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Published Date: 2015-01-20Number of Pages: 52

Soups Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020

North America Soups Market: Snapshot

The North America soups market, over the forecast period, is prophesied to earn a fighting fit growth due to the rocketing want for healthy food items. In countries such as Mexico, Canada, and the U.S., the burgeoning demand for ready-to-go meals and more common busy lifestyle could support the ascending consumption of soups. The changing perception about soups as a healthier food choice, frequently chosen quick meals, and launch of premium and novel flavors are expected to propel the growth of the North America soups market.

As projected by the expert panel of analysts at Transparency Market Research (TMR), the North America soups market could draw a revenue of US$5.7 bn by 2020 from US$5.5 bn in 2016.

Soup Producers to Revive Younger Market with Lip-smacking Tangs

Though not the case with other regions of the world, soups form a major part of the everyday diet in most North America countries. As the people of North America look to save time on meals by opting for quicker alternatives and demand new flavors of soups such as masala curry and red pepper, the market is anticipated to attract a commendable growth during the forecast years. The most popular types of soups prevailing in the North America soups market are ultra-high temperature (UHT), frozen, dried, chilled, and canned soups.

 

Despite a variety of soups available in the North America soups market, consumers prefer particular varieties over other types. For instance, canned soups are considered as an inferior or old type of food. Few consumers have a similar perception about packaged soups and regard them as a relatively less healthy type of food. Such perceptions could act as barriers impeding the growth of the North America soups market. Primarily, the consumer base of the North America soups market features adult females, one-person households, and people aging 60 years and above. Moreover, the younger consumers considering soups as having a monotonous taste has made the product less popular amongst them.

Nonetheless, the recent efforts taken by leading players to target the younger demographic with interesting and premium tastes are predicted to revive the North America soups market once again. Even in terms of volume, the market is foretold to showcase a robust growth.

UHT Soups to Help America Overshadow Canada and Mexico

Out of the three countries evaluated in the report, the U.S. is forecasted to rake in the majority of the revenue in the North America soups market. From close to US$4.5 bn in 2016, the U.S. soups market is prognosticated to reach a valuation of US$4.6 bn by the end of the forecast period. Although the progress could be on the slower side, the targeted younger group of consumers is foreseen to be turned into a vital demographic for the purpose of attracting a telling demand. As explained earlier, canned along with frozen soups could lose their popularity over the course of time whereas soups that feature novel flavors are envisaged to make the cut in the U.S.

UHT soups are envisioned to be one of the fastest growing segments in the U.S., owing to the common perception about them as being the healthiest type among all other soups. They could be easily sterilized and made spores-free by treating them above 275°F. Chilled and dried soups are anticipated to grow at a slow rate in the U.S. Players can find opportunities in Canada and Mexico as well, however, they could fall short of matching up with the flourishing growth of the U.S. in the North America soups market.

 
Chapter 1 Preface
1.1 Report Description
      1.1.1 Market segmentation
1.2 Research Methodology
 
Chapter 2 Executive Summary
2.1 North America Soups Market Snapshot, 2014 – 2020 (USD million)
2.2 North America Soups Market, 2014 – 2020 (USD million)
2.3 North America Soups Market, 2014 – 2020 (Kg million)
 
Chapter 3 North America Soups Market – by country, 2014- 2020
3.1 U.S.
      3.1.1 U.S. Soups Market: By Type
      3.1.2 U.S. Soups Brand Share, 2012 – 2014
      3.1.3 U.S. Soups Distribution Channel, 2012 - 2014
3.2 Canada
      3.2.1 Canada Soups Market: By Type
      3.2.2 Canada Soups Brand Share, 2012 – 2014
      3.2.3 Canada Soups Distribution channel, Share, 2012 – 2014 (%)
3.3 Mexico
      3.3.1 Soups Market: By Type
      3.3.2 Mexico Soups Brand Share, 2012 – 2014 (%)
      3.3.3 Mexico Soups Distribution Channel, Share, 2012 – 2014

List of Figures 
 
FIG. 1 North America Soups Market, 2014 – 2020 (USD million)
FIG. 2 North America Soups Market, 2014 – 2020 (Kg million)
FIG. 3 U.S. Soups Market, Value Vs Volume, market size , 2014– 2020 (USD Million)
FIG. 4 U.S. Canned Soups Brand Share, 2012 – 2014 (Value %)
FIG. 5 U.S. Dried Soups Brand Share, 2012 – 2014 (Value %)
FIG. 6 U.S. UHT Soups Brand Share, 2012 – 2014 (Value %)
FIG. 7 U.S. Canned Soups Distribution Channel, 2012 – 2014 (Value %)
FIG. 8 U.S. Chilled Soups Distribution Channel, 2012 – 2014 (Value %)
FIG. 9 U.S. Dried Soups Distribution Channel, 2012 – 2014 (Value %)
FIG. 10 U.S. Frozen Soups Distribution Channel, 2012 – 2014 (Value %)
FIG. 11 U.S. UHT Soups Distribution Channel, 2012 – 2014 (Value %)
FIG. 12 Canada Soups Market, Value Vs Volume, market size , 2014– 2020 (USD Million)
FIG. 13 Canada Canned Soups Brand Share 2012-2014 (Value%)
FIG. 14 Canada Dried Soups Brand Share 2012-2014 (Value%)
FIG. 15 Canada Frozen Soups Brand Share 2012-2014 (Value%)
FIG. 16 Canada Canned Soups Distribution channel 2012-2014 (Value%)
FIG. 17 Canada Chilled Soups Distribution Channel 2012-2014 (Value%)
FIG. 18 Canada Dried Soups Distribution Channel 2012-2014 (Value%)
FIG. 19 Canada Frozen Soups Distribution Channel 2012-2014 (Value%)
FIG. 20 Canada UHT Soups Distribution channel 2012-2014 (Value%)
FIG. 21 Mexico soups market, Value Vs Volume market size , 2014– 2020 (USD Million)
FIG. 22 Mexico Canned Soups Brand Share 2012-2014 (Value%)
FIG. 23 Mexico Dried Soups Brand Share 2012-2014 (Value%)
FIG. 24 Mexico Canned Distribution Channel 2012-2014 (Value%)
FIG. 25 Mexico Chilled Soups Distribution Channel 2012-2014 (Value%)
FIG. 26 Mexico Dried Soups Distribution Channel 2012-2014 (Value%)
FIG. 27 Mexico Frozen Soups Distribution Channel 2012-2014 (Value%)
FIG. 28 Mexico UHT Soups Distribution Channel 2012-2014 (Value%)

List of Tables
 
TABLE 1 North America Soups Market Snapshot (2014- 2020):
TABLE 2 U.S. Canned Soups, market analysis (2014 – 2020)
TABLE 3 U.S. Chilled Soups market analysis (2014 – 2020)
TABLE 4 U.S. Dried Soups market analysis (2014 – 2020)
TABLE 5 U.S. Frozen Soups market analysis (2014 – 2020)
TABLE 6 U.S. UHT Soups market analysis (2014 – 2020)
TABLE 7 U.S. Canned Soups Brand Share, 2012 – 2014 (%)
TABLE 8 U.S. Dried Soups Brand Share, 2012 – 2014 (%)
TABLE 9 U.S. UHT Soups Brand Share, 2012 – 2014 (%)
TABLE 10 U.S Canned Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 11 U.S. Chilled Soups Distribution Channel, Share, 2012 – 2014 ( %)
TABLE 12 U.S. Dried Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 13 U.S. Frozen Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 14 U.S. UHT Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 15 Canada Canned Soups market analysis (2014 – 2020)
TABLE 16 Canada Chilled Soups Market analysis (2014 – 2020)
TABLE 17 Canada Dried Soups Market analysis (2014 – 2020)
TABLE 18 Canada Frozen Soups Market analysis (2014 – 2020)
TABLE 19 Canada UHT Soups Market analysis (2014 – 2020)
TABLE 20 Canada Canned Soups brand Share, 2012 – 2014 (%)
TABLE 21 Canada Dried Soups brand Share, 2012 – 2014 (%)
TABLE 22 Canada Frozen Soups Brand Share, 2012 – 2014 (%)
TABLE 23 Canada Canned Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 24 Canada Chilled Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 25 Canada Dried Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 26 Canada Frozen Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 27 Canada UHT Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 28 Mexico Canned Soups market analysis (2014 – 2020)
TABLE 29 Mexico Chilled Soups market analysis (2014 – 2020)
TABLE 30 Mexico Dried Soups market analysis (2014 – 2020)
TABLE 31 Mexico Frozen Soups market analysis (2014 – 2020)
TABLE 32 Mexico UHT Soups market analysis (2014 – 2020)
TABLE 33 Mexico Canned Soups Brand Share, 2012 – 2014 (%)
TABLE 34 Mexico Dried Soups Brand Share, 2012 – 2014 (%)
TABLE 35 Mexico Canned Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 36 Mexico Chilled Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 37 Mexico Dried Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 38 Mexico Frozen Soups Distribution Channel, Share, 2012 – 2014 (%)
TABLE 39 Mexico UHT Soups Distribution Channel, Share, 2012 – 2014 (%)

 
North America soups market has experienced unique trends across different countries such as the U.S., Canada and Mexico. Soups in the U.S. and Canada are perceived as a conventional and traditional food product. Traditionally soups are consumed heavily during winters in these countries. However, leading brands have introduced new flavors and types to attract consumers. For example, companies have launched chilled soups which are people’s favorite during summer season.
 
This market has segmented by types of soups produced and consumed into five types such as canned, chilled, dried, frozen and UHT soups. It also provides an insight into value (USD million) and volume (kg-million) of soups consumption in North America market. The study highlights current market trends and provides forecast from 2014 to 2020. In addition, current and future trends are also covered in this report.
 
By country, the market has been segmented into the U.S., Canada and Mexico. This report also covers country wise preferences for different soups. Countries of North America such as the U.S., Canada and Mexico would see a stable growth in volume and value of soups over the forecast period. Traditionally, soups are one of the major items in the day to day meals in the countries of North America. The major factor contributing to the growth of soups market in North America region is the increasingly busy life style of people in the countries like U.S. and Canada, where people opts for ready to go meals. The canned soups market in North America is expected to see decline over the coming years. People here find canned soups as an old food item and opt for new food items.
 
However, the leading soups companies have launched new premium soups items to attract more customers, especially the younger generation. The dried soups market is expected to witness steady growth over the coming years. This is due to the reason that it can be made ready to consume by only adding water and heat. People can buy it or can carry it to their work places and can consume it whenever required. The trend shows that the overall demand for dried soups and chilled soups would increase over the forecast period and the demand for canned soups would decrease in the coming years.
 
In North America, the U.S. has the largest market size in case of value and volume terms followed by Mexico and Canada. The chilled soups market is expected to have a steady growth over the forecast period in the countries like the U.S., Canada and Mexico. The trend shows that the chilled soups market is the fastest growing market in the North America.
 
In the U.S., the demand for soups is becoming heavily influenced by addition of premium flavors by different soup companies. One of the leading soups companies Campbell’s have introduced new brands having different premium tastes including Campbell’s Go Soup to reach out to younger customers. In Canada soups market is having difficulty to find growth especially in canned soups segment. However, introduction of new flavors by top soup companies would see a change in demand in the coming years. Another factor driving the soups market in Canada is the increasing demand for chilled food items. As a result chilled soups market in Canada is expected to have decent growth over the forecast period in the coming years. In Mexico, the chilled soups market is expected to grow at a decent rate over the forecast period because of the hot weather. Dried soups market is also estimated to have a decent growth in Mexico as it is easy to consume.
 
Soups are sold through a variety of channels. Major distribution channels such as, supermarkets, hypermarkets, convenience stores, food and drinks specialists are among the most preferred destinations/channels for the sale of soups. Supermarkets and hypermarkets have become popular channels for purchase of goods due to the availability of a huge range of products under one roof. Supermarkets and hypermarkets are likely to dominate the distribution channel by 2020.


 
 
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