Premium Messaging Market: Scope, Evolving Standards, Opportunities
Premium messaging has been used by businesses commonly for communicating with customers en-masse. The messaging may include text, photo, and video contents and can be used for a diverse variety of purposes, including alerts, communication for contests, text to vote on radio and on TV such as for live shows, and delivery of information. They invariably attract costs beyond current monthly plan fees for the mobile user. Over the past few years, the use and preference for premium messaging has been increasingly governed by multiple customer propositions. Telecom service providers, businesses in end-use industries, and third-party content creators have gained revenues by harnessing the mass reach proposition of products in the premium messaging market.
Text messages have gained wider currency than any other in the premium messaging market. Text service providers have been used to gain updates such as for air and rail travel, transport delays and booking conformation, and financial services. Businesses in the BFSI sector have been one of the industries with massive profitable avenues for players in the premium messaging market. All premium text messaging contents are in some way or the other initiated by the consumer, and may require subscription. The products in the premium messaging market are increasingly used by marketers for promotional campaigns.
Lucrative Industries Targeted by Service Providers
The popularity of premium text messaging has been a notable trend in changing the course of the growth of the premium messaging market. The popularity stemmed from near-ubiquity of text messaging among the common masses worldwide. The exponential rise in number of mobile subscription across various demographics has worked in favor of setting a groundwork for the premiumization of services. Marketing of text messages by sponsors and agencies associated with contests and reality TV shown have enabled businesses to earn sizable revenues the premium messaging market especially in developing and developed economies of the world.
The entertainment and media industries has contributed massive revenues to players in the market. The growing popularity of social media has opened up new frontiers for other industries such as shipping and logistics, retail, BFSI, and hospitality. In particular, the BFSI industry has been able to leverage premium texting to target new customer propositions, thus boosting the premium messaging market. The industry is expected to witness widespread uptake of premium messaging.
Rapid penetration of smartphones has helped expand the revenue possibilities in the premium messaging market. Consumers are increasingly becoming aware when to start or how to stop subscription for such services. In developed regions, regulators of wireless communications are leaning on strengthening the standards to facilitate the commercialization of services in the premium messaging market.
Premium Messaging Market: Regions with Massive Profitable Avenues
The key regional segments in the premium messaging market are North America, Europe, Asia Pacific, and Rest of the World (RoW). The revenues of companies who have adopted premium messaging to connect with the masses have grown strikingly in Asia Pacific. The Asia Pacific premium messaging market has witnessed several players growing their marketing spend on using premium messaging to cost-effectively target the current and prospective customers. Rise in mobile phone ownerships in emerging economies of the region, especially in Asian nations, has catalyzed lucrative avenues in the premium messaging market. Marketers in these regions are geared toward evaluating the impact of premium messaging on brand image and brand value. Such moves have enriched the prospects of the premium messaging market.
Premium Messaging Market: Prominent Players
Some of the key players in the premium messaging market are Infobip, Symsoft AB, Jinny Software Ltd., Mobicage NV, V3Mobi Communications Pvt. Ltd., Beepsend AB, Aerialink Inc., Sinch America, Inc., OpenMarket, Sybase 365, and Dialogue Communications Ltd.
CHAPTER 1 EXECUTIVE SUMMARY
CHAPTER 2 INTRODUCTION
CHAPTER 3 GLOBAL MARKET OVERVIEW
CHAPTER 4 GLOBAL REMIUM MESSAGING MARKET ANALYSIS
CHAPTER 5 GLOBAL PREMIUM SMS AND MMS MARKET
CHAPTER 6 REGIONAL MARKET ANALYSIS
FIG. 1 PREMIUM MESSAGING VALUE CHAIN
FIG. 2 PREMIUM A2P SMS VOLUME FORECAST IN U.S. 2012-2017
FIG. 3 PREMIUM A2P SMS VOLUME FORECAST IN CANADA 2012-2017
FIG. 4 PREMIUM A2P SMS VOLUME FORECAST IN ARGENTINA 2012-2017
FIG. 5 PREMIUM A2P SMS VOLUME FORECAST IN VENEZUELA 2012-2017
FIG. 6 PREMIUM A2P SMS VOLUME FORECAST IN SPAIN 2012-2017
FIG. 7 PREMIUM A2P SMS VOLUME FORECAST IN GERMANY 2012-2017
FIG. 8 PREMIUM A2P SMS VOLUME FORECAST IN ITALY 2012-2017
FIG. 9 PREMIUM A2P SMS VOLUME FORECAST IN CHINA 2012-2017
FIG. 10 PREMIUM A2P SMS VOLUME FORECAST IN AUSTRALIA 2012-2017
FIG. 11 PREMIUM A2P SMS VOLUME FORECAST IN SINGAPORE 2012-2017
FIG. 12 PREMIUM A2P SMS VOLUME FORECAST IN MALAYSIA 2012-2017
FIG. 13 PREMIUM A2P SMS VOLUME FORECAST IN PHILIPPINES 2012-2017
FIG. 14 PREMIUM A2P SMS VOLUME FORECAST IN SOUTH KOREA 2012-2017