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Published Date: 2014-06-26Number of Pages: 92

Smart Water Management Market (Component Types - Hardware, Solutions, Services; Meter Read Technology - Fixed network, Cellular network) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019

Fresh water is a limited resource, thus it is very important to save water in order to balance the needs across consumer population, industries and other sectors. Thus, water regulatory bodies and water utilities across the globe need to proactively adopt smart technology to better manage their processes and distribution channel. Smart water management (SWM) facilitates reduction in repair and maintenance costs, reduction of NRW (Non-revenue water). SMW also helps to minimize energy usage in pumping of water at water utilities, cost of detection of leaks and theft and enhances customer engagement in water conservation.
 
The SWM market is driven by various factors such as aging water infrastructure, lack of water management in urban areas, need for mapping water resources and need to reduce non-revenue water (NRW). Furthermore, water regulatory bodies in North America and Europe are mandating stricter environmental standards related to smart water management which is another important driver for this market. The global smart water management market was valued at USD 4,813.3 million in 2012 and is expected to grow at a CAGR of 17.7% during the forecast period from 2013 to 2019. However, high cost of installation of advanced metering infrastructure (AMI) inhibiting the growth of this market.
 
The three main components are hardware, solutions and services. Hardware segment was the largest component segment in 2012 and accounted for 40.1% revenue share of the global SMW market. Solutions segment is expected to grow at a faster rate due to growing demand for various advanced software for smart water management such as Hymer (Orbicon), ReadCenter AnalyticsPro and ReadCenter Analytics+, and Intelligent Operations Center (IOC) software (IBM) among others 
 
 
North America was the largest revenue generator in 2012 and accounted for 47.5% revenue share of the global SWM market. Dominance of the region is due to increase in investment in SMW technologies in order to minimize water loss and reduce the amount of NRW (non-revenue water) by various water utilities in North America. Asia Pacific is expected to show fastest growth during the forecast period at a CAGR of 23.7%. The growth in this region is attributed to rainfall variability, scarcity of potable water resources and huge water losses in agriculture due to overwatering.
 
Most of the smart water management solution providers are competing among each other by developing state of the art technology products to get competitive advantage. The global SWM market is fragmented in nature with dominance of large number of local players across different geographies. In 2012, majority of the market i.e. 67.1% share was held by local and regional players offering solutions and services for smart water management. Itron Inc. was the global market leader in 2012. Other players in the market include Arad Metering Technologies, ABB Ltd., Sensus USA Inc., Schneider Electric SA, I2O Water Ltd., General Electric Company, and TaKaDu Ltd.

 
Chapter 1 Preface
1.1 Report description
1.2 Report scope
1.3 Research methodology
1.4 List of abbreviations
 
Chapter 2 Executive Summary
2.1 Global smart water management market snapshot
 
Chapter 3 Global Smart Water Management Market Analysis
3.1 Market definition
3.2 Market trends
3.3 Market dynamics and impact analysis
      3.3.1 Drivers
              3.3.1.1 Aging water infrastructure
              3.3.1.2 Government regulations
              3.3.1.3 Need for mapping of water resources
              3.3.1.4 Lack of water management in urban areas
              3.3.1.5 Need to reduce water loss and non-revenue water (NRW)
     3.3.2 Restraints
              3.3.2.1 Low adoption rate due to high cost of installation of AMI
              3.3.2.2 Water utilities apprehensive of adopting cloud services
     3.3.3 Opportunities
              3.3.3.1 Just in time irrigation in agriculture and landscaping
              3.3.3.2 Large untapped market in developing countries
3.4 Value chain analysis
3.5 Porter’s five forces analysis
      3.5.1 Bargaining power of suppliers
      3.5.2 Bargaining power of buyers
      3.5.3 Rivalry among existing competitors
      3.5.4 Threat from new entrants
      3.5.5 Threat from substitute products or services
3.6 Market share analysis
3.7 Market attractiveness analysis
 
Chapter 4 Global Smart Water Management Market Analysis, by Component, 2013 – 2019 (Revenue)
4.1 Introduction
4.2 Hardware
      4.2.1 SWM  hardwared market size and forecast, 2011 – 2019 (USD million)
      4.2.2 SMW  hardware market size and forecast, by type, 2011 – 2019 (USD million)
4.3 Solutions
      4.3.1 SWM  solutions market size and forecast, 2011 – 2019 (USD million)
4.4 Services
      4.4.1 SWM services market size and forecast, 2011 – 2019 (USD million)
 
Chapter 5 Global Smart Water Management Market Analysis, by Meter Read Technology, 2013 – 2019 (Revenue)
5.1 Fixed network technology
      5.1.1 Fixed network technology in SWM market size and forecast, 2011 – 2019 (USD million)
5.2 Cellular network technology
      5.2.1 Cellular network technology in SWM market size and forecast, 2011 – 2019 (USD million)
 
Chapter 6 Global Smart Water Management Market Analysis, by Geography, 2013 – 2019 (Revenue)
6.1 Introduction
6.2 North America
      6.2.1 North America smart water management market size and forecast, 2011 - 2019 (USD million)
6.3 Europe
      6.3.1 Europe smart water management market size and forecast, 2011 - 2019 (USD million)
6.4 Asia-Pacific
      6.4.1 Asia-Pacific smart water management market size and forecast, 2011 - 2019 (USD million)
6.5 Rest of the World (RoW)
      6.5.1 RoW smart water management market size and forecast, 2011 - 2019 (USD million)
 
Chapter 7 Company Profiles
7.1 IBM Corporation
      7.1.1 Company overview
      7.1.2 Financial overview
      7.1.3 Business strategies
      7.1.4 Recent developments
7.2 Arad Metering Technologies
      7.2.1 Company overview
      7.2.2 Financial overview
      7.2.3 Business strategies
      7.2.4 Recent developments
7.3 ABB Ltd
      7.3.1 Company overview
      7.3.2 Financial overview
      7.3.3 Business strategies
      7.3.4 Recent developments
7.4 Schneider Electric SA
      7.4.1 Company overview
      7.4.2 Financial overview
      7.4.3 Business strategies
      7.4.4 Recent developments
7.5 Evoqua Water Technologies (Siemens)
      7.5.1 Company overview
      7.5.2 Financial overview
      7.5.3 Business strategies
      7.5.4 Recent developments
7.6 Itron, Inc.
      7.6.1 Company overview
      7.6.2 Financial overview
      7.6.3 Business strategies
      7.6.4 Recent developments
7.7 Honeywell International, Inc
      7.7.1 Company overview
      7.7.2 Financial overview
      7.7.3 Business strategies
      7.7.4 Recent developments
7.8 Emerson Electric Corporation
      7.8.1 Company overview
      7.8.2 Financial overview
      7.8.3 Business strategies
      7.8.4 Recent developments
7.9 General Electric Company
      7.9.1 Company overview
      7.9.2 Financial overview
      7.9.3 Business strategies
      7.9.4 Recent developments
7.10 ET Water Systems, LLC
      7.10.1 Company overview
      7.10.2 Financial overview
      7.10.3 Business strategies
      7.10.4 Recent developments
7.11 i2O Water Ltd
      7.11.1 Company overview
      7.11.2 Financial overview
      7.11.3 Business strategies
      7.11.4 Recent developments
7.12 Sensus USA Inc.
      7.12.1 Company overview
      7.12.2 Financial overview
      7.12.3 Business strategies
      7.12.4 Recent developments
7.13 TaKaDu Ltd.
      7.13.1 Company overview
      7.13.2 Financial overview
      7.13.3 Business strategies
      7.13.4 Recent developments

List of Figures 
 
FIG. 1 Market segmentation: Global smart water management market 13
FIG. 2 Water leakage rates by country, 2012 (%) 24
FIG. 3 Value chain analysis for smart water management market 27
FIG. 4 Porter’s five forces analysis for smart water management market 29
FIG. 5 Global smart water management market share, by key players, 2012 (%) 31
FIG. 6 Market attractiveness analysis, by geography, 2012 33
FIG. 7 Smart water management market share (%), by component, 2012 and 2019 34
FIG. 8 SWM hardware market size and forecast, 2011 – 2019 (USD million) 35
FIG. 9 SWM solutions market size and forecast, 2011 – 2019 (USD million) 38
FIG. 10 SWM services market size and forecast, 2011 – 2019 (USD million) 39
FIG. 11 Fixed network technology in SWM market size and forecast, 2011 – 2019 (USD million) 40
FIG. 12 Cellular network technology in SWM market size and forecast, 2011 – 2019 (USD million) 41
FIG. 13 Smart water management market share (%), by geography, 2012 and 2019 43
FIG. 14 North America smart water management market size and forecast, 2011 – 2019 (USD million) 44
FIG. 15 Europe smart water management market size and forecast, 2011 – 2019 (USD million) 48
FIG. 16 Asia-Pacific smart water management market size and forecast, 2011 – 2019 (USD million) 51
FIG. 17 RoW smart water management market size and forecast, 2011 – 2019 (USD million) 54
FIG. 18 IBM Corporation: Annual revenue, 2011 – 2013 (USD billion) 58
FIG. 19 Arad Metering Technologies: Annual Revenue, 2010 – 2012 (USD million) 61
FIG. 20 ABB Ltd: Annual Revenue: 2010 – 2012 (USD billion) 64
FIG. 21 Schneider Electric SA: Annual revenue, 2010 – 2012 (USD billion) 67
FIG. 22 Siemens AG: Annual revenue, 2010 – 2012 (USD billion) 70
FIG. 23 Itron, Inc: Water segment annual revenue, 2011 – 2013 (USD million) 73
FIG. 24 Honeywell International, Inc: Annual revenue, 2010 – 2012 (USD billion) 76
FIG. 25 Emerson Electric Corporation: Annual revenue, 2011 – 2013 (USD billion) 79
FIG. 26 General Electric Company: Annual revenue, 2010 – 2012 (USD billion) 82

List of Tables
 
TABLE 1 Global smart water management market snapshot
TABLE 2 SWM hardware market size and forecast, by type 2011 – 2019 (USD million)
TABLE 3 North America SWM market size and forecast, by component type 2011 – 2019 (USD million)
TABLE 4 North America SWM hardware market size and forecast, by type 2011 – 2019 (USD million)
TABLE 5 North America  SWM market size and forecast, by country 2011 – 2019 (USD million)
TABLE 6 Europe SWM market size and forecast, by component type 2011 – 2019 (USD million)
TABLE 7 Europe SWM hardware market size and forecast, by type 2011 – 2019 (USD million)
TABLE 8 Asia-Pacific SWM market size and forecast, by component type 2011 – 2019 (USD million)
TABLE 9 Asia-Pacific SWM hardware market size and forecast, by type 2011 – 2019 (USD million)
TABLE 10 RoW SWM market size and forecast, by component type 2011 – 2019 (USD million)
TABLE 11 RoW SWM hardware market size and forecast, by type 2011 – 2019 (USD million)

 
In urban areas, water is the most neglected natural resource. Smart water solutions and services are still struggling for rapid adoption in major part of the globe owing to lack of regulatory support from the governments in some regions such as Africa, and Western Asia among others. Aging water infrastructure especially in developed economies such as the U.S.A., Canada, and Germany among others is a major driver for adoption of smart water technology solutions. Aging water infrastructure results in bursts, pipe leakage, and increased customer complaints. Water regulatory bodies are mandating stricter environmental standards related to smart water management which is another important driver for this market. Smart water management market is expected to witness substantial growth in the coming years due to stricter environmental standards mandated by water regulatory bodies across the globe and need to minimize water loss and non-revenue water (NRW). Sustainable water management policies are high on the agenda of various governments across the world. Adverse effects of climate change such as risk of flooding, rising sea levels, and longer drought periods have affected the availability of fresh water resources needed to maintain economic growth and increasing populations.
 
The major reason for growing demand for smart water management in urban area is increasing urban population. In 1900, about 13% of people lived in cities; however, this has gone up to over 50% and in 2013 is further expected to reach nearly 70% by 2050. These issues are compounded by aging pipe networks in various established cities. In London, for instance, around 40% of pipes are more than 100 years old. According to a survey conducted at the District of Columbia Water and Sewer Authority, the average age of pipes was 76 years with some pipes having been laid more than a century ago. IBM’s smart water management system is helping Sonoma County Water Agency (SCWA) meet California’s goal for all its water agencies to reduce water use by 20% by 2020. The system uses a real time collaboration platform to help balance environmental, agricultural and other needs in the Russian river water system allowing SCWA to make dynamic, informed decisions about resource allocation.
 
The report includes segmentation of smart water management market by component, by meter read technology, and by geography. Further, it provides current market size and forecast in terms of revenue for the aforementioned categories. Cross sectional analysis for component and geography segments is a part of the scope. Factors influencing and inhibiting the growth of the market have been analyzed. Porter’s five forces analysis offers insights on market competition. 
 
Smart water management is equally important for both developed and developing nations. At present, the focus is more on adopting meter data management (MDM), SCADA (supervisory control and data acquisition), and advanced water meter solutions for water utilities across many countries. The trend is expected to change from traditional water management technologies gradually to smart technology solutions such as advanced pressure management, analytics and distribution network monitoring. For distribution network, the adoption of cloud-based solutions which require no capital expenditure from utility’s end is expected to witness greater grip in the coming years. The use of smart water management technology solutions across water utilities is expected to rise globally during the forecast period.
 
This study includes profile of key players in the market and the strategies adopted by them to sustain the competition. Recent developments and barriers of the market will help emerging players to design their strategies in an effective manner. The study is expected to help key players providing smart water systems and solutions formulating and developing their strategies. The global SWM market is fragmented in nature with a large number of local players across different geographies. Majority of the market share was held by local and regional players offering solutions and services for smart water management. Other players in the market include Arad Metering Technologies, Itron Inc., ABB Ltd., Sensus USA Inc., Schneider Electric SA, I2O Water Ltd., General Electric Company, and TaKaDu Ltd.
 
The global market for smart water management is segmented as follows:
 
Smart water management market analysis, by component
  • Hardware
    • AMR
    • AMI
    • Others
  • Solutions
  • Services
Smart water management market analysis, by meter read technology
  • Fixed Technology
  • Cellular Technology
Smart water management market, by geography
  • North America
  • Europe
  • Asia-Pacific
  • RoW (Rest of the World) 


 
 
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