Market Research Reports

Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017

65pages
Published Date: 2012-06-28
 

Description



The latest report by Transparency Market Research states the global mobile content market will grow at a substantial pace given the number of newer technologies and their adoption as an essential function to life. Mobile content refers to applications that are used by mobile users to manage the content such as songs, messages, mails, files, images, photographers, games, and videos among others. 

The global mobile content market research report has been written by expert industry analysts with an aim to analyze and determine the performance of the market so far. Thus, it details the integral components of the global mobile content market, including key market players. It uses analyzing tools such as SWOT analysis and Porter’s five forces analysis to estimate the strength, weaknesses, opportunities, and threats the global mobile content market faces. With the second method it assesses the threats from new entrants, threat from substitute products or services, bargaining power of the consumers, bargaining power of the suppliers, and intensity of the competitive rivalry. The report also gives a leading industry opinion along with latest trends in the market. It segments the global mobile content market and provides details about each of its sub-segments too. The report on global mobile content market provides a comprehensive overview and an in-depth understanding about the impact this industry will have on the global economy.

Overview of the Global Mobile Content Market

As smartphones are seamlessly finding their way in our lives, they are also changing our perspectives towards dealing with content such as watching movies, playing games, planning events, managing household chores to office workload, and other such day-to-day things. This shift in perspective and need to live a far more organized life has slowly increased our dependency on the smartphone applications, thus giving the global mobile content market a push towards growth. With proliferation of handheld devices as such Androids, iPhones, and iPads among others there is a growing demand for mobile content market. Innovative products that provide intuitive navigation, thus enhancing the user’s experience are the primary growth driver of global mobile content market.

In addition to these factors, increasing disposable incomes due to emerging and recovering economies, better products and newer technologies, and lastly better operating systems with advanced features are some reasons for expansion of the mobile content market. As the prices of smartphones are also getting competitive with every new launch, the mobile content market is also being flooded more users with each passing month.

Companies mentioned in the research report

The report on global mobile content market also includes some of the key players in the market. The report contains their financial outlooks, key growth strategies, list of existing and potential products, and their plans for research and development. Some of the key players profiled in the report include Amazon, Inc., Apple Inc., Google, Inc., etc.

This market research report analyzes the following geographies:
  • North America 
  • Asia Pacific 
  • Europe
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements in the micro servers industry
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

Table of Contents


CHAPTER 1 INTRODUCTION
1.1 REPORT DESCRIPTION
       1.1.1  MAJOR SEGMENTS ANALYZED
       1.1.2  MOBILE CONTENT APPLICATION BY REVENUE
       1.1.3  MOBILE CONTENT APPLICATION BY USERS
1.2 SCOPE OF THE REPORT
1.3 METHODOLOGY

CHAPTER 2 EXECUTIVE SUMMARY

CHAPTER 3 MARKET OVERVIEW
3.1 DEMOGRAPHIC TRENDS
3.2 MOBILE APPLICATION BY OPERATING SYSTEM
       3.2.1 ANDROID
       3.2.2 IPHONE
3.3 U.S. MOBILE CONTENT USAGE BY AGE
3.4 U.S. MOBILE CLOUD BASED SUBSCRIBERS
3.5 MOBILE CHANNEL USED FOR MOBILE CAMPAIGN
3.6 SMARTPHONE SUBSCRIBER MARKET SHARE
3.7 MOBILE INTERNET USAGE
3.8 SEGMENT OVERVIEW
       3.8.1 FAVORABILITY FOR GLOBAL MOBILE CONTENT MARKET BY APPLICATION TYPE
       3.8.2 FAVORABILITY FOR U.S. MOBILE CONTENT MARKET BY APPLICATION TYPE
3.9 DRIVERS
       3.9.1 RAPID INCREASE IN DISPOSABLE INCOME
       3.9.2 MOBILE DEVICES HAVE ADVANCE FEATURES
       3.9.3 INNOVATIVE PRODUCTS IN THE MARKET
       3.9.4 PRICE REDUCTION WITH THE COMPETITOR’S PRODUCT IN THE MARKET
       3.9.5 MOBILE BANDWIDTH HAS INCREASED OVER THE TIME
3.10 RESTRAINTS
       3.10.1 DECREASING MARKET SHARE OF U.S. RINGTONE SALES
       3.10.2 DISTRIBUTION AND MARKETING CHALLENGES
       3.10.3 SMARTDEVICES ARE DRIVING THE GROWTH OF MOBILE INTERNET USAGE
3.11 INDUSTRY TRENDS AND OPPURTUNITIES
       3.11.1 ROLE OF DEVICES AND NETWORK IN MOBILE CONTENT MARKET
       3.11.2 PUBLISHERS AND MARKETERS WORKS IN HAND
       3.11.3 THE CONSUMERS HAVE MULTIPLE OPTIONS FOR SUBSTITUTE PRODUCTS IN THE MARKET
       3.11.4 FREE V/S FEE BASED MOBILE CONTENT MARKET
       3.11.5 GROWTH OF SOCIAL NETWORKING IN MOBILE CONTENT MARKET

CHAPTER 4 MOBILE CONTENT FREE OR FEE BASED
4.1 GLOBAL MARKET SHARE OF SMARTPHONE SUBSCRIBER BY PLATFORM IN 2012
4.2 ONLINE APPLICATION AVAILABILITY IN MOBILE APPLICATION STORE
4.3 AMOUNT SPENDS AND AVERAGE GAME PRICE IN U.S

CHAPTER 5 MOBILE CONTENT MARKET SEGMENTATION
5.1 OVERVIEW
5.2 MOBILE CONTENT MARKET REVENUE BY TYPE
       5.2.1 GLOBAL
       5.2.2 U.S.
5.3 MOBILE CONTENT MARKET USERS BY TYPE
       5.3.1 GLOBAL
       5.3.2 U.S.
5.4 MOBILE GAME
       5.4.1 TOP MOBILE GAMES PLAYED IN U.S.
       5.4.2 MOBILE GAMES MARKET REVENUE BY TYPE
                5.4.2.1 Global
                5.4.2.2 U.S.
       5.4.3 MOBILE GAMES MARKET USERS BY TYPE
                5.4.3.1 Global
                5.4.3.2 U.S.
5.5 MOBILE MUSIC
       5.5.1 TIME SPEND ON LISTENING MUSIC BY AGE GROUP
       5.5.2 MOBILE MUSIC MARKET REVENUE BY TYPE
                5.5.2.1 Global
                5.5.2.2 U.S.
       5.5.3 MOBILE MUSIC MARKET LISTENERS BY TYPE
                5.5.3.1 Global
                5.5.3.2 U.S.
5.6 MOBILE VIDEO
       5.6.1 TIME SPEND ON MOBILE VIDEO BY AGE GROUP
       5.6.2 MOBILE VIDEO USERS BY PHONE TYPE
       5.6.3 MOBILE VIDEO USERS BY LOCATION TYPE
       5.6.4 MOBILE VIDEO MARKET REVENUE BY TYPE
                5.6.4.1 Global
                5.6.4.2 U.S.
       5.6.5 MOBILE VIDEO MARKET VIEWERS BY TYPE
                5.6.5.1 Global
                5.6.5.2 U.S.

LIST OF FIGURES

FIG. 1 GLOBAL ANDROID MOBILE APPLICATION USAGE, 2011-2017(IN % OF MOBILE USERS)
FIG. 2 GLOBAL IPHONE APPLICATION USAGE, 2011-2017(IN % OF MOBILE USERS)
FIG. 3 U.S. MOBILE CLOUD BASED SUBSCRIBERS, 2011-2017(IN MILLION)
FIG. 4 U.S. MOBILE CHANNEL USED FOR MOBILE CAMPAIGN, 2012
FIG. 5 LEADING SMARTPHONE SUBSCRIBER MARKET SHARE IN 2012
FIG. 6 U.S. MOBILE INTERNET USAGE IN 2012 (IN MILLIONS)
FIG. 7 FAVORABILITY FOR GLOBAL  MOBILE CONTENT INDUSTRY BY APPLICATION TYPE
FIG. 8 FAVORABILITY FOR U.S.  MOBILE CONTENT INDUSTRY BY APPLICATION TYPE
FIG. 9 GLOBAL SMARTDEVICES SHIPMENT, 2010-2017(MILLION UNITS)
FIG. 10 GLOBAL MARKET SHARE OF SMARTPHONE SUBSCRIBER BY LEADING PLATFORM IN 2012
FIG. 11 PAID OR FREE APPLICATION AVAILABLITY IN MOBILE APPLICATION STORE IN 2012
FIG. 12 U.S. AVERAGE GAME PRICE PAID IN MOBILE APPLICATION STORE, 2012
FIG. 13 U.S. MARKET SHARE OF AMOUNT SPENT ON APPLICATION BY MOBILE PHONE USERS, BY DEVICES,2012
FIG. 14 GLOBAL MOBILE CONTENT INDUSTRY SIZE AND GROWTH
FIG. 15 U.S. MOBILE CONTENT INDUSTRY SIZE AND GROWTH
FIG. 16 GLOBAL MOBILE CONTENT USERS AND GROWTH
FIG. 17 U.S. MOBILE CONTENT USERS AND GROWTH
FIG. 18 TOP MOBILE GAMES PLAYED BY U.S. MOBILE GAMERS, BY PHONE TYPE,2012 (% OF TOATAL MOBILE SUBSCRIBERS)
FIG. 19 GLOBAL MOBILE GAMES MARKET SIZE AND GROWTH
FIG. 20 U.S. MOBILE GAMES MARKET SIZE AND GROWTH
FIG. 21 GLOBAL MOBILE GAMES USERS AND GROWTH
FIG. 22 U.S. MOBILE GAMES USERS AND GROWTH
FIG. 23 TIME SPEND ON LISTENING MUSIC BY AGE GROUP, 2012
FIG. 24 GLOBAL MOBILE MUSIC MARKET SIZE AND GROWTH
FIG. 25 U.S. MOBILE MUSIC MARKET SIZE AND GROWTH
FIG. 26 GLOBAL MOBILE MUSIC LISTENERS AND GROWTH
FIG. 27 U.S. MOBILE MUSIC LISTENERS AND GROWTH
FIG. 28 TIME SPEND ON VEIWING VIDEO BY AGE GROUP, 2012
FIG. 29 MOBILE VIDEO USERS BY PHONE TYPE, 2012
FIG. 30 MOBILE VIDEO USERS MARKET SHARE BY LOCATION TYPE, 2012
FIG. 31 GLOBAL. MOBILE VIDEO MARKET SIZE AND GROWTH
FIG. 32 U.S. MOBILE VIDEO MARKET SIZE AND GROWTH
FIG. 33 GLOBAL MOBILE VIDEO USERS AND GROWTH
FIG. 34 U.S. MOBILE VIDEO USERS AND GROWTH


LIST OF TABLES

TABLE 1 PER CAPITA ANNUAL DISPOSABLE INCOME, BY COUNTRY 2008 – 2012 (USD)
TABLE 2 U.S. MOBILE CONTENT USAGE BY AGE GROUP IN 2012(% OF US MOBILE PHONE USERS)
TABLE 3 U.S. MOBILE USERS AND THEIR PENETRATION (IN MIILION)
TABLE 4 GLOBAL MOBILE CONTENT INDUSTRY REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 5 U.S. MOBILE CONTENT INDUSTRY REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 6 GLOBAL MOBILE CONTENT INDUSTRY USERS FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 7 U.S. MOBILE CONTENT INDUSTRY USERS FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 8 GLOBAL MOBILE GAMES MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 9 U.S. MOBILE GAMES MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 10 GLOBAL MOBILE GAME USERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 11 U.S. MOBILE GAME USERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 12 GLOBAL MOBILE MUSIC MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 13 U.S. MOBILE MUSIC MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 14 GLOBAL MOBILE MUSIC LISTENERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 15 U.S. MOBILE MUSIC LISTENERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 16 GLOBAL MOBILE VIDEO MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 17 U.S. MOBILE VIDEO MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 18 GLOBAL MOBILE VIDEO VIEWERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 19 U.S. MOBILE VIDEO VIEWERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)

Market Overview



The mobile content industry comprises of mobile games, mobile music and mobile video. In the overall mobile content industry, mobile games were the largest market segment with a revenue share of 53.3% in 2011. The segment will further consolidate its position with 61.7% market share in 2017. The global mobile games market was worth USD 3.5 billion in 2011 and is expected to reach USD 11.4 billion in 2017 with a CAGR of 21.9% from 2011 to 2017.

The mobile content industry growth is largely fueled by the rapid increase in disposable income, advancement in mobile devices with high end multimedia functionalities and continuous product innovations (innovative new content). In addition, increase in mobile bandwidth and rising popularity of mobile devices among the elderly population is also adding to the growth of the market.

Key factors that impact the mobile content industry while purchasing mobile content include content features, innovation and smart devices in the market. Our analysis indicates that mobile music and video revenue is expected to decline with the growth in cloud based services and thus would influence the purchasing decision of users. Stakeholders may find the market entry barriers to be on the higher side for the mobile content industry due to higher competition in this segment.

Enquiry Before Buying


 

To get discount on this report, just click on the button below.

To receive brochure, please click on the button below.

Share This Market Study!  

Upcoming Report

Payment
Copyright @ Transparency Market Research