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Published Date: 2016-08-09Number of Pages: 65

Automotive Steering Wheel Market (Wheel Diameter - Small, Medium, Large; Technology - Normal Steering Wheel (With Airbag, Without Airbag), Controls Embedded Steering Wheel (With Airbag, Without Airbag); Material - Polyurethane, Leather, Wood; Application - Passenger Car, Light Commercial Vehicle (LCV), Heavy Commercial Vehicle (HCV), Farm vehicle) - India Industry Analysis Size, Share, Growth, Trends and Forecast 2015 - 2023

Automotive Steering Wheel Market: Snapshot

The automotive steering wheel market in India is anticipated to experience steady growth during the forecast period of 2015 to 2023. The rapid expansion of the automotive sector in India is the primary factor responsible for the robust growth of the automotive steering wheel market.

The automotive sector in the country is presently driven by the increasing disposable income of the middle-class populationand the rising investment on automobiles by manufacturers. Initiatives taken by the government under the “Make in India” campaign has also encouraged the development of the automotive sector. Considering the direct impact of the growth of the automotive sector in Indiaon the demand for automotive steering wheels, the market is poised for a stable future ahead.

The value of the automotive steering wheel market in India was pegged at INR 634.9 Cr in 2014 and this is expected to rise to INR 1,214.6 Cr by 2023. The market is expected to record a 7.1% CAGR from 2015 to 2023.

india-automotive-steering-wheel-market

Leather Steering Wheels Attracting Increased Attention from Consumers

Depending on the diameter of the steering wheel, themarket in India is led by the small diameter steering wheel and this segment accounted for a share of 77% in 2014.The surging demand for smaller passenger cars is the key factor driving this segment.

Among the variousmaterials used for making steering wheels, polyurethane led the automotive steering wheel market in India in 2014. The demand for polyurethane from various steering wheel manufacturers in the country stems from the fact that it is cheaper than other materials and also highly durable. The leather segment in the India automotive steering wheel market is anticipated to record the highest growth during the forecast period owing to the increasing demand for steering wheels with better grip and a sleek look.

Passenger Cars Most Sought After Vehicle Type for Automotive Steering Wheel Companies

By application, the automotive steering wheel market in India is driven by the passenger car segment. The dynamic outlook of the Indian economy and the growing purchasing power of the consumer are two of the most important factors responsible for the rising demand for passenger cars in India. This, in turn, is predicted to drive the automotive steering wheel market at an exponential growth rate during the forecast period.

Controls-embedded steering wheels and normal steering wheels are the two main types based on technology. Normal steering wheels without airbags led the automotive steering wheel market in India in 2014 owing to extensive demand from the light and medium commercial vehicles segment.Controls-embedded steering wheels with airbags present a highly lucrative option for players owing to the rising demand for high-end passenger cars and the increasing awareness of vehicle safety among drivers in India.

Some of the key players in the India automotive steering wheel market are Emdet Engineers Private Limited, Autoliv, Toyoda Gosei co. Ltd., Takata Corporation, and Rane TRW.

1. Preface
     1.1. Report Description
     1.2. Research Scope
     1.3. Key Take
     1.4. Research Methodology

2. Executive Summary
     2.1. Automotive Steering Wheel Industry Market Snapshot

3. India Automotive Steering Wheel Industry Market Overview
     3.1. Introduction
     3.2. Market Dynamics
           3.2.1. Market Drivers
           3.2.2. Market Restraints
           3.2.3. Market Opportunities
     3.3. Competitive Strategies Adopted by Leading Players
     3.4. Market Attractiveness Analysis for Automotive Steering Wheel Industry Market

4. India Automotive Steering Wheel Industry Market Revenue, By Wheel Diameter, 2014 – 2023 (INR Crore)
     4.1. Overview
     4.2. Small Diameter Steering Wheel
     4.3. Medium Diameter Steering Wheel
     4.4. Large Diameter Steering Wheel 

5. India Automotive Steering Wheel Industry Market Revenue, By Material, 2014 – 2023 (INR Crore)
     5.1. Overview
     5.2. Polyurethane Steering Wheel 
     5.3. Leather Steering Wheel
     5.4. Wooden Steering Wheel

6. India Automotive Steering Wheel Industry Market Revenue, By Technology, 2014 – 2023 (INR Crore)
     6.1. Overview
     6.2. Normal Steering Wheel
           6.2.1. Automotive Steering Wheel Market, 2014-2023: Revenue forecast, by Normal Steering Wheel
     6.3. Controls Embedded Steering Wheel
           6.3.1 Automotive Steering Wheel Market, 2014-2023: Revenue forecast, by Controls Embedded Steering Wheel

7. India Automotive Steering Wheel Industry Market Revenue, By Application, 2014 – 2023 (INR Crore)
     7.1. Overview
     7.2. Passenger Car 
     7.3. Light Commercial Vehicle (LCV)
     7.4. Heavy Commercial Vehicle (HCV)
     7.5. Farm Vehicle

8. Company Profiles
     8.1. Toyoda Gosei Co. Ltd.
           8.1.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.1.2. Market Presence, By Segment and Geography
           8.1.3. Key Developments
           8.1.4. Strategy and Historical Roadmap
           8.1.5. Revenue and Operating Profits
     8.2 TRW Sun Steering Wheels Pvt. Ltd.
           8.2.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.2.2. Market Presence, By Segment and Geography
           8.2.3. Key Developments
           8.2.4. Strategy and Historical Roadmap
           8.2.5. Revenue and Operating Profits
     8.3. Autoliv
           8.3.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.3.2. Market Presence, By Segment and Geography
           8.3.3. Key Developments
           8.3.4. Strategy and Historical Roadmap
           8.3.5. Revenue and Operating Profits
     8.4. Emdet Engineers Private Limited Company
           8.4.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.4.2. Market Presence, By Segment and Geography
           8.4.3. Key Developments
           8.4.4. Strategy and Historical Roadmap
           8.4.5. Revenue and Operating Profits
     8.5. Takata Corporation
           8.5.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.5.2. Market Presence, By Segment and Geography
           8.5.3. Key Developments
           8.5.4. Strategy and Historical Roadmap
           8.5.5. Revenue and Operating Profits
     8.6. Rane TRW
           8.6.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.6.2. Market Presence, By Segment and Geography
           8.6.3. Key Developments
           8.6.4. Strategy and Historical Roadmap
           8.6.5. Revenue and Operating Profits
     8.7. KSS Abhishek Safety Systems Pvt. Ltd.
           8.7.1. Company Details (Headquarter, Foundation Year, Employee Strength)
           8.7.2. Market Presence, By Segment and Geography
           8.7.3. Key Developments
           8.7.4. Strategy and Historical Roadmap
           8.7.5. Revenue and Operating Profits

List of Figures 

Fig. 1 Market Segmentation of Automotive Steering Wheel Market 
Fig. 2 Snapshot: Automotive Steering Wheel Market 
Fig. 3 Market Attractiveness Analysis, By Material, 2014
Fig. 4 Automotive Steering Wheel, by Wheel Diameter: Overview
Fig. 5 Small Diameter Steering Wheel Market, 2014-2023: Revenue Forecast 
Fig. 6 Medium Diameter Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 7 Large Diameter Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 8 Automotive Steering Wheel, by Material: Overview
Fig. 9 Polyurethane Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 10 Leather Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 11 Wooden Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 12 Automotive Steering Wheel, by Technology: Overview
Fig. 13 Normal Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 14 Controls Embedded Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 15 Automotive Steering Wheel, by Application: Overview
Fig. 16 Passenger Car Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 17 Light Commercial Vehicle (LCV) Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 18 Heavy Commercial Vehicle (HCV) Steering Wheel Market, 2014-2023: Revenue Forecast
Fig. 19 Farm Vehicle Steering Wheel Market, 2014-2023: Revenue Forecast

List of Tables

Table 1 Automotive Steering Wheel Market, 2014-2023: Revenue Forecast, By Normal Steering Wheel
Table 2 Automotive Steering Wheel Market, 2014-2023: Revenue Forecast, By Controls Embedded Steering Wheel

The automotive steering wheel market in India is anticipated to experience a stable growth during the forecast period 2015 to 2023. Steering wheel is the most important part of the steering system that is controlled by the driver to maneuver the vehicle efficiently. In order to provide detailed analysis, the automotive steering wheel market in India is segment by wheel diameter, technology, application and materials. Based on wheel diameter, the automotive steering wheel market in India is classified into small diameter steering wheel, medium diameter steering wheel and large diameter steering wheel. By technology, the automotive steering wheel market can be bifurcated into normal steering wheel and control embedded steering wheel. Both normal steering wheel and control embedded steering wheel can be further categorized into steering wheel with airbag and steering wheel without airbag. On the other hand, automotive steering wheel also finds its application across various vehicle type which includes passenger car, light commercial vehicle (LCV), heavy commercial vehicle (HCV) and farm vehicle. Moreover, by material, the automotive steering wheel market can be segment into polyurethane steering wheel, leather steering wheel and wooden steering wheel.

Rapid expansion of the automotive sector in India is the primary factor responsible for the robust growth of the automotive steering wheel market during the forecast period. Driven by increasing investment on automobiles coupled with raising disposable income of the middle class population, the automotive sector in India is predicted to experience a rapid growth during the forecast period. The exponential growth of the automotive sector in India, in turn is expected to drive the market growth of automotive steering wheel in the coming years. Moreover, initiatives such as National Electric Mobility Mission 2020, taken by the government to encourage production and adoption of hybrid and electric vehicle is also predicted to create a better opportunity for the automotive steering wheel market in the coming years.

On the other hand, initiatives taken by the Transportation Demand Management (TDM) of different enterprises to reduce pollution as a part of their social responsibility, by proving transport facilities to their employees is the most important factor that deters the demand of various vehicle segments in India. This in turn is predicted to restrain the demand of automotive steering wheel market during the forecast period.  Moreover, fluctuating price of fuel in India is another factor that is predicted to hamper the demand of passenger cars in the country. This in turn is also forecasted to affect the market of automotive steering wheel negatively during the forecast period. Despite of these restricting factors, the automotive steering wheel market in India is predicted to witness a stable growth during the forecast period 2015 to 2023.

This report provides the future anticipated market growth from 2015 to 2023 along with present condition of the automotive steering wheel market in India. In-depth study of the automotive steering wheel market across different wheel diameter, technology, material and application segments has also been highlighted in the report. In addition, various factors that are predicted to affect the demand of automotive steering wheel during the forecast period has also been listed in the report.

Depending on the size of wheel diameter, the automotive steering wheel market in India is majorly driven by the small diameter steering wheel in 2014 occupying 77.0% market share. Extensive demand for smaller passenger cars including SUVs and MUVs owing to increasing consumer spending on luxury items such as cars coupled with growing economy is the most important factor responsible for the robust growth of the small diameter steering wheel market in the coming years. The market of small diameter steering wheel is also predicted to witness the fastest growing market with a CAGR of 7.7% during the forecast period.

By technology, the normal steering wheel held the largest market share in 2014. Extensive use of normal steering wheel across different vehicle segments owing to low cost, high durability and less weight is the most important factors responsible for the exponential growth of normal steering wheel market. Among normal steering wheel, normal steering wheel with airbag is predicted to be the fastest growing market with a CAGR of 10.7% during 2015 to 2023. Initiatives taken by the government for installation of airbags mandatory in every passenger vehicle in order to reduce the death rate by accidents is one of the most important factor responsible for the robust growth of steering wheel with airbags.

After considering various macro and micro economic factors that are predicted to have an impact on the market, the anticipated future growth trend of the automotive steering wheel market is provided in this report.

The automotive steering wheel market in India is segmented as follows:

Automotive Steering Wheel Market, By Wheel Diameter

  • Small
  • Medium
  • Large

Automotive Steering Wheel Market, By Technology

  • Normal Steering Wheel
    • With Airbag
    • Without Airbag
  • Controls Embedded Steering Wheel
    • With Airbag
    • Without Airbag

Automotive Steering Wheel Market, By Material

  • Polyurethane
  • Leather
  • Wood

Automotive Steering Wheel Market, By Application

  • Passenger Car
  • Light Commercial Vehicle (LCV)
  • Heavy Commercial Vehicle (HCV)
  • Farm vehicle


 
 
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