Market Research Reports

Premium Messaging Market - A2P SMS Market, P2A SMS Market : Global Analysis, Trends, Size and Forecast (2007 - 2017)

90pages
Published Date: 2012-02-13
 

Description




Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due to increased competition, which led to constant decline in voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. 

The mobile network operators use premium messaging as value added service, which helps increasing their APRU. Customers prefer to access premium messaging services as they are user friendly; provides value to customer and are exciting.

Premium messaging is segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding most of the market volume and revenue. There would be a slight shift of revenue concentration from PSMS to PMMS as a result of penetration of camera mobile phones and reducing PMMS prices. Entertainment is the most popular premium SMS services segment, which includes songs, videos and games, ringtones and TV voting. The global premium messaging Industry volume is expected to reach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 to 2017.


Scope and overview

The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is to gain detailed market insights in premium messaging segments. The market is analyzed on the basis of growth trends, ongoing developments, market penetration and revenue share. 


Segmentation & Analysis

The report segments and analyzes the “Premium Messaging Market: Global Analysis and Forecast” on the basis of following sub-categories:

Geographic Markets

  • North America
  • South America
  • EMEA
  • APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market size and growth forecast for each geography and segments.

By Segment

  • Premium SMS (PSMS)
  • Premium MMS (PMMS)

By Origin (or Termination)

  • A2P (Application to Person)
  • P2A (Person to Application)
This section provides in-depth analysis of Premium Messaging Industry size and growth forecast for each segment and challenges prevailing in the overall market levels and future outlook for all the levels.

By Industry Verticals (at country level)

  • Entertainment
  • Media, Advertising and Publications
  • Retail
  • Banking, Financial Services and Insurance (BFSI)
  • Hospitality and Tourism
  • Shipping and Logistics
  • Outsourcing & Call Centers 

Table of Contents




CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 INTRODUCTION

2.1 KEY POINTS COVERED
2.2 ABOUT THE RESEARCH
2.3 RESEARCH METHODOLOGY
2.4 TAXONOMY

CHAPTER 3 GLOBAL MARKET OVERVIEW

3.1 OVERVIEW
3.2 VALUE CHAIN ANALYSIS OF PREMIUM MESSAGING

CHAPTER 4 GLOBAL REMIUM MESSAGING MARKET  ANALYSIS

4.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS
4.1.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY GEOGRAPHY
4.1.2 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY TYPE
4.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS
     4.2.1 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY GEOGRAPHY
     4.2.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY TYPE
4.3 DRIVERS
4.4 RESTRAINTS
4.5 OPPORTUNITIES

CHAPTER 5 GLOBAL PREMIUM SMS AND MMS MARKET

5.1 PREMIUM SMS MARKET
     5.1.1 OVERVIEW
     5.1.2 PREMIUM SMS MARKET VOLUME ANALYSIS
             5.1.2.1 Premium sms market volume analysis by geography
             5.1.2.2 Premium sms market volume analysis by type
     5.1.3 PREMIUM SMS VALUE ANALYSIS
             5.1.3.1 Premium sms market value analysis by geography
             5.1.3.2 Premium sms market value analysis by type
     5.1.4 A2P SMS MARKET
             5.1.4.1 Overview
             5.1.4.2 Premium A2P SMS market analysis
                        5.1.4.2.1 Premium A2P SMS market volume analysis by geography
                        5.1.4.2.2 Premium A2P SMS market value analysis by geography
5.2 PREMIUM MMS MARKET
      5.2.1 OVERVIEW
      5.2.2 PREMIUM MMS MARKET VOLUME ANALYSIS
              5.2.2.1 Premium mms market volume analysis by geography
              5.2.2.2 Premium mms market volume analysis by type
      5.2.3 PREMIUM MMS VALUE ANALYSIS
              5.2.3.1 Premium mms market value analysis by geography
              5.2.3.2 Premium mms market value analysis by type
      5.2.4 A2P MMS MARKET
              5.2.4.1 Overview
              5.2.4.2 Premium A2P mms market volume analysis
              5.2.4.3 Premium A2P mms market value analysis

CHAPTER 6 REGIONAL MARKET ANALYSIS

6.1 NORTH AMERICA: PREMIUM MESSAGING MARKET
     6.1.1 OVERVIEW
     6.1.2 MARKET SIZE OF PREMIUM MESSAGING
     6.1.3 U.S. A2P PREMIUM SMS MARKET SIZE
     6.1.4 CANADA- A2P PREMIUM SMS MARKET SIZE
6.2 SOUTH AMERICA: PREMIUM MESSAGING MARKET
     6.2.1 OVERVIEW
     6.2.2 MARKET SIZE OF PREMIUM MESSAGING
     6.2.3 ARGENTINA- A2P PREMIUM SMS MARKET SIZE
     6.2.4 VENEZUELA- A2P PREMIUM SMS MARKET SIZE
6.3 EMEA: PREMIUM MESSAGING MARKET
      6.3.1 OVERVIEW
      6.3.2 MARKET SIZE OF PREMIUM MESSAGING
      6.3.3 SPAIN- A2P PREMIUM SMS MARKET SIZE
      6.3.4 GERMANY- A2P PREMIUM SMS MARKET SIZE
      6.3.5 ITALY- A2P PREMIUM SMS MARKET SIZE
6.4 APAC: PREMIUM MESSAGING MARKET
      6.4.1 OVERVIEW
      6.4.2 MARKET SIZE OF PREMIUM MESSAGING
      6.4.3 CHINA- A2P PREMIUM MESS MARKET SIZE
      6.4.4 AUSTRALIA- A2P PREMIUM SMS MARKET SIZE
      6.4.5 SINGAPORE- A2P PREMIUM SMS MARKET SIZE
      6.4.6 MALAYSIA- A2P PREMIUM SMS MARKET SIZE
      6.4.7 PHILIPPINES - A2P PREMIUM SMS MARKET SIZE
      6.4.8 SOUTH KOREA - A2P PREMIUM SMS MARKET SIZE

FIG. 1 PREMIUM MESSAGING VALUE CHAIN
FIG. 2 PREMIUM A2P SMS VOLUME FORECAST IN U.S. 2012-2017
FIG. 3 PREMIUM A2P SMS VOLUME FORECAST IN CANADA 2012-2017
FIG. 4 PREMIUM A2P SMS VOLUME FORECAST IN ARGENTINA 2012-2017
FIG. 5 PREMIUM A2P SMS VOLUME FORECAST IN VENEZUELA 2012-2017
FIG. 6 PREMIUM A2P SMS VOLUME FORECAST IN SPAIN 2012-2017
FIG. 7 PREMIUM A2P SMS VOLUME FORECAST IN GERMANY 2012-2017
FIG. 8 PREMIUM A2P SMS VOLUME FORECAST IN ITALY 2012-2017
FIG. 9 PREMIUM A2P SMS VOLUME FORECAST IN CHINA 2012-2017
FIG. 10 PREMIUM A2P SMS VOLUME FORECAST IN AUSTRALIA 2012-2017
FIG. 11 PREMIUM A2P SMS VOLUME FORECAST IN SINGAPORE 2012-2017
FIG. 12 PREMIUM A2P SMS VOLUME FORECAST IN MALAYSIA 2012-2017
FIG. 13 PREMIUM A2P SMS VOLUME FORECAST IN PHILIPPINES 2012-2017
FIG. 14 PREMIUM A2P SMS VOLUME FORECAST IN SOUTH KOREA 2012-2017

TABLE 1 PREMIUM MESSAGING MARKET VOLUME, BY GEOGRAPHY 2007-2011 (BILLION) 
TABLE 2 PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY GEOGRAPHY 2012-2017(BILLION) 
TABLE 3 PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 4 PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 5 PREMIUM MESSAGING MARKET REVENUE, BY GEOGRAPHY 2007-2011 (USD BILLION) 
TABLE 6 PREMIUM MESSAGING MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 7 PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 8 PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 9 PREMIUM SMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 10 PREMIUM SMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 11 PREMIUM SMS MARKET VOLUME, BY TYPE 2007-2011 ( BILLION) 
TABLE 12 PREMIUM SMS MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 13 PREMIUM SMS MARKET REVENUE, BY GEOGRAPHY 2007-2011(USD BILLION) 
TABLE 14 PREMIUM SMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 15 PREMIUM SMS MARKET REVENUE, BY TYPE 2007-2011(USD BILLION) 
TABLE 16 PREMIUM SMS MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 17 PREMIUM A2P SMS MARKET VOLUME, BY GEOGRAPHY 2007-2011 (BILLION) 
TABLE 18 PREMIUM A2P SMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 19 PREMIUM A2P SMS MARKET REVENUE, BY GEOGRAPHY 2007-2011( USD BILLION) 
TABLE 20 PREMIUM A2P SMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017(USD BILLION) 
TABLE 21 PREMIUM MMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 22 PREMIUM MMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017(BILLION) 
TABLE 23 PREMIUM MMS MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 24 PREMIUM MMS MARKET VOLUME FORECAST, BY TYPE 2012-2017(BILLION) 
TABLE 25 PREMIUM MMS MARKET REVENUE, BY GEOGRAPHY 2007-2011 ( USD BILLION) 
TABLE 26 PREMIUM MMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 27 PREMIUM MMS MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 28 PREMIUM MMS MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 29 PREMIUM A2P MMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 30 PREMIUM A2P MMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 31 PREMIUM A2P MMS MARKET REVENUE, BY GEOGRAPHY 2007-2011( USD BILLION) 
TABLE 32 PREMIUM A2P MMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017(USD BILLION) 
TABLE 33 NORTH AMERICA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 34 NORTH AMERICA PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 35 NORTH AMERICA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 36 NORTH AMERICA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 37 U.S. A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 38 CANADA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017  (%)
TABLE 39 SOUTH AMERICA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 40 SOUTH AMERICA PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 41 SOUTH AMERICA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 42 SOUTH AMERICA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 43 ARGENTINA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 44 VENEZUELA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 45 EMEA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 46 EMEA PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 47 EMEA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 48 EMEA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION)
TABLE 49 SPAIN A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 50 GERMANY  A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 51 ITALY A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 52 APAC PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 53 APAC PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 54 APAC PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 55 APAC PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 56 CHINA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 57 AUSTRALIA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 58 SINGAPORE A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 59 MALAYSIA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 60 PHILIPPINES A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 61 SOUTH KOREA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)

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