Mixed reality is a progressive field delivering new solutions to provide enrich customer experience. It has emerged from the concept of virtual and augmented realities. Mixed reality enables users to interact with designs in real time offering more realism than virtual reality. It is one system that offers digital prototype with real world environments to authenticate the design assumptions and identify potential concern. This system also help companies to incorporate the required designs in a faster and more reliable way, enabling faster work completion.
The factors favoring the growth of mixed reality market includes increasing adoption of mixed reality products for various industrial needs. Gaming and entertainment industry are investing and adopting mixed reality to improve the gamers experience in an innovative way. One such example includes robot gaming platform in which user controls tangible physical embodied character.
The aerospace & defense segment is also investing in mixed reality for current and future training. This include game based learning, which is quickly gaining traction and could be popular training method in this sector.
Furthermore, mixed reality enables the development of educational activities by using various tangible elements and interconnection of a virtual world with the real world. It is specially designed to enable teachers to create educational activities for the students in a simple way and to learn from the virtual activity.
Mixed reality market growth is anticipated to be hindered owing to poor graphical user interface (GUI) affecting the navigation performance of mixed reality application arenas. Furthermore, the inadequate processing power of modern day devices and limited storage space availability would further hinder market propagation, thereby demanding appropriate high-tech hardware investment.
Day to day incorporation of mixed reality technology would be determined by the advancements in computers & digital network field along with feasible economies & adoption of the same to stabilize high acquisition & deployment cost. The complexity of applied usage and privacy issues are expected to further throttle the MR technology disposition.
Mixed reality market is anticipated to witness immense growth opportunities from e-commerce industry as it enables the user to virtually feel the goods before purchase that was practically restricted to the present day.
The mixed reality industry is segmented by component, device and application. On the basis of device market is segmented as wired and wireless respectively. Based on component market is segmented as software and hardware. Further, the application segment is divided into industrial, aerospace & defense, entertainment and gaming, medical, architecture and others
The North America region is expected to be the major market for mixed reality followed by the APAC region. The growth is North America is expected to be driven by countries including the U.S. and Canada which have witnessed major adoption of this technology in multiple applications over the past few years and are hub of large as well as start-ups vendors in the region, catering to domestic & global clients.
Some of the leading players in the mixed reality market are Facebook Inc., Samsung Electronics Co, Ltd., HTC Corporation, Seiko Epson Corporation, Recon Instruments, Inc., Microsoft Corporation, Daqri LLC, Canon Inc., Atheer, Inc., Sulon Technologies, Eon Reality Inc.and Magic Leap, Inc.
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