Proteins are polymers of amino acids joined together by peptide bonds. Proteins are constantly synthesized and degraded through metabolic processes for energy recovery and storage. From a nutritional perspective, protein ingredients have diverse applications in health and wellness industry such as pre workout fuel, post workout replenishment, and help in protection of muscles. In addition, it is also used in heath supplements, food and beverages, pharmaceuticals and some cosmetic products.
The global protein ingredients market is growing at a rapid pace, predominantly due to the increasing adoption of protein supplements in the light of different advantages they represent such as high calorie intake. Growing application of protein ingredients in nutraceuticals, food and beverage, and wellness industries is expected to fuel the market growth in the coming years. In addition, increasing number of health conscious consumers, growing number of fitness centers and health clubs, and rising demand for energy drinks and processed foods are also expected to boost the global protein ingredients market. According to a report published by International Health, Racquet & Sports Club Association (IHRSA), the number of health and wellness centers has risen from 128,500 to 153,000 in the U.S. in the last four years. However, animal protein ingredients market is now challenged by plant derived proteins due to price differences and quality fluctuations. Furthermore, consumer attitude particularly towards gluten-free protein products is also expected to boost the growth of plant derived protein products market.
The global protein ingredients market segmentation can be analyzed on the basis of source, applications and geography in order to provide a comprehensive picture of the market. On the basis of source, the protein ingredients market is broadly classified into two categories, namely, animal protein ingredients and plant protein ingredients. Animal protein ingredients can be further categorized into dairy protein ingredients, egg proteins and gelatin. Diary protein ingredients represent the largest market by revenue among animal derived protein ingredients. The plant derived protein ingredients include soy protein, wheat protein, pea protein and others.
Based on geography, the protein ingredients market is segmented into four major regions such as North America, Europe, Asia-Pacific and Rest of the World (RoW). North America by far, accounts for the largest consumer share for protein ingredients owing to the high growth health and wellness industry in the region. Europe is the second largest consumer market primarily due to high adoption rates of protein-based energy products by consumers, improved productivity and increased product value. England, France, Belgium, Italy and Germany are the key countries contributing to the European protein ingredients market. Western Europe is expected to witness an escalation in gelatin demand due to a favorable regulatory framework and high consumer awareness on gelatin based products. Asia-Pacific is expected to be a high growth potential market for protein ingredients owing to growing awareness about health and increasing disposable income in the region.
The protein ingredients market is highly fragmented, with a lot of competition for shelf space in the retail market. The key players in the global protein ingredients market include Nestlé S.A., Unilever, PepsiCo Inc., Abbott Nutrition, Hilmar Cheese Company, Hostess Brands, Inc., Showa Sangyo Co., Ltd., STERLING GELATIN, Ben & Jerry's Homemade Holdings Inc., BEECHNUT, Milk Specialties Global, Weider Global Nutrition, Dean Foods, Nellson Nutraceutical LLC, Davisco Foods International, Inc., and Maple Island, Inc.
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