Market Research Reports

Premium Messaging Market - A2P SMS Market, P2A SMS Market : Global Analysis, Trends, Size and Forecast (2007 - 2017)

90pages
Published Date: 2012-02-13
 

Description



This market research report on the global premium messaging market provides a comprehensive overview of industry-related facts such as market size, demand drivers, opportunities for expansion, challenges, and key market players. The report analyzes this market based on volume and revenue. The information, data, facts, and statistical figures compiled in this research report are based on primary and secondary information sources and also includes valuable inputs from industry experts. 

The report studies the global premium SMS market on the one hand and the global premium MMS market on the other, thereby throwing light on the performance and market features of each of these segments on an individual basis. With the help of 14 figures and 61 tabular representations, the market study offers useful insights into the growth and demand patterns of the global premium messaging market. 

This market research report identifies some of the prominent companies in the global premium messaging market and provides a detailed analysis and description of their individual businesses, SWOT analysis, company facts, product segmentation in terms of revenue, financial position in the market, business strategies, regional segmentation on the basis of revenue, and the ongoing market trends or changes that have taken place in the global premium messaging market.

SWOT analysis, Porter’s Five Forces Analysis, and value chain analysis are few of the key analytical tools employed in this report.

Overview of the premium messaging market

Expanding at a 36.8% CAGR between 2012 and 2017, the global premium messaging market, which in 2011 was valued at US$165.9 billion, will be worth US$1134.2 billion by 2017. Premium messaging refers to an option available to consumers to either purchase or subscribe to messaging platforms that are offered by content providers at premium charges. In addition to the standard rate of messaging, mobile network operators charge extra for premium messaging services. This is a key reason why a majority of customers all across the globe prefer accessing premium messaging services as a user-friendly service since they provide value to the clients. 

The global premium messaging market is segmented on the basis of three main parameters: product, application, and geography. Product-wise, the premium messaging market is segmented into A2P SMS, A2P MMS, P2A SMS, and P2A MMS. 

On the basis of application, the global premium messaging market is categorized into shipping and logistics, BFSI, retail, entertainment and media, outsourcing, and hospitality. 

Greater emphasis on data services and greater spending on m-commerce activities drive the overall market for premium messaging. However, some of the prominent factors that hinder the growth of this market are mobile spam and increasing popularity of social messaging and instant messaging platforms. 

Companies mentioned in the research report

Sybase 365, OpenMarket, and mBlox are few of the established players in the global premium messaging market mentioned in the research report. The other companies identified by the report are Aerialink Inc., V3Mobi Communications Pvt. Ltd., Beepsend AB, Mobicage NV, AMD Telecom SA, Angkor Data Communications Group Co. Ltd., Jinny Software Ltd., Symsoft AB, Dialogue Communications Ltd., and Infobip Plt. 

Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

Table of Contents


CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 INTRODUCTION

2.1 KEY POINTS COVERED
2.2 ABOUT THE RESEARCH
2.3 RESEARCH METHODOLOGY
2.4 TAXONOMY

CHAPTER 3 GLOBAL MARKET OVERVIEW

3.1 OVERVIEW
3.2 VALUE CHAIN ANALYSIS OF PREMIUM MESSAGING

CHAPTER 4 GLOBAL REMIUM MESSAGING MARKET  ANALYSIS

4.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS
4.1.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY GEOGRAPHY
4.1.2 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY TYPE
4.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS
     4.2.1 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY GEOGRAPHY
     4.2.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY TYPE
4.3 DRIVERS
4.4 RESTRAINTS
4.5 OPPORTUNITIES

CHAPTER 5 GLOBAL PREMIUM SMS AND MMS MARKET

5.1 PREMIUM SMS MARKET
     5.1.1 OVERVIEW
     5.1.2 PREMIUM SMS MARKET VOLUME ANALYSIS
             5.1.2.1 Premium sms market volume analysis by geography
             5.1.2.2 Premium sms market volume analysis by type
     5.1.3 PREMIUM SMS VALUE ANALYSIS
             5.1.3.1 Premium sms market value analysis by geography
             5.1.3.2 Premium sms market value analysis by type
     5.1.4 A2P SMS MARKET
             5.1.4.1 Overview
             5.1.4.2 Premium A2P SMS market analysis
                        5.1.4.2.1 Premium A2P SMS market volume analysis by geography
                        5.1.4.2.2 Premium A2P SMS market value analysis by geography
5.2 PREMIUM MMS MARKET
      5.2.1 OVERVIEW
      5.2.2 PREMIUM MMS MARKET VOLUME ANALYSIS
              5.2.2.1 Premium mms market volume analysis by geography
              5.2.2.2 Premium mms market volume analysis by type
      5.2.3 PREMIUM MMS VALUE ANALYSIS
              5.2.3.1 Premium mms market value analysis by geography
              5.2.3.2 Premium mms market value analysis by type
      5.2.4 A2P MMS MARKET
              5.2.4.1 Overview
              5.2.4.2 Premium A2P mms market volume analysis
              5.2.4.3 Premium A2P mms market value analysis

CHAPTER 6 REGIONAL MARKET ANALYSIS

6.1 NORTH AMERICA: PREMIUM MESSAGING MARKET
     6.1.1 OVERVIEW
     6.1.2 MARKET SIZE OF PREMIUM MESSAGING
     6.1.3 U.S. A2P PREMIUM SMS MARKET SIZE
     6.1.4 CANADA- A2P PREMIUM SMS MARKET SIZE
6.2 SOUTH AMERICA: PREMIUM MESSAGING MARKET
     6.2.1 OVERVIEW
     6.2.2 MARKET SIZE OF PREMIUM MESSAGING
     6.2.3 ARGENTINA- A2P PREMIUM SMS MARKET SIZE
     6.2.4 VENEZUELA- A2P PREMIUM SMS MARKET SIZE
6.3 EMEA: PREMIUM MESSAGING MARKET
      6.3.1 OVERVIEW
      6.3.2 MARKET SIZE OF PREMIUM MESSAGING
      6.3.3 SPAIN- A2P PREMIUM SMS MARKET SIZE
      6.3.4 GERMANY- A2P PREMIUM SMS MARKET SIZE
      6.3.5 ITALY- A2P PREMIUM SMS MARKET SIZE
6.4 APAC: PREMIUM MESSAGING MARKET
      6.4.1 OVERVIEW
      6.4.2 MARKET SIZE OF PREMIUM MESSAGING
      6.4.3 CHINA- A2P PREMIUM MESS MARKET SIZE
      6.4.4 AUSTRALIA- A2P PREMIUM SMS MARKET SIZE
      6.4.5 SINGAPORE- A2P PREMIUM SMS MARKET SIZE
      6.4.6 MALAYSIA- A2P PREMIUM SMS MARKET SIZE
      6.4.7 PHILIPPINES - A2P PREMIUM SMS MARKET SIZE
      6.4.8 SOUTH KOREA - A2P PREMIUM SMS MARKET SIZE

FIG. 1 PREMIUM MESSAGING VALUE CHAIN
FIG. 2 PREMIUM A2P SMS VOLUME FORECAST IN U.S. 2012-2017
FIG. 3 PREMIUM A2P SMS VOLUME FORECAST IN CANADA 2012-2017
FIG. 4 PREMIUM A2P SMS VOLUME FORECAST IN ARGENTINA 2012-2017
FIG. 5 PREMIUM A2P SMS VOLUME FORECAST IN VENEZUELA 2012-2017
FIG. 6 PREMIUM A2P SMS VOLUME FORECAST IN SPAIN 2012-2017
FIG. 7 PREMIUM A2P SMS VOLUME FORECAST IN GERMANY 2012-2017
FIG. 8 PREMIUM A2P SMS VOLUME FORECAST IN ITALY 2012-2017
FIG. 9 PREMIUM A2P SMS VOLUME FORECAST IN CHINA 2012-2017
FIG. 10 PREMIUM A2P SMS VOLUME FORECAST IN AUSTRALIA 2012-2017
FIG. 11 PREMIUM A2P SMS VOLUME FORECAST IN SINGAPORE 2012-2017
FIG. 12 PREMIUM A2P SMS VOLUME FORECAST IN MALAYSIA 2012-2017
FIG. 13 PREMIUM A2P SMS VOLUME FORECAST IN PHILIPPINES 2012-2017
FIG. 14 PREMIUM A2P SMS VOLUME FORECAST IN SOUTH KOREA 2012-2017

TABLE 1 PREMIUM MESSAGING MARKET VOLUME, BY GEOGRAPHY 2007-2011 (BILLION) 
TABLE 2 PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY GEOGRAPHY 2012-2017(BILLION) 
TABLE 3 PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 4 PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 5 PREMIUM MESSAGING MARKET REVENUE, BY GEOGRAPHY 2007-2011 (USD BILLION) 
TABLE 6 PREMIUM MESSAGING MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 7 PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 8 PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 9 PREMIUM SMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 10 PREMIUM SMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 11 PREMIUM SMS MARKET VOLUME, BY TYPE 2007-2011 ( BILLION) 
TABLE 12 PREMIUM SMS MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 13 PREMIUM SMS MARKET REVENUE, BY GEOGRAPHY 2007-2011(USD BILLION) 
TABLE 14 PREMIUM SMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 15 PREMIUM SMS MARKET REVENUE, BY TYPE 2007-2011(USD BILLION) 
TABLE 16 PREMIUM SMS MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 17 PREMIUM A2P SMS MARKET VOLUME, BY GEOGRAPHY 2007-2011 (BILLION) 
TABLE 18 PREMIUM A2P SMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 19 PREMIUM A2P SMS MARKET REVENUE, BY GEOGRAPHY 2007-2011( USD BILLION) 
TABLE 20 PREMIUM A2P SMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017(USD BILLION) 
TABLE 21 PREMIUM MMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 22 PREMIUM MMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017(BILLION) 
TABLE 23 PREMIUM MMS MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 24 PREMIUM MMS MARKET VOLUME FORECAST, BY TYPE 2012-2017(BILLION) 
TABLE 25 PREMIUM MMS MARKET REVENUE, BY GEOGRAPHY 2007-2011 ( USD BILLION) 
TABLE 26 PREMIUM MMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017 (USD BILLION) 
TABLE 27 PREMIUM MMS MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 28 PREMIUM MMS MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 29 PREMIUM A2P MMS MARKET VOLUME, BY GEOGRAPHY 2007-2011(BILLION) 
TABLE 30 PREMIUM A2P MMS MARKET VOLUME FORECAST, BY GEOGRAPHY 2012-2017 (BILLION) 
TABLE 31 PREMIUM A2P MMS MARKET REVENUE, BY GEOGRAPHY 2007-2011( USD BILLION) 
TABLE 32 PREMIUM A2P MMS MARKET REVENUE FORECAST, BY GEOGRAPHY 2012-2017(USD BILLION) 
TABLE 33 NORTH AMERICA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 34 NORTH AMERICA PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 35 NORTH AMERICA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 36 NORTH AMERICA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 37 U.S. A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 38 CANADA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017  (%)
TABLE 39 SOUTH AMERICA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 40 SOUTH AMERICA PREMIUM MESSAGING MARKET VOLUME  FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 41 SOUTH AMERICA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 42 SOUTH AMERICA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 43 ARGENTINA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 44 VENEZUELA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 45 EMEA PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 46 EMEA PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 47 EMEA PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 48 EMEA PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION)
TABLE 49 SPAIN A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 50 GERMANY  A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 51 ITALY A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 52 APAC PREMIUM MESSAGING MARKET VOLUME, BY TYPE 2007-2011 (BILLION) 
TABLE 53 APAC PREMIUM MESSAGING MARKET VOLUME FORECAST, BY TYPE 2012-2017 (BILLION) 
TABLE 54 APAC PREMIUM MESSAGING MARKET REVENUE, BY TYPE 2007-2011 (USD BILLION) 
TABLE 55 APAC PREMIUM MESSAGING MARKET REVENUE FORECAST, BY TYPE 2012-2017 (USD BILLION) 
TABLE 56 CHINA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 57 AUSTRALIA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 58 SINGAPORE A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 59 MALAYSIA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 60 PHILIPPINES A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)
TABLE 61 SOUTH KOREA A2P PREMIUM SMS SPENDING IN INDUSTRY VERTICALS 2012-2017 (%)

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