Market Research Reports

Mobile Wallet Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018

119pages
Published Date: 2013-04-08
 

Description





The global increase in Smartphone penetration compounded with the widespread use of NFC (Near Field Communication) technology in the form of embedded “tags” is driving the mobile wallet market. Smartphones and associated applications are the fundamental requirement for mobile wallet technology that enables payment without the intervention of traditional banking channels. The increasing demand for Smartphones, especially in the developing economies of the Asia Pacific region, is eventually resulting in the growing share of the mobile wallet industry globally. Transactions conducted using online payment require an active data connection, hence rise in mobile data usage is equally contributing to the growth of this market. There are a large number of consumers that are unbanked and do not have proper access to financial services provided by financial institutions, such as banks. Mobile wallets provide banking services and financial management at affordable prices and help consumers in managing their accounts. As a result, the mobile wallet industry is witnessing a boost in its revenue. 

Mobile wallets are customizable and can be used for identifying user credentials during the process of online payments. Personal identification documents such as driving license, passport, and social security numbers can be verified with the help of mobile wallet, due to which this technology is enjoying considerable support from regulatory bodies. Mobile wallet facility can be integrated with the authentication programs to serve the dual purpose of authentication and mobile payments. 

Initiatives from governments to encourage the use of mobile wallet is gaining momentum in emerging markets such as Philippines and Kenya due to the larger gap between bank and non-bank organizations. Financial inclusion is the crucial factor to reduce this gap which can be accomplished by agreements between governments, telecom companies and financial organizations. 

The report study on the global mobile wallet market analyzes this market based on the major component types, application areas, functionality, consumer type, and major geographies that include North America, Latin America, EMEA (Europe, the Middle East and Africa), and Asia Pacific. The report provides complete analysis of the factors responsible for driving and restraining the global mobile wallet market. 

There are a number of stakeholders in the mobile wallet industry who are attempting to gain market share; however standardization across the value chain is the need of the hour. Key players in this market are Google Wallet, LevelUp, ISIS, and Amazon Payments among others.

The report segments the global mobile wallet market as:

Mobile Wallets Market 

By industry participants
  • MNOs
  • Financial institutions (banks)
  • Payment network
  • Intermediaries
    • Payee service provider
    • Acquisition service provider
    • Issuer processing service provider
    • Payor service provider
  • Merchants
  • Customers
By components
  • Hardware
  • Software
  • Services
By consumer type
  • Online shoppers
  • Card users
  • Cash payers
By functionality
  • Single function 
  • Multi function
  • Universal function
By geography
  • North America
  • EMEA (Europe, the Middle East and Africa)
  • Asia Pacific 
  • Latin America

Table of Contents




Table of contents

Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology

Chapter 2 Executive Summary

Chapter 3 Market Overview
3.1 Introduction
3.2 Value chain analysis
3.3 Market Drivers
      3.3.1 Growing smartphone penetration and increasing mobile data usage
      3.3.2 Government-led initiatives
      3.3.3 Convenient and environment-friendly
3.4 Market Restraints
      3.4.1 Security Concerns
3.5 Pricing Analysis
3.6 Market Opportunity
      3.6.1 Low bank penetration in emerging economies
3.7 Porter’s Five Forces Analysis
      3.7.1 Bargaining Power of Suppliers
      3.7.2 Bargaining Power of Buyers
      3.7.3 Threat of New Entrants
      3.7.4 Threat from Substitutes
      3.7.5 Degree of Competition
3.8 Mobile wallet market: Critical Success Factors (CSFs)
3.9 Mobile wallet industry: Market entry motivators
3.10 Mobile wallet market: Competitive landscape
3.11 Mobile wallet: Market attractiveness analysis

Chapter 4 Mobile Wallet Market, By Industry Participants
4.1 Mobile Network Operators (MNOs)
4.2 Financial institutions (Banks)
4.3 Payment networks
4.4 Intermediaries
      4.4.1 Payee service providers
      4.4.2 Acquisition service providers
      4.4.3 Issuer processing service providers
      4.4.4 Payor services provider
4.5 Merchants
4.6 Consumers

Chapter 5 Mobile Wallet Market – By Components
5.1 Hardware
      5.1.1 Overview
      5.1.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.2 Software
      5.2.1 Overview
      5.2.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.3 Services
      5.3.1 Overview
      5.3.2 Market size and forecast, 2012 – 2018 (USD Billion)

Chapter 6 Mobile Wallet Market – By Consumer Types
6.1 Mobile wallet market, by consumer types, 2012 & 2018
6.2 Online shoppers
      6.2.1 Overview
      6.2.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
6.3 Card users
      6.3.1 Overview
      6.3.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
6.4 Cash payers
      6.4.1 Overview
      6.4.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)

Chapter 7 Mobile Wallet Market – By Functionality
7.1 Mobile wallet market, by functionality of cards, 2012 & 2018
7.2 Single function
      7.2.1 Overview
      7.2.2 Single function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million Users)
7.3 Multiple function
      7.3.1 Overview
      7.3.2 Multiple function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million Users)
7.4 Universal function
      7.4.1 Overview
      7.4.2 Universal function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million Users)

Chapter 8 Mobile Wallet Market, By Application
8.1 Global Mobile Wallet Market: Application Overview
      8.1.1 Global mobile wallet market volume share, by application, 2011 – 2018, (million users)
8.2 Mobile Wallet Market, By Application
      8.2.1 Retail
               8.2.1.1 Global mobile wallet market for retail applications, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
      8.2.2 Vending Machines
               8.2.2.1 Global mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
      8.2.3 Public Transportation
               8.2.3.1 Global mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
      8.2.4 Grocery Stores
               8.2.4.1 Global mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018 (million users) (USD Billion)
      8.2.5 Restaurants
               8.2.5.1 Global mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)

Chapter 9 Mobile Wallet Market, By Geography
9.1 Mobile wallet market: geographical overview
      9.1.1 Mobile wallet volume share, by geography, 2011 – 2018, (million users)
      9.1.2 Mobile wallet volume share, by geography, 2011 – 2018, (USD Billion)
9.2 North America
      9.2.1 North America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.2.2 North America mobile wallet market by application, 2011 – 2018
               9.2.2.1 North America mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.2 North America mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.3 North America mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.4 North America mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.2.2.5 North America mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
9.3 Latin America
      9.3.1 Latin America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.3.2 Latin America mobile wallet market by application, 2011 – 2018
               9.3.2.1 Latin America mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.2 Latin America mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.3 Latin America mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.4 Latin America mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.3.2.5 Latin America mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
9.4 EMEA
      9.4.1 EMEA mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.4.2 EMEA mobile wallet market by application, 2011 – 2018
               9.4.2.1 EMEA mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.2 EMEA mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.3 EMEA mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.4 EMEA mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.4.2.5 EMEA mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
9.5 Asia Pacific
      9.5.1 Asia Pacific mobile wallet market, 2011 – 2018, (million users) (USD Billion)
      9.5.2 Asia Pacific mobile wallet market by application, 2011 – 2018
               9.5.2.1 Asia Pacific mobile wallet market for retail application, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.2 Asia Pacific mobile wallet market for vending machines, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.3 Asia Pacific mobile wallet market for public transportation, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.4 Asia Pacific mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018, (million users) (USD Billion)
               9.5.2.5 Asia Pacific mobile wallet market for restaurants, volumes and revenues, 2011 – 2018, (million users) (USD Billion)

Chapter 10 Competitive Landscape
10.1 Market share of major players (Payor service providers)
10.2 Company Profiles
        10.2.1 Amazon.com Inc.
                  10.2.1.1 Company overview
                  10.2.1.2 Financial overview
                  10.2.1.3 Business strategy
                  10.2.1.4 SWOT analysis
                  10.2.1.5 Recent developments
        10.2.2 American Express Co.
                  10.2.2.1 Company overview
                  10.2.2.2 Financial overview
                  10.2.2.3 Business strategies
                  10.2.2.4 SWOT analysis
                  10.2.2.5 Recent developments
        10.2.3 eBay
                  10.2.3.1 Company overview
                  10.2.3.2 Financial overview
                  10.2.3.3 Business strategy
                  10.2.3.4 SWOT analysis
                  10.2.3.5 Recent development
        10.2.4 Google Inc.
                  10.2.4.1 Company overview
                  10.2.4.2 Financial overview
                  10.2.4.3 Business strategies
                  10.2.4.4 SWOT analysis
                  10.2.4.5 Recent developments
        10.2.5 ISIS
                  10.2.5.1 Company overview
                  10.2.5.2 Business strategies
                  10.2.5.3 SWOT analysis
                  10.2.5.4 Recent developments
        10.2.6 MasterCard Worldwide
                  10.2.6.1 Company overview
                  10.2.6.2 Financial overview
                  10.2.6.3 Business strategies
                  10.2.6.4 SWOT analysis
                  10.2.6.5 Recent developments
        10.2.7 MCX (Merchant Customer Exchange)
                  10.2.7.1 Company overview
                  10.2.7.2 Business strategies
                  10.2.7.3 SWOT analysis
                  10.2.7.4 Recent developments
        10.2.8 Microsoft Corporation Inc
                  10.2.8.1 Company overview
                  10.2.8.2 Financial overview
                  10.2.8.3 Business strategies
                  10.2.8.4 SWOT analysis
                  10.2.8.5 Recent developments
        10.2.9 PayPal Inc.
                  10.2.9.1 Company overview
                  10.2.9.2 Financial overview
                  10.2.9.3 Business strategies
                  10.2.9.4 SWOT analysis
                  10.2.9.5 Recent developments
        10.2.10 Square Inc.
                  10.2.10.1 Company overview
                  10.2.10.2 Business strategies
                  10.2.10.3 SWOT analysis
                  10.2.10.4 Recent developments
        10.2.11 Visa Inc.
                  10.2.11.1 Company overview
                  10.2.11.2 Financial overview
                  10.2.11.3 Business strategies
                  10.2.11.4 SWOT analysis
                  10.2.11.5 Recent developments

List of Figures

FIG. 1 Global mobile wallet market, 2011 – 2018, (Million users) (USD Billion)
FIG. 2 Mobile wallet stakeholders
FIG. 3 Mobile Wallet: Value chain analysis
FIG. 4 NFC-enabled mobile phone shipments, (Million Units), 2011 - 2018
FIG. 5 Smartphone data traffic, (Exabytes/Month), 2011 - 2018
FIG. 6 Mobile wallet vs. other banking channels: per transaction cost (USD), 2011
FIG. 7 Mobile vs. Bank Account Penetration, 2012
FIG. 8 Porter’s five forces analysis
FIG. 9 Critical Success Factors
FIG. 10 Market Entry Motivators
FIG. 11 Market wallet: competitive landscape
FIG. 12 Mobile wallet: market attractiveness analysis, 2011
FIG. 13 Mobile network operators market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 14 Financial institutions market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 15 Payment network market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 16 Intermediaries market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 17 Payee service providers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 18 Acquisition service providers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 19 Issuer processing service providers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 20 Payor services provider market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 21 Merchants market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 22 Consumers market size and forecast in mobile wallet market, 2011 – 2018 (USD Billion)
FIG. 23 Mobile wallet market, by components, 2012 & 2018 (%)
FIG. 24 Mobile wallet hardware market size and forecast, 2011 – 2018 (USD Billion)
FIG. 25 Mobile wallet software market size and forecast, 2011 – 2018 (USD Billion)
FIG. 26 Mobile wallet services market size and forecast, 2011 – 2018 (USD Billion)
FIG. 27 Mobile wallet market revenue share, by consumer types, 2012 & 2018 (%)
FIG. 28 Mobile wallet market user share, by consumer types, 2012 & 2018 (%)
FIG. 29 Mobile wallet market size and forecast by online shoppers segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 30 Mobile wallet market size and forecast by card users segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 31 Mobile wallet market size and forecast by cash payers segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 32 Mobile wallet market revenue share, by functionality of cards, 2012 & 2018 (%)
FIG. 33 Mobile wallet market consumer share, by functionality of cards, 2012 & 2018 (%)
FIG. 34 Mobile wallet market size and forecast by single function segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 35 Mobile wallet market size and forecast by multiple function segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 36 Mobile wallet market size and forecast by universal function segment, 2011 – 2018 (USD Billion and Million Users)
FIG. 37 Global mobile wallet market, by application, 2011 – 2018, (million users)
FIG. 38 Global mobile wallet market for retail applications, 2011 – 2018, (million users) (USD Billion)
FIG. 39 Global mobile wallet market for vending machines, 2011 – 2018, (million users) (USD Billion)
FIG. 40 Global mobile wallet market for public transportation, 2011 – 2018, (million users) (USD Billion)
FIG. 41 Global mobile wallet market for grocery stores, 2011 – 2018, (million users) (USD Billion)
FIG. 42 Global mobile wallet market for restaurants, 2011 – 2018, (million users) (USD Billion)
FIG. 43 Global mobile wallet volume share, by geography, 2011 – 2018, (million users)
FIG. 44 Global mobile wallet volume share, by geography, 2011 – 2018, (USD Billion)
FIG. 45 North America mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 46 North America mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 47 North America mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 48 North America mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 49 North America mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 50 North America mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 51 Latin America mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 52 Latin America mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 53 Latin America mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 54 Latin America mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 55 Latin America mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 56 Latin America mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 57 EMEA mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 58 EMEA mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 59 EMEA mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 60 EMEA mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 61 EMEA mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 62 EMEA mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 63 Asia Pacific mobile wallet market,  2011 – 2018, (million users) (USD Billion)
FIG. 64 Asia Pacific mobile wallet market for retail application,  2011 – 2018, (million users) (USD Billion)
FIG. 65 Asia Pacific mobile wallet market for vending machines,  2011 – 2018, (million users) (USD Billion)
FIG. 66 Asia Pacific mobile wallet market for public transportation,  2011 – 2018, (million users) (USD Billion)
FIG. 67 Asia Pacific mobile wallet market for grocery stores,  2011 – 2018, (million users) (USD Billion)
FIG. 68 Asia Pacific mobile wallet market for restaurants,  2011 – 2018, (million users) (USD Billion)
FIG. 69 Market share of major players, 2012, (%)
FIG. 70 Google revenue shares by geography, 2011 & 2010
FIG. 71 Microsoft net sales share by geography, 2011-2012

List of Tables

TABLE 1 Global mobile wallet: Market snapshot, 2011 - 2018
TABLE 2 Drivers for the mobile wallet market: Impact Analysis
TABLE 3 Key issues addressed by mobile wallets
TABLE 4 Restraints for the mobile wallet market: Impact Analysis

Enquiry Before Buying




Free Market Analysis




Mobile wallet is a technology that can be used for storing financial information of a user on a NFC-enabled phone in order to facilitate payment without the intervention of cash. Mobile wallet services are undertaken under financial supervision imposed by regulatory authorities, and this technology does away with payment using traditional channels such as cash, cheque, or credit card. This technology is rapidly gaining popularity in developed economies such as North America and Europe. 

The growth in the mobile wallet industry is mainly driven by the growing use of Smartphones and acceptance of non-traditional and efficient payment gateways. Also, reduction in paper usage serves as an additional benefit of mobile wallet technology and will have significant impact on its penetration in the next few years. Currently, retail payments are the largest end use application for mobile wallets, with other important applications being vending machines, public transportation, grocery stores, and restaurants. 

Security issues related to financial credentials of customers and lack of awareness regarding the technology are some of the major factors inhibiting customer acceptance and limiting the growth of the mobile wallet market. Despite these restricting factors, government encouragement for the adoption of this technology is expected to result in a steady demand for mobile wallets in the near future. 

Increase in the production of NFC (Near Field Communication) enabled Smartphones and Point-of-sale (POS) terminals is also expected to drive the demand for mobile wallets over the next few years. Players entering the mobile wallets market are revolutionizing their technology to make it compatible with mobile payment solutions.

The supply chain for mobile wallet includes a number of participants such as MNOs (Mobile Network Operators), financial institutions (banks), payment networks, intermediaries, merchants, and consumers. Mobile network operators play a vital role and hold the largest share in the mobile wallets market, and this trend is expected to continue in the coming years due to the fact that mobile network and an active data connection is the premise of the mobile wallet solution. 

The global mobile wallet market has been segmented on the basis of end user applications, major geographies, consumer types, components, and functionality. The EMEA region is the largest contributor to the global mobile wallets market followed by Asia Pacific. 

Some of the major players in the mobile wallet market are PayPal, Amazon Payments, Google Wallet, V.me, ISIS, LevelUp, Passbook, and others.

global-mobile-wallet-market-2011-2018
 

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