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Over The Top (OTT) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Over-the-top (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of service provider in the distribution or control of the content. OTT can provide communication services such as Skype, Gmail and WhatsAap, content such as Netflix Net movies, Hulu, Ultraviolet, Cuevana, YouTube Online video games, Online music and applications such as Facebook, LinkedIn and Twitter over internet. OTT service requires subscription for its usage. OTT services provide a broad range of applications for users and is attracting more consumers to shift from telecommunication providers to OTT service subscription. Personalization and customization, content distribution, messaging preferences and advancements in technology led to rise in OTT usage and offer users more tailored experience and access to services of their choice. 

The major driving factors for the growth of global OTT market are seamless web connectivity and high speed data connectivity. Increase in the use of smart devices, e-commerce, automation in businesses, digitalization, rise in availability of broadband infrastructure is also contributing to growth of OTT market through subscription and advertisement. However, lack of awareness of OTT technology and diverse government policies and regulations at domestic and international markets are the challenging factors in the growth of global OTT market. The opportunity for future growth of OTT market is expected to be partnership strategies. This would allow for further increase in users experience, easy integration and support services such as billing, consumer support and marketing.

The global OTT market is segmented on the basis of industry vertical, platform, services, revenue model, content, deployment type, enterprise type and the geography. On the basis of industrial vertical, the global OTT market is segmented into hotel and travel, healthcare and life science, manufacturing and automotive, gaming, media and entertainment, global digital marketing, government sector, retail and consumer goods, software and technology and bussiness, financial services and insurance (BFSI). Different platforms of global OTT market are desktop and laptop computers, gaming consoles, set-top boxes, smartphones, smart TVs and tablets. On the basis of services, the global OTT market is segmented as consulting services, installation services and maintenance services. In terms of revenue model the global OTT market is segmented into subscription-based services, transactional services and free and ad-supported services. Moreover, on the basis of content type, the global OTT market is segmented as voice over Internet protocol (VoIP), text and messages and online TV. In terms of deployment type the global OTT market is segmented as on-premise deployment and cloud deployment.  The enterprise type in OTT market segment consist of home office, small and medium enterprises and large enterprises. Moreover, on the basis of geography the global OTT market is segmented as North America, Europe, Latin America, Asia Pacific and Middle East and Africa. The OTT services are expected to expand due to developing infrastructure in regions including Brazil, Indonesia, Malaysia, Nigeria, South Africa and Turkey. The launches by international and local providers during the forecasted period  is further expected to rise the usage of OTT services in Australia, Argentina, Germany, New Zealand, Russia and UAE regions. 

The key players operating in global OTT market are Apple, Inc., Akamai Technologies, Facebook, Inc., Google, Inc., Microsoft Corporation, Limelight Networks, Inc., Netflix, Tencent Holdings Ltd., Yahoo Inc. and Nimbuzz. 

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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