Global Mixed Reality Market: Snapshot
Mixed reality (MR) is an amalgamation of augmented reality (AR) and virtual reality (VR) to create new immersive environments using digital as well as physical objects, along with the data in them. Emerging applications of mixed reality technique have expanded from entertainment and gaming to more intuitive applications that are creating new paradigms of engagement patterns for users. Constant advances in automated reality technologies and the inroads made by Internet of Things (IoT) to several real-world applications have led to the constant evolution of the mixed reality market.
Not confined to pilot applications, the mixed reality market is witnessing the emergence of enterprise applications of the technology, which is expected to benefit diverse industries. In recent years, the market has seen substantial investments in IoT to create more natural interfaces. As a result, the market is expected to see several pioneering applications in various areas such as personal health and wellness, education, sports, travel and navigation, and games and entertainment, thereby opening up numerous exciting opportunities for market players.
The growing applications of mixed reality technologies in the automobile industry to bring design improvements is one of the foremost areas opening up lucrative avenues for developers. The global market for mixed reality was valued at US$35.30 mn in 2015. Expanding at CAGR of 39.1% from 2016 to 2024, the opportunities in the market is expected to surge to US$1.2 bn by the end of the forecast period.
Entertainment Applications Still Sweet Spot Garnering Maximum Revenue
Based on application, the mixed reality market is segmented into the healthcare, automotive and aerospace, e-commerce and retail, and entertainment sectors. Among these, the entertainment sector is projected to grow at an impressive pace throughout the forecast period. The demand for creating a more immersive and intuitive experience in the media and entertainment industry has seen new use cases and patterns of mixed reality. The vast stride made by the entertainment and media sector has fueled the adoption of automated reality technologies to create new paradigms of user engagement. This is a key factor catalyzing the demand for mixed reality in the entertainment sector. The soaring applications of AR in developing video games is also expected to boost the growth of the segment. The rising disposable incomes in developing and developed regions has also stimulated the demand for virtual reality technologies. The entertainment segment is projected to rise at a whopping CAGR of 40.3% during the forecast years.
Other application segments witnessing plethora of opportunities are retail, healthcare, and automotive. Of special significance is the application of mixed reality in the healthcare sectors. The growing use of head mounted displays to bring marked operational improvements in pharmacy management is expected to create new streams of revenue for market players. Other emerging applications of mixed reality gaining prominence are in the retail sector to enhance shopping experience.
North America Expected to Lead, Asia Pacific to Provide Lucrative Growth Avenues
Based on geography, the global mixed reality market is segmented into Asia Pacific, North America, Europe, and Rest of the World. Of these, the North America market for mixed reality is anticipated to dominate throughout the forecast period. The regional market is projected to expand at a substantial CAGR of 41.9% over the forecast period. The stellar growth of the regional market is fueled by the burgeoning application of AR and VR software and hardware in the entertainment sector. The rising demand for 3D movies in various countries of North America is also anticipated to accentuate the regional market.
On the other hand, the Asia Pacific mixed reality market is expected to trail the North America market. The growth of the regional market is fueled by the spiraling adoption of various smart devices and substantial workplace adoption of smartphones in various developing countries. These smart devices are capable of capturing real-time situational images in order to create more collaborative, engaging, and empowering experience for end users in industries such as healthcare and shopping.
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary : Global Mixed Reality Market
4. Market Overview
4.1. Introduction
4.1.1. Product Definition
4.1.2. Industry Evolution / Developments
4.2. Market Overview
4.3. Key Market Indicators
4.3.1. Entertainment and Multimedia Market
4.4. Market Dynamics
4.4.1. Drivers
4.4.2. Restraints
4.4.3. Opportunity
4.5. Global Mixed Reality Market Analysis and Forecasts, 2014 – 2024
4.5.1. Market Revenue Projections (US$ Mn)
4.6. Market Outlook: Product Lifecycle
5. Global Mixed Reality Market Analysis and Forecasts, By Component
5.1. Introduction & Definition
5.2. Key Findings
5.3. Key Trends
5.4. Market Size (US$ Mn) Forecast By Component, 2014 – 2024
5.4.1. Software
5.4.2. Hardware
5.5. Market Attractiveness By Component
6. Global Mixed Reality Market Analysis and Forecasts, By Application
6.1. Introduction & Definition
6.2. Key Findings
6.3. Key Trends
6.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
6.4.1. Automotive & Aerospace
6.4.2. Healthcare
6.4.3. Entertainment
6.4.4. E-commerce & Retail
6.4.5. Others
6.5. Market Attractiveness By Application
7. Global Mixed Reality Market Analysis and Forecasts, By Region
7.1. Key Findings
7.2. Market Size (US$ Mn) Forecast By Region, 2014 – 2024
7.2.1. North America
7.2.2. Europe
7.2.3. Asia Pacific
7.2.4. Middle East and Africa
7.2.5. South America
7.3. Market Attractiveness By Country/Region
8. North America Mixed Reality Market Analysis and Forecast
8.1. Key Findings
8.2. Key Trends
8.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024
8.3.1. Software
8.3.2. Hardware
8.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
8.4.1. Automotive & Aerospace
8.4.2. Healthcare
8.4.3. Entertainment
8.4.4. E-commerce & Retail
8.4.5. Others
8.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
8.5.1. United States
8.5.2. Canada
8.5.3. Rest of North America
8.6. Market Attractiveness Analysis
8.6.1. By Component
8.6.2. By Application
8.6.3. By Country
9. Europe Mixed Reality Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024
9.3.1. Software
9.3.2. Hardware
9.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
9.4.1. Automotive & Aerospace
9.4.2. Healthcare
9.4.3. Entertainment
9.4.4. E-commerce & Retail
9.4.5. Others
9.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
9.5.1. France
9.5.2. United Kingdom
9.5.3. Russia
9.5.4. Rest of Europe
9.6. Market Attractiveness Analysis
9.6.1. By Component
9.6.2. By Application
9.6.3. By Country
10. Asia Pacific Mixed Reality Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024
10.3.1. Software
10.3.2. Hardware
10.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
10.4.1. Automotive & Aerospace
10.4.2. Healthcare
10.4.3. Entertainment
10.4.4. E-commerce & Retail
10.4.5. Others
10.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. Australia
10.5.5. Rest of APAC
10.6. Market Attractiveness Analysis
10.6.1. By Component
10.6.2. By Application
10.6.3. By Country
11. Middle East And Africa Mixed Reality Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024
11.3.1. Software
11.3.2. Hardware
11.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
11.4.1. Automotive & Aerospace
11.4.2. Healthcare
11.4.3. Entertainment
11.4.4. E-commerce & Retail
11.4.5. Others
11.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
11.5.1. UAE
11.5.2. Saudi Arabia
11.5.3. Rest of Middle East and Africa
11.6. Market Attractiveness Analysis
11.6.1. By Component
11.6.2. By Application
11.6.3. By Country
12. South America Mixed Reality Market Analysis and Forecast
12.1. Key Findings
12.2. Key Trends
12.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024
12.3.1. Software
12.3.2. Hardware
12.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
12.4.1. Automotive & Aerospace
12.4.2. Healthcare
12.4.3. Entertainment
12.4.4. E-commerce & Retail
12.4.5. Others
12.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
12.5.1. Brazil
12.5.2. Argentina
12.5.3. Rest of South America
12.6. Market Attractiveness Analysis
12.6.1. By Component
12.6.2. By Application
12.6.3. By Country
13. Competition Landscape
13.1. Market Player – Competition Matrix (By Tier and Size of companies)
13.2. Market Share Analysis By Company (2015)
13.3. Company Profiles
13.3.1 Facebook Inc.
13.3.1.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.2 Market Presence, By Segment
13.3.1.3 Strategy
13.3.1.4 Revenue and Operating Profits
13.3.1.5 SWOT Analysis
13.3.2 Samsung Electronics Co, Ltd.
13.3.2.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.2.2 Market Presence, By Segment
13.3.2.3 Strategy
13.3.2.4 Revenue and Operating Profits
13.3.2.5 SWOT Analysis
13.3.3 HTC Corporation
13.3.3.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.3.2 Market Presence, By Segment
13.3.3.3 Strategy
13.3.3.4 Revenue and Operating Profits
13.3.3.5 SWOT Analysis
13.3.4 Seiko Epson Corporation.
13.3.4.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.4.2 Market Presence, By Segment
13.3.4.3 Strategy
13.3.4.4 Revenue and Operating Profits
13.3.4.5 SWOT Analysis
13.3.5 Recon Instruments, Inc.
13.3.5.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.5.2 Market Presence, By Segment
13.3.5.3 Strategy
13.3.5.4 Revenue and Operating Profits
13.3.5.5 SWOT Analysis
13.3.6 Microsoft Corporation
13.3.6.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.6.2 Market Presence, By Segment
13.3.6.3 Strategy
13.3.6.4 Revenue and Operating Profits
13.3.6.5 SWOT Analysis
13.3.7 Daqri LLC.
13.3.7.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.7.2 Market Presence, By Segment
13.3.7.3 Strategy
13.3.7.4 Revenue and Operating Profits
13.3.7.5 SWOT Analysis
13.3.8 Canon Inc.
13.3.8.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.8.2 Market Presence, By Segment
13.3.8.3 Strategy
13.3.8.4 Revenue and Operating Profits
13.3.8.5 SWOT Analysis
13.3.9 Magic Leap, Inc.
13.3.9.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.9.2 Market Presence, By Segment
13.3.9.3 Strategy
13.3.9.4 Revenue and Operating Profits
13.3.9.5 SWOT Analysis
13.3.10 Meta Company
13.3.10.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.10.2 Market Presence, By Segment
13.3.10.3 Strategy
13.3.10.4 Revenue and Operating Profits
13.3.10.5 SWOT Analysis
13.3.11 Osterhout Design Group
13.3.11.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.11.2 Market Presence, By Segment
13.3.11.3 Strategy
13.3.11.4 Revenue and Operating Profits
13.3.11.5 SWOT Analysis
13.3.12 Infinity Augmented Reality, Inc.
13.3.12.1 Company Details (HQ, Foundation Year, Employee Strength)
13.3.12.2 Market Presence, By Segment
13.3.12.3 Strategy
13.3.12.4 Revenue and Operating Profits
13.3.12.5 SWOT Analysis
14. Key Takeaways
List of Figures
Figure 1: Global Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 2: Global Mixed Reality Market Y-o-Y Growth (Value %) Forecast, 2016–2024
Figure 3: Global Mixed Reality Market Value Share Analysis by Component, 2016 and 2024
Figure 4: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Component – Hardware, 2016 - 2024, (US$ Mn and Value %)
Figure 5: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Component – software, 2016 - 2024, (US$ Mn and Value %)
Figure 6: Mixed Reality Market Attractiveness Analysis by Component
Figure 7: Global Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 8: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Automotive & Aerospace, 2015 - 2024, (US$ Mn and Value %)
Figure 9: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Healthcare, 2016 - 2024, (US$ Mn and Value %)
Figure 10: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Entertainment, 2016 - 2024, (US$ Mn and Value %)
Figure 11: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – E-commerce, 2016 - 2024, (US$ Mn and Value %)
Figure 12: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Others, 2016 - 2024, (US$ Mn and Value %)
Figure 13: Mixed Reality Market Attractiveness Analysis by Application
Figure 14: Global Mixed Reality Market Value Share Analysis by Region, 2016 and 2024
Figure 15: Europe: Mixed Reality Market Attractiveness Analysis, by Region
Figure 16: North America Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 17: North America Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 18: North America Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 19: North America Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 20: North America Mixed Reality Market Value Share Analysis, by Country, 2016 and 2024
Figure 23: By Application (2016)
Figure 21: By Component (2016)
Figure 22: By Country (2016)
Figure 24: Europe Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 25: Europe Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 26: Europe Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 27: Europe Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 28: Europe Mixed Reality Market Value Share Analysis by Country, 2016 and 2024
Figure 31: By Application (2016)
Figure 29: By Component (2016)
Figure 30: By Country (2016)
Figure 32: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 33: Asia Pacific Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 34: Asia Pacific Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 35: Asia Pacific Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 36: Asia Pacific Mixed Reality Market Value Share Analysis, by Country, 2016 & 2024
Figure 39: By Application (2016)
Figure 37: By Component (2016)
Figure 38: By Country (2016)
Figure 40: MEA Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 41: MEA Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 42: MEA Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 43: MEA Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 44: MEA Mixed Reality Market Value Share Analysis by Country, 2016 and 2024
Figure 47: By Application (2016)
Figure 45: By Component (2016)
Figure 46: By Country (2016)
Figure 48: South America Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 49: South America Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 50: South America Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 51: South America Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 52: South America Mixed Reality Market Value Share Analysis, by Country, 2016 and 2024
Figure 55: By Application (2016)
Figure 53: By Component (2016)
Figure 54: By Country (2016)
Figure 56: Global Mixed Reality Market Share Analysis by Company (2015)
List of Tables
Table 1: Global Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 2: Global Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 3: Global Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 4: North America Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 5: North America Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 6: North America Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 7: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 8: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 9: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 10: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 11: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 12: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 13: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 14: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 15: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 16: South America Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 17: South America Mixed Reality Market Size (US$ Mn) Forecast, by Application, 201–2024
Table 18: South America Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Global Mixed Reality Market: Overview
Substantial advances in hardware technologies and the adoption of sophisticated mobile software to create real-time and immersive environments are the key factors stimulating the demand for mixed reality (MR). The inroads made by virtual world of computer-generated imagery to real-world environments along with the advancement in automated reality technologies has led to the steady evolution of the MR market. The MR market has witnessed the continual penetration of head mounted display (HMD) devices in a variety of areas such as in gaming, sports, entertainment, and healthcare industries.
A large number of companies are actively focused on developing high-end augmented reality applications for these industries that is expected to positively impact the market in the coming years. The global mixed reality market is anticipated to rise at 39.1% CAGR from 2016 to 2024 and attain a valuation of US$1.2 bn by the end of forecast period.
The report offers an in-depth insight into the current and emerging trends, technological advances, market share and size of various component and application segments. The study is prepared with the help of extensive primary and secondary researchers include valuable inputs from a wide range of market participants such as industry experts, strategists, market leaders, and business executives. The research study takes a closer look at recent disruptive technologies and assesses their impact on the competitive landscape of major regions. The insights and analysis help stakeholders gain a better understanding of the market and enable them to devise impactful strategy.
Global Mixed Reality Market: Trends and Opportunities
The mixed reality market is primarily driven by its increasing application in gaming and entertainment industries. The convergence of augmented reality and virtual reality technologies has led to the development of a host of interactive content in gaming industry. As a result of numerous transformative gaming effects of mixed reality technologies, an increasing number of video gaming companies are becoming a part of ecosystem of the mixed reality market, thereby boosting the market. Furthermore, growing popularity of IoT and wearable technologies are expected to expand the horizon of mixed reality applications.
The soaring demand for mixed reality applications in healthcare and medical industries facilitates better diagnosis and treatment of diseases. The increasing adoption of MR in imaging and radiology is expected to open up lucrative market avenues over the forecast period. Furthermore, the use of mixed reality applications bear large-scale implications for online shopping which is expected to confer enormous benefits to several companies in e-commerce and retail industries.
Global Mixed Reality Market: Regional Outlook
Regionally, the global mixed reality market can be segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Among these regions, North America is expected to lead the global market for mixed reality. The growing popularity of 3D movies in entertainment industry is anticipated to bolster the demand for mixed reality hardware and solutions.
North America is anticipated to be followed by the Asia Pacific market. The steady growth of this regional market is expected to be fuelled by increasing adoption of mixed reality applications across various industries and a robust uptake of smart wearable devices among consumers. In addition, the adoption of mixed reality solutions has transformed the interactive experience of viewers spurring the demand for these solution in developing and developed nations in the region.
Global Mixed Reality Market: Competitive Landscape
Prominent companies vying for a sustained share of the mixed reality market include Daqri LLC., Epson, Facebook Inc., Samsung Electronics Co, Ltd., HTC Corporation., Recon Instruments, Magic Leap, Inc., Microsoft Corporation, Canon Inc., and Infinity Augmented Reality, Inc. Leading vendors are launching high-end mixed reality solutions that offer immersive and interactive experiences in end-users industries to consolidate their market positions.
The global mixed reality market has been segmented as follows:
Mixed Reality Market, by Component
- Hardware
- Software
Mixed Reality Market, by Application
- Automotive & Aerospace
- Healthcare
- Entertainment
- E-commerce & Retail
- Others
Mixed Reality Market, by Geography
- North America
- The U.S.
- Canada
- Rest of North America
- Europe
- The U.K.
- Germany
- France
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- India
- Australia
- Rest of APAC
- Middle East & Africa (MEA)
- United Arab Emirates (the UAE)
- Saudi Arabia
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of Latin America
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
