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Prenatal Vitamins Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

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The vitamins and dietary supplements (VDS) business is focused on the rising geriatric population, with additional products targeted toward healthy aging and fitness. However, the prenatal supplements market has significant potential. Prenatal vitamin supplements are regularly used to optimize healthy physical and mental development from conception all the way through adolescence. For example, according to a report by Scientific America Journal, the retail value sales of these products grew 38% between 2010 and 2015 to reach US$ 4.8 Bn worldwide.

A dietary supplement is a product intended for ingestion and comprises nutritive ingredients that add alimentary value to health. A nutritional supplement is accessible in one or combination of substances such as minerals, amino acids, vitamins, and herbs. Prenatal vitamin supplements are also available in several other forms such as powders, pills, tablets, liquids, and gel capsules. These supplements are taken essentially for their nutritional value, and a few supplements also reduce the risk of diseases by providing necessary nutrients. Prenatal vitamin supplements are important part of dietary supplements that are planned to be used before and during pregnancy. Presently, in the U.S., Europe, and developing countries such as India, nearly all obstetricians suggest pregnant women to take prenatal vitamins to avoid and decrease birth defects. Prenatal vitamins and supplements also facilitate in healthy delivery. Growing awareness about the advantages of prenatal vitamins to pregnant women is likely to drive the sales of prenatal vitamins and supplements.

The prenatal vitamin supplements market offers significant opportunities in the multi-domain health care industry. Factors driving the prenatal vitamin supplements market are rising awareness among pregnant women, gynecologists, and increasing popularity and adoption rate of prenatal products. Additionally factors such as growing demand for prenatal vitamins and rising awareness about importance of prenatal vitamins are expected to provide traction to the growth of the prenatal vitamin supplements market. Lack of nutrition supply from regular food, favorable reimbursement policies, and products for prenatal care and maternity service are likely to propel the prenatal vitamin supplements market.

However, side effects of these products, pregnant women who cannot put up with multivitamins, dropping birth rates, and increasing trend of one child policy are likely to be the major restraints of the prenatal vitamin supplements market.

Prenatal Vitamins Supplements: Market Segmentation

The prenatal vitamin supplements market can be segmented based on product type, end-user, and region. In terms of product type, the market can be segmented into folic acid, iron, calcium, essential fatty acids, and others. Based on end-user, the market can be segmented into hospital pharmacies, online pharmacies, supermarkets, and drug stores.

Prenatal Vitamin Supplements Market: Region-wise Outlook

In terms of region, the prenatal vitamin supplements market can be segmented into five key regions: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. China followed by North America hold major market shares of the prenatal vitamin supplements market due to growing concerns about baby health, some of the consumers are ready to spend on prenatal products and few consumer may skip them, and focus on improving health through notorious diet. The market in Asia Pacific is projected to witness rapid growth led by economic conditions and rising disposable income, improving access to prenatal vitamin products, educational programs, and government initiatives focusing on pregnancies, baby health, and the prenatal products.

Prenatal Vitamin Supplements Market: Key Players 

Key players in the prenatal vitamin supplements market are Abbott Laboratories, Zahler, FoodState, Inc., Contract NUTRA, Matsun Nutrition, Rainbow Light, and Mission Pharmacal Company.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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