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Published Date: 2015-04-28Number of Pages: 103

Retail Digital Transformation Market (By Mode of Access - Mobile Apps and Websites; By Product - Consumer Electronics and Appliances; Apparel and Footwear; Media, Toys and Games; Food, Grocery and Beverages; Furniture and Home Improvement; Beauty and Personal Care and Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020


This report aims to provide comprehensive strategic analysis of the global retail digital transformation market along with the market size and growth forecast for the period from 2012 to 2020. Key factors driving the growth of retail digital transformation market include increased access to the Internet, improved logistical infrastructure worldwide and growing use of smartphones for online shopping. Increasing disposable income of the population and changing lifestyle of people has led to high demand for various products, which in turn, has driven the growth of retail digital transformation market. In addition, greater availability of products at competitive prices, various brands offering quality products at discounted rates and convenient modes of payment and delivery has led to the increasing popularity of online retailing.

This research study on the global retail digital transformation market provides a detailed analysis of how access through websites and smartphones has made it convenient for people to shop and pay online from the convenience of their homes and offices. The report offers an in-depth analysis of various factors such as market drivers, restraints, and growth opportunities affecting the market dynamics. These factors enable the analysis of various trends that would affect the market during the forecast period from 2014 to 2020. The report includes a comprehensive coverage of underlying economical and technological factors influencing the retail digital transformation market. The market share analysis of key players in the retail digital transformation market throws light on the prevalent competition in this market.

Based on mode of access, the retail digital transformation market has been segmented into mobile apps and websites. Based on factors such as access to the Internet, convenience and availability of mobile devices for online shopping, customers choose a best-fit solution to address their requirements. Based on product type, the retail digital transformation market has been classified into consumer electronics and appliances; apparel and footwear; media, toys and games; food, grocery and beverages; beauty and personal care, and others. 

Demand for various products on the retail digital transformation market differs based on the demand for that particular product in a specific region. Increasing investment by traditional brick-and-mortar retailers to penetrate the retail digital transformation market in order to reach a wider customer base, improved modes of delivery and secure modes of payment have contributed to the growth of global retail digital transformation market. The report aims to provide a comprehensive cross-sectional analysis of the retail digital transformation market across geographies including North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, Latin America, and the Middle East and Africa.

The report also provides a competitive landscape of the retail digital transformation market and identifies various business strategies adopted by the leading players. In addition, the report provides a detailed competitive analysis of access of retail digital transformation market through mobile devices and websites. It further goes to explain the penetration of each of the market segments in various geographies and how these have accelerated the growth of retail digital transformation market. The company profiles section of this report provides an overview of the companies operating in the market, strategies deployed by them to gain competitive advantage, annual revenue generated in the past two/three years, and recent developments. The companies profiled in this report include Amazon.com, Inc., eBay, Inc., Wal-Mart Stores, Inc., Alibaba Group Holding Limited, Rakuten, Inc., Flipkart Internet Private Limited, Tesco PLC, Snapdeal.com (Jasper Infotech Pvt. Ltd.), Otto Group, and MercadoLibre, Inc.
The global retail digital transformation market is categorized into the following segments:

Retail Digital Transformation Market, by Mode of Access
  • Mobile Apps
  • Websites
Retail Digital Transformation Market, by Product
  • Consumer Electronics and Appliances
  • Apparel and Footwear
  • Media, Toys and Games; 
  • Food, Grocery and Beverages
  • Furniture and Home Improvement
  • Beauty and Personal Care 
  • Others
Retail Digital Transformation Market, by Geography
  • North America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Japan
  • Latin America
  • Middle East and Africa


Chapter 1 Preface
1.1 Report Scope and Description
1.2 Report Scope and Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Retail Digital Transformation Market (2013 and 2020)
2.2 Global Retail Digital Transformation Market, 2012 – 2020, Revenue (US$ Bn) and Y-o-Y Growth (%)
2.3 Global Retail Digital Transformation Market, by Mode of Access, 2013 (US$ Bn)
2.4 Global Retail Digital Transformation Market, by Product, 2013 (US$ Bn)

Chapter 3 Global Retail Digital Transformation Market Overview
3.1 Introduction
3.2 Market Dynamics
     3.2.1 Market Drivers
            3.2.1.1 Increasing Penetration of Internet and Mobile broadband Subscriptions
            3.2.1.2 Rising Investments in Retail Digital Transformation Sector in Developing Countries
     3.2.2 Market Restraints
             3.2.2.1 Lack of Personal Touch and Product Feel during Shopping
     3.2.3 Market Opportunities
            3.2.3.1 Cross-border Retail Digital Transformationing
3.3 Market Positioning of Key Players, 2013
3.4 Trends in Retail Digital Transformation Market
3.5 Attractiveness Analysis for Retail Digital Transformation market

Chapter 4 Global Retail Digital Transformation Market Revenue, by Mode of Access, 2012 – 2020 (US$ Bn)
4.1 Overview
     4.1.1 Comparative Analysis: Global Retail Digital Transformation Market Revenue, by Mode of Access, 2013 & 2020 (Value %)
4.2 Global Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
4.3 Mobile Apps
4.4 Websites

Chapter 5 Global Retail Digital Transformation Market Revenue, by Product, 2012 – 2020 (US$ Bn)
5.1 Overview
     5.1.1 Comparative Analysis: Global Retail Digital Transformation Market Revenue, by Product, 2013 & 2020 (Value %)
5.2 Global Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
5.3 Consumer Electronics and Appliances
5.4 Apparel and Footwear
5.5 Media, Toys, and Games
5.6 Food, Grocery, and Beverages
5.7 Furniture and Home Improvement
5.8 Beauty and Personal Care
5.9 Others

Chapter 6 Global Retail Digital Transformation Market Revenue, By Geography, 2012 – 2020 (US$ Bn)
6.1 Overview
     6.1.1 Comparative Analysis: Global Retail Digital Transformation Market Revenue, by Region, 2013 & 2020 (Value %)
6.2 North America
     6.2.1 North America Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.2.2 North America Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2013 – 2020 (US$ Bn)
     6.2.3 North America Retail Digital Transformation Market Revenue and Forecast, by Product, 2013 – 2020 (US$ Bn)
6.3 Western Europe
     6.3.1 Western Europe Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.3.2 Western Europe Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
     6.3.3 Western Europe Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
6.4 Eastern Europe
     6.4.1 Eastern Europe Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.4.2 Eastern Europe Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
     6.4.3 Eastern Europe Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
6.5 Asia Pacific excluding Japan
     6.5.1 Asia Pacific excluding Japan Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.5.2 Asia Pacific excluding Japan Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
     6.5.3 Asia Pacific excluding Japan Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
6.6 Japan
     6.6.1 Japan Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.6.2 Japan Retail Digital Transformation Market Revenue and Forecast, by Mode of Access Type, 2012 – 2020 (US$ Bn)
     6.6.3 Japan Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
6.7 Latin America
     6.7.1 Latin America Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.7.2 Latin America Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
     6.7.3 Latin America Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
6.8 Middle East and Africa
     6.8.1 Middle East and Africa Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
     6.8.2 Middle East and Africa Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
     6.8.3 Middle East and Africa Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)

Chapter 7 COMPANY PROFILES
7.1 Amazon.com, Inc.
     7.1.1 Company Overview
     7.1.2 Financial Overview
     7.1.3 Business Strategy
             7.1.3.1 Provision of Convenient and Quick Delivery of Products
     7.1.4 Recent Developments
7.2 eBay, Inc.
     7.2.1 Company Overview
     7.2.2 Financial Overview
     7.2.3 Business Strategy
             7.2.3.1 Provision of High Quality of Services through Efficient Vendor Management
     7.2.4 Recent Developments
7.3 Wal-Mart Stores, Inc.
     7.3.1 Company Overview
     7.3.2 Financial Overview
     7.3.3 Business Strategy
             7.3.3.1 Investments for Market Penetration, Expansion and Innovative Ecommerce Solutions
     7.3.4 Recent Developments
7.4 Alibaba Group Holding Limited
     7.4.1 Company Overview
     7.4.2 Financial Overview
     7.4.3 Business Strategy
            7.4.3.1 Enforcing Consumer Protection and Intellectual Property Rights to Increase Adoption
     7.4.4 Recent Developments
7.5 Rakuten, Inc.
     7.5.1 Company Overview
     7.5.2 Financial Overview
     7.5.3 Business Strategy
            7.5.3.1 Unification of its E-commerce Platform across the World
     7.5.4 Recent Developments
7.6 Flipkart Internet Private Limited
     7.6.1 Company Overview
     7.6.2 Financial Overview
     7.6.3 Business Strategy
            7.6.3.1 Increasing Popularity and Adoption through Exclusive Launch of Various Products
     7.6.4 Recent Developments
7.7 Tesco PLC
     7.7.1 Company Overview
     7.7.2 Financial Overview
     7.7.3 Business Strategy
            7.7.3.1 Multichannel Retailing through its Online and Physical Presence
     7.7.4 Recent Developments
7.8 Snapdeal.com (Jasper Infotech Pvt. Ltd.)
     7.8.1 Company Overview
     7.8.2 Financial Overview
     7.8.3 Business Strategy
             7.8.3.1 Acquisitions and Partnerships for Entering New Market Segments
             7.8.3.2 Provision of Innovative Features and Platforms for Sellers and Customers
     7.8.4 Recent Developments
7.9 Otto Group
     7.9.1 Company Overview
     7.9.2 Financial Overview
     7.9.3 Business Strategy
             7.9.3.1 Investments to Bring Innovation and Novelty in its Retail Digital Transformation Segment
     7.9.4 Recent Developments
7.10 MercadoLibre, Inc.
     7.10.1 Company Overview
     7.10.2 Financial Overview
     7.10.3 Business Strategy
              7.10.3.1 Provision of Personalized Retail Digital Transformation Experience
              7.10.3.2 Provision of Comprehensive Retail Digital Transformation Services
     7.10.4 Recent Developments


FIG. 1 Market Segmentation: Global Retail Digital Transformation Market
FIG. 2 Global Retail Digital Transformation Market, 2012 – 2020, Revenue (US$ Bn) and Y-o-Y Growth (%)
FIG. 3 Global Retail Digital Transformation Market, by Mode of Access, 2013 (US$ Bn)
FIG. 4 Global Retail Digital Transformation Market, by Product, 2013 (US$ Bn)
FIG. 5 Global Percentage of Internet Users, 2011 – 2013
FIG. 6 Attractiveness Analysis for Retail Digital Transformation Markets
FIG. 7 Comparative Analysis: Global Retail Digital Transformation Market Revenue, by Mode of Access, 2013 & 2020 (Value %)
FIG. 8 Comparative Analysis: Global Retail Digital Transformation Market Revenue, by Product, 2013 & 2020 (Value %)
FIG. 9 Comparative Analysis: Global Retail Digital Transformation Market Revenue, by End-use, 2013 & 2020 (Value %)
FIG. 10 North America Retail Digital Transformation  Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 11 Western Europe Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 12 Eastern Europe Retail Digital Transformation  Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 13 Asia Pacific excluding Japan Retail Digital Transformation  Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 14 Japan Retail Digital Transformation  Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 15 Latin America Retail Digital Transformation  Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 16 Middle East and Africa  Retail Digital Transformation  Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
FIG. 17 Amazon.com, Inc. : Annual Net Sales and Annual Retail Digital Transformation Sales, 2011 – 2013, (US$ Bn)
FIG. 18 Amazon.com, Inc. : Annual Retail Digital Transformation Sales, By Region, 2013, (US$ Bn)
FIG. 19 eBay, Inc. : Annual Net Revenues and Annual Marketplaces Segment Revenues, 2011 – 2013, (US$ Bn)
FIG. 20 eBay, Inc. : Annual Net Revenue, By Region, 2013, (US$ Bn)
FIG. 21 Wal-Mart Stores, Inc. : Annual Revenues, Annual U.S. Operations Revenues and Annual Non-U.S. Operations Revenues, 2011 – 2014, (US$ Bn)
FIG. 22 Alibaba Group Holding Limited : Total Annual Revenues and Annual Commerce Business Segment Revenues, 2013 & 2014, (US$ Bn)
FIG. 23 Rakuten, Inc.: Annual Revenues and Annual Rakuten Ichiba Revenues, 2013 & 2014, (US$ Bn)
FIG. 24 Tesco Plc: Annual Revenues, 2012 - 2014, (US$ Bn)
FIG. 25 Tesco Plc: Annual Retail Revenue, By Geography, 2014, (US$ Bn)
FIG. 26 Otto Group: Annual Revenues and Annual Multichannel Retail Revenues, 2012 - 2014, (US$ Bn)
FIG. 27 Otto Group: Annual Retail Revenue, By Region, 2014, (US$ Bn)
FIG. 28 MercadoLibre, Inc.: Annual Revenues and Annual Marketplace Revenues, 2011 - 2013, (US$ Bn)
FIG. 29 MercadoLibre, Inc.: Annual Revenue Share, By Country, 2013, (US$ Bn)


TABLE 1 Market Snapshot: Global Retail Digital Transformation Market (2013 and 2020)
TABLE 2 Market Positioning of Key Players, 2013
TABLE 3 Global Retail Digital Transformation Market Revenue and Forecast, by Mode of Access 2012 – 2020 (US$ Bn)
TABLE 4 Global Retail Digital Transformation  Market Revenue and Forecast, by Product 2012 – 2020 (US$ Bn)
TABLE 5 North America Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 6 North America Retail Digital Transformation  Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
TABLE 7 North America Retail Digital Transformation  Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
TABLE 8 Western Europe Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 9 Western Europe Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
TABLE 10 Western Europe Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
TABLE 11 Eastern Europe Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 12 Eastern Europe Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
TABLE 13 Eastern Europe Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
TABLE 14 Asia Pacific excluding Japan Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 15 Asia Pacific excluding Japan Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
TABLE 16 Asia Pacific excluding Japan Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
TABLE 17 Japan Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 18 Japan Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
TABLE 19 Japan Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
TABLE 20 Latin America Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 21 Latin America Retail Digital Transformation Market Revenue and Forecast, by Mode of Access, 2012 – 2020 (US$ Bn)
TABLE 22 Latin America Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)
TABLE 23 Middle East and Africa Retail Digital Transformation Market Revenue and Forecast, 2012 – 2020 (US$ Bn)
TABLE 24 Middle East and Africa Retail Digital Transformation Market Revenue and Forecast 2012 , by Mode of Access,2012– 2020 (US$ Bn)
TABLE 25 Middle East and Africa Retail Digital Transformation Market Revenue and Forecast, by Product, 2012 – 2020 (US$ Bn)


Increased Internet penetration and rise in the number of mobile applications have led to the increased demand for efficient online retail marketplaces. Rising technological awareness has encouraged consumers worldwide to use mobile applications and websites to shop online. In addition, competitive prices and ease of navigation among wide range of products by access through websites has increased the popularity of online retailing. Digital transformation in retail sector has enabled providers to achieve multi-channel sales through online marketplaces. Online retail offers convenience and enhanced reach to the merchants across the globe as they can showcase their product offerings to a large group of consumers over various online stores.

Customers can choose from a wide range of online retailing websites which showcase a wide range of products. In addition, customers benefit as they can compare the cost and select the option that suits them best and also leverage from the discounts, sales and various other offers. External factors such as new entrants and increasing number of online stores across the world are expected to drive the growth of retail digital transformation market over the forecast period.

Online retail marketplaces can be accessed through either mobile applications or websites. Although access through mobile application has found increased penetration with increase in the number of smart phone users, websites still remain a vital option for online retailing. With improvement in broadband Internet connections and benefits such as higher navigation area and ease of use is helping websites segment to remain competitive in the market. Retail digital transformation market by access through websites held the largest market share of the overall retail digital transformation market in 2013. With increasing popularity of m-commerce, this market segment is forecast to grow at a significant rate during the forecast period 2014 to 2020.

Retail digital transformation by product type can be segmented into consumer electronics and appliances; apparel and footwear; media, toys and games; food, grocery and beverages; beauty and personal care and others. In 2013, consumer electronics and appliances held the largest market share in the overall retail digital transformation market. Increasing number of merchants listing their products in the consumer electronics and appliance segment and other standardized products has led to the increased transactions within this market segment. Apparel and footwear segment is gaining momentum with rise in the number of quality brands entering the retail digital transformation market places and rise in availability of these products online. Food, grocery and beverages market segment have found increased demand over the forecast period pertaining to the rise in number of people wanting to shop online for these products. Increase in number of online stores and new entrants within the retail digital transformation market are all contributing to its growth. 

Online retailing is widely adopted by population of all age groups across the world at home and offices. Favorable conditions such as ease and availability of Internet access have encouraged customers to shop online. Moreover factors such as secure modes of payment and optimized shipping services have led to increasing adoption of online retail. Furthermore, increased usage of mobile devices such as smart phones and tablets which offer convenience to customers has contributed to the growth of online shopping globally. Increased investment by companies towards rapid development of mobile applications for online shopping and increased discount and promotions of the products has increased the popularity of retail digital transformation market worldwide. 

By geography, North America led the overall retail digital transformation market in terms of revenue in 2013 on account of increased Internet access and presence of leading player in the region. Asia Pacific excluding Japan held the second largest revenue share of the overall retail digital transformation market in 2013. Retail digital transformation market in Asia Pacific excluding Japan is expected to achieve significant growth during the forecast period from 2014 to 2020. Increasing online stores and Internet subscribers in countries such as China, India, South Korea and Singapore are expected to primarily drive the growth of this market in Asia Pacific. Opportunities from other regions including Middle East and Africa, and Latin America are expected to further drive the growth of retail digital transformation market during the forecast period from 2014 to 2020.

global-retail-digital-transformation-market

Amazon, Inc., Alibaba Group Holding Limited, and eBay, Inc. were identified to be the top three players in the retail digital transformation market in 2013. Other key players include Wal-Mart Stores, Inc., Rakuten, Inc., Flipkart Internet Private Limited, Tesco PLC, Snapdeal.com (Jasper Infotech Pvt. Ltd.), Otto Group, and MercadoLibre, Inc.

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