Gluten-free products are specifically designed for people suffering from gluten-related disorders such as celiac disease and non-celiac gluten sensitivity (NCGS). Gluten-related disorders were considered exceptionally rare until a few decades ago and gluten-free products were part of a niche group that catered to a very limited portion of the world’s population. However, the market for gluten-free products has grown significantly with the increasing prevalence of gluten-associated disorders.
The National Foundation for Celiac Awareness (NFCA) has found that approximately 1 in 133 persons in the U.S. suffers from celiac disease, which is around 1% of the total American population. Of this, at least 83% are either undiagnosed or misdiagnosed. The prevention and treatment of gluten-related disorders lies in proper diagnosis and diet, which forms the basis of the gluten-free products market.
The research report is a compact yet immensely resourceful study, which provides key insights into the global gluten-free products market. Tracking the emergence and development of regional markets as well as the worldwide market, the report sheds light on the structure, elements, dynamics, and scope of the gluten-free products market. It highlights the contribution of major players within the market and focuses on several mainstream and niche products commercially available today.
Overview of the global gluten-free products market
There is a conventional belief among consumers that gluten-free products are significantly healthier than products that contain gluten. Although there is no medical proof to support this belief, it has led to a rather impressive rise in demand for gluten-free products across the globe. The increasing prevalence of gluten-related disorders has not only led to growing awareness among consumers regarding early diagnosis and treatment of celiac disease but also increased the adoption of gluten-free dietary products on a much wider scale. The availability of these products has risen thanks to strong natural and conventional sales channels. Standalone health food stores and natural food chains have emerged in various developed countries, apart from conventional retailers such as drug stores, grocery stores, and mass merchandisers.
Strengthening R&D activities, new product launches, gluten-free certification of products, entry of private labels, and increasing visibility of gluten-free products are all factors that support the overall market. In contrast, high cost, nutritional aspect, and taste restraints are some of the challenges faced by the gluten-free products market.
Geographically speaking, North America and Europe are not only the largest manufacturers of gluten-free products but also the biggest markets in terms of demand. Some of the key reasons attributed to this growth are the rising prevalence of celiac diseases and food allergies in the regions, growing awareness regarding the same among healthcare practitioners, patients, and the general public, availability of a wider assortment of products, and healthy eating trends in an informed, affluent population.
Companies mentioned in the research report
There has been a significant boom in the gluten-free products market, with an increasing number of players entering the arena. The prominent companies operating within the gluten-free products market include Domino's Pizza Inc., Alara Wholefoods Ltd, Glutamel, Hero Group AG, Big Oz Industries Ltd, H.J. Heinz Company, and Kellogg Company.
Segmentation based on product type
- Breakfast cereals
Segmentation based on sales channel
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments