The research report on the global ready meals market analyzes the factors that define the dynamics of this convenience food market. This research report conducts an in-depth analysis of the dominant segments and geographical regions within the ready meals market globally. Growth drivers and restraints of this industry, market estimates, and trends and events that have/will impact sales are studied in depth in this market research report. The ready meals market needs to constantly keep pace with lifestyle changes of consumers and bring about changes in flavoring and packaging. Other food trends such as veganism and vegetarianism need to be taken cognizance of and catered to by the ready meals industry. All of these aspects are analyzed in depth so as to give businesses clarity into meal and snacking trends of the future.
The report relies on proven methodologies such as Porter’s five forces analysis to provide insight into the future dynamics of the ready meals market. A summation of technological advancements and breakthroughs by leading companies is yet another vital part of this report. A detailed value chain analysis further helps market players gain a deeper understanding of the overall ready meals market.
Overview of the global ready meals market
Ready meals, as interpretable from the term, are convenience foods that offer a quick alternative to cooking meals from scratch. Ready meals can be simply heated and consumed. This solution is especially appealing to consumers – largely working professionals, single-person households or students – that do not have the time or inclination to cook a meal. Many of these consumers do not want to consume fast food or ‘junk food’ or are looking for a more economical option to dining in restaurants. These changes in lifestyle are rapidly leading to consumers picking up ready meals from superstores, food stores or other retail outlets.
While cooking at home is again being regarded as being beneficial to health, the demand for ready meals in the market will not be largely affected by this resurgent trend. The demand for ready meals remains the highest during weekdays as many professionals purchase ready meals to save time in the kitchen. Ready meals can be conveniently heated and consumed at one’s work desk or at home.
The ready meals market, especially in the United Kingdom, received a major blow when the horse meat scandal came to light. This caused many consumers to desist from purchasing ready meals and their trust in manufacturers saw a sharp dip.
The various segments within the ready meals market have their own set of dynamics. For instance, there is a perception among consumers that chilled ready meals higher on nutrition than their frozen alternatives. While some consumers prefer canned ready meals for their longevity, others prefer dried meals for their convenience of storage and preparation.
Thus, the opportunities and challenges facing each of the segments within the ready meals market differ – and this market research report studies each of them in detail to come up with specific recommendations and insight.
Segmentation of the ready meals market
This market research report segments the global ready meals market based on their type for ease of analysis and study. By type, the ready meals market is classified as: chilled ready meals, frozen ready meals, chilled ready meals, and dried ready meals.
Companies mentioned in the global ready meals market
Name brands that dominate the market for ready meals include: Bird’s Eye Ltd, Bakkavor Foods Ltd., Findus Group Ltd., Kerry Foods Ltd., JH Heinz Company Ltd., Premier Foods Group Ltd., Northern Foods Ltd., and Greencore Group Plc.
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments