The intense rivalry among leading participants characterizes the competitive landscape of the global non-alcoholic drinks market, states a new study by Transparency Market Research (TMR). The top players, such as Nestlé, Coca-Cola, Danone, PepsiCo, Attitude Drinks, Calcol, A.G. Barr, Dydo Drinco, LiveWire Ergogenics, and Dr Pepper Snapple, are actively concentrating on expanding their product portfolios by introducing new flavors. Over the coming years, these players are anticipated to uptake price differentiation strategy in order to sustain in this competitive environment, states the research study.
According to TMR, the worldwide non-alcoholic drinks market was worth US$1,435.2 bn in 2013. Researchers predict the opportunity in this market to rise at a CAGR of 4.30% during the period from 2014 to 2020 and reach a value of US$1,937.7 bn by the end of the forecast period. In terms of volume, the market is expected to produce 1,289 bn liters of non-alcoholic beverages by 2020.
Demand for Soft Drinks to Remain Strong
The research study considers bottled water, soft drinks, tea and coffee, dairy drinks, juice, and several other beverages as the key products available in the global market for non-alcoholic drinks. Among these, soft drinks enjoy a greater demand from consumers. With the increasing disposable income of consumers in developing economies, reflecting positively on their purchasing power, the demand for soft drinks is anticipated to augment further, ensuring the dominance of this segment in the years to come. Apart from soft drinks, tea and coffee are also projected to witness a surge in their demand over the next few years, proliferating at a CAGR of 7.0% over the forecast period.
Discussing the regional reach of the worldwide market for non-alcoholic drinks, the study reports the market’s presence across Europe, North America, Asia Pacific, and the Rest of the World. With a number of established nod-alcoholic drink vendors headquartered in the region, North America has been leading the global market significantly. Researchers anticipate this regional market to remain dominant over the next few years. The Asia Pacific market for non-alcoholic beverages are also expected to witness a high rise in the demand for non-alcoholic beverages in the near future, states the research report.
Changing Consumption Patterns to Boost Global Non-alcoholic Drinks Market
“The constantly changing pattern of consumers’ preference for food and beverages across the world is the main factor behind the sturdy growth of the global non-alcoholic drinks market. In addition to this, the rise in the purchasing power of consumers in emerging economies and the introduction of new products in various flavors and variants on a regular basis are likely to boost this market in the years to come. On the flip side, the increasing concerns over the adverse effects of artificially sweetened beverages on human health may limit the market’s growth to some extent, notes the research study.
The review is based on a report by Transparency Market Research, titled “Non-Alcoholic Drinks Market (Product - Soft Drinks, Bottled Water, Tea and Coffee, Juice, and Dairy Drinks) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020.”
The report segments the global non-alcoholic drinks market as:
- Soft Drinks
- Bottled Water
- Tea and Coffee
- Dairy Drinks
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Rest of the World
- Middle East
Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.
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