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Published Date: 2013-04-08Number of Pages: 119

Mobile Wallet Market (Industry Participants - MNOs, Financial Institutions, Payment Network, Intermediaries, Merchants/Retailers, and Customers; Components - Hardware, Software, and Services; Consumer - Online Shoppers, Card Users, and Cash Payers; Functionality - Single-Function, Multi-Function, and Universal-Function) - Global Industry Analysis, Size, Share, Growth, and Forecast 2012 - 2018

Global Mobile Wallet Market: Key Trends 

The growing demand for easy monetary transactions has helped the global mobile wallet market gain momentum over the last couple of years. The need to improve the security features of current transaction and payment techniques has triggered the deployment of near-field communication technology as a potential replacement for them. The primary drivers in the global mobile wallet market include the rising penetration of tablets and smartphones and the rising use of mobile internet. The proliferating use of smartphone applications is further expected to drive the global market for mobile wallet. Benefits of using mobile wallet, such as enhanced brand recall value, easy payment modes offered to clients, and flexibility in terms of time and location, are further anticipated to boost the market. 

The growing popularity of near-field communication technology among consumers across the globe and the expansion of the online shopping forum are expected to bode well for the mobile wallet market. However, concerns related to security breach and data vandalism are likely to act as deterrents in the growth of the market. 

The global mobile wallet market is estimated to witness strong growth over the forecast period. In 2015, the market stood at US$675.0 bn and is projected to be worth US$1,602.4 bn by the end of 2018. 

Retail Segment to Surge Ahead in terms of Adoption of Mobile Wallet

The retail segment is expected to emerge dominant among all the prime application segments including financial institutions, MNOs, payment network, customers, and intermediaries. It is expected that the retail segment will account for a share of 46.6% by 2018, closely followed by the vending machines segment. The growth of the retail segment can be attributed to the rising number of retail stores across the globe and the demand for convenient transactions. 

In terms of consumer type, card users are estimated to rake in a large share of the pie and rise to a valuation of US$793.2 bn by the end of the forecast period. Value-added benefits given to card holders by banks is anticipated to be one of the prime factors aiding the growth of this segment. 

Developing Regions to Open New Horizons for Market Growth 

In developed regions such as Western Europe and North America, the presence of traditional banking channels and the prevalence of mobile phones is almost equivalent. The penetration of smartphones in North America is above 50% and is projected to rise at a significant rate in the Asia Pacific region. However, the use of mobile phones for banking is comparatively higher than traditional banking methods in developing regions. The development of mobile banking is essential in these regions as extensive branch networks might not be an economically feasible option here. Mobile wallets enable consumers to efficiently manage their bank accounts virtually and avail services at affordable rates. 

The mounting adoption of smartphones and mobile internet in Europe, the Middle East, and Africa (EMEA) is likely to help the region surge ahead in the global mobile wallet market. The prime driver in the mobile wallet market in the EMEA is the growing partnership among mobile operators.   

The nature of the global mobile wallet vendor landscape is extremely consolidated in nature and is dominated by a few leading players. Companies such as ISIS (Softcard), Google Wallet, and Paypal together held a share of 70.0% in 2012 in the market. The growth of the market is expected to be augmented by the increasing number of strategic partnerships among competitors. Other prominent companies are LeveIUP, Amazon, V.me, and Payments. 

global-mobile-wallet-market-2011-2018

 
Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology
 
Chapter 2 Executive Summary
 
Chapter 3 Market Overview
3.1 Introduction
3.2 Value chain analysis
3.3 Market Drivers
      3.3.1 Growing smartphone penetration and increasing mobile data usage
      3.3.2 Government-led initiatives
      3.3.3 Convenient and environment-friendly
3.4 Market Restraints
      3.4.1 Security Concerns
3.5 Pricing Analysis
3.6 Market Opportunity
      3.6.1 Low bank penetration in emerging economies
3.7 Porter’s Five Forces Analysis
      3.7.1 Bargaining Power of Suppliers
      3.7.2 Bargaining Power of Buyers
      3.7.3 Threat of New Entrants
      3.7.4 Threat from Substitutes
      3.7.5 Degree of Competition
3.8 Mobile wallet market: Critical Success Factors (CSFs)
3.9 Mobile wallet industry: Market entry motivators
3.10 Mobile wallet market: Competitive landscape
3.11 Mobile wallet: Market attractiveness analysis
 
Chapter 4 Mobile Wallet Market, By Industry Participants
4.1 Mobile Network Operators (MNOs)
4.2 Financial institutions (Banks)
4.3 Payment networks
4.4 Intermediaries
      4.4.1 Payee service providers
      4.4.2 Acquisition service providers
      4.4.3 Issuer processing service providers
      4.4.4 Payor services provider
4.5 Merchants
4.6 Consumers
 
Chapter 5 Mobile Wallet Market – By Components
5.1 Hardware
      5.1.1 Overview
      5.1.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.2 Software
      5.2.1 Overview
      5.2.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.3 Services
      5.3.1 Overview
      5.3.2 Market size and forecast, 2012 – 2018 (USD Billion)
 
Chapter 6 Mobile Wallet Market – By Consumer Types
6.1 Mobile wallet market, by consumer types, 2012 & 2018
6.2 Online shoppers
      6.2.1 Overview
      6.2.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
6.3 Card users
      6.3.1 Overview
      6.3.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
6.4 Cash payers
      6.4.1 Overview
      6.4.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
 
Chapter 7 Mobile Wallet Market – By Functionality
7.1 Mobile wallet market, by functionality of cards, 2012 & 2018
7.2 Single function
      7.2.1 Overview
      7.2.2 Single function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million Users)
7.3 Multiple function
      7.3.1 Overview
      7.3.2 Multiple function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million Users)
7.4 Universal function
      7.4.1 Overview
      7.4.2 Universal function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million Users)
 
Chapter 8 Mobile Wallet Market, By Application
8.1 Global Mobile Wallet Market: Application Overview
      8.1.1 Global mobile wallet market volume share, by application, 2011 – 2018, (million users)
8.2 Mobile Wallet Market, By Application
      8.2.1 Retail
               8.2.1.1 Global mobile wallet market for retail applications, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
      8.2.2 Vending Machines
               8.2.2.1 Global mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
      8.2.3 Public Transportation
               8.2.3.1 Global mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
      8.2.4 Grocery Stores
               8.2.4.1 Global mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018 (million users) (USD Billion)
      8.2.5 Restaurants
               8.2.5.1 Global mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
 
Chapter 9 Mobile Wallet Market, By Geography
9.1 Mobile wallet market: geographical overview
      9.1.1 Mobile wallet volume share, by geography, 2011 – 2018, (million users)
      9.1.2 Mobile wallet volume share, by geography, 2011 – 2018, (USD Billion)
9.2 North America
      9.2.1 North America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.2.2 North America mobile wallet market by application, 2011 – 2018
               9.2.2.1 North America mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.2 North America mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.3 North America mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.4 North America mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.5 North America mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
9.3 Latin America
      9.3.1 Latin America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.3.2 Latin America mobile wallet market by application, 2011 – 2018
               9.3.2.1 Latin America mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.2 Latin America mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.3 Latin America mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.4 Latin America mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.5 Latin America mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
9.4 EMEA
      9.4.1 EMEA mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.4.2 EMEA mobile wallet market by application, 2011 – 2018
               9.4.2.1 EMEA mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.2 EMEA mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.3 EMEA mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.4 EMEA mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.5 EMEA mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
9.5 Asia Pacific
      9.5.1 Asia Pacific mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.5.2 Asia Pacific mobile wallet market by application, 2011 – 2018
               9.5.2.1 Asia Pacific mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.2 Asia Pacific mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.3 Asia Pacific mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.4 Asia Pacific mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.5 Asia Pacific mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
 
Chapter 10 Competitive Landscape
10.1 Market share of major players (Payor service providers)
10.2 Company Profiles
        10.2.1 Amazon.com Inc.
                  10.2.1.1 Company overview
                  10.2.1.2 Financial overview
                  10.2.1.3 Business strategy
                  10.2.1.4 SWOT analysis
                  10.2.1.5 Recent developments
        10.2.2 American Express Co.
                  10.2.2.1 Company overview
                  10.2.2.2 Financial overview
                  10.2.2.3 Business strategies
                  10.2.2.4 SWOT analysis
                  10.2.2.5 Recent developments
        10.2.3 eBay
                  10.2.3.1 Company overview
                  10.2.3.2 Financial overview
                  10.2.3.3 Business strategy
                  10.2.3.4 SWOT analysis
                  10.2.3.5 Recent development
        10.2.4 Google Inc.
                  10.2.4.1 Company overview
                  10.2.4.2 Financial overview
                  10.2.4.3 Business strategies
                  10.2.4.4 SWOT analysis
                  10.2.4.5 Recent developments
        10.2.5 ISIS
                  10.2.5.1 Company overview
                  10.2.5.2 Business strategies
                  10.2.5.3 SWOT analysis
                  10.2.5.4 Recent developments
        10.2.6 MasterCard Worldwide
                  10.2.6.1 Company overview
                  10.2.6.2 Financial overview
                  10.2.6.3 Business strategies
                  10.2.6.4 SWOT analysis
                  10.2.6.5 Recent developments
        10.2.7 MCX (Merchant Customer Exchange)
                  10.2.7.1 Company overview
                  10.2.7.2 Business strategies
                  10.2.7.3 SWOT analysis
                  10.2.7.4 Recent developments
        10.2.8 Microsoft Corporation Inc
                  10.2.8.1 Company overview
                  10.2.8.2 Financial overview
                  10.2.8.3 Business strategies
                  10.2.8.4 SWOT analysis
                  10.2.8.5 Recent developments
        10.2.9 PayPal Inc.
                  10.2.9.1 Company overview
                  10.2.9.2 Financial overview
                  10.2.9.3 Business strategies
                  10.2.9.4 SWOT analysis
                  10.2.9.5 Recent developments
        10.2.10 Square Inc.
                  10.2.10.1 Company overview
                  10.2.10.2 Business strategies
                  10.2.10.3 SWOT analysis
                  10.2.10.4 Recent developments
        10.2.11 Visa Inc.
                  10.2.11.1 Company overview
                  10.2.11.2 Financial overview
                  10.2.11.3 Business strategies
                  10.2.11.4 SWOT analysis
                  10.2.11.5 Recent developments

List of Figures
 
FIG. 1 Global mobile wallet market, 2011 – 2018, (Million users) (USD Billion)
FIG. 2 Mobile wallet stakeholders
FIG. 3 Mobile Wallet: Value chain analysis
FIG. 4 NFC-enabled mobile phone shipments, (Million Units), 2011 - 2018
FIG. 5 Smartphone data traffic, (Exabytes/Month), 2011 - 2018
FIG. 6 Mobile wallet vs. other banking channels: per transaction cost (USD), 2011
FIG. 7 Mobile vs. Bank Account Penetration, 2012
FIG. 8 Porter’s five forces analysis
FIG. 9 Critical Success Factors
FIG. 10 Market Entry Motivators
FIG. 11 Market wallet: competitive landscape
FIG. 12 Mobile wallet: market attractiveness analysis, 2011
FIG. 13 Mobile network operators market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 14 Financial institutions market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 15 Payment network market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 16 Intermediaries market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 17 Payee service providers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 18 Acquisition service providers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 19 Issuer processing service providers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 20 Payor services provider market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 21 Merchants market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 22 Consumers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 23 Mobile wallet market, by components, 2012 & 2018 (%)
FIG. 24 Mobile wallet hardware market size and forecast, 2011 – 2018 (USD Billion)
FIG. 25 Mobile wallet software market size and forecast, 2011 – 2018 (USD Billion)
FIG. 26 Mobile wallet services market size and forecast, 2011 – 2018 (USD Billion)
FIG. 27 Mobile wallet market revenue share, by consumer types, 2012 & 2018 (%)
FIG. 28 Mobile wallet market user share, by consumer types, 2012 & 2018 (%)
FIG. 29 Mobile wallet market size and forecast by online shoppers segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 30 Mobile wallet market size and forecast by card users segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 31 Mobile wallet market size and forecast by cash payers segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 32 Mobile wallet market revenue share, by functionality of cards, 2012 & 2018 (%)
FIG. 33 Mobile wallet market consumer share, by functionality of cards, 2012 & 2018 (%)
FIG. 34 Mobile wallet market size and forecast by single function segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 35 Mobile wallet market size and forecast by multiple function segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 36 Mobile wallet market size and forecast by universal function segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 37 Global mobile wallet market, by application, 2011 – 2018, (million users)
FIG. 38 Global mobile wallet market for retail applications, 2011 – 2018, (million users) (USD Billion)
FIG. 39 Global mobile wallet market for vending machines, 2011 – 2018, (million users) (USD Billion)
FIG. 40 Global mobile wallet market for public transportation, 2011 – 2018, (million users) (USD Billion)
FIG. 41 Global mobile wallet market for grocery stores, 2011 – 2018, (million users) (USD Billion)
FIG. 42 Global mobile wallet market for restaurants, 2011 – 2018, (million users) (USD Billion)
FIG. 43 Global mobile wallet volume share, by geography, 2011 – 2018, (million users)
FIG. 44 Global mobile wallet volume share, by geography, 2011 – 2018, (USD Billion)
FIG. 45 North America mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 46 North America mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 47 North America mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 48 North America mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 49 North America mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 50 North America mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 51 Latin America mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 52 Latin America mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 53 Latin America mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 54 Latin America mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 55 Latin America mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 56 Latin America mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 57 EMEA mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 58 EMEA mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 59 EMEA mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 60 EMEA mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 61 EMEA mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 62 EMEA mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 63 Asia Pacific mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 64 Asia Pacific mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 65 Asia Pacific mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 66 Asia Pacific mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 67 Asia Pacific mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 68 Asia Pacific mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 69 Market share of major players, 2012, (%)
FIG. 70 Google revenue shares by geography, 2011 & 2010
FIG. 71 Microsoft net sales share by geography, 2011-2012

List of Tables
 
TABLE 1 Global mobile wallet: Market snapshot, 2011 - 2018
TABLE 2 Drivers for the mobile wallet market: Impact Analysis
TABLE 3 Key issues addressed by mobile wallets
TABLE 4 Restraints for the mobile wallet market: Impact Analysis

The mobile wallet market has gained momentum in recent years owing to the ease of use of the technology. In the recent years, mobile payments technologies such as near field communication (NFC) have emerged as a strong replacement for the current payment and transaction techniques owing to improvement in security features. The key stakeholders in mobile wallet market include banks/financial institutions, card operators, value added services (VAS) providers, device manufacturers, application platforms, mobile network operators, merchants/retailers, operating system providers, legal authorities and users. Industry participants are developing the infrastructure and there is increase in collaboration across the value chain including the technology vendors, payment service providers and the banks and credit card companies. The increasing mobile data usage and growing penetration of smartphones and associated applications are some important factors driving the growth of mobile wallet market. Smartphone and associated applications are the basic requirement for the mobile wallet technology that enables payment without using traditional banking channels. The growing smartphones market is eventually resulting in the growing share of mobile wallet industry, globally. In developed economies such as North America, smartphone penetration is over 50% and is increasing rapidly in Asia Pacific. Rise in the mobile data usage is equally contributing to the growth of mobile wallet market. Mobile transactions require data connection to make payments. Retailers or merchants present in the supply chain also provide benefits to consumers, which can be availed only using an active data connection. 
 
In the developed economies of North America and Western Europe the penetration of mobile phones and traditional banking channels are comparable. However, in the emerging economies mobile phone penetration is significantly higher as compared to traditional banking. Technology in the form of mobile banking is essential for these markets, as extensive branch networks may not be economically viable in regions with poor infrastructure. Mobile wallets can serve the dual purpose of complete financial management, as well as remittance services. Mobile wallet provides banking services at affordable prices and helps consumers in managing their accounts. As a result of this, mobile wallet industry is witnessing an up boost in its revenue. Government bodies are also encouraging the adoption of mobile wallet services due to its increased benefits and numerous advantages. 
 
Mobile wallets are customizable and can be used for identifying the credentials of the consumers. Personal identification documents such as driving license, passport, and social security numbers can be verified with the help of mobile wallet. It is important to verify the credentials of customers when they make online payment activities. Mobile wallet facility can be integrated with the authentication programs to serve dual purpose of authentication and mobile payment. 
 
Initiative from government to encourage the use of mobile wallet is gaining momentum in emerging markets such as Philippines and Kenya due to the larger gap between bank and non-bank organizations. Financial inclusion is the crucial factor to reduce this gap which can be accomplished by agreement between governments, telecom companies and financial organizations. 
 
The report study on global mobile wallet market analyzes this market based on the major component types, application areas, functionality, consumer type, and major geographies. The major geographies covered include North America, EMEA (Europe, Middle East and Africa), and Asia Pacific. The report provides complete analysis of the factors responsible for driving the restraining the global mobile wallet market. 
 
PayPal is leading the global mobile wallet market, contributing for almost half of the total market share. Google wallet is another important player in mobile wallet market, contributing for one third of the share held by PayPal. Other important players in mobile wallet market include V.me, Amazon Payments, LevelUp, ISIS, and others. 
 
The global market for mobile wallet is segmented as follows:
 
Mobile Wallets Market 
 
By industry participants
  • MNOs
  • Financial institutions (banks)
  • Payment network
  • Intermediaries
    • Payee service provider
    • Acquisition service provider
    • Issuer processing service provider
    • Payor service provider
  • Merchants
  • Customers
By components
  • Hardware
  • Software
  • Services
By consumer type
  • Online shoppers
  • Card users
  • Cash payers
By functionality
  • Single function 
  • Multi function
  • Universal function
By geography
  • North America
  • EMEA (Europe, the Middle East and Africa)
  • Asia Pacific 
  • Latin America


 
 
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