Microprinting Market: Introduction
- Microprinting has been termed by many as the tiny solution for big security problems. This predominantly anti-counterfeiting strategy – involving the production of recognizable characters and patterns on a printed medium invisible to the naked eye – has emerged as an inexpensive security solution for a number of industry verticals. At present, currency presents the smallest and highest quality of microprint since it requires the utmost level of counterfeiting deterrence. As a result, the popularity of microprinting is based on the urgent need to detect and curb fraudulent activities. The market for microprinting is expected to witness considerable growth during the forecast period.
Key Drivers and Opportunities of the Global Microprinting Market
- The global market for microprinting is relatively mature, making it difficult for new entrants to survive. Existing players have a number of factors working in their favor. One of the most important forces driving the microprinting market is the development and introduction of innovative products. For instance, the development of cost-effective microprinting technologies has greatly improved its range of applications in different industry verticals.
- In addition, surge in research activities by universities around the world to improve the scope of microprinting has fueled future opportunities for players in this market. The growing use of microprinting in stamps and currencies is also expected to drive the market during the forecast period.
- In recent years, corporate organizations and governments have been adopting the microprinting technique for licenses and identity cards to curb their misuse and prevent fraudulent activities. This has greatly supported the growth of the microprinting market.
- The various inks and techniques used in microprinting are special inks, UV invisible inks, micro-embossing, magnetic inks, infrared ink marking, and others. Microprinting has been gaining prominence in a number of applications, including stamps, labels, packaging, consumer electronics, currency, bank checks, defense, and ID cards. ID cards and packaging are the most popular applications of microprinting and these segments are anticipated to exhibit the highest growth by the end of the forecast period. Bio sensing and biomaterials are some of the emerging applications of microprinting.
Asia Pacific to Hold Major Share of the Global Microprinting Market
- In terms of region, the microprinting market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- Rise in infrastructure spending and R&D activities in the fields of consumer electronics, healthcare, and security is a sign that the microprinting market in Asia Pacific is likely to gain momentum in the coming years.
Key Players Operating in the Global Microprinting Market
- Hewlett-Packard Company
- Huber Group
- Diagramm Halbach GmbH & Co. KG
- Saueressig GmbH Co KG
- Brady Inc.
- Micro Format Inc.
- Xerox Corporation
- Gallas Label & Decal
- Kanematsu USA
- Printegra, An Ennis Company
Global Microprinting Market: Research Scope
Global Microprinting Market, by Product Type
Global Microprinting Market, by Ink and Techniques
- UV Invisible Inks
- Micro-embossing
- Magnetic Inks
- Others (Infrared Ink Marking, etc.)
Global Microprinting Market, by End-use Industry
- Banking & Finance
- Corporate
- Government
- Packaging
- Others (Healthcare, etc.)
Global Microprinting Market, by Price
Global Microprinting Market, by Distribution Channel
Global Microprinting Market, by Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Russia & CIS
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Rest of Asia Pacific
- South America
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
