The global gluten free food market is being led by players such as Boulder Brands Inc., DrSchär AG/SpA, Mrs Crimble's, and Genius Foods Ltd, reports Transparency Market Research. These companies collectively held a leading share of 49.6% in 2014 in the market. Product innovation is the winning strategy adopted by these players to remain above the competition and carve a niche for themselves. Increasing efforts to develop products that cater to various segments and demands of the consumers will prove to be an effective strategy in the coming years.
“Maintaining quality standards and ensure food safety will also help brands garner better value in the global gluten free food market,” reports the lead author of this research report. Additionally, mergers and acquisitions will also be critical components of expansion strategies adopted companies operating in the global market to stay ahead of the competition.
Healthy Living Trends Shift Consumer Preference to Gluten Free Food
The global market for gluten free food is primarily benefitting from a growing number of consumers realizing the need to cut out gluten from their staple food. Gluten is known to add weight, which is turn leads to several other diseases. Thus, the pressing need to manage weight-related issues a large number of consumers are opting for gluten free food items. The rise in energy levels, regularized cholesterol levels, and improvements in digestive health are some of the key benefits of consuming gluten free food on daily basis.
The product positioning of gluten free food items such as bakery products, pasta, baby food, and ready meals is also appealing to consumers who want to opt for organic and natural food items for their promising health benefits. Furthermore, the introduction of innovative gluten free bakery products made with effective substitutes is also propelling this market. Venturing into the fresh food vertical will open up several opportunities to players operating in this market in the coming years.
Lack of Awareness about Celiac Disease Holds Back Market Growth
However, this market is being restrained by the lack of awareness about celiac disease, an autoimmune condition, which is a result of being gluten sensitive. The ability of gluten free food to contain this disease still remains underestimated amongst consumers. The fact that celiac disease goes undiagnosed or is often misconstrued as an allergy to gluten containing food items instead of intolerance, is hampering the global gluten free food market.
North America Maintains Lead in Global Market
The revenues earned by the global gluten free food market stood at US$2.84 bn in 2014 and are expected to reach US$4.88 bn by the end of 2021. The market is expected to expand at a CAGR of 7.7% in terms of revenue during the forecast period of 2015 and 2021. This market will be led by the gluten free bakery products segment that will surge at a CAGR of 8.5% during the forecast period. Geographically, North America will lead this market to touch revenue earnings worth nearly US$1.5 bn by 2021.
This review is based on Transparency Market Research’s report, titled “Gluten Free Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.”
- Gluten free market to reach US$4.88 bn by the end of 2021
- North America to maintain lead with a revenue of US$1.5 bn by 2021
- Fresh food products holds promise for global gluten market in near future
The global gluten free food market has been segmented as follows:
Global Gluten Free Food Market by Product Type
- Gluten free bakery products
- Gluten free baby food
- Gluten free pasta
- Gluten free ready meals
Global Gluten Free Food Market by Geography
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East and Africa
- Latin America
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