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Pretreatment Coatings Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

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Global Pretreatment Coatings Market: Overview

Pretreatment coatings form a crucial precursor stage for powder coatings and offer excellent appearance along with improved shelf life to the metal surface. The global market for pretreatment coatings is witnessing tremendous growth owing to their extensive applications across several end-user industries, including agricultural equipment, automobiles, industrial and household appliances, electronics, and furniture owing to its ability to provide long life to products by providing their components a protection against corrosion. The process of coating pretreatment includes chromating and phosphating process. Some of the metals for which powder coatings are used are aluminum, steel, zinc alloys, copper, and galvanized steel.

Global Pretreatment Coatings Market: Key Trends

The rising spending on construction activities is providing a fillip to the global pretreatment coatings market. The increasing sales of automobiles are also working in favor of the market. Moreover, the robust growth of end-user industries, including aerospace and electronics, particularly in emerging countries is propelling the market. On the flip side, the growing environmental concerns regarding metal finishing are hampering the growth of the market. Chrome toxicity is a major concern as it can have adverse implications on the environment. Nevertheless, constant efforts by market players to develop eco-friendly coatings are likely to shape the future of the market.

Global Pretreatment Coatings Market: Market Potential

There is a growing consumer preference for multi-functional pretreatment coatings, which provide functionalities beyond just aesthetic and protective properties.  Over the past few years, the market has experienced an upswing in the demand for coatings that are environment-friendly and cost-effective. For instance, in December 2016, LOT Polish Airlines decided to opt for chrome-free aerospace primer coating system manufactured by PPG Industries for corrosion resistance to repaint a 737-400 airplane and three Embraer E175 jets, because it is eco-friendly and offers superior shine and gloss. Analysts predict that there will be an increase in the demand for such coatings in the near future and thus, more players will get involved in research and development activities to address this market need.

Global Pretreatment Coatings Market: Region-wise Outlook

The key regions covered in the report are Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. Asia Pacific will represent a large share in the market, on account of growing domestic demand. The easy availability of resources and increasing disposable income are also contributing to the growth of the region. Moreover, the expansion of the aerospace sector, especially in the Indonesia, China, Japan, Taiwan, and Malaysia is driving the demand for pretreatment coatings in the region.

The sharp rise in the demand for chrome-free pretreatment coatings coupled with stringent government regulations for reducing air pollution is the primary factor fueling the growth of Europe and North America. Germany and France will be among major revenue contributors in Europe. Rising vehicle production along with the increasing demand for replacing aging vehicles is translating into the greater uptake of pretreatment coatings in the region. In Latin America, Brazil is expected to be a sight of high growth throughout the forecast period. Its proximity to the U.S. is an important factor promoting set up of production facilities in the country.

Global Pretreatment Coatings Market: Competitive Landscape

Players in the global pretreatment coating market are involved in partnerships and collaboration activities to expand their shares in the market. Companies are investing sizeable funds in the research and development activities to enhance their visibility in this highly competitive arena. Some of the prominent companies operating in the market are Chemetall, 3M Company, AkzoNobel N.V., Kansai Paint Co. Ltd, Axalta Coating Systems, Abrasives Inc., Barton International, Troy Chemicals, Cym Materiales, Henkel, PPG Industries, and Nippon Paints.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 


Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.


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