The global waterborne ink market is highly diverse with the presence of a large number of players in all sizes. Among the larger names, the global waterborne ink market was dominated by Sun Chemical Corporation, Flint Group, and Siegwerk Druckfarben AG & Co. KGaA, who collectively took up 27.8% of its total value at the time. The success of companies such as Sun Chemical Corporation is attributed to a consistent rate of development and innovation, coupled with aggressing market area expansion in terms of distribution of high-quality products.
According to a research report published by Transparency Market Research, the global waterborne ink market is expected to hold a uniquely intensive competitive scenario. A lot of the older and prominent players in the market base their trade dynamics in long-term contracts and goodwill. This allows them a safe playing field to engage in further expansionistic strategies. At the same time, the availability of raw materials is made very easy to their low costs and abundance in all regions. This attracts several newcomers to the global waterborne ink market despite the overall fluctuating nature of pricing in it. The global waterborne ink market was valued at US$2.3 bn in 2015 and is expected to reach US$2.49 bn by the end of 2016. After expanding at a CAGR of 6.5% between 2016 and 2024, the market’s revenue is projected to reach US$ 4.1 bn in 2024.
Pro-environment Regulations Swell up Demand for Waterborne Inks
“Printing inks are widely considered harmful to the environment, in terms of manufacturing waste disposal as well as product disposal into the environment. As a result, the markets related to printing inks have come under close scrutiny by government bodies as well as environment-conscious consumers. Acts such as the TSCA and the CAA have been instrumental in curbing the overall emission levels of VOC by bringing it under federal control within the U.S. Similar processes are being followed in a lot of the developed economies of the world, and this is severely cutting down the demand for conventional printing inks. Consequently, the visibility and preference of waterborne inks has shot up over the recent past due to its eco-friendly nature in terms of low VOC content. This is currently the leading driver of the global waterborne ink market,” states a TMR analyst.
Further Restriction of VOC Content could Restrict Global Waterborne Ink Market
Government regulations do come as a double-edged sword for the global waterborne ink market, as a lot of nations are going one step further to try and completely eradicate VOC content in industrial emissions. Despite its low VOC content, waterborne inks have a solid contender rising up in prominence – the burgeoning market for UV-cured inks. These inks are known for being completely VOC-free as well as quicker to dry due to the incorporation of UV drying methods. The risk of losing market demand to UV-cured inks is expected to increase in severity over the coming years.
“A lot of the more prominent players in the global waterborne ink market from developed economies are looking to the emergent ones for better demand and an expansion in market shares. The nations of Asia Pacific and Latin America will be key for the proliferation of several players who are sensing greater opportunities there,” adds the analyst.
The information presented in this review is based on a Transparency Market Research report, titled, “Waterborne Ink Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”
Key segments of the Global Waterborne Ink Market
Waterborne Ink Market – Resin Analysis
- Styrene Acrylic
- Others (Including polyurethane resin, phenolic resin, etc.)
Waterborne Ink Market – Technology Analysis
- Others (Including screen printing and sheet-fed offset printing, etc.)
Waterborne Ink Market – Application Analysis
- Magazines & Periodicals
- Flyers & Brochures
- Others (Including decorative printing and product printing, etc.)
Waterborne Ink Market – Regional Analysis
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific (APAC)
- Latin America
- Rest of Latin America (LATAM)
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa (MEA)