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Published Date: 2016-11-15Number of Pages: 154

Mixed Reality Market (Component - Hardware and Software; Application - Automotive & Aerospace, Healthcare, Entertainment, and Ecommerce & Retail) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Mixed Reality Market: Snapshot

Mixed reality is technique that uses software and devices to create visualizations that are an amalgamation of real and digital objects, which coincide and interact in real time. The hardware aspect of mixed reality market includes devices such as associated devices, head-mounted displays (HMDs), camera, and console. Meanwhile, the software segment comprises cloud, gestures, mixed reality tracking software, and software development kit (SDK) to offer real-world experience through virtual images. The research report states that global mixed reality market will be worth US$1.2 bn by 2024 as opposed to US$35.30 mn in 2015. During the forecast period of 2016 and 2024, the global market is anticipated to progress at a CAGR of 39.1%.

The factors driving the global market are the evolution of the entertainment industry and urgent need for making tasks in sectors such as healthcare efficient. Additionally, adoption of mixed reality in the automobile design to improvise safety technologies is anticipated to an emerging trend that will benefit the overall market in the near future. The market also stands to benefit as developer companies are aiming at offering advanced augmented reality application such as education, industrial, healthcare, travel and navigation, and games and entertainment.

mixed reality market

 

Entertainment Assumes Lead as Purchasing Power Improves

In terms of applications, the global mixed reality market is segmented into healthcare, automotive and aerospace, e-commerce and retail, entertainment, and others. Out of all these, the entertainment sector is going to show remarkable progress in the coming years. The designing and implementation of never-seen-before immersive experiences in the field of entertainment with the help of mixed reality devices are expected to boost the progress of this segment. Additionally, adoption and usage of augmented reality in developing video games is also expected to spur the demand for mixed reality devices in the coming years. The rising disposable incomes of the overall population has increased spending on various types of virtual entertainment, which has also boosted the uptake of mixed reality devices in the entertainment industry. According to research analysts, the entertainment segment is likely to expand at a CAGR 40.3% during the forecast years of 2016 and 2024.

Asia Pacific Leads Global Market with Continued Uptake of Smartphones

Geographically, the global market is segmented into regions such as North America, Asia Pacific, Europe and Rest of the World. According to the report, North American is anticipated to lead the global market in the coming years. Asia Pacific is projected to follow its lead as the region is exhibiting a high uptake of smart devices. Owing to this reason several consumers will have the option of viewing things in a mixed reality format through several applications. The growing access to mixed reality solutions will provide information to real-time situational images captured by the existing smart devices and display them on the screen for the viewers.

Some of the key players operating in the global mixed reality market are include Daqri LLC., Seiko Epson Corporation, Facebook Inc., HTC Corporation., Samsung Electronics Co, Ltd., Recon Instruments, Inc., Microsoft Corporation, Magic Leap, Inc., Canon Inc., Meta Company, Infinity Augmented Reality, Inc., and Osterhout Design Group. 

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Mixed Reality Market

4. Market Overview
     4.1. Introduction
            4.1.1. Product Definition
            4.1.2. Industry Evolution / Developments
     4.2. Market Overview
     4.3. Key Market Indicators
            4.3.1. Entertainment and Multimedia Market
     4.4. Market Dynamics
            4.4.1. Drivers
            4.4.2. Restraints
            4.4.3. Opportunity
     4.5. Global Mixed Reality Market Analysis and Forecasts, 2014 – 2024
            4.5.1. Market Revenue Projections (US$ Mn)
     4.6. Market Outlook: Product Lifecycle

5. Global Mixed Reality Market Analysis and Forecasts, By Component
     5.1. Introduction & Definition
     5.2. Key Findings 
     5.3. Key Trends
     5.4. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
            5.4.1. Software
            5.4.2. Hardware
     5.5. Market Attractiveness By Component

6. Global Mixed Reality Market Analysis and Forecasts, By Application
     6.1. Introduction & Definition
     6.2. Key Findings 
     6.3. Key Trends
     6.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
            6.4.1. Automotive & Aerospace
            6.4.2. Healthcare
            6.4.3. Entertainment
            6.4.4. E-commerce & Retail
            6.4.5. Others 
     6.5. Market Attractiveness By Application

7. Global Mixed Reality Market Analysis and Forecasts, By Region
     7.1. Key Findings
     7.2. Market Size (US$ Mn) Forecast By Region, 2014 – 2024
            7.2.1. North America
            7.2.2. Europe
            7.2.3. Asia Pacific
            7.2.4. Middle East and Africa
            7.2.5. South America
     7.3. Market Attractiveness By Country/Region

8. North America Mixed Reality Market Analysis and Forecast
     8.1. Key Findings
     8.2. Key Trends
     8.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
            8.3.1. Software
            8.3.2. Hardware
     8.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
            8.4.1. Automotive & Aerospace
            8.4.2. Healthcare
            8.4.3. Entertainment
            8.4.4. E-commerce & Retail
            8.4.5. Others      
     8.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
            8.5.1. United States
            8.5.2. Canada 
            8.5.3. Rest of North America 
     8.6. Market Attractiveness Analysis 
            8.6.1. By Component
            8.6.2. By Application
            8.6.3. By Country

9. Europe Mixed Reality Market Analysis and Forecast
     9.1. Key Findings
     9.2. Key Trends
     9.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
            9.3.1. Software
            9.3.2. Hardware
     9.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
            9.4.1. Automotive & Aerospace
            9.4.2. Healthcare
            9.4.3. Entertainment
            9.4.4. E-commerce & Retail
            9.4.5. Others 
     9.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
            9.5.1. France 
            9.5.2. United Kingdom
            9.5.3. Russia 
            9.5.4. Rest of Europe 
     9.6. Market Attractiveness Analysis 
            9.6.1. By Component
            9.6.2. By Application
            9.6.3. By Country

10. Asia Pacific Mixed Reality Market Analysis and Forecast
     10.1. Key Findings
     10.2. Key Trends
     10.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
            10.3.1. Software
            10.3.2. Hardware
     10.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
            10.4.1. Automotive & Aerospace
            10.4.2. Healthcare
            10.4.3. Entertainment
            10.4.4. E-commerce & Retail
            10.4.5. Others 
     10.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
            10.5.1. China 
            10.5.2. Japan 
            10.5.3. India
            10.5.4. Australia 
            10.5.5. Rest of APAC 
     10.6. Market Attractiveness Analysis 
            10.6.1. By Component
            10.6.2. By Application
            10.6.3. By Country

11. Middle East And Africa Mixed Reality Market Analysis and Forecast
     11.1. Key Findings
     11.2. Key Trends
     11.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
            11.3.1. Software
            11.3.2. Hardware
     11.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
            11.4.1. Automotive & Aerospace
            11.4.2. Healthcare
            11.4.3. Entertainment
            11.4.4. E-commerce & Retail
            11.4.5. Others 
     11.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
            11.5.1. UAE 
            11.5.2. Saudi Arabia 
            11.5.3. Rest of Middle East and Africa
     11.6. Market Attractiveness Analysis 
            11.6.1. By Component
            11.6.2. By Application
            11.6.3. By Country

12. South America Mixed Reality Market Analysis and Forecast
     12.1. Key Findings
     12.2. Key Trends
     12.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
            12.3.1. Software
            12.3.2. Hardware
     12.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
            12.4.1. Automotive & Aerospace
            12.4.2. Healthcare
            12.4.3. Entertainment
            12.4.4. E-commerce & Retail
            12.4.5. Others 
     12.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
            12.5.1. Brazil 
            12.5.2. Argentina 
            12.5.3. Rest of South America 
     12.6. Market Attractiveness Analysis 
            12.6.1. By Component
            12.6.2. By Application
            12.6.3. By Country

13. Competition Landscape
     13.1. Market Player – Competition Matrix (By Tier and Size of companies)
     13.2. Market Share Analysis By Company (2015)
     13.3. Company Profiles 
            13.3.1 Facebook Inc.
                     13.3.1.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.1.2  Market Presence, By Segment
                     13.3.1.3 Strategy
                     13.3.1.4 Revenue and Operating Profits
                     13.3.1.5 SWOT Analysis
            13.3.2 Samsung Electronics Co, Ltd.
                     13.3.2.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.2.2  Market Presence, By Segment
                     13.3.2.3 Strategy
                     13.3.2.4 Revenue and Operating Profits
                     13.3.2.5 SWOT Analysis
            13.3.3 HTC Corporation
                     13.3.3.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.3.2  Market Presence, By Segment
                     13.3.3.3 Strategy
                     13.3.3.4 Revenue and Operating Profits
                     13.3.3.5 SWOT Analysis
            13.3.4 Seiko Epson Corporation.
                     13.3.4.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.4.2  Market Presence, By Segment
                     13.3.4.3 Strategy
                     13.3.4.4 Revenue and Operating Profits
                     13.3.4.5 SWOT Analysis
            13.3.5 Recon Instruments, Inc.
                     13.3.5.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.5.2  Market Presence, By Segment
                     13.3.5.3 Strategy
                     13.3.5.4 Revenue and Operating Profits
                     13.3.5.5 SWOT Analysis
            13.3.6 Microsoft Corporation
                     13.3.6.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.6.2  Market Presence, By Segment
                     13.3.6.3 Strategy
                     13.3.6.4 Revenue and Operating Profits
                     13.3.6.5 SWOT Analysis
            13.3.7 Daqri LLC.
                     13.3.7.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.7.2  Market Presence, By Segment
                     13.3.7.3 Strategy
                     13.3.7.4 Revenue and Operating Profits
                     13.3.7.5 SWOT Analysis
            13.3.8 Canon Inc.
                     13.3.8.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.8.2  Market Presence, By Segment
                     13.3.8.3 Strategy
                     13.3.8.4 Revenue and Operating Profits
                     13.3.8.5 SWOT Analysis
            13.3.9 Magic Leap, Inc.
                     13.3.9.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.9.2  Market Presence, By Segment
                     13.3.9.3 Strategy
                     13.3.9.4 Revenue and Operating Profits
                     13.3.9.5 SWOT Analysis
            13.3.10  Meta Company
                     13.3.10.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.10.2  Market Presence, By Segment
                     13.3.10.3 Strategy
                     13.3.10.4 Revenue and Operating Profits
                     13.3.10.5 SWOT Analysis
            13.3.11 Osterhout Design Group
                     13.3.11.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.11.2  Market Presence, By Segment
                     13.3.11.3 Strategy
                     13.3.11.4 Revenue and Operating Profits
                     13.3.11.5 SWOT Analysis
            13.3.12 Infinity Augmented Reality, Inc.
                     13.3.12.1 Company Details (HQ, Foundation Year, Employee Strength)
                     13.3.12.2  Market Presence, By Segment
                     13.3.12.3 Strategy
                     13.3.12.4 Revenue and Operating Profits
                     13.3.12.5 SWOT Analysis

14. Key Takeaways

List of Figures

Figure 1: Global Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 2: Global Mixed Reality Market Y-o-Y Growth (Value %) Forecast, 2016–2024
Figure 3: Global Mixed Reality Market Value Share Analysis by Component, 2016 and 2024
Figure 4: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Component – Hardware, 2016 - 2024, (US$ Mn and Value %)
Figure 5: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Component – software, 2016 - 2024, (US$ Mn and Value %)
Figure 6: Mixed Reality Market Attractiveness Analysis by Component
Figure 7: Global Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 8: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Automotive & Aerospace, 2015 - 2024, (US$ Mn and Value %)
Figure 9: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Healthcare, 2016 - 2024, (US$ Mn and Value %)
Figure 10: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Entertainment, 2016 - 2024, (US$ Mn and Value %)
Figure 11: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – E-commerce, 2016 - 2024, (US$ Mn and Value %)
Figure 12: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Others, 2016 - 2024, (US$ Mn and Value %)
Figure 13: Mixed Reality Market Attractiveness Analysis by Application
Figure 14: Global Mixed Reality Market Value Share Analysis by Region, 2016 and 2024
Figure 15: Europe: Mixed Reality Market Attractiveness Analysis, by Region
Figure 16: North America Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 17: North America Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 18: North America Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 19: North America Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 20: North America Mixed Reality Market Value Share Analysis, by Country, 2016 and 2024
Figure 23: By Application (2016)
Figure 21: By Component (2016)
Figure 22: By Country (2016)
Figure 24: Europe Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 25: Europe Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 26: Europe Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 27: Europe Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 28: Europe Mixed Reality Market Value Share Analysis by Country, 2016 and 2024
Figure 31: By Application (2016)
Figure 29: By Component (2016)
Figure 30: By Country (2016)
Figure 32: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 33: Asia Pacific Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 34: Asia Pacific Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 35: Asia Pacific Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 36: Asia Pacific Mixed Reality Market Value Share Analysis, by Country, 2016 & 2024
Figure 39: By Application (2016)
Figure 37: By Component (2016)
Figure 38: By Country (2016)
Figure 40: MEA Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 41: MEA Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 42: MEA Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 43: MEA Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 44: MEA Mixed Reality Market Value Share Analysis by Country, 2016 and 2024
Figure 47: By Application (2016)
Figure 45: By Component (2016)
Figure 46: By Country (2016)
Figure 48: South America Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
Figure 49: South America Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
Figure 50: South America Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
Figure 51: South America Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
Figure 52: South America Mixed Reality Market Value Share Analysis, by Country, 2016 and 2024
Figure 55: By Application (2016)
Figure 53: By Component (2016)
Figure 54: By Country (2016)
Figure 56: Global Mixed Reality Market Share Analysis by Company (2015)

List of Tables

Table 1: Global Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 2: Global Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 3: Global Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 4: North America Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 5: North America Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 6: North America Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 7: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 8: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 9: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 10: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 11: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 12: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 13: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 14: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
Table 15: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
Table 16: South America Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
Table 17: South America Mixed Reality Market Size (US$ Mn) Forecast, by Application, 201–2024
Table 18: South America Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024

Global Mixed Reality Market: Overview

The Mixed Reality Market report provides an in-depth analysis of the global mixed reality market for the period 2015 – 2024, wherein 2015 is the base year and the years from 2016 to 2024 is the forecast period. The report covers all the prevalent trends playing a major role in the growth of the mixed reality market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during the forecast period.

The study provides a holistic perspective on market growth in terms of revenue estimates (in US$ Mn), across different geographies, which include North America, Europe, Asia Pacific (APAC), Australia, Middle East & Africa (MEA), and South America. The report provides cross sectional analysis based on segmentation such as - by component and by application. Analysis of the global mixed reality market for all the segments across different geographic regions has been included for strategic insights. The report also covers profiles of major players, their growth strategies, their market positioning, and the various recent developments, and includes market positioning analysis of key players operating in the mixed reality market.

Global Mixed Reality Market: Segmentation

This research study on the global mixed reality market provides a detailed analysis of various component of mixed reality available in the market. Based on the component, the market is further divided into the hardware and software. On the basis of application, the market is segmented into automotive & aerospace, healthcare, entertainment, e-commerce & retail and others. The report includes a comprehensive coverage of the underlying economic development factors under the key trend analysis section.

Global Mixed Reality Market: Regional Outlook

The report aims to provide an inclusive analysis of the global mixed reality market across geographical regions, which are further segmented to cover in-depth country level analysis. North America region is segmented into the U.S., Canada and Rest of North America. Similarly, Europe has been further segmented into the U.K., Germany, France, and Rest of Europe. Asia Pacific has been segmented into China, India, Japan, Australia and Rest of Asia Pacific, while Middle East & Africa (MEA) is divided into the UAE, Saudi Arabia, and Rest of MEA. South America has been further categorized into Brazil, Argentina and Rest of South America. The revenue estimates for these region is also included in the report. The report also provides key trend analysis for all the geographical regions.

The report also highlights the competition matrix of the mixed reality market, positioning all the major players according to their geographic presence, historical roadmap, competitors, market position key recent developments, and segment growth. The report also provides key recommendations for various new entrants, small and medium and large market players in the global mixed reality market.

Key Players Mentioned in the Report

Under the company profiles section, the report provides an overview of the players operating in the market, the strategies deployed by them to gain competitive advantage, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The key players profiled in this report include. Facebook Inc., Samsung Electronics Co, Ltd., HTC Corporation., Seiko Epson Corporation, Recon Instruments, Inc., Microsoft Corporation, Daqri LLC., Canon Inc., Magic Leap, Inc., Meta Company, Osterhout Design Group, and Infinity Augmented Reality, Inc.

The global mixed reality market has been segmented as follows:

Mixed Reality Market, by Component

  • Hardware
  • Software

Mixed Reality Market, by Application

  • Automotive & Aerospace
  • Healthcare
  • Entertainment
  • E-commerce & Retail
  • Others

Mixed Reality Market, by Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)
    • United Arab Emirates (the UAE)
    • Saudi Arabia
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Rest of Latin America


 
 
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