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Published Date: 2012-02-13Number of Pages: 90

Premium Messaging Market - A2P SMS Market, P2A SMS Market : Global Analysis, Trends, Size and Forecast (2007 - 2017)

CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 INTRODUCTION

2.1 KEY POINTS COVERED
2.2 ABOUT THE RESEARCH
2.3 RESEARCH METHODOLOGY
2.4 TAXONOMY

CHAPTER 3 GLOBAL MARKET OVERVIEW

3.1 OVERVIEW
3.2 VALUE CHAIN ANALYSIS OF PREMIUM MESSAGING

CHAPTER 4 GLOBAL REMIUM MESSAGING MARKET  ANALYSIS

4.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS
4.1.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY GEOGRAPHY
4.1.2 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY TYPE
4.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS
     4.2.1 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY GEOGRAPHY
     4.2.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY TYPE
4.3 DRIVERS
4.4 RESTRAINTS
4.5 OPPORTUNITIES

CHAPTER 5 GLOBAL PREMIUM SMS AND MMS MARKET

5.1 PREMIUM SMS MARKET
     5.1.1 OVERVIEW
     5.1.2 PREMIUM SMS MARKET VOLUME ANALYSIS
             5.1.2.1 Premium sms market volume analysis by geography
             5.1.2.2 Premium sms market volume analysis by type
     5.1.3 PREMIUM SMS VALUE ANALYSIS
             5.1.3.1 Premium sms market value analysis by geography
             5.1.3.2 Premium sms market value analysis by type
     5.1.4 A2P SMS MARKET
             5.1.4.1 Overview
             5.1.4.2 Premium A2P SMS market analysis
                        5.1.4.2.1 Premium A2P SMS market volume analysis by geography
                        5.1.4.2.2 Premium A2P SMS market value analysis by geography
5.2 PREMIUM MMS MARKET
      5.2.1 OVERVIEW
      5.2.2 PREMIUM MMS MARKET VOLUME ANALYSIS
              5.2.2.1 Premium mms market volume analysis by geography
              5.2.2.2 Premium mms market volume analysis by type
      5.2.3 PREMIUM MMS VALUE ANALYSIS
              5.2.3.1 Premium mms market value analysis by geography
              5.2.3.2 Premium mms market value analysis by type
      5.2.4 A2P MMS MARKET
              5.2.4.1 Overview
              5.2.4.2 Premium A2P mms market volume analysis
              5.2.4.3 Premium A2P mms market value analysis

CHAPTER 6 REGIONAL MARKET ANALYSIS

6.1 NORTH AMERICA: PREMIUM MESSAGING MARKET
     6.1.1 OVERVIEW
     6.1.2 MARKET SIZE OF PREMIUM MESSAGING
     6.1.3 U.S. A2P PREMIUM SMS MARKET SIZE
     6.1.4 CANADA- A2P PREMIUM SMS MARKET SIZE
6.2 SOUTH AMERICA: PREMIUM MESSAGING MARKET
     6.2.1 OVERVIEW
     6.2.2 MARKET SIZE OF PREMIUM MESSAGING
     6.2.3 ARGENTINA- A2P PREMIUM SMS MARKET SIZE
     6.2.4 VENEZUELA- A2P PREMIUM SMS MARKET SIZE
6.3 EMEA: PREMIUM MESSAGING MARKET
      6.3.1 OVERVIEW
      6.3.2 MARKET SIZE OF PREMIUM MESSAGING
      6.3.3 SPAIN- A2P PREMIUM SMS MARKET SIZE
      6.3.4 GERMANY- A2P PREMIUM SMS MARKET SIZE
      6.3.5 ITALY- A2P PREMIUM SMS MARKET SIZE
6.4 APAC: PREMIUM MESSAGING MARKET
      6.4.1 OVERVIEW
      6.4.2 MARKET SIZE OF PREMIUM MESSAGING
      6.4.3 CHINA- A2P PREMIUM MESS MARKET SIZE
      6.4.4 AUSTRALIA- A2P PREMIUM SMS MARKET SIZE
      6.4.5 SINGAPORE- A2P PREMIUM SMS MARKET SIZE
      6.4.6 MALAYSIA- A2P PREMIUM SMS MARKET SIZE
      6.4.7 PHILIPPINES - A2P PREMIUM SMS MARKET SIZE
      6.4.8 SOUTH KOREA - A2P PREMIUM SMS MARKET SIZE

FIG. 1 PREMIUM MESSAGING VALUE CHAIN
FIG. 2 PREMIUM A2P SMS VOLUME FORECAST IN U.S. 2012-2017
FIG. 3 PREMIUM A2P SMS VOLUME FORECAST IN CANADA 2012-2017
FIG. 4 PREMIUM A2P SMS VOLUME FORECAST IN ARGENTINA 2012-2017
FIG. 5 PREMIUM A2P SMS VOLUME FORECAST IN VENEZUELA 2012-2017
FIG. 6 PREMIUM A2P SMS VOLUME FORECAST IN SPAIN 2012-2017
FIG. 7 PREMIUM A2P SMS VOLUME FORECAST IN GERMANY 2012-2017
FIG. 8 PREMIUM A2P SMS VOLUME FORECAST IN ITALY 2012-2017
FIG. 9 PREMIUM A2P SMS VOLUME FORECAST IN CHINA 2012-2017
FIG. 10 PREMIUM A2P SMS VOLUME FORECAST IN AUSTRALIA 2012-2017
FIG. 11 PREMIUM A2P SMS VOLUME FORECAST IN SINGAPORE 2012-2017
FIG. 12 PREMIUM A2P SMS VOLUME FORECAST IN MALAYSIA 2012-2017
FIG. 13 PREMIUM A2P SMS VOLUME FORECAST IN PHILIPPINES 2012-2017
FIG. 14 PREMIUM A2P SMS VOLUME FORECAST IN SOUTH KOREA 2012-2017
 

TABLE 1 PREMIUM MESSAGING MARKET VOLUME, BY GEOGRAPHY 2007-2011 (BILLION) 
TABLE 2 PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY GEOGRAPHY 2012-2017(BILLION) 
TABLE 3 PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 4 PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 5 PREMIUM MESSAGING MARKET REVENUE, BY GEOGRAPHY 2007-2011 (USD BILLION) 
TABLE 6 PREMIUM MESSAGING MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 7 PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 8 PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 9 PREMIUM SMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 10 PREMIUM SMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 11 PREMIUM SMS MARKET VOLUME, BY TYPE 2007-2011 ( BILLION) 
TABLE 12 PREMIUM SMS MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 13 PREMIUM SMS MARKET REVENUE, BY GEOGRAPHY 2007-2011(USD BILLION) 
TABLE 14 PREMIUM SMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 15 PREMIUM SMS MARKET REVENUE, BY TYPE 2007-2011(USD BILLION) 
TABLE 16 PREMIUM SMS MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 17 PREMIUM A2P SMS MARKET VOLUME, BY GEOGRAPHY 2007-2011 (BILLION) 
TABLE 18 PREMIUM A2P SMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 19 PREMIUM A2P SMS MARKET REVENUE, BY GEOGRAPHY 2007-2011( USD BILLION) 
TABLE 20 PREMIUM A2P SMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017(USD BILLION) 
TABLE 21 PREMIUM MMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 22 PREMIUM MMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017(BILLION) 
TABLE 23 PREMIUM MMS MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 24 PREMIUM MMS MARKET VOLUME FORECAST, BY TYPE 2012-2017(BILLION) 
TABLE 25 PREMIUM MMS MARKET REVENUE, BY GEOGRAPHY 2007-2011 ( USD BILLION) 
TABLE 26 PREMIUM MMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 27 PREMIUM MMS MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 28 PREMIUM MMS MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 29 PREMIUM A2P MMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 30 PREMIUM A2P MMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 31 PREMIUM A2P MMS MARKET REVENUE, BY GEOGRAPHY 2007-2011( USD BILLION) 
TABLE 32 PREMIUM A2P MMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017(USD BILLION) 
TABLE 33 NORTH AMERICA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 34 NORTH AMERICA PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 35 NORTH AMERICA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 36 NORTH AMERICA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 37 U.S. A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 38 CANADA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017  (%)
TABLE 39 SOUTH AMERICA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 40 SOUTH AMERICA PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 41 SOUTH AMERICA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 42 SOUTH AMERICA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 43 ARGENTINA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 44 VENEZUELA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 45 EMEA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 46 EMEA PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 47 EMEA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 48 EMEA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION)
TABLE 49 SPAIN A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 50 GERMANY  A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 51 ITALY A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 52 APAC PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 53 APAC PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 54 APAC PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 55 APAC PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 56 CHINA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 57 AUSTRALIA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 58 SINGAPORE A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 59 MALAYSIA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 60 PHILIPPINES A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 61 SOUTH KOREA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
 

Premium messaging services have been the standard forms of communicating since the evolution of mobile technology. Though charged initially, premium messages soon lost their premium pricing as the telecom service providers grew with larger subscriber bases. Today, with minimal charge, premium messaging services such as A2P MMS, A2P SMS, P2A MMS, and P2A SMS have become the obvious choices for several enterprises to establish meaningful communication with the masses. 

Transparency Market Research offers an in-depth study of the global premium messaging market through its new research report. The document presents a thorough analysis of the historical data pertaining to the global market along with an understanding of the current market situation. Furthermore, experts have also compared these aspects to put forth the possible trajectory of this market. The new research report also provides the explanation of the competitive landscape and the ongoing developments of the key players operating in the global market. 

Premium Messaging Market: Trends and Opportunities

The global premium messaging market is anticipated to grow at a remarkable pace due to the rising usage of mobile phones and other communication devices. The growing communication activities undertaken by business and enterprises due to a dip in the pricing of premium messages is also driving the global market. The usability of text messages across all platforms along with their user-friendliness is also driving the growth of the global market. Owing to these reasons, several enterprises and businesses along with private and public organizations are using SMS as a mode of communication with the masses. They not only come at a low price but can also reach the masses in a negligible timeframe. 

Premium messaging is used in sectors such as shipping and logistics, retail, entertainment, BFSI, entertainment and media, hospitality, and outsourcing. Analysts predict that despite challenges such as the emergence of social networking sites and other online modes of communications, the BFSI sector is estimated to be the key user of premium messaging services. The sector is anticipated to utilize these services for establishing communication with a wider population base about payment reminders, alerts, premium dues, offers, and schemes. The entertainment and media industry is also using the services of this market to reach about to a large number of people about competitions, tickets, bookings, concerts, voting, and several other programs. Thus, the comfort of users with text messages is expected to be a lucrative opportunity for the global market to use it as a medium to communicate messages pertaining to public interest. 

Premium Messaging Market: Region-wise Outlook

Geographically, the global premium messaging market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Analysts predict Asia Pacific to be the leading regional market due to an ever-increasing population base. The report indicated that traffic for premium messages in Asia Pacific stood at 86 billion in 2011 and is projected to witness growth in the coming years as well. The fact that several consumers are still using basic mobile phones that do not support messaging applications other than the facility of text messages is likely to benefit this regional market. 

Key Players Mentioned in the Report are:

Some of the key players operating in the global premium messaging market are Dialogue Communications Ltd.,Sybase 365, OpenMarket, mBlox, Aerialink Inc., Beepsend AB, V3Mobi Communications Pvt. Ltd., Mobicage NV, AMD Telecom SA, Jinny Software Ltd., Infobip Plt, Symsoft AB, and Angkor Data Communications Group Co. Ltd. 

Market Segmentation of the Global Premium Messaging Market is as follows: 

Premium Messaging Market by Type

  • A2P SMS
  • A2P MMS
  • P2A SMS
  • P2A MMS 

Premium Messaging Market by Application

  • Shipping and Logistics
  • BFSI
  • Retail
  • Entertainment and Media
  • Outsourcing
  • Hospitality 

The regional analysis covers:

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World 

This report gives you access to decisive data such as: 

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report: 

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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