Though the global microwaveable foods market is worth billions, rising awareness about the dangers of microwaving food in plastic wraps or containers is expected to suppress this market’s growth. Certain plasticizers such as phthalates and BPA are believed to be endocrine disrupters, which harm human health as they mimic human hormones. The U.S. FDA closely regulates plastic containers and associated materials that come in contact with food. Manufacturers are required by the FDA to test these containers to ensure they meet FDA standards.
The global microwaveable foods market is segmented broadly on the basis of products and geography. The report on the global microwaveable foods market covers the current scenario and future growth potential of the market. A detailed analysis of drivers, restraints, and challenges is provided in the global microwaveable foods market report.
The report also features a comprehensive opportunity assessment of the global microwaveable foods market. This includes market sizing research, value chain analysis, market needs assessment, and pricing strategy, which will help firms develop a more adaptable approach in the global microwaveable foods market to keep ahead of the competition.
Overview of the Global Microwaveable Foods Market
In spite of the economic downturn, the global microwaveable foods market has remained steady and demonstrated significant growth in the past decade. This growth trend is expected to prevail in the foreseeable future. The global microwaveable foods market is primarily driven due to the fact that these foods provide convenience to users as they are easy to prepare.
Other factors driving the global microwaveable foods market are the rising working female population, shifting patterns of purchasing, and the availability of a wide range of microwavable food products. Key companies in the global microwaveable foods market are focusing on broadening their product offering to match the needs of the fast-paced lifestyle of customers.
By product, the global microwaveable foods market is segmented into frozen microwavable foods, shelf stable microwavable foods, and chilled microwavable foods. The frozen microwaveable foods segment is expanding rapidly and is anticipated to dominate the global microwaveable foods market in the coming few years. Factors such as the adoption of innovative technology, which makes daily life more convenient, is driving the demand for frozen microwavable foods.
By geography, the global microwaveable foods market is divided into Europe, North America, Asia Pacific, and Rest of the World. Europe and North America are dominating the global microwaveable foods market. Country-wise, the U.S. dominates the global microwaveable foods market due to the innovative meal solutions development and the unwillingness of consumers to cook fresh meals every day. Nevertheless, the rising demand for microwavable foods from South America, Central America, and Asia Pacific will contribute significantly to the growth of the global microwaveable foods market in the coming few years.
Companies mentioned in the research report
Players in the global microwaveable foods market compete on the basis of innovation. Hence, new entrants in the global microwaveable foods market are projected to achieve a significant market share in the foreseeable future. Some of the key players operating in this market are McCain Foods, Pinnacle Food Group LLC, Kellogg Company, H.J. Heinz, Beech-Nut Nutrition Corporation, General Mills Inc., Gunnar Dafgård AB, Campbell Soup Company, Windsor Frozen Foods, and Birds Eye Foods Inc.
Microwaveable foods market segmentation based on products:
- Frozen Microwaveable Foods
- Chilled Microwaveable Foods
- Shelf Stable Microwaveable Foods
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments