Market Research Reports

Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017

65pages
Published Date: 2012-06-28
 

Description


This report analyzes the worldwide markets for mobile content in USD million. The major applications in this market consists of mobile games, mobile music and mobile videos. The report also describes the key influencing factors for the U.S. mobile content market which accounts for approximately USD 1,982.3 million in 2011. Annual estimates and forecasts are provided for the period 2011 through 2017.

The report helps in providing a comprehensive overview for
  •   Definition, estimates & forecast of mobile content market from 2007 to 2017
  •   Analysis of application segments for mobile content market with historical data and forecast
  •   Analysis of the latest trends in the industry 
  •   Acumen into the size and shape of the market growth
  •   Trends and forecast for U.S. based on segments of mobile content market
The in-depth research and high level analysis will allow mobile content developers, service providers, network operators, marketing companies, research and development agencies and mobile handset manufacturers to make informed decisions about growth strategies and gaining competitive advantage.

Reasons to purchase this report
  •   Leading industry opinion keeps you abreast of latest news and trends
  •   Forward-looking outlook on a category, market or issue affecting the industry
  •   Latest six year forecast assesses how the market is predicted to develop 
  •   Make more informed business decisions from insightful and in-depth analysis of the market performance
  •   Obtain sales forecast for the period 2012 to 2017 for all the major markets

This research is specially designed to estimate and analyze the demand and performance of the mobile content market in a global scenario. This research provides in-depth analysis of mobile content product sales, trend analysis by segments, and demand by the U.S. market. The report covers all the major application segments of the global and the U.S. mobile content market and provides in-depth analysis, historical data and statistically refined forecast for the segments covered. The study presents a comprehensive analysis of the mobile content market as below:

  Mobile content market by revenue
  • Mobile games
  • Mobile music
  • Mobile video
  Mobile content market by user
  • Mobile games
  • Mobile music
  • Mobile video
In addition the report provides a cross-sectional analysis of all the above segments with respect to the U.S. market.

Table of Contents


CHAPTER 1 INTRODUCTION
1.1 REPORT DESCRIPTION
       1.1.1  MAJOR SEGMENTS ANALYZED
       1.1.2  MOBILE CONTENT APPLICATION BY REVENUE
       1.1.3  MOBILE CONTENT APPLICATION BY USERS
1.2 SCOPE OF THE REPORT
1.3 METHODOLOGY

CHAPTER 2 EXECUTIVE SUMMARY

CHAPTER 3 MARKET OVERVIEW
3.1 DEMOGRAPHIC TRENDS
3.2 MOBILE APPLICATION BY OPERATING SYSTEM
       3.2.1 ANDROID
       3.2.2 IPHONE
3.3 U.S. MOBILE CONTENT USAGE BY AGE
3.4 U.S. MOBILE CLOUD BASED SUBSCRIBERS
3.5 MOBILE CHANNEL USED FOR MOBILE CAMPAIGN
3.6 SMARTPHONE SUBSCRIBER MARKET SHARE
3.7 MOBILE INTERNET USAGE
3.8 SEGMENT OVERVIEW
       3.8.1 FAVORABILITY FOR GLOBAL MOBILE CONTENT MARKET BY APPLICATION TYPE
       3.8.2 FAVORABILITY FOR U.S. MOBILE CONTENT MARKET BY APPLICATION TYPE
3.9 DRIVERS
       3.9.1 RAPID INCREASE IN DISPOSABLE INCOME
       3.9.2 MOBILE DEVICES HAVE ADVANCE FEATURES
       3.9.3 INNOVATIVE PRODUCTS IN THE MARKET
       3.9.4 PRICE REDUCTION WITH THE COMPETITOR’S PRODUCT IN THE MARKET
       3.9.5 MOBILE BANDWIDTH HAS INCREASED OVER THE TIME
3.10 RESTRAINTS
       3.10.1 DECREASING MARKET SHARE OF U.S. RINGTONE SALES
       3.10.2 DISTRIBUTION AND MARKETING CHALLENGES
       3.10.3 SMARTDEVICES ARE DRIVING THE GROWTH OF MOBILE INTERNET USAGE
3.11 INDUSTRY TRENDS AND OPPURTUNITIES
       3.11.1 ROLE OF DEVICES AND NETWORK IN MOBILE CONTENT MARKET
       3.11.2 PUBLISHERS AND MARKETERS WORKS IN HAND
       3.11.3 THE CONSUMERS HAVE MULTIPLE OPTIONS FOR SUBSTITUTE PRODUCTS IN THE MARKET
       3.11.4 FREE V/S FEE BASED MOBILE CONTENT MARKET
       3.11.5 GROWTH OF SOCIAL NETWORKING IN MOBILE CONTENT MARKET

CHAPTER 4 MOBILE CONTENT FREE OR FEE BASED
4.1 GLOBAL MARKET SHARE OF SMARTPHONE SUBSCRIBER BY PLATFORM IN 2012
4.2 ONLINE APPLICATION AVAILABILITY IN MOBILE APPLICATION STORE
4.3 AMOUNT SPENDS AND AVERAGE GAME PRICE IN U.S

CHAPTER 5 MOBILE CONTENT MARKET SEGMENTATION
5.1 OVERVIEW
5.2 MOBILE CONTENT MARKET REVENUE BY TYPE
       5.2.1 GLOBAL
       5.2.2 U.S.
5.3 MOBILE CONTENT MARKET USERS BY TYPE
       5.3.1 GLOBAL
       5.3.2 U.S.
5.4 MOBILE GAME
       5.4.1 TOP MOBILE GAMES PLAYED IN U.S.
       5.4.2 MOBILE GAMES MARKET REVENUE BY TYPE
                5.4.2.1 Global
                5.4.2.2 U.S.
       5.4.3 MOBILE GAMES MARKET USERS BY TYPE
                5.4.3.1 Global
                5.4.3.2 U.S.
5.5 MOBILE MUSIC
       5.5.1 TIME SPEND ON LISTENING MUSIC BY AGE GROUP
       5.5.2 MOBILE MUSIC MARKET REVENUE BY TYPE
                5.5.2.1 Global
                5.5.2.2 U.S.
       5.5.3 MOBILE MUSIC MARKET LISTENERS BY TYPE
                5.5.3.1 Global
                5.5.3.2 U.S.
5.6 MOBILE VIDEO
       5.6.1 TIME SPEND ON MOBILE VIDEO BY AGE GROUP
       5.6.2 MOBILE VIDEO USERS BY PHONE TYPE
       5.6.3 MOBILE VIDEO USERS BY LOCATION TYPE
       5.6.4 MOBILE VIDEO MARKET REVENUE BY TYPE
                5.6.4.1 Global
                5.6.4.2 U.S.
       5.6.5 MOBILE VIDEO MARKET VIEWERS BY TYPE
                5.6.5.1 Global
                5.6.5.2 U.S.

LIST OF FIGURES

FIG. 1 GLOBAL ANDROID MOBILE APPLICATION USAGE, 2011-2017(IN % OF MOBILE USERS)
FIG. 2 GLOBAL IPHONE APPLICATION USAGE, 2011-2017(IN % OF MOBILE USERS)
FIG. 3 U.S. MOBILE CLOUD BASED SUBSCRIBERS, 2011-2017(IN MILLION)
FIG. 4 U.S. MOBILE CHANNEL USED FOR MOBILE CAMPAIGN, 2012
FIG. 5 LEADING SMARTPHONE SUBSCRIBER MARKET SHARE IN 2012
FIG. 6 U.S. MOBILE INTERNET USAGE IN 2012 (IN MILLIONS)
FIG. 7 FAVORABILITY FOR GLOBAL  MOBILE CONTENT INDUSTRY BY APPLICATION TYPE
FIG. 8 FAVORABILITY FOR U.S.  MOBILE CONTENT INDUSTRY BY APPLICATION TYPE
FIG. 9 GLOBAL SMARTDEVICES SHIPMENT, 2010-2017(MILLION UNITS)
FIG. 10 GLOBAL MARKET SHARE OF SMARTPHONE SUBSCRIBER BY LEADING PLATFORM IN 2012
FIG. 11 PAID OR FREE APPLICATION AVAILABLITY IN MOBILE APPLICATION STORE IN 2012
FIG. 12 U.S. AVERAGE GAME PRICE PAID IN MOBILE APPLICATION STORE, 2012
FIG. 13 U.S. MARKET SHARE OF AMOUNT SPENT ON APPLICATION BY MOBILE PHONE USERS, BY DEVICES,2012
FIG. 14 GLOBAL MOBILE CONTENT INDUSTRY SIZE AND GROWTH
FIG. 15 U.S. MOBILE CONTENT INDUSTRY SIZE AND GROWTH
FIG. 16 GLOBAL MOBILE CONTENT USERS AND GROWTH
FIG. 17 U.S. MOBILE CONTENT USERS AND GROWTH
FIG. 18 TOP MOBILE GAMES PLAYED BY U.S. MOBILE GAMERS, BY PHONE TYPE,2012 (% OF TOATAL MOBILE SUBSCRIBERS)
FIG. 19 GLOBAL MOBILE GAMES MARKET SIZE AND GROWTH
FIG. 20 U.S. MOBILE GAMES MARKET SIZE AND GROWTH
FIG. 21 GLOBAL MOBILE GAMES USERS AND GROWTH
FIG. 22 U.S. MOBILE GAMES USERS AND GROWTH
FIG. 23 TIME SPEND ON LISTENING MUSIC BY AGE GROUP, 2012
FIG. 24 GLOBAL MOBILE MUSIC MARKET SIZE AND GROWTH
FIG. 25 U.S. MOBILE MUSIC MARKET SIZE AND GROWTH
FIG. 26 GLOBAL MOBILE MUSIC LISTENERS AND GROWTH
FIG. 27 U.S. MOBILE MUSIC LISTENERS AND GROWTH
FIG. 28 TIME SPEND ON VEIWING VIDEO BY AGE GROUP, 2012
FIG. 29 MOBILE VIDEO USERS BY PHONE TYPE, 2012
FIG. 30 MOBILE VIDEO USERS MARKET SHARE BY LOCATION TYPE, 2012
FIG. 31 GLOBAL. MOBILE VIDEO MARKET SIZE AND GROWTH
FIG. 32 U.S. MOBILE VIDEO MARKET SIZE AND GROWTH
FIG. 33 GLOBAL MOBILE VIDEO USERS AND GROWTH
FIG. 34 U.S. MOBILE VIDEO USERS AND GROWTH


LIST OF TABLES

TABLE 1 PER CAPITA ANNUAL DISPOSABLE INCOME, BY COUNTRY 2008 – 2012 (USD)
TABLE 2 U.S. MOBILE CONTENT USAGE BY AGE GROUP IN 2012(% OF US MOBILE PHONE USERS)
TABLE 3 U.S. MOBILE USERS AND THEIR PENETRATION (IN MIILION)
TABLE 4 GLOBAL MOBILE CONTENT INDUSTRY REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 5 U.S. MOBILE CONTENT INDUSTRY REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 6 GLOBAL MOBILE CONTENT INDUSTRY USERS FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 7 U.S. MOBILE CONTENT INDUSTRY USERS FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 8 GLOBAL MOBILE GAMES MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 9 U.S. MOBILE GAMES MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 10 GLOBAL MOBILE GAME USERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 11 U.S. MOBILE GAME USERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 12 GLOBAL MOBILE MUSIC MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 13 U.S. MOBILE MUSIC MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 14 GLOBAL MOBILE MUSIC LISTENERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 15 U.S. MOBILE MUSIC LISTENERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 16 GLOBAL MOBILE VIDEO MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 17 U.S. MOBILE VIDEO MARKET REVENUE FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 18 GLOBAL MOBILE VIDEO VIEWERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)
TABLE 19 U.S. MOBILE VIDEO VIEWERS MARKET FORECAST, BY TYPE 2011-2017 (USD MILLION)

Market Overview



The mobile content industry comprises of mobile games, mobile music and mobile video. In the overall mobile content industry, mobile games were the largest market segment with a revenue share of 53.3% in 2011. The segment will further consolidate its position with 61.7% market share in 2017. The global mobile games market was worth USD 3.5 billion in 2011 and is expected to reach USD 11.4 billion in 2017 with a CAGR of 21.9% from 2011 to 2017.

The mobile content industry growth is largely fueled by the rapid increase in disposable income, advancement in mobile devices with high end multimedia functionalities and continuous product innovations (innovative new content). In addition, increase in mobile bandwidth and rising popularity of mobile devices among the elderly population is also adding to the growth of the market.

Key factors that impact the mobile content industry while purchasing mobile content include content features, innovation and smart devices in the market. Our analysis indicates that mobile music and video revenue is expected to decline with the growth in cloud based services and thus would influence the purchasing decision of users. Stakeholders may find the market entry barriers to be on the higher side for the mobile content industry due to higher competition in this segment.

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