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Green Communication Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Green Communication Market: Overview

Energy efficiency in cellular networks is a growing concern for cellular operators to not only maintain profitability, but also to reduce the overall environmental effects. This emerging trend of achieving energy efficiency in cellular networks is motivating the standardization authorities and network operators to continuously explore future technologies in order to bring improvements in the entire network infrastructure. In order to achieve this, green communication technologies are widely preferred and deployed. Adopting green communication technology helps businesses and individuals in reducing power consumption and lowering the operation costs of organizations. Moreover, green communication technologies are also important for the practitioners in terms of speed and energy monitoring. This technology allows visualization of the power consumption and possibilities to choose the level of energy savings and calculation of estimated savings.

Green Communication Market: Growth Enablers and Restraints

The market for green communication has been experiencing substantial growth in recent years. This growth is attributed to increasing demand of green communication technology in telecom and IT industry. Environmentally friendly batteries, renewable energy sources, and intelligent management of the power systems in order to achieve better energy efficiency is also boosting demand for green communication market.  Furthermore, government regulations mandating the utilization of green communication technologies in order to reduce electronic waste from obsolete computing equipment is also driving the market for green communication.

However, huge capital investment and unawareness towards the benefit of green communication technology limits the adoption of green communication and networking technologies. Moreover, incompatibility of green communication technology with existing data centers and high maintenance cost are inhibiting the growth of green communication market. Demand for reducing datacenter operation costs and providing green communication technology at lower cost is expected to provide significant opportunities for growth of green communication market. 

Green Communication Market: Segmentation

The global green communication market is segmented on the basis of services, verticals, and geographies. Based on the services, the green communication market is classified into energy efficiency, renewable energy solutions, and energy consumption. Among these, energy efficiency services are more preferred due its high demand for energy-efficient networking technologies and products. Based on various verticals, the market is segmented into banking, financial services, and insurance (BFSI), IT and telecommunication, public sector, retail, manufacturing, healthcare and others.

On the basis of geography, the global green communication market is segmented into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. Amongst these, North America dominates the market, due to the continuous growth of telecommunication and IT industry in this region. Additionally, Asia Pacific is predicted to experience the swiftest growth among all regional segments in the coming years, due to the technology advancement and massive growth of infrastructure in countries such as India, Japan, South Korea and China.

Green Communication Market: Key Players

There are a number of small and mid-size players specialized in this market which intensifies competition and thus poses a challenge to large players and new entrants. Prominent players in the global green communication market are Alcatel-Lucent S.A., Ericsson, Huawei Technologies Co. Ltd., Juniper Networks, Nokia Siemens Networks, ReliOn, Inc., Tellabs, Inc., ZTE Corporation, Cisco Systems, Inc., Sk Telecom, Datang Mobile Communications Equipment Co., Ltd., and Sprint Corporation, among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 


TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


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