This report provides in-depth segmentation, analysis, estimates and forecasts for the probiotics market on a global level. The study identifies and discusses market drivers, restraints, challenges and opportunities in the global market and renders a holistic perspective of the industry, current market trends and segmentation for a better understanding of the structure of the market. The global probiotics market has been segmented on the basis of bacteria (Lactobacillus, Streptococcus, Bifidobacterium), applications (functional foods, dietary supplements and animal feed).

Geographic data has been provided for the above mentioned segmentation for North America, Europe and Asia Pacific while regional data for U.S., China, India, Germany and Brazil has also been provided with similar market segmentation. The study has been completed using both primary and secondary research in order to estimate market size, market trends and shares. A bottom-up estimation model has been used to deduce the market size of the North America, Europe, Asia-Pacific and Rest of the World (RoW) geographies and a further validation of market numbers with key market participants and C-level executives ensures a thorough understanding of the global probiotics market.

On the basis of application, the probiotics market is classified into food and beverages, dietary supplements and animal feed which are further bifurcated into segments. The economies covered in this report are North America, Europe, Asia-Pacific and Rest of the World.

This report also includes Porter’s five forces model and the market share of companies in 2012. Some of the key players of the probiotics market included in this report are BioGaia Biologics AB, Danisco, Chr. Hansen A/S, Nestle SA, Probi AB, Lifeway Foods Inc. and Yakult Honsha Co. Ltd. The report provides an overview of the above mentioned companies followed by their financial revenue, business strategies and recent developments.

This research is specially designed to estimate and analyze the demand and performance of probiotics in a global scenario. The research provides in-depth analysis of probiotic ingredients and product manufacturers, product sales, and trend analysis by segments and demand by geography. The report covers all the major product segments of the probiotics market and provides detailed analysis, historical data and statistically refined forecast for the segments covered. The study presents a comprehensive assessment of the stakeholder strategies, winning imperatives for them by segmenting the probiotics market as below:

• Human probiotics
• Animal probiotics

• Dairy products
• Non-dairy products
• Cereals
• Baked food
• Fermented meat products
• Dry foods

• Food supplements
• Dietary supplements
• Specialty nutrients
• Infant formula

• Lactobacillus
• Streptococcus
• Bifidobacterium

In addition the report provides cross-sectional analysis of all the above segments with respect to the following geographical markets:

• U.S.

• Germany
• U.K.

• China
• Japan
• India

• Brazil