Market Research Reports

Platform as a Service (PaaS) (Public, Private and Hybrid Cloud) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

93pages
Published Date: 2014-12-08
 

Description


‘Platform as a Service’ (PaaS) is a segment of the cloud computing services. In PaaS, customers are provided with a computing platform and a stack of solutions or tools to further develop applications. When coupled with IaaS and SaaS, it is a cloud computing service model. PaaS aids the deployment of applications or services without the complexity of provisioning hosting capabilities and the cost of managing and buying the underlying software and hardware. Thus, PaaS provides low initial cost, resource sharing, incremental cost with growth in your service usage, management services, automated deployment, reuse, and life-cycle management. All these benefits make PaaS an ideal solution for service and application development. 

The research study titled as “Platform as a Service (PaaS) Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020” provides strategic analysis of the global PaaS market along with the market growth forecast for the period 2014 to 2020 (size in USD Million). The report includes in-depth analysis of the market drivers, restraints, and industry trends. The report further highlights the significant growth opportunities for PaaS in the coming years.

The research study provides extensive assessment of vendor strategies for succeeding in the PaaS market. Furthermore, the report analyzes the current and future market potential of the PaaS market. The report segregates the market based on PaaS types, and implementation scenarios across different geographies which include North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).

The report segments the market based on implementation types which includes private cloud, public cloud and hybrid cloud. The market has been further segmented by types into application development, application infrastructure and middleware (AIM), business intelligence platform (BIP), and database management systems (DBMS). For detailed understanding of the PaaS market, all these segments have been also estimated for above four geographies in terms of revenue (USD million). 

The report further segments the market based on end-user verticals which include banking, financial institutions and services (BFSI), technology, retail, distribution & CPG (Consumer Packaged Goods), online business, media & entertainment, healthcare & life sciences, electronics, telecom, education services, professional services, public sector, manufacturing, energy & utility, and travel & transport. The current (2013) and future (2020) PaaS adoption rate (%) for all the above end-use verticals has also been provided in the research report.

The market share analysis of the key players in the global PaaS market has been included in the study to provide in-depth understanding of the competitive positioning of the leading vendors. The report further provides the competitive strategies adopted by PaaS players worldwide. In addition, the report includes a detailed analysis of the prevalent market situation, and industry trends for PaaS, used across various end-use verticals.

The market research study analyzes the PaaS market at a global level, and provides revenue estimates in terms of USD million for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The values for 2012 and 2013 are the actual values with 2013 considered as base year and 2012 as historic data. The 2014 value is estimated size for the current year where as values for 2015 – 2020 are market forecasts based on analysis of existing dynamics and their future impact. The high level analyses, such as value chain analysis and Porter’s five forces analysis provide insights to competitive scenario in the PaaS ecosystem (market). The market estimates have been analyzed considering the market dynamics and impact of various political, economical, social, technological, and legal factors, influencing the market growth.

The vendors have been profiled and key pointers about company overview, financial overview, business strategies, and recent developments in the PaaS market are included. Some of the major vendors of PaaS profiled in this report include Salesforce.com, Inc., Amazon.com, Inc., Google Inc., Microsoft Corp., IBM Corp., ActiveState Software Inc., Oracle Corporation, Red Hat, Inc., SAP SE, EMC Corporation, Software AG, VMware Inc. and AT&T Inc.
Global Platform as a Service (PaaS) Market Segmentation

Global Platform as a Service (PaaS) Market, By Implementation Type
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
Global Platform as a Service (PaaS) Market, By Type
  • Application Development
  • Application Infrastructure and Middleware (AIM)
  • Business Intelligence Platform (BIP)
  • Database Management Systems (DBMS)
Global Platform as a Service (PaaS) Market, By End-users
  • BFSI
  • Technology
  • Retail, Distribution & CPG
  • Online Business
  • Media & Entertainment
  • Healthcare & Life Sciences
  • Electronics
  • Telecom
  • Education Services
  • Professional Services
  • Public Sector
  • Manufacturing
  • Energy & Utility
  • Travel and Transport
Global Platform as a Service (PaaS) Market, By Geography
  • North America
  • Europe
  • Asia Pacific
  • Rest of the world (RoW) 

Table of Contents


Chapter 1 Preface
1.1 Report Description
1.2 Report Scope
       1.2.1 Market Segmentation: Global PaaS Market
1.3 Research Methodology
       1.3.1 Sources
                1.3.1.1 Secondary Research
                1.3.1.2 Primary Research

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Platform as a Service (PaaS), 2013 & 202018
2.2 Global Platform as a Service (PaaS) Market, 2012 – 2020, Revenue (USD Million) and Y-o-Y Growth (%)
       2.2.1 Global Platform as a Service (PaaS) Market, by Geography, 2013 (USD Million) 
       2.2.2 Global Platform as a Service (PaaS) Market, by Implementation Type, 2013 (USD Million) 
       2.2.3 Global Platform as a Service (PaaS) Market, by Type, 2013 (USD Million) 

Chapter 3 Market Overview
3.1 Introduction
3.2 Market Dynamics
       3.2.1 Drivers
               3.2.1.1 Flexibility, agility, scalability and ease of deployment
               3.2.1.2 Inclination towards OPEX from CAPEX
               3.2.1.3 Pay-per-use features coupled with high efficiency offered by PaaS
               3.2.1.4 Impact Analysis: Drivers – Global PaaS Market
       3.2.2 Restraints
                3.2.2.1 High fragmentation of the market at regional levels
                3.2.2.2 Lack of awareness leading to low adoption rate by SMEs
                3.2.2.3 Impact Analysis: Restraints – Global PaaS Market
       3.2.3 Opportunities
                3.2.3.1 Winning IaaS market through PaaS
                3.2.3.2 BPaaS and Open PaaS
3.3 Market Trends and Future Outlook
       3.3.1 PaaS: Strategic Means of Innovation
       3.3.2 PaaS Helping Organizations to Improve on Governance
       3.3.3 Strategically Updated Versions of PaaS to Evolve
3.4 Value Chain Analysis
3.5 Porter’s Five Forces Analysis: Global PaaS Market
       3.5.1 Bargaining Power of Suppliers
       3.5.2 Bargaining Power of Buyers
       3.5.3 Threat from Substitutes
       3.5.4 Threat of New Entrants
       3.5.5 Degree of competition
3.6 Competitive Landscape
       3.6.1 Market Share of Key Players, 2013 (Value %)
       3.6.2 Competitive Strategies Adopted by Key Players
                3.6.2.1 Product mix development through R&D
                3.6.2.2 Expansion of cloud, virtualization and storage offerings
                3.6.2.3 Build international presence by alliances and acquisitions

Chapter 4 Global Platform as a Service (PaaS) Market: By Implementation Type
4.1 Overview
       4.1.1 Comparative Analysis: Global PaaS Market Revenue Share, by Implementation Type, 2013 and 2020 (Value %)
4.2 Public Cloud
       4.2.1 Global Public Cloud (PaaS) Market, 2012 – 2020, (USD Million) 
4.3 Private Cloud
       4.3.1 Global Private Cloud (PaaS) Market, 2012 – 2020, (USD Million) 
4.4 Hybrid Cloud
       4.4.1 Global Hybrid Cloud (PaaS) Market, 2012 – 2020, (USD Million) 

Chapter 5 Global Platform as a Service (PaaS) Market, By Type
5.1 Overview
       5.1.1 Comparative Analysis: Global PaaS Market Revenue Share, by Type, 2013 and 2020 (Value %)
5.2 Application Development
       5.2.1 Global Application Development (PaaS) Market, 2012 – 2020, (USD Million) 
5.3 Application Infrastructure and Middleware (AIM) 
       5.3.1 Global AIM (PaaS) Market, 2012 – 2020, (USD Million) 
5.4 Business Intelligence Platform (BIP) 
       5.4.1 Global Business Intelligence Platform (PaaS) Market, 2012 – 2020, (USD Million) 
5.5 Database Management Systems (DBMS) 
       5.5.1 Global Database Management Systems (PaaS) Market, 2012 – 2020, (USD Million) 

Chapter 6 Global Platform as a Service (PaaS) Market, By End-users
6.1 Overview
       6.1.1 Global PaaS Adoption Rate (%), by End-users, 2013 & 2020

Chapter 7 Global Platform as a Service (PaaS) Market, By Geography
7.1 Overview
       7.1.1 Comparative Analysis: Global PaaS Market Revenue Share, by Geography, 2013 and 2020 (Value %)
7.2 North America
       7.2.1 North America PaaS Market, 2012 – 2020, (USD Million) 
       7.2.2 North America PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
       7.2.3 North America PaaS Market, by Type, 2012 – 2020, (USD Million) 
7.3 Europe
       7.3.1 Europe PaaS Market, 2012 – 2020, (USD Million) 
       7.3.2 Europe PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
       7.3.3 Europe PaaS Market, by Type, 2012 – 2020, (USD Million) 
7.4 Asia Pacific
       7.4.1 Asia Pacific PaaS Market, 2012 – 2020, (USD Million) 
       7.4.2 Asia Pacific PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
       7.4.3 Asia Pacific PaaS Market, by Type, 2012 – 2020, (USD Million) 
7.5 Rest of the World (RoW) 
       7.5.1 Rest of the World PaaS Market, 2012 – 2020, (USD Million) 
       7.5.2 Rest of the World PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
       7.5.3 Rest of the World PaaS Market, by Type, 2012 – 2020, (USD Million) 

Chapter 8 Company Profiles
8.1 ActiveState Software Inc. 
       8.1.1 Company Overview
       8.1.2 Financial Overview
       8.1.3 Business Strategy
       8.1.4 Recent Developments
8.2 Salesforce.com, Inc. 
       8.2.1 Company Overview
       8.2.2 Financial Overview
       8.2.3 Business Strategy
       8.2.4 Recent Developments
8.3 Amazon.com, Inc. 
       8.3.1 Company Overview
       8.3.2 Financial Overview
       8.3.3 Business Strategy
       8.3.4 Recent Developments
8.4 Google, Inc. 
       8.4.1 Company Overview
       8.4.2 Financial Overview
       8.4.3 Business Strategy
       8.4.4 Recent Developments
8.5 Microsoft Corporation
       8.5.1 Company Overview
       8.5.2 Financial Overview
       8.5.3 Business Strategy
       8.5.4 Recent Developments
8.6 IBM Corporation
       8.6.1 Company Overview
       8.6.2 Financial Overview
       8.6.3 Business Strategy
       8.6.4 Recent Developments
8.7 Oracle Corporation
       8.7.1 Company Overview
       8.7.2 Financial Overview
       8.7.3 Business Strategy
       8.7.4 Recent Developments
8.8 Red Hat, Inc. 
       8.8.1 Company Overview
       8.8.2 Financial Overview
       8.8.3 Business Strategy
       8.8.4 Recent Developments
8.9 SAP SE
       8.9.1 Company Overview
       8.9.2 Financial Overview
       8.9.3 Business Strategy
       8.9.4 Recent Developments
8.10 EMC Corporation
       8.10.1 Company Overview
       8.10.2 Financial Overview
       8.10.3 Business Strategy
       8.10.4 Recent Developments
8.11 Software AG
       8.11.1 Company Overview
       8.11.2 Financial Overview
       8.11.3 Business Strategy
       8.11.4 Recent Developments
8.12 VMware Inc. 
       8.12.1 Company Overview
       8.12.2 Financial Overview
       8.12.3 Business Strategy
       8.12.4 Recent Developments
8.13 AT&T Inc. 
       8.13.1 Company Overview
       8.13.2 Financial Overview
       8.13.3 Business Strategy
       8.13.4 Recent Developments

List of Figures

FIG. 1 Market Segmentation: Global PaaS Market
FIG. 2 Global Platform as a Service (PaaS) Market, 2012 – 2020, Revenue (USD Million) and Y-o-Y Growth (%)
FIG. 3 Global Platform as a Service (PaaS) Market, by Geography, 2013 (USD Million) 
FIG. 4 Global Platform as a Service (PaaS) Market, by Implementation Type, 2013 (USD Million) 
FIG. 5 Global Platform as a Service (PaaS) Market, by Type, 2013 (USD Million) 
FIG. 6 Evolution of PaaS
FIG. 7 Value Chain Analysis of PaaS
FIG. 8 Porter’s Five Forces Analysis: Global PaaS Market
FIG. 9 Platform as a Service (PaaS): Company market share analysis, 2013 (Value %)
FIG. 10 Comparative Analysis: Global PaaS Market Revenue Share, by Implementation Type, 2013 and 2020 (Value %)
FIG. 11 Global Public Cloud (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 12 Global Private Cloud (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 13 Global Hybrid Cloud (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 14 Comparative Analysis: Global PaaS Market Revenue Share, by Type, 2013 and 2020 (Value %)
FIG. 15 Global Application Development (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 16 Global AIM (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 17 Global Business Intelligence Platform (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 18 Global Database Management Systems (PaaS) Market, 2012 – 2020, (USD Million) 
FIG. 19 Comparative Analysis: Global PaaS Market Revenue Share, by Geography, 2013 and 2020 (Value %)
FIG. 20 North America PaaS Market, 2012 – 2020, (USD Million) 
FIG. 21 Europe PaaS Market, 2012 – 2020, (USD Million) 
FIG. 22 Asia Pacific PaaS Market, 2012 – 2020, (USD Million) 
FIG. 23 Rest of the World PaaS Market, 2012 – 2020, (USD Million) 

List of Tables

TABLE 1 Market Snapshot: Global Platform as a Service (PaaS), 2013 & 2020
TABLE 2 Impact Analysis: Drivers – Global PaaS Market
TABLE 3 Impact Analysis: Restraints – Global PaaS Market
TABLE 4 North America PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
TABLE 5 North America PaaS Market, by Type, 2012 – 2020, (USD Million) 
TABLE 6 Europe PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
TABLE 7 Europe PaaS Market, by Type, 2012 – 2020, (USD Million) 
TABLE 8 Asia Pacific PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
TABLE 9 Asia Pacific PaaS Market, by Type, 2012 – 2020, (USD Million) 
TABLE 10 Rest of the World PaaS Market, by Implementation Type, 2012 – 2020, (USD Million) 
TABLE 11 Rest of the World PaaS Market, by Type, 2012 – 2020, (USD Million) 

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Free Market Analysis


‘Platform as a Service’ (PaaS) in combination with IaaS and SaaS is a cloud computing service model. The global Platform as a Service (PaaS) market was valued at USD 1.60 billion in 2013 and is forecast to grow at a CAGR of 25.7% from 2014 to 2020. PaaS, due to its service model, allows for low capital investment. It enables the deployment of applications without the need for provisioning hosting capabilities. It, thus, helps save on the cost incurred for buying and managing the underlying hardware and software. The PaaS model minimizes the incremental cost required for scaling the system with growth in the service usage, while allowing for resource sharing, reuse, life-cycle management, and automated deployment. For these benefits, PaaS is preferred over other solutions for application and service development.

The flexibility, agility, scalability and efficiency offered by PaaS solutions are key factors which attract the small, medium as well as large enterprises to switch to PaaS solutions. In addition, the rising focus of enterprises in reducing capital expenditure (CAPEX) and diverting the spending to operational expenditure (OPEX) can also be served by PaaS solutions. The global PaaS market is expected to reach a market size of USD 7.98 billion by 2020. Furthermore, the pay-per-use features offered by PaaS coupled with high efficiency of PaaS solutions is another major factor fueling the global PaaS market. However, high fragmentation of market at regional levels hinders the market growth. In addition, the global PaaS market is still characterized by low adoption across the small and medium enterprises (SMEs), predominantly due to low awareness about benefits of PaaS. The key vendors of PaaS profiled in this report include Salesforce.com, Inc., Amazon.com, Inc., Google Inc., Microsoft Corp., and IBM Corp., among others. The significant opportunity for the key vendors lies in providing BPaaS and Open PaaS solutions to their clientele, thereby bolstering PaaS adoption rate.

The high efficiency, scalability, agility, and pay-per-use features offered by the public PaaS model led to the segments’ dominance in 2013. The expected monetizing of public PaaS functionalities owing to the rapid advances taking place in the mobile, social, and real-time applications sector is a factor which will sustain the segments dominance during the forecast period 2014 to 2020. Furthermore, private PaaS model is analyzed to be the most attractive segment growing at rates faster than both the public and hybrid PaaS models. This is a result of the growing adoption of private PaaS by enterprises in order to minimize business and technical risks, efficiently govern their platforms, and reduce infrastructure complexity. 

Application Infrastructure and Middleware (AIM) segment is vital technology for business applications, which are either deployed on-premise or off-premise. In 2013, the AIM segment led the global PaaS market. Thus, the PaaS vendors are looking forward to provide AIM solutions to their clientele, to strengthen their footprints in the PaaS market. Furthermore, the large scale adoption of SaaS is further expected to fuel the adoption of PaaS for customization, extension, and integration and deployment of the cloud-based applications.

North America led the PaaS market in 2013, accounting for over half of the global market revenue share. This is owing to the significant adoption of cloud based services (SaaS, IaaS, PaaS) by SMEs as well as large enterprises in the region. Rest of the World and Asia Pacific are expected to the fastest growing markets for PaaS owing to the rapid technological as well as infrastructural advancements coupled with high growth in sectors such as telecom, and IT in the regions. The enterprises in the region are looking to leverage PaaS offerings to provide differentiation, as most of the software available from the cloud is standardized.

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