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Published Date: 2015-01-16Number of Pages: 99

IPTV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020


IPTV stands for Internet Protocol television and any user with an IP device such as a tablet, laptop and smart phone can avail IPTV service anytime and anywhere as long as the user has access to high speed broadband internet. With increasing demand for high definition video entertainments and Video on Demand (VoD) by customers, the content network providers have witnessed necessity of advanced network development. The IPTV has thus been intensely developed by the multi-media, telecommunication, and network research players.

With the availability of broadband infrastructure and new video compression technology, IPTV provides a technological opportunity to broadcast live TV signals to any smart device and a television set through private broadband networks. Additionally, it provides a platform for telecommunication companies (telcos) looking for potential opportunity to foster its revenue beyond voice and data services.

The IPTV market is witnessing shift in consumer dynamics, largely influenced by declining price and infrastructure development. North America and Western Europe are at verge of getting matured with high penetration of IPTV subscribers. Therefore, telcos in these regions are offering low cost high-end channel packages along with additional services, resulting in increased average revenue per user (ARPU). Asia Pacific is witnessing highest growth rate of internet penetration worldwide. As IPTV services are distributed on high speed internet networks, the growth of IPTV market is directly proportional to growth in broadband penetration. Government regulations promoting digitalization in Asia Pacific countries, such as India, have further augmented the growth of broadband penetration, subsequently contributing to proliferation of IPTV services. Additionally, regions such as Middle East and Africa have also observed increased in internet users with high speed connection. Increasing broadband penetration has helped improve accessibility of IPTV services in these regions, thereby adding to the addressable consumer base. Inclusion of additional services by IPTV providers such as interactive services along with pure play IPTV service, multi-screen services, have added to the revenue sources, and fortified market growth prospects in the long run.
The IPTV market is segmented on the basis of end-users into enterprise and residential end-user segments. IPTV is attracting significant corporate interest as a tool to communicate with employees, improve training, satisfy compliance requirements, and reduce travel costs. Corporate entities and enterprises across the hospitality, education, finance, media, energy, healthcare, and transport sectors use IPTV services and leverage it to build additional revenue streams such as targeted advertising on demand video. These entities also use IPTV solutions to distribute on demand content, events, archived and live news, company-wide briefings, the employee desktops and public screens spread across their corporate network.

Growth of the IPTV market is also driven by factors such as the rising demand for video on demand, high-definition channels and hybrid services along with IPTV services. Instead of several driving factors, the IPTV market faces several challenges especially in the developing regions such as lack of infrastructure to offer a service free of delays and jitters, and maintaining the quality of IPTV services with the offered prices. In regions such as MENA, there is very little local or regional premium content production, due to which most shows are produced outside this region. Operators require huge investments to secure exclusive content, which involves enormous effort on their part. This becomes cost inefficient adding further expense and becomes a daunting issue, particularly considering the widespread practice of piracy in this region. Thus, protection of content and the prevention of piracy remains a significant challenge for the operators.

The global IPTV market is fragmented and the revenue generated in the IPTV market is shared by the leading players across the IPTV supply chain. It includes IPTV operators, software solution providers, middleware providers, content delivery network providers, and set-top-box vendors. Some leading IPTV service providers include China Telecom Corporation Limited, AT&T Inc., Orange S.A., Deutsche Telekom AG, NTT Communication, Verizon Communications, Iliad S.A., Etisalat Group, and Century Link. IPTV is anticipated to grow at a fast pace in the coming years. This is because the major telecommunication service providers are exploring IPTV as a defensive measure against intrusion from conventional cable television service providers and also as a new revenue opportunity.

internet-protocol-television-market


Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology
     1.3.1 Sources
             1.3.1.1 Secondary research
             1.3.1.2 Primary Research

Chapter 2 Executive Summary
2.1 Market Snapshot: Global IPTV Market (2013 & 2020)
2.2 Global IPTV Market Revenue, 2012 – 2020 (US$ Billion) and Y-o-Y Growth (%)
2.3 Global IPTV Market, by End-users, 2013 (US$ Billion)
2.4 Global IPTV Market, by Geography, 2013, (US$ Billion)

Chapter 3 Global IPTV Market Overview
3.1 Introduction
3.2 Market Dynamics
     3.2.1 Drivers
             3.2.1.1 Demand for high-definition channels and video on demand feeds growth of the global IPTV market
             3.2.1.2 Interactive services packaged along with IPTV services drives adoption across end-user segments
             3.2.1.2.1 Global Facebook Subscribers, February 2010 – March 2013 (Million)
             3.2.1.3 Reducing cost of IPTV services and government initiatives to increase broadband penetration helps proliferation of IPTV services
             3.2.1.4 Impact analysis of drivers
     3.2.2 Restraints
             3.2.2.1 Competition from cable TV and satellite TV operators
             3.2.2.2 Large investments or complex implementations for telcos to offer IPTV services and multi-screen services with the help of OTT multi-screen services
             3.2.2.3 Lack of infrastructure in developing regions to offer delay and jitter-free service, and maintain quality of IPTV services
             3.2.2.4 Impact analysis for restraints
     3.2.3 Opportunities
             3.2.3.1 Integration of advanced technologies with IPTV systems can propel IPTV market growth
             3.2.3.2 Complementing IPTV platforms with Over The Top (OTT) content
3.3 Market Trends and Future Outlook
     3.3.1 IPTV Providers Offering Additional TV Offerings/Services in Addition to Pure Play IPTV Services
     3.3.2 Adoption of the Smartest Route by Set-top Box Vendors which Accommodates the Needs of Both IPTV and OTT Users
     3.3.3 Targeted Advertising
3.4 Value Chain Analysis: Global IPTV Market
3.5 Porter’s Five Forces Analysis: Global IPTV Market
     3.5.1 Bargaining Power of Suppliers
     3.5.2 Bargaining Power of Buyers
     3.5.3 Threat of New Entrants
     3.5.4 Threat of Substitutes
     3.5.5 Degree of Competition
3.6 Market Attractiveness Analysis: Global IPTV Market, by Geography
3.7 Competitive Landscape
     3.7.1 Leading Players, IPTV Market (2013)

Chapter 4 Global IPTV Market Revenue, by End-Users
4.1 Overview
     4.1.1 Global IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
     4.1.2 Comparative Analysis: Global IPTV Market Revenue, by End-Users, 2013 & 2020 (Value %)
     4.1.3 Global Enterprise IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)

Chapter 5 Global IPTV Market Revenue, by Geography
5.1 Overview
     5.1.1 Global IPTV Market Revenue, by Geography, 2012 – 2020 (US$ Billion)
     5.1.2 Comparative Analysis: Global IPTV Market Shares, by Geography, 2013 and 2020 (Revenue %)
5.2 North America
     5.2.1 North America IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.2.2 North America IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
5.3 Western Europe
     5.3.1 Western Europe IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.3.2 Western Europe IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
5.4 Eastern Europe
     5.4.1 Eastern Europe IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.4.2 Eastern Europe IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
5.5 Asia Pacific (Excluding Japan)
     5.5.1 Asia Pacific (Excluding Japan) IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.5.2 Asia Pacific (Excluding Japan) IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
5.6 Japan
     5.6.1 Japan IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.6.2 Japan IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
5.7 Middle East and Africa
     5.7.1 Middle East and Africa IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.7.2 Middle East and Africa IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)
5.8 Latin America
     5.8.1 Latin America IPTV Market Revenue, 2012 – 2020 (US$ Billion)
     5.8.2 Latin America IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)

Chapter 6 Company Profiles
6.1 AT&T, Inc.
     6.1.1 Company Overview
     6.1.2 Financial Overview
     6.1.3 Business Strategies
     6.1.4 Recent Developments
6.2 Bharti Airtel Limited
     6.2.1 Company Overview
     6.2.2 Financial Overview
     6.2.3 Business Strategies
     6.2.4 Recent Developments
6.3 CenturyLink, Inc.
     6.3.1 Company Overview
     6.3.2 Financial Overview
     6.3.3 Business Strategies
     6.3.4 Recent Developments
6.4 Deutsche Telekom AG
     6.4.1 Company Overview
     6.4.2 Financial Overview
     6.4.3 Business Strategies
     6.4.4 Recent Developments
6.5 Cisco Systems, Inc.
     6.5.1 Company Overview
     6.5.2 Financial Overview
     6.5.3 Business Strategies
     6.5.4 Recent Developments
6.6 Broadcom Corporation
     6.6.1 Company Overview
     6.6.2 Financial Overview
     6.6.3 Business Strategies
     6.6.4 Recent Developments
6.7 Orange SA
     6.7.1 Company Overview
     6.7.2 Financial Overview
     6.7.3 Business Strategies
     6.7.4 Recent Developments
6.8 Amino Technologies PLC (Amino Communications Limited)
     6.8.1 Company Overview
     6.8.2 Financial Overview
     6.8.3 Business Strategies
     6.8.4 Recent Developments
6.9 MatrixStream Technologies, Inc.
     6.9.1 Company Overview
     6.9.2 Financial Overview
     6.9.3 Business Strategies
     6.9.4 Recent Developments
6.10 ARRIS Group, Inc.
     6.10.1 Company Overview
     6.10.2 Financial Overview
     6.10.3 Business strategies
     6.10.4 Recent Developments

List of Figures

FIG. 1 IPTV Market Segmentation
FIG. 2 Global IPTV Market Revenue, 2012 – 2020 (US$ Billion) and Y-o-Y Growth (%)
FIG. 3 Global IPTV Market, by End-users, 2013 (US$ Billion)
FIG. 4 Global IPTV Market, by Geography, 2013 (US$ Billion)
FIG. 5 Global Facebook Subscribers, 2010 – 2013 (Million)
FIG. 6 Canada Average Time Spent Watching TV, by Age Group
FIG. 7 Value Chain Analysis: Global IPTV Market
FIG. 8 Porter’s Five Forces Analysis: Global IPTV Market
FIG. 9 Market Attractiveness Analysis: Global IPTV Market, by Geography
FIG. 10 Comparative Analysis: Global IPTV Market Revenue, by End-Users, 2013 & 2020 (Value %)
FIG. 11 Primary TV Sets With IPTV Services (%)
FIG. 12 Comparative Analysis: Global IPTV Market Shares, by Geography, 2013 and 2020 (Revenue %)
FIG. 13 North America IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 14 Western Europe IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 15 Eastern Europe IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 16 Asia Pacific (Excluding Japan) IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 17 Japan IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 18 Middle East and Africa IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 19 Latin America IPTV Market Revenue, 2012 – 2020 (US$ Billion)
FIG. 20 AT&T Inc.: Annual Revenue, 2011 – 2013 (US$ Billion)
FIG. 21 Bharti Airtel Limited: Annual Revenue, 2011 – 2013 (US$ Billion)
FIG. 22 CenturyLink, Inc.: Annual and Product Segment Revenue, 2011 – 2013 (US$ Billion)
FIG. 23 Deutsche Telekom AG: Annual Revenue, 2011 – 2013 (US$ Billion)
FIG. 24 Cisco Systems Inc.: Annual and Product Segment Revenue, 2011 – 2013 (US$ Billion)
FIG. 25 Broadcom Corporation: Annual and Product Segment Revenue, 2011 – 2013 (US$ Billion)
FIG. 26 Orange SA: Annual Revenue, 2011 – 2013 (US$ Billion)
FIG. 27 Amino Technologies PLC (Amino Communications Ltd.): Annual Revenue, 2011 - 2013 (US$ Million)
FIG. 28 ARRIS Group, Inc.: Annual Revenue, 2011 – 2013 (US$ Billion)

List of Tables

TABLE 1 Market Snapshot: Global IPTV Market (2013 & 2020) 
TABLE 2 Impact Analysis of Drivers 
TABLE 3 Impact Analysis for Restraints 
TABLE 4 Leading Players, IPTV Market (2013) 
TABLE 5 Global IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 6 Global Enterprise IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 7 Global Active Mobile-Broadband and Fixed-Broadband Subscriptions, 2010 – 2014 (Million Subscribers) 
TABLE 8 Global IPTV Market Revenue, by Geography, 2012 – 2020 (US$ Billion) 
TABLE 9 North America IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 10 Western Europe IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 11 Eastern Europe IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 12 Asia Pacific (Excluding Japan) IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 13 Japan IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 14 Middle East and Africa IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion) 
TABLE 15 Latin America IPTV Market Revenue, by End-users, 2012 – 2020 (US$ Billion)


The global IPTV market lately has witnessed proliferation in number of subscribers, primarily influenced by enhanced user viewing experience as delivered by IPTV and development of supporting infrastructure in emerging markets. IPTV (Internet Protocol television) is a technique of distributing television content over IP which offers an additional customized and interactive user experience. It delivers video stream encoded as a series of IP packets and is distributed by a service provider to deliver either stored video or live TV. IPTV services can be bundled with other IP services such as VoIP and high-speed Internet access. It enables integration of TV, PC, home phone and wireless devices offering high quality of viewing experience to the end-users.

The report includes extensive analysis of the industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report helps in understanding driving forces behind the popularity of IPTV services across different geographies, such as North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and RoW (Rest of the World). It includes a detailed analysis of the prevalent market situation, company profiles, and current industry trends for IPTV market prevalent among the various end-users such as small size enterprise, mid-size enterprise, large size enterprise, and residents. The chapter on market positioning analysis points out the leading players across the ecosystem of IPTV market. It provides detailed understanding of the leading players in the market, their business strategies, recent developments, and financial overview. 

The report includes cross-segment analysis of the global IPTV market and provides estimates in terms of revenue (US$ billion) for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The estimates for the years 2012 and 2013 are actual values, while market size estimates for period 2014 – 2020 are forecast numbers, assuming market dynamics remain unaffected during the term. The end-users segment includes in-depth analysis and forecast of IPTV market across the different geographies. The high level analyses, such as value chain analysis and Porter’s five forces analysis helps market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed keeping in mind different factors including but not limited to technological, economical, social, environmental and legal factors. The market attractiveness tool estimates the attractiveness of this technology across different geographies where they are benchmarked based on their market scope and growth rate.

The report also provides company positioning of the various industry participants. Market participants profiled in this report include AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, Broadcom Corporation, Ammino Corporation, MatrixStream Technologies, Inc., and Orange S.A.
   
The IPTV Market Segmentation:

IPTV Market, by Type
  • Enterprises
    • Small Enterprise
    • Medium Enterprises
    • Large Enterprises
  • Residential
IPTV Market Revenue, By Geography
  • North America
  • Europe
    • Western Europe
    • Eastern Europe
  • Asia Pacific
    • Asia Pacific (excluding Japan)
    • Japan
  • Middle East and Africa
  • Latin America


 
 
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