Gluten free malt extracts are extracted from grains which do not contain gluten. Few of these grains are millet, buckwheat, rice, sorghum etc. Gluten free malt extracts also enhance flavor in gluten free malt products. Manufacturers can use the term “gluten free” only if they comply with the gluten free rule of FDA. They can label their products as “gluten free” when the product contains gluten less than 20 ppm i.e. 20 parts per million. A common occurring protein in most of the grains like barley, oats, rye is gluten. The increase in the number of digestive disorders and autoimmune disorders like Celiac disease, gluten insensitivity created the need for gluten free products. Gluten free malt extracts are prepared by using amylase enzymes which help in the conversion of starch into sugar, which is further fermented by brewing of the yeast.
Gluten Free Malt Extract: Market Dynamics
The products with gluten free malt extracts are consumed in order to reduce the risk of Celiac disease. There is increase in the number of Celiac disease patients around the globe especially in US. Many people in the developed countries have started brewing malt at home in order to ensure that the malt is actually gluten free. The reason behind this is intolerance to gluten intake. People are either themselves suffering from Celiac disease or their dear ones are suffering which compels them to brew at home. This in future can jeopardize the business of companies brewing for commercial purposes. Malt is one of the major ingredients for preparation of beer. The yearly consumption of beers in USA is in gallons. The use of gluten free malt extract for the preparation of beer is a prerequisite for health of the people who consume beer frequently.
Some companies develop their own gluten free malt extract and use it for the preparation of its final product. Maintaining quality standards from the point of growing or sourcing raw materials till the time of production and sale of final product is one of their marketing strategy. There are also supermarkets in cosmopolitan cities such as Tokyo which keep a wide range of gluten free products only in one super market.
Gluten Free Malt Extracts: Market Segmentation
On the basis of application:
Gluten free malt extracts are used in the production of bakery and confectionary items. Hamburger buns, pizza crust, tortillas, white bread, sandwich bread, bread concentrates etc. can be prepared from gluten free malt extracts. Ready to eat and instant oats, soups, pizza wraps, pocket sandwiches can also be prepared using gluten free malt extracts. It can also help in producing baking flour and multi-purpose flour. It is also used as an ingredient in pastries, cupcakes, pan cakes, cheese cakes, muffins, cookies etc. Vinegar is also made from gluten free malt extracts. Gluten free malt extracts are used in the brewing of beer and other alcoholic beverages. They are also used in preparing tea and coffee powder. Syrups used to in breweries are also made from gluten free malt extracts. Port, spirits, sherry, wine, cider, sodas, cordials, flavored water and fruit juices are other beverages prepared from gluten free malt extracts as a major ingredient. Gluten free malt extracts are used for preparing protein powders and energy drinks. Some cosmetics are also prepared from gluten free malt extracts. Cosmetics which contain gluten can cause dermatitis herpetiformis in humans.
On the basis of physical state:
On the basis of grain:
Gluten Free Malt Extracts: Regional Overview
The demand for gluten free products is significant in North America as compared to the demand of gluten free products in APAC countries. Around 1 % of the population of USA is suffering from Celiac disease and the number is expected to rise only in the coming years instead of increasing. Different countries have different criteria of labelling a product as gluten free. In some European countries products less than 100ppm are labelled as gluten free whereas in North America it should be less than 20ppm. This difference in labeling is an obstacle in foreign trade i.e. import and export of gluten free malt products from one country to another.
Gluten Free Malt Extracts Market Players are as follows EDME Limited Company, Senson, Briess Malt & Ingredients, General Mills, Colorado Malting Company, Canyon Bakehouse.
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