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Maple Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Maple Water Market: Overview

Although maple water is a much hyped drink in countries such as the U.S., Canada, and U.K., the beverage is yet to gain a sizeable market outside of these countries. It thus continues to remain a niche market, but one that is on the brink of witnessing unprecedented growth.

Although referred to as ‘water,’ the product is in reality the sap of the maple tree, which farmers tap into in the spring. Maple water is the base ingredient for maple syrup, but is less sweet and runnier than the latter. Maple water is regarded as being a rich source of bioactive nutrients, which makes it a super-hydrating drink. Although there is only a limited body of research available on the benefits of maple water, some of the bioactive compounds that it supposedly has include polyphenols, vitamins, and nutrients. The product costs between US$3 and US$5 for a regular bottle but as the product becomes more widely available, prices could take a downward turn.

The report on the global maple water market discusses the current consumer trends in the overall beverages sector and then applies the most pertinent ones to maple water. This study also brings to the fore the challenges that companies are likely to face in the course of sourcing, packaging, and marketing their products. The most lucrative opportunities, and where they lie, are also discussed in the report.

Maple water is either flavored or unflavored. It is distributed through online stores, specialty stores, and via large-scale merchandisers.

Maple Water Market: Trends and Drivers

With consumers being more easily sold now on healthy and organic drinks, the prospects of the global maple water market are projected to be bright. By virtue of naturally being a dairy-free, gluten-free, vegan, and low-calorie drink, maple water carries the potential to appeal to a wide consumer base.

The worldwide beverage industry is in a state of flux on account of a growing consumer interest in natural and non-aerated/carbonated drinks. This has paved the way for the emergence of newer, healthier beverages. At the same time, dietary choices such as veganism and gluten-free are causing companies to bring about steady yet evident changes to their product portfolios. This trend will directly impact the course of the global maple water market.

However, the current consumer base of maple water is limited to the more affluent and health conscious consumers. This will remain the case until the product becomes more popular. The larger opportunities that are emerging in the global bottled water market are expected to indirectly benefit the global maple water market as well.

Maple Water Market: Region-wise Outlook

The current market for maple water is currently limited to the conventional markets of North America and Europe, where maple trees grow in abundance in certain regions. In many of the developing countries in Asia Pacific and the Middle East and North Africa it will still be a few years before both awareness and sales of maple water pick up. However, once that happens, these markets, with densely populated urban pockets and an increasingly affluent consumer base, could be extremely lucrative for companies in the maple water market.

Although companies selling maple water position its many natural nutrients as the key USP, there isn’t a substantial body of scientific evidence yet to back those claims. This could hamper the growth of the market considering that the majority of the consumer base for maple water is highly discerning. Moreover, the premium pricing could put it out of the reach of several consumers in cost-sensitive markets in Latin America and Asia.

Some of the companies that have already gained a foothold in the global maple water market are Vertical Water, Oviva Eau D’Erable Pure, and DRINKmaple.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market 

 

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


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