Kefir is a fermented milk drink that has witnessed a steady growth rate over the years. It is a fermented milk drink that has its origin from Caucasus Mountains of Russia in Europe. Kefir is prepared through a complex process by inoculating the milk with kefir grains which are a combination of yeast and bacteria in a symbiotic matrix. Kefir can be made from different types of milk such as sheep, goat, coconut, cow, soy or rice. The micro-organisms present in kefir are non-pathogenic bacteria especially lactobacillus and yeasts Kefir is becoming increasingly popular due to its results in the health benefits among the consumers. In recent years fermented milk products has a strong influence upon health. Kefir consists of vitamins, carbon dioxide, amino acids essential oils that are considered beneficial for health. There are several methods such as industrial and traditional processes to produce kefir. Food scientists engage upon continuous research and development in order to introduce modern techniques to produce kefir.
The global kefir market are mainly driven by the associated health benefits. Kefir has anti-carcinogenic properties that prevents tumor growth. Kefir helps to build bone density, fights allergies and boosts body immunity. It improves the lactose intolerance among the consumers as it contains less amount of lactose. However, lack of awareness regarding the health benefits associated with kefir among the consumers are restraining the global kefir market. Additionally, product and packaging innovations among the major key players are generating opportunities to the global kefir market during the forecast period.
The global kefir market has been segmented on the basis of composition, type, flavor, by application and by distribution channel. By composition the global kefir market has been segmented into milk kefir and water kefir. Milk kefir is considered to be more popular among the others due to its wide adoption among the consumers. By type the market has been segmented into frozen kefir, organic kefir low fat content kefir, and Greek style kefir among others. Organic kefir are anticipated to show the fastest growth due to its associated health benefits. The market has been further segmented into by flavor. By flavor the global kefir market has been segmented into regular and flavored. Flavored kefir are anticipated to capture the largest market due shift in consumer preferences towards different flavors. By application the global kefir market has been segmented into dietary supplements, sauces and dips, drinks and smoothies, pharmaceuticals among others. By distribution channel the market has been segmented into online distribution channel and offline distribution channel. Offline distribution channel has been further segmented into super markets and hyper markets, convenience stores, grocery stores and others.
In the region wise study the global Kefir market has been segmented into North America, Europe, Asia Pacific, Middle East, Africa and Latin America. Europe which includes Germany Italy, France, and Russia among the other regions are anticipated to capture the largest market share due to rise in health consciousness among the consumers. Russia among the other countries is considered as the largest producer of Kefir followed by Poland. North America which includes U.S., Canada are anticipated to capture the second largest market share after Europe in terms of consumption of Kefir. Asia Pacific which includes China India, Japan among other others are anticipated to experience the fastest growth during the forecast period due to rise in demand for Kefir as a medicinal product among the consumers. Due to rise in technological growth together with research and development among the food scientists to introduce new modern techniques has led to rapid progress to the global kefir market.
Global key participants in the industry include Lifeway Foods Inc., The Greek Gods, Helios Ingredients, Fresh made Inc., Groupe Danone, Krasnystaw OSM, Nestle, Danisco, Danlac Canada Inc., Yogurment Canada, Trader Joe’s The Kefir Company, Nourish Kefir, Pastorate De la Segarra S.L., Liberte among others.
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