Market Research Reports

Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends And Forecast 2012 - 2018

63pages
Published Date: 2012-12-06
 

Description




Specialty household cleaners address issues such as the growing hygiene concerns among consumers, demand for eco-friendly products, want for convenient cleaning solutions due to hectic lifestyle, and dependency on external housekeeping experts.

The market study for the U.S. specialty household cleaners market examines the strengths, challenges, growth opportunities, and regulations that are likely to have an impact on the market.
 
Using leading industry tools and research methodologies, the specialty household cleaners report for U.S. market analyzes aspects such as production, marketing, and expansion strategies for manufacturers, distributors, and R&D agencies so as to assist them in making informed decisions.

Overview of the Specialty Household Cleaners Market

As per market research projections, the U.S. specialty household cleaners market is expected to be at US$7.9 billion by 2018. The market was valued at US$5.1 billion in 2011 and is anticipated to grow at a CAGR of 6.6% between 2012 and 2018. Rising disposable incomes, increasing number of women in the workforce, and growing concerns regarding the spread of infectious diseases will largely drive the market in the U.S. Further, it is the need for clean and hygienic domestic surroundings that is driving the growth of the specialty household cleaners market in U.S.
 
On the basis of product-types, the report segments the market into glass cleaners, auto polishes, toilet bowl cleaners, hard surface cleaners, and others. Of these, hard surface cleaners accounted for 44% of the specialty household cleaners market in the U.S. The hard surface cleaner product segmentation was valued at US$2.3 billion in 2011 and is expected to grow fastest to reach US$3.6 billion by 2018. 

In terms of application, the specialty household cleaning products market is inclusive of bathroom, floor, kitchen, bedroom, and other areas. Among the sub-segments, bathroom cleaners led the specialty household cleaners market. The sub-segment stood at US$1.8 billion in 2011and it is projected to reach US$2.9 billion by 2018, registering growth at a CAGR of 6.9% between 2012 and 2018. 

Overall, the specialty household cleaners market in the U.S. has been witnessing growth owing to success of innovative products in the market and increased consumer adoption of the products. However, high prices of the products and health concerns of chemicals will inhibit the specialty household cleaners market in the U.S.

Leading Companies in the Specialty Household Cleaners Market

The major players profiled in the report to analyze recent developments, business verticals, and financial standing, are Clorox Co., SC Johnson and Son Inc., Henkel KGAA, Kao Corporation, Reckitt & Benckiser, Unilever, Procter & Gamble Co., and Church and Dwight Co. Inc. 

Product Segmentation of Specialty Household Cleaners Market
  • Glass cleaners
  • Auto polishes
  • Hard surface cleaners
  • Toilet bowl cleaners
  • Others 
Application Segmentation of Specialty Household Cleaners Market
  • Bathroom
  • Floor
  • Kitchen
  • Bedrooms
  • Other areas of the house
This report gives you access to decisive data such as:
  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years
Key highlights 
  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • A clear understanding of the competitive landscape and key product segments

Table of Contents



Chapter 1 Preface
1.1 Report Scope And Description
1.2 Research Methodology

Chapter 2 Executive Summary

Chapter 3 Market Overview
3.1 Market Overview
3.2 Overall Market Size, 2011
3.3 Market Trends And Future Outlook, 2012 – 2018
      3.1.1 Convenience Products On The Rise
      3.1.2 Demand For Environment Friendly Disinfectants And Increased Interest In Green Products
      3.1.3 Increasing Demand For Premium Products
      3.1.4 New Formulations And Innovative Products Are In High Demand
      3.1.5 Retail Distribution Activities
      3.1.6 All-In-One Products Is An Emerging Concept
      3.1.7 Fragrance Products On The Rise
3.2 Factor Analysis
      3.2.1 Drivers
               3.2.1.1 Increased Focus On Hygiene Among New Age Consumers
               3.2.1.2 Increased Usage Of Convenience Products
               3.2.1.3 Increasing Working Women Population
               3.2.1.4 Rising Demand For Green Products
               3.2.1.5 Growing Concerns Over Spread Of Infectious Diseases
               3.2.1.6 Rapid Abundance Of Lifestyle Gurus And Home Experts
               3.2.1.7 Rising Disposable Income Levels
      3.2.2 Restraints
               3.2.2.1 Rising Prices Of Raw Material
               3.2.2.2 Rising Concern Towards Harmful Chemicals
      3.2.3 Opportunities
               3.2.3.1 Innovative Products Are Gaining Success
               3.2.3.2 Increased Consumer Adoption
3.3 Value Chain Analysis
3.4 Influencing Factors In Buying Decision
3.5 Market Share Analysis
3.6 Porters Analysis
      3.6.1 Bargaining Power Of Suppliers
      3.6.2 Bargaining Power Of Buyers
      3.6.3 Rivalry Among Existing Competitors
      3.6.4 Threat Of Substitute Products
      3.6.5 Threat Of New Entrants

Chapter 4 Market Segmentation I: U.S. Specialty Household Cleaners Market By Product, 2012 – 2018
4.1 Overview
4.2 Hard Surface Cleaners Market Overview, 2011
      4.2.1 Hard Surface Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
4.3 Glass Cleaners Market Overview, 2011
      4.3.1 Glass Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
4.4 Toilet Bowl Cleaners Market Overview, 2011
      4.4.1 Toilet Bowl Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)
4.5 Auto Polishes Market Overview, 2011
      4.5.1 Auto Polishes Market Size And Forecast, 2012 – 2018 (USD Million)
4.6 Other Cleaners Market Overview, 2011
      4.6.1 Other Cleaners Market Size And Forecast, 2012 – 2018 (USD Million)

Chapter 5 Market Segmentation II: U.S. Specialty Household Cleaners Market By Application, 2012 – 2018
5.1 Overview
5.2 Bathroom Market
      5.2.1 Overview, 2011
      5.2.2 Bathroom Market Size And Forecast, 2012 – 2018 (USD Million)
5.3 Kitchen Market
Overview, 2011
      5.3.1 Kitchen Market Size And Forecast, 2012 – 2018 (USD Million)
5.4 Floor Market Overview, 2011
      5.4.1 Floor Market Size And Forecast, 2012 – 2018 (USD Million)
5.5 Other Applications Market Overview, 2011
      5.5.1 Other Applications Market Size And Forecast, 2012 – 2018 (USD Million)

Chapter 6 Competitive Landscape
6.1 Market Share By Key Players
6.2 Competitive Strategy By Key Players
6.3 Agreements And Collaborations
6.4 Recent Developments

Chapter 7 Company Profiles
7.1 Clorox Co.
      7.1.1 Company Overview
      7.1.2 Financial Performance
      7.1.3 Business Strategy
      7.1.4 Recent Developments
7.2 Reckitt & Benckiser
      7.2.1 Company Overview
      7.2.2 Business Strategy
      7.2.3 Recent Development
7.3 S.C. Johnson & Son, Inc.
      7.3.1 Company Overview
      7.3.2 Financial Performance
      7.3.3 Business Strategy
      7.3.4 Recent Developments
7.4 Procter & Gamble Co.
      7.4.1 Company Overview
      7.4.2 Financial Performance
      7.4.3 Business Strategy
      7.4.4 Recent Developments
7.5 Church And Dwight Co. Inc.
      7.5.1 Company Overview
      7.5.2 Financial Performance
7.5.3 Recent Developments
7.6 Henkel Kgaa
      7.6.1 Company Overview
      7.6.2 Business Strategy
7.7 Kao Corporation
      7.7.1 Company Overview
      7.7.2 Business Strategy
      7.7.3 Recent Developments
7.8 Unilever
      7.8.1 Company Overview
      7.8.2 Business Strategy
      7.8.3 Recent Developments

LIST OF FIGURES

FIG. 1 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET SIZE AND FORECAST, 2011 – 2018 (USD MILLION)
FIG. 2 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET VALUE CHAIN ANALYSIS
FIG. 3 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET SHARE ANALYSIS, 2011
FIG. 4 PORTERS ANALYSIS OF U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET
FIG. 5 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY PRODUCT, 2012 AND 2018 (%)
FIG. 6 HARD SURFACE CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 7 GLASS CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 8 TOILET BOWL CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 9 AUTO POLISHES MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 10 OTHER CLEANERS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 11 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY APPLICATIONS, 2012 AND 2018 (%)
FIG. 12 BATHROOM MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 13 KITCHEN MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 14 FLOOR MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 15 OTHER APPLICATIONS MARKET SIZE AND FORECAST, 2012 – 2018 (USD MILLION)
FIG. 16 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET SHARE BY KEY PLAYERS, 2012

LIST OF TABLES

TABLE 1 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY PRODUCT, 2011 – 2018 (USD MILLION)
TABLE 2 U.S. SPECIALTY HOUSEHOLD CLEANERS MARKET BY APPLICATION, 2011 – 2018 (USD MILLION)

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