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Published Date: 2017-03-17Number of Pages: 207

Over the Top (OTT) Services Market (Business Model - Premium and Subscriptions, Adware, and E-commerce; Application - Communication, E-Services, Media Content (Audio/Video, Gaming, and Web Content), and Cloud Services); End Use - Personal and Commercial (Healthcare, Media and Entertainment, IT, E-commerce, and Education)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Global OTT Services Market – Snapshot

OTT services are delivered over internet service provider’s channel, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise exponentially in the coming years. Likewise, affordable rates of high speed mobile internet has bolstered the adoption of OTT market at large.

The OTT service providers have emerged as tough competitors for telecom service providers and cable operators. The mobile network operator messaging revenue has already declined to a great extent in the last five years and the impact has started to show up in their voice revenues as well. Also, the number of cord-cutters and cord trimmers has gone up due to on-demand media content available and reasonable rates as compared to traditional cable operators.

The global OTT services market was valued at US$ 925.87 Bn in 2016 and is forecasted to expand at a CAGR of 16.4% from 2017 to 2025, reaching a value of US$ 3,538.04 Bn in 2025.

ott services market

Premium and Subscription Emerge as Leading Segment based on Business Model

On the basis of business model, the market is segmented into premium and subscriptions, adware, and ecommerce. The premium and subscription business model segment emerged dominant with a share of nearly 48% in the overall market in 2016. The segment earns revenue from fixed fee that the customer pays to download and access their application. The memberships or freemium turned premium service applications are also part of premium and subscriptions’ business model. Revenue generated by the premium and subscription segment is expected to increase owing to the increase in revenue of OTT media content and cloud service applications. The adware business model that earns revenue from advertisements on OTT applications is also expected to contribute for the OTT market. The ecommerce business model earns revenue from sales of its own products and services.

E-services that comprise of e-learning, e-health, e-business and e-commerce was the largest application segment in terms of revenue in the OTT services market in 2016. The e-services segment is also anticipated to hold its foremost place throughout the forecast period. Media content and cloud services are also expected to produce higher revenues in the forthcoming period owing to quick content and service on demand made available through high speed internet at a reasonable price.

Asia Pacific to Showcase Higher CAGR than Other Regional Segments

North America led the OTT services market in 2016 and is expected to remain dominant throughout the forecast period 2017 to 2025. The primary drivers for the growth of OTT services market in North America region are the highest mobile internet penetration levels as compared to other regions with internet speed from 13.1 Mbps to 14 Mbps in the U.S.A and Canada. Apart from North America, Europe and Asia Pacific are expected to experience significant growth in the OTT services market during the forecast period. TMR forecasts the OTT services market in Asia Pacific to exhibit the highest CAGR of 16.1% between 2016 and 2023.

Based on end use, the global OTT services market can be bifurcated into personal and commercial segments. Among end-use verticals, the commercial segment emerged dominant in the OTT services market. Within the commercial segment, the ecommerce sector held the largest share of 32.6% in 2016. Apart from ecommerce, the media and entertainment, IT, education, and healthcare held considerable share within the commercial segment. This trend is expected to continue prevailing in the coming years owing to the increasing application of OTT in media and entertainment, and ecommerce.

Major OTT services market players profiled in the report areAmazon Inc., Twitter Inc., Netflix, Inc., Facebook, Inc., Dropbox, Inc., Google, Inc., LinkedIn Corporation, Skype (Microsoft Corporation), Apple, Inc., Evernote Corporation, Hulu, LLC., and Rakuten, Inc.

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Over The Top (OTT) Services Market

4. Market Overview
     4.1. Introduction
            4.1.1. Definitions
            4.1.2. Industry Evolution / Developments
     4.2. Global OTT Services Market Overview
     4.3. Key Market Indicators
     4.4. Market Dynamics
            4.4.1. Drivers
            4.4.2. Restraints
            4.4.3. Opportunity
     4.5. Global OTT Services Market Analysis and Forecasts, 2015 – 2025
            4.5.1. Market Revenue Projections (US$ Bn)
     4.6. Porter’s Five Force Analysis
     4.7. Ecosystem Analysis
     4.8. Market Outlook

5. Global OTT Services Market Analysis and Forecasts, By Business Model
     5.1. Introduction & Definition
     5.2. Key Findings / Developments
     5.3. Key Trends
     5.4. Market Size (US$ Bn) Forecast By Business Model 2015 – 2025 (US$ Bn)
            5.4.1. Premium and Subscriptions
            5.4.2. Adware
            5.4.3. E-commerce
     5.5. Business Model Comparison Matrix
     5.6. Market Attractiveness By Business Model

6. Global OTT Services Market Analysis and Forecasts, By Application
     6.1. Introduction & Definition
     6.2. Key Findings / Developments
     6.3. Key Trends
     6.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            6.4.1. Communication
            6.4.2. E-Services
            6.4.3. Media Content
                     6.4.3.1. Audio/Video
                     6.4.3.2. Gaming
                     6.4.3.3. Web Content
            6.4.4. Cloud Services
     6.5. Application Comparison Matrix
     6.6. Market Attractiveness By Application

7. Global OTT Services Market Analysis and Forecasts, By End-use Vertical
     7.1. Introduction & Definition
     7.2. Key Findings / Developments
     7.3. Key Trends
     7.4. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            7.4.1. Personal
            7.4.2. Commercial
                     7.4.2.1. Healthcare
                     7.4.2.2. Media and Entertainment
                     7.4.2.3. Ecommerce 
                     7.4.2.4. IT
                     7.4.2.5. Education
                     7.4.2.6. Others (Manufacturing, Energy and Transportation)
     7.5. End-use Vertical Comparison Matrix 
     7.6. Market Attractiveness By End-use Vertical

8. Global OTT Services Market Analysis and Forecasts, By Region
     8.1. Key Findings
     8.2. Market Size (US$ Bn) Forecast By Region, 2015 – 2025 (US$ Bn)
            8.2.1. North America
            8.2.2. Europe
            8.2.3. Asia Pacific
            8.2.4. Middle East and Africa
            8.2.5. South America
     8.3. Market Attractiveness By Country/Region

9. North America OTT Services Market Analysis and Forecast
     9.1. Key Findings
     9.2. Key Trends
     9.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            9.3.1. Premium and Subscriptions
            9.3.2. Adware
            9.3.3. E-commerce
     9.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            9.4.1. Communication
            9.4.2. E-Services
            9.4.3. Media Content
                     9.4.3.1. Audio/Video
                     9.4.3.2. Gaming
                     9.4.3.3. Web Content
            9.4.4. Cloud Services
     9.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            9.5.1. Personal
            9.5.2. Commercial
                     9.5.2.1. Healthcare
                     9.5.2.2. Media and Entertainment
                     9.5.2.3. Ecommerce 
                     9.5.2.4. IT
                     9.5.2.5. Education
                     9.5.2.6. Others (Manufacturing, Energy and Transportation)
     9.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            9.6.1. The U.S. 
            9.6.2. Canada
            9.6.3. Rest of North America
     9.7. Market Attractiveness Analysis 
            9.7.1. By Country
            9.7.2. By Business Model
            9.7.3. By Application
            9.7.4. By End-use Vertical

10. Europe OTT Services Market Analysis and Forecast
     10.1. Key Findings
     10.2. Key Trends
     10.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            10.3.1. Premium and Subscriptions
            10.3.2. Adware
            10.3.3. E-commerce
     10.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            10.4.1. Communication
            10.4.2. E-Services
            10.4.3. Media Content
                     10.4.3.1. Audio/Video
                     10.4.3.2. Gaming
                     10.4.3.3. Web Content
            10.4.4. Cloud Services
     10.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            10.5.1. Personal
            10.5.2. Commercial
                     10.5.2.1. Healthcare
                     10.5.2.2. Media and Entertainment
                     10.5.2.3. IT
                     10.5.2.4. Education
                     10.5.2.5. Others (Manufacturing, Energy and Transportation)
     10.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            10.6.1. Germany
            10.6.2. France
            10.6.3. The U.K. 
            10.6.4. Rest of Europe
     10.7. Market Attractiveness Analysis 
            10.7.1. By Country
            10.7.2. By Business Model
            10.7.3. By Application
            10.7.4. By End-use Vertical

11. Asia Pacific OTT Services Market Analysis and Forecast
     11.1. Key Findings
     11.2. Key Trends
     11.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            11.3.1. Premium and Subscriptions
            11.3.2. Adware
            11.3.3. E-commerce
     11.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            11.4.1. Communication
            11.4.2. E-Services
            11.4.3. Media Content
                     11.4.3.1. Audio/Video
                     11.4.3.2. Gaming
                     11.4.3.3. Web Content
            11.4.4. Cloud Services
     11.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            11.5.1. Personal
            11.5.2. Commercial
                     11.5.2.1. Healthcare
                     11.5.2.2. Media and Entertainment
                     11.5.2.3. Ecommerce 
                     11.5.2.4. IT
                     11.5.2.5. Education
                     11.5.2.6. Others (Manufacturing, Energy and Transportation)
     11.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            11.6.1. China
            11.6.2. Japan
            11.6.3. Rest of Asia Pacific
     11.7. Market Attractiveness Analysis 
            11.7.1. By Country
            11.7.2. By Business Model
            11.7.3. By Application
            11.7.4. By End-use Vertical

12. Middle East and Africa OTT Services Market Analysis and Forecast
     12.1. Key Findings
     12.2. Key Trends
     12.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            12.3.1. Premium and Subscriptions
            12.3.2. Adware
            12.3.3. E-commerce
     12.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            12.4.1. Communication
            12.4.2. E-Services
            12.4.3. Media Content
                     12.4.3.1. Audio/Video
                     12.4.3.2. Gaming
                     12.4.3.3. Web Content
            12.4.4. Cloud Services
     12.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            12.5.1. Personal
            12.5.2. Commercial
                     12.5.2.1. Healthcare
                     12.5.2.2. Media and Entertainment
                     12.5.2.3. Ecommerce 
                     12.5.2.4. IT
                     12.5.2.5. Education
                     12.5.2.6. Others (Manufacturing, Energy and Transportation)
     12.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            12.6.1. GCC
            12.6.2. South Africa
            12.6.3. Rest of MEA
     12.7. Market Attractiveness Analysis 
            12.7.1. By Country
            12.7.2. By Business Model
            12.7.3. By Application
            12.7.4. By End-use Vertical

13. South America OTT Services Market Analysis and Forecast
     13.1. Key Findings
     13.2. Key Trends
     13.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            13.3.1. Premium and Subscriptions
            13.3.2. Adware
            13.3.3. E-commerce
     13.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            13.4.1. Communication
            13.4.2. E-Services
            13.4.3. Media Content
                     13.4.3.1. Audio/Video
                     13.4.3.2. Gaming
                     13.4.3.3. Web Content
            13.4.4. Cloud Services
     13.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            13.5.1. Personal
            13.5.2. Commercial
                     13.5.2.1. Healthcare
                     13.5.2.2. Media and Entertainment
                     13.5.2.3. Ecommerce 
                     13.5.2.4. IT
                     13.5.2.5. Education
                     13.5.2.6. Others (Manufacturing, Energy and Transportation)
     13.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            13.6.1. Brazil
            13.6.2. Rest of South America
     13.7. Market Attractiveness Analysis 
            13.7.1.  By Country
            13.7.2. By Business Model
            13.7.3. By Application
            13.7.4. By End-use Vertical

14. Competition Landscape
     14.1. Market Player – Competition Matrix (By Tier and Size of Companies)
     14.2. Market Share Analysis By Company (2016)
     14.3. Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
            14.3.1. Players
                     14.3.1.1. Facebook, Inc.
                                14.3.1.1.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.1.2. Company Description
                                14.3.1.1.3. SWOT Analysis
                                14.3.1.1.4. Strategic Overview
                     14.3.1.2.  Twitter Inc.
                                14.3.1.2.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.2.2. Company Description
                                14.3.1.2.3. SWOT Analysis
                                14.3.1.2.4. Strategic Overview
                     14.3.1.3. LinkedIn Corp.
                                14.3.1.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.3.2. Company Description
                                14.3.1.3.3. SWOT Analysis
                                14.3.1.3.4. Strategic Overview
                     14.3.1.4. Netflix, Inc.
                                14.3.1.4.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.4.2. Company Description
                                14.3.1.4.3. SWOT Analysis
                                14.3.1.4.4. Strategic Overview
                     14.3.1.5. Google, Inc.
                                14.3.1.5.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.5.2. Company Description
                                14.3.1.5.3. SWOT Analysis
                                14.3.1.5.4. Strategic Overview
                     14.3.1.6. Skype (Microsoft Corporation)
                                14.3.1.6.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.6.2. Company Description
                                14.3.1.6.3. SWOT Analysis
                                14.3.1.6.4. Strategic Overview
                     14.3.1.7. Amazon Inc.
                                14.3.1.7.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.7.2. Company Description
                                14.3.1.7.3. SWOT Analysis
                                14.3.1.7.4. Strategic Overview
                     14.3.1.8. Apple, Inc.
                                14.3.1.8.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.8.2. Company Description
                                14.3.1.8.3. SWOT Analysis
                                14.3.1.8.4. Strategic Overview
                     14.3.1.9. Rakuten, Inc.
                                14.3.1.9.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.9.2. Company Description
                                14.3.1.9.3. SWOT Analysis
                                14.3.1.9.4. Strategic Overview
                     14.3.1.10. Evernote Corporation
                                14.3.1.10.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.10.2. Company Description
                                14.3.1.10.3. SWOT Analysis
                                14.3.1.10.4. Strategic Overview
                     14.3.1.11. Dropbox, Inc.
                                14.3.1.11.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.11.2. Company Description
                                14.3.1.11.3. SWOT Analysis
                                14.3.1.11.4. Strategic Overview
                     14.3.1.12. Hulu, LLC
                                14.3.1.12.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.12.2. Company Description
                                14.3.1.12.3. SWOT Analysis
                                14.3.1.12.4. Strategic Overview

15. Key Takeaways

List of Figures 

Figure 1: Market Revenue Projections, 2015 – 2025 (US$ Bn)
Figure 2: Market Value Share By Business Model (2017)
Figure 4: Market Value Share By End-use Vertical (2017)
Figure 3: Market Value Share By Application (2017)
Figure 5: Market Value Share By Geography (2017)
Figure 6: Global OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 7: Premium & Subscription Graph
Figure 8: Adware Graph
Figure 9: E-commerce Graph
Figure 10: Business Model Comparison Matrix
Figure 11: OTT Market Attractiveness Analysis, By Business Model
Figure 12: Global OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 13: Communication Graph
Figure 14: E-services Graph
Figure 15: Media Content Graph
Figure 16: Cloud Service Graph
Figure 17: Global OTT Market Value Share Analysis, By Media Content, 2017 and 2025
Figure 18: Application Comparison Matrix
Figure 19: Global OTT Market Forecast, By Application
Figure 20: Global OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 21: Personal Graph
Figure 22: Commercial  Graph
Figure 23: Global OTT Market Value Share Analysis, By Commercial, 2017 and 2025
Figure 24: End-use Vertical Comparison Matrix
Figure 25: Global OTT Market Forecast, By End-use Vertical
Figure 26:  OTT Market CAGR (2017 – 2025) Analysis, By Country 
Figure 27: OTT Market Attractiveness Analysis, By Region
Figure 28: North America OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 29: North America OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 30: North America OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 31: North America OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 32: North America OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 33: North America OTT Market Attractiveness Analysis, By Business Model
Figure 34: North America OTT Market Attractiveness Analysis, By Application 
Figure 35: North America OTT Market Attractiveness Analysis, By End-use Vertical
Figure 36: North America OTT Market Attractiveness Analysis, By Country
Figure 37: Europe OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 38: Europe OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 39: Europe OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 40: Europe OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 41: Europe OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 42: Europe OTT Market Attractiveness Analysis, By Business Model
Figure 43: Europe OTT Market Attractiveness Analysis, By Application 
Figure 44: Europe OTT Market Attractiveness Analysis, By End-use Vertical
Figure 45: Europe OTT Market Attractiveness Analysis, By Country
Figure 46: APAC OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 47: APAC OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 48: APAC OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 49: APAC OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 50: APAC OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 51: APAC OTT Market Attractiveness Analysis, By Business Model
Figure 52: APAC OTT Market Attractiveness Analysis, By Application 
Figure 53: APAC OTT Market Attractiveness Analysis, By End-use Vertical
Figure 54: APAC OTT Market Attractiveness Analysis, By Country
Figure 55: MEA OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 56: MEA OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 57: MEA OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 58: MEA OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 59: MEA OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 60: MEA OTT Market Attractiveness Analysis, By Business Model
Figure 61: MEA OTT Market Attractiveness Analysis, By Application 
Figure 62: MEA OTT Market Attractiveness Analysis, By End-use Vertical
Figure 63: MEA OTT Market Attractiveness Analysis, By Country
Figure 64: South America OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 65: South America OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 66: South America OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 67: South America OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 68: South America OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 69: South America OTT Market Attractiveness Analysis, By Business Model
Figure 70: South America OTT Market Attractiveness Analysis, By Application 
Figure 71: South America OTT Market Attractiveness Analysis, By End-use Vertical
Figure 72: South America OTT Market Attractiveness Analysis, By Country
Figure 73: Global OTT Market Share Analysis (2017)

 

List of Tables 

Table 1: Global OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 2: Global OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 3: Global OTT Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 4: Global OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 5: Global OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 6: Global OTT Market Forecast, By Region, 2015–2025 (US$ Bn)
Table 7: North America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 8: North America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 9: North America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 10: North America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 11: North America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 12: North America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 13: Europe OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 14: Europe OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 15: Europe VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 16: Europe OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 17: Europe OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 18: Europe OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 19: APAC OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 20: APAC OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 21: APAC VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 22: APAC OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 23: APAC OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 24: APAC OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 25: MEA OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 26: MEA OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 27: MEA VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 28: MEA OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 29: MEA OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 30: MEA OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 31: South America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 32: South America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 33: South America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 34: South America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 35: South America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 36: South America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)

Global OTT Services Market – Overview

OTT services are delivered over internet service provider’s channel, however they have no involvement of any sort in planning or provisioning the service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they are called as over the top services. Smartphone penetration and affordable high speed mobile internet packages are the major drivers for the OTT service market. The compatibility of the smart devices with these OTT services have made it possible to access them from anywhere and at any time.  The report covers all the key developments and technologies that plays a significant role in OTT services market progress during that period. The study provides a complete perspective on the OTT services market’s growth during the forecast period in terms of revenue (in US$ Bn), across different geographies including North America, Asia Pacific, Europe, South America, and Middle East & Africa (MEA).

The market overview of the report determines the major market trends and the developments in the recent years. It also includes the drivers, restraints, and opportunities that encourage the current position and future prospects of the OTT market. Service and segment definitions help in understanding different types of OTT services which are incorporated in the report. A market attractiveness analysis has also been offered for every geographic region in the report to give an in-depth analysis of the competitive scenario of the global OTT services market. In addition, the report provides a synopsis of the various strategies of key players present in the market.

Global OTT Services Market: Key Segments

The report segments the global OTT services market on the basis of business model such as premium and subscriptions, adware and e-commerce. By application, the market has been classified into communication, e-services, media content, and cloud services. The media content is further classifies into audio/video, gaming and web content. By End-use Vertical, the market is segmented into personal and commercial. The commercial segment is further sub segmented into healthcare, IT, ecommerce, education, media and entertainment and others that includes Manufacturing, Energy and Transportation. Thus, the report provides in-depth cross-segment analysis of the OTT services market and organizes it into several levels, thus providing valuable insights at the micro and macro levels.

Global OTT Services Market: Research Methodology

The OTT services market estimates are the outcome of our thorough secondary research and in-house expert panel reviews. These market calculations have been evaluated by taking into account the effect of several political, technological, economic, legal and social factors besides the current market dynamics disturbing the OTT services market’s development. On the basis of country, North American market is divided into the U.S., Canada and Rest of North America. Similarly, Asia Pacific has been segmented into China, Japan, and Rest of Asia Pacific. Europe market is divided into U.K., Germany, France, and Rest of Europe. South American region comprises of Brazil and Rest of South America. Similarly, Middle East and Africa has been segmented into GCC countries, South Africa and Rest of Middle East and Africa. This report provides regional key trends and key findings for the OTT services in the particular geographies. Also, the report provides insights related to the policies and regulations according to the various geographical regions mentioned above. Additionally, Porter’s Five Forces analysis describes the aspects that are affecting the OTT services market at present.

Companies Mentioned in Report

Facebook, Inc., Twitter Inc., LinkedIn Corporation, Netflix, Inc., Google, Inc., Skype (Microsoft Corporation),Amazon Inc., Apple, Inc., Rakuten, Inc., Evernote Corporation, Dropbox, Inc., Hulu, LLC. Electronic Instruments Co., Ltd are some of the major players in the global OTT services market that has been described in this study. Information such as financials, business strategies, SWOT analysis, recent developments, and other such strategic information relating to these companies have been accordingly provided as a portion of company profiling.

OTT Services Market

By Business Model

  • Premium and Subscriptions
  • Adware
  • E-commerce

By Application

  • Communication
  • E-Services
    • Media Content
    • Audio/Video
    • Gaming
  • Web Content
  • Cloud services

By End Use

  • Personal
  • Commercial
    • Healthcare
    • Media and Entertainment
    • Ecommerce
    • IT
    • Education
    • Others (Manufacturing, Energy and Transportation)

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America


 
 
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