast 2012 - 2018

According to the study, growing hygiene awareness amongst companies and consumers in the US is likely to increase demand in the US specialty household cleaners market in the years to come. The US market is driven by the growing number of working women and rise in the level of consumer disposable income in the country. In addition to that, rising public concern about the spread of illnesses and diseases is likely to aid in the growth of the US specialty household cleaners market.

Specialty household cleaners aid in the maintenance of hygiene and cleanliness in a wide range of structures. Specialty house cleaners provide handy cleaning solutions and decrease people's reliance on outside housekeeping services. As a result of the general need for clean and hygienic environments, the specialty home cleansers market in the US is likely to continue to rise.

Customers' increased need for chemical-free, environment friendly, and innovative cleaners is expected to drive the specialty household cleaners market. The development of unique and modern goods is expected to boost the market by encouraging customer adoption. The specialty household cleansers industry in the US, however, is likely to be challenged by high cost and chemical-related health concerns.

Rise in Disposable Income and Number of Working Women to Drive the US Market

Surface cleaners are a continually developing market, owing to rising household expenditure and customers' desire for more sanitary lives. Smart drop technologies, which are particularly designed to maintain specialized surfaces, can now be used to clean surfaces such as stainless steel, mirrored, glass, and wood. Liquid cleaners are now available in a variety of configurations, including pump-actuated bottles, aerosol cans, and trigger sprays are made up of solid abrasive particles suspended in a thicker liquid matrix. Based on packaging, price, fragrance, and quality, market participants are also offering unique toilet and surface cleaners.

The US market is expected to be mostly driven by rising disposable incomes, an increase in the number of women in the workforce, and increased worries about the transmission of infectious illnesses. In addition to that, the need for hygienic and sanitized domestic environments is likely to propel the US specialty household cleaners market. hard surface cleaners, toilet bowl cleaners, car polishes, glass cleaners and others are different types of products in in the market. Hard surface cleaners made for a large portion of the specialty household cleaners industry in the US.

The use of specialty household cleaners the US has been growing as a result of the popularity of novel products on the market and greater customer acceptance. However, the US specialty household cleaners market is likely to be hampered by high product pricing and chemical safety concerns.

Product Innovations and Use of Online Platforms to Fuel Expansion of the Market

Over the last several years, one of the main drivers for the household cleaners industry in North American nations such as Canada and the US has been the acceptance of a healthier lifestyle combined with a growing concerns for hygiene. The household expenditures, well-established real estate industry, as well as housing unit expansion are only a few of the elements driving up household cleaner sales in the United States. In addition, the increase in the usage of household cleaners such as surface deodorizers is predicted to raise domestic cleaner demand in the region. As a result, producers are launching new fragrances like natural and citrus deodorizers, and the use of fresheners as perfumes is a key component in making informed buying decisions. Prominent market players are also optimizing the use of online platforms by offering their items through their websites and listing them on major social media websites in order to increase their exposure and reach in the region.

     
    Chapter 1 Preface
    1.1 Report Scope And Description
    1.2 Research Methodology
     
    Chapter 2 Executive Summary
     
    Chapter 3 Market Overview
    3.1 Market Overview
    3.2 Overall Market Size, 2011
    3.3 Market Trends And Future Outlook, 2012 – 2018
          3.1.1 Convenience Products On The Rise
          3.1.2 Demand For Environment Friendly Disinfectants And Increased Interest In Green Products
          3.1.3 Increasing Demand For Premium Products
          3.1.4 New Formulations And Innovative Products Are In High Demand
          3.1.5 Retail Distribution Activities
          3.1.6 All-In-One Products Is An Emerging Concept
          3.1.7 Fragrance Products On The Rise
    3.2 Factor Analysis
          3.2.1 Drivers
                   3.2.1.1 Increased Focus On Hygiene Among New Age Consumers
                   3.2.1.2 Increased Usage Of Convenience Products
                   3.2.1.3 Increasing Working Women Population
                   3.2.1.4 Rising Demand For Green Products
                   3.2.1.5 Growing Concerns Over Spread Of Infectious Diseases
                   3.2.1.6 Rapid Abundance Of Lifestyle Gurus And Home Experts
                   3.2.1.7 Rising Disposable Income Levels
          3.2.2 Restraints
                   3.2.2.1 Rising Prices Of Raw Material
                   3.2.2.2 Rising Concern Towards Harmful Chemicals
          3.2.3 Opportunities
                   3.2.3.1 Innovative Products Are Gaining Success
                   3.2.3.2 Increased Consumer Adoption
    3.3 Value Chain Analysis
    3.4 Influencing Factors In Buying Decision
    3.5 Market Share Analysis
    3.6 Porters Analysis
          3.6.1 Bargaining Power Of Suppliers
          3.6.2 Bargaining Power Of Buyers
          3.6.3 Rivalry Among Existing Competitors
          3.6.4 Threat Of Substitute Products
          3.6.5 Threat Of New Entrants
     
    Chapter 4 Market Segmentation I: U.S. Specialty Household Cleaners Market By Product, 2012 – 2018
    4.1 Overview
    4.2 Hard Surface Cleaners Market Overview, 2011
          4.2.1 Hard Surface Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
    4.3 Glass Cleaners Market Overview, 2011
          4.3.1 Glass Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
    4.4 Toilet Bowl Cleaners Market Overview, 2011
          4.4.1 Toilet Bowl Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
    4.5 Auto Polishes Market Overview, 2011
          4.5.1 Auto Polishes Market Size And Forecast, 2012 – 2018 (USD Million)
    4.6 Other Cleaners Market Overview, 2011
          4.6.1 Other Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
     
    Chapter 5 Market Segmentation II: U.S. Specialty Household Cleaners Market By Application, 2012 – 2018
    5.1 Overview
    5.2 Bathroom Market
          5.2.1 Overview, 2011
          5.2.2 Bathroom Market Size And Forecast, 2012 – 2018 (USD Million)
    5.3 Kitchen Market
    Overview, 2011
          5.3.1 Kitchen Market Size And Forecast, 2012 – 2018 (USD Million)
    5.4 Floor Market Overview, 2011
          5.4.1 Floor Market Size And Forecast, 2012 – 2018 (USD Million)
    5.5 Other Applications Market Overview, 2011
          5.5.1 Other Applications Market Size And Forecast, 2012 – 2018 (USD Million)
     
    Chapter 6 Competitive Landscape
    6.1 Market Share By Key Players
    6.2 Competitive Strategy By Key Players
    6.3 Agreements And Collaborations
    6.4 Recent Developments
     
    Chapter 7 Company Profiles
    7.1 Clorox Co.
          7.1.1 Company Overview
          7.1.2 Financial Performance
          7.1.3 Business Strategy
          7.1.4 Recent Developments
    7.2 Reckitt & Benckiser
          7.2.1 Company Overview
          7.2.2 Business Strategy
          7.2.3 Recent Development
    7.3 S.C. Johnson & Son, Inc.
          7.3.1 Company Overview
          7.3.2 Financial Performance
          7.3.3 Business Strategy
          7.3.4 Recent Developments
    7.4 Procter & Gamble Co.
          7.4.1 Company Overview
          7.4.2 Financial Performance
          7.4.3 Business Strategy
          7.4.4 Recent Developments
    7.5 Church And Dwight Co. Inc.
          7.5.1 Company Overview
          7.5.2 Financial Performance
    7.5.3 Recent Developments
    7.6 Henkel Kgaa
          7.6.1 Company Overview
          7.6.2 Business Strategy
    7.7 Kao Corporation
          7.7.1 Company Overview
          7.7.2 Business Strategy
          7.7.3 Recent Developments
    7.8 Unilever
          7.8.1 Company Overview
          7.8.2 Business Strategy
          7.8.3 Recent Developments
    LIST OF TABLES
     
    TABLE 1 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY PRODUCT, 2011 – 2018 (USD MILLION)
    TABLE 2 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY APPLICATION, 2011 – 2018 (USD MILLION)

    LIST OF FIGURES

     

    FIG. 1 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET SIZE AND FORECAST, 2011 – 2018 (USD MILLION)

    FIG. 2 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET VALUE CHAIN ANALYSIS

    FIG. 3 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET SHARE ANALYSIS, 2011

    FIG. 4 PORTERS ANALYSIS OF U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET

    FIG. 5 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY PRODUCT, 2012 AND 2018 (%)

    FIG. 6 HARD SURFACE CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 7 GLASS CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 8 TOILET BOWL CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 9 AUTO POLISHES MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 10 OTHER CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 11 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY APPLICATIONS, 2012 AND 2018 (%)

    FIG. 12 BATHROOM MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 13 KITCHEN MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 14 FLOOR MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 15 OTHER APPLICATIONS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)

    FIG. 16 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET SHARE BY KEY PLAYERS, 2012

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