Ready meals are prepackaged meals that can be consumed with minimal or no preparation. Most ready meals come ready to eat, while some have to be heated or boiled before consumption. This has emerged as a convenient solution for a growing section of the global population. Ready meals provide nutritious value and convenience to individuals and families that don’t have the time to cook elaborate meals every day. Due to the convenience of ready meals to working professionals, students, etc., the global ready meals market is expanding at a high rate.
The research report on the global ready meals market analyzes the market ground-up, with the market’s segmentation by key criteria examined in the report and each segment’s performance in the recent past provided to readers. The key factors that affect the trajectory of the global ready meals market, both positively and negatively, are examined in the report to provide crucial information for market participants. Analysis of the key drivers and restraints given in the report allows readers to maximize their profits by constructing strategies to overcome the restraints acting on the global ready meals market while working to exploit the market drivers.
Historical statistics of the global ready meals market are provided in detail in the report. The analysts have further utilized reliable analytical tools such as Porter’s five forces analysis, SWOT analysis, and market attractiveness analysis to reveal key pointers about the market’s growth in the near future.
Overview of the Global Ready Meals Market
The global ready meals market is primarily being driven by the convenience it offers to working professionals. Ready meals offer a much healthier alternative to junk food, particularly for families, which has driven demand from the global ready meals market in recent years. Another benefit offered by ready meals is that they are cheaper than eating out, which is also valued by many consumers. Even though it is generally agreed that cooking at home is the healthiest option, the hectic life of many students and working professionals these days has necessitated the growing consumption of ready meals.
In spite of their convenience, the negative perception of ready meals among health-conscious consumers is a major restraint acting upon the market. Events such as the horse meat scandal in the U.K. have drawn many consumers away from ready meals, hampering the global ready meals market. However, consistent PR efforts and consistent product output by leading manufacturers have largely helped rebuild the positive image of ready meals.
In terms of product type, the global ready meals market includes canned meals, chilled meals, frozen meals, etc. By geography, North America is the leading segment of the global ready meals market. Asia Pacific is expected to emerge as a major regional player in the global ready meals market in the coming years due to rising industrialization in major countries such as China and India. The high population of these two countries is also a major factor propelling the APAC ready meals market, as it provides a large and financially strengthening consumer base.
Key Companies in the Global Ready Meals Market
The report examines the performance of several key companies operating in the global ready meals market, such as JH Heinz Company Ltd., Kerry Foods Ltd., Northern Food Ltd., Premier Foods Group Ltd., Greencore Group Plc., and Bakkavor Foods Ltd. The report presents a detailed competitive profile of each major player, including financial profiles and plans in the near future.
Major regions analyzed in this research report are:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments