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Published Date: 2015-03-03Number of Pages: 46

Tea Market - Global Industry Analysis, Trend, Size, Share and Forecast 2014 - 2020

Global Tea Market: Snapshot

Recent studies suggest that the high antioxidants content of tea provides myriad health benefits, which is benefitting the global tea market to a high degree. The consumption of tea is not only preventive for a number of diseases such as reduce the risk of heart diseases and help control blood pressure but also finds use in the treatment of cancer and improving bone density. Research suggests that the presence of polyphenols in tea impedes certain mechanisms that fosters cancer growth.

Tea is rich in myricetin, flavonoids quercetin, and kaempferol thus its high dietary intake reduces the risk of fatal heart attacks. As per recent findings published in the journal ‘Circulation’, the consumption of more than two cups of tea per day reduces the risk of death caused by heart attack by 44%. The consumption of black tea also helps to build immunity against flu, thus individuals who gargle with black tea or consume it regularly have a high immunity against flu virus.

The low price factor and easy availability of tea has been the major factor for its high consumption after water across the world. The immense employment opportunities provided by the tea industry along with the growing adoption of green tea in skin care and beauty products is also propelling the growth of the global tea market.

The global tea market is expected to display a CAGR of 2.80% between 2014 and 2020 for the market’s valuation to increase from US$38.84 bn in 2013 to US$47.20 bn by 2020.

Large Quantity Exports and Economic Growth Benefits Asia Pacific Tea Market

Asia Pacific led the global tea market in 2013 and is expected to retain its dominance until 2020. This is because the highest revenue in the tea market is generated in Asia Pacific owing to the large quantity of tea exported from India, China, and Sri Lanka across the world. The increasing economic growth in this region has also been conducive to the growth of the tea market. Moreover, the increasing disposable income along with cultural practice of serving tea in countries such as India has been benefitting the Asia Pacific tea market.

At present, the North America tea market is relatively smaller compared to other regional markets, however, it is anticipated to display witness growth until the end of the forecast period in 2020. Major tea markets such as China, India, the U.S., Germany, the U.K., and Brazil are expected to display robust demand in the coming years.

Green Tea Product Segment to Display Robust Growth in Global Tea Market

The global tea market is divided on the basis of product type into CTC tea and leaf tea. The sub-segments of leaf tea are black tea, green tea, and oolong tea. In 2013, black tea held the largest share in the global tea market followed by green tea and oolong tea. However, the green tea segment is expected to register stronger sales in the coming years owing to the increasing awareness about the health benefits obtained from consuming green tea.

The presence of strong distribution channels is also a significant factor aiding the growth of the tea market. This includes the significant number of major distribution channels such as hypermarkets/supermarkets, general merchandisers, mom and pop stores, retailers, grocers, convenience stores, and food and drinks specialty stores in both rural and urban areas. Supermarkets and convenience stores have emerged as popular channels for the sale of consumer goods due to the economic growth leading to rising living standards in developing countries. Supermarkets and hypermarkets are expected to be the leading distribution channels in the coming years.

Some of the leading players operating in the global tea market are Twinning of London, Unilever, Akbar Brothers Ltd., Wissotzky Tea, and Tata Global Beverages.

 

Chapter 1 Preface

1.1 Report description

1.2 Market segmentation

      1.2.1 Global tea market segmentation, product type and geography

1.3 Research scope

1.4 Research methodology


Chapter 2 Executive Summary

2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg billion)

2.2 Global tea market snapshot

 

Chapter 3 Market overview

3.1 Introduction

3.2 Market Drivers

      3.2.1 Market Drivers for tea market: Impact analysis

              3.2.1.1 Health benefits of tea consumption

              3.2.1.2 Global tea market: Flavonoid antioxidant content of selected beverages & food (2014)

              3.2.1.3 Economic benefits and huge employment opportunities generated through the tea industry

3.3 Market restraints

      3.3.1 Restraints for tea market: Impact analysis

      3.3.2 Side effects of over consumption of tea

      3.3.3 Availability of substitutes for tea

3.4 Market opportunities

      3.4.1 Increasing demand for green tea in skin and beauty treatment

3.5 Global Tea Market: Market Attractiveness, 2013

      3.5.1 Market Attractiveness Analysis by Geography, 2013

      3.5.2 Market Attractiveness Analysis by tea type, 2013

      3.5.3 Market Attractiveness Analysis by leaf tea type, 2013

3.6 Major players

 

Chapter 4 Global Tea Market Analysis, by Product Type

4.1 Global tea market, by product type: Overview

      4.1.1 Global tea market size and forecast, by product type, 2013 vs. 2020 (Value %)

4.2 Leaf Tea

      4.2.1 Market size and forecast, 2013 – 2020

4.3 CTC tea

      4.3.1 Market size and forecast, 2013 – 2020

 

Chapter 5 Global Tea Market Analysis and Forecast, by Geography

5.1 Introduction

      5.1.1 Global tea market size and forecast, by geography, 2013 and 2020 (Value %)

5.2 North America

      5.2.1 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.3 Europe

      5.3.1 Europe tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.4 Asia Pacific

      5.4.1 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.5 Rest of the World (RoW)

      5.5.1 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

List of Figures 

 

FIG. 1 Market segmentation: Global Tea Market

FIG. 2 Global tea market revenue vs. volume, 2013 – 2020 (USD billion), (kg billion)

FIG. 3 Flavonoid Antioxidant Content of Selected Beverages & Food (2014),

FIG. 4 Tea market attractiveness analysis, by geography, 2013

FIG. 5 Tea market attractiveness analysis, by tea type, 2013

FIG. 6 Tea market attractiveness analysis, by leaf tea type, 2013

FIG. 7 Global tea market share and forecast, by product type, 2013 vs. 2020 (Value %)

FIG. 8 Leaf Tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 9 CTC tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 10 Global tea market share and forecast, by geography, 2013 vs. 2020 (Value %)

FIG. 11 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 12 Europe tea market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 13 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 14 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

List of Tables

 

TABLE 1 Global Skin Care Products Market Snapshot

TABLE 2 Tea market size and forecast by type, 2014 – 2020 (USD billion)

TABLE 3 Tea market volume and forecast by type, 2014 – 2020 (Kg billion)

TABLE 4 Drivers for tea market: Impact analysis

TABLE 5 Restraints for tea market: Impact analysis

TABLE 6 Major players tea market

TABLE 7 Global leaf tea market size and forecast, by leaf tea type, 2013 – 2020 (USD billion)

TABLE 8 Global leaf tea market size, volume and forecast, by leaf tea type, 2013 – 2020 (Kg billion)

TABLE 9 North America tea market size and forecast, by type, 2013 – 2020 (USD billion),

TABLE 10 North America tea market volume and forecast, by type, 2013 – 2020 (Kg billion),

TABLE 11 Europe tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 12 Europe tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

TABLE 13 Asia Pacific tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 14 Asia Pacific tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

TABLE 15 RoW tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 16 RoW tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

Global Tea Market: Overview

With tea holding on to its status as one of the most popular beverages, Transparency Market Research (TMR) projects strong growth for the global tea market between 2014 and 2020. Due to its availability at low price, tea has emerged as the most highly consumed beverage around the world after water. Besides this, the recent studies claiming myriad health benefits of tea have been persistently aiding the market’s expansion.

Tea being a rich source of antioxidants, finds use in the treatment of cancer, it can improve bone density, help prevent arthritis, reduce risk of heart diseases or degenerative diseases, and help control blood pressure. Recent researches have showed that consumption of tea can help prevent a wide array of ailments, which is a crucial factor driving the global team market. For the purpose of the study, the tea market has been segmented based on geography and product type. The report includes forecasts for each segment in terms of revenue and volume.

Compiled with the intent of helping stakeholders understand the prevailing dynamics better, the report presents insights into the key factors aiding the tea market’s expansion globally. Besides providing recommendation for key players helping them expand their footprint, the report also gauges the prospects for the entry of new players. Using industry-leading analytical tools, the threat from substitutes and bargaining power of buyers and suppliers are examined in detail.

Global Tea Market: Trends and Opportunities

The rising demand for hot beverages worldwide is likely to boost the global tea market at a CAGR of 2.8% between 2014 and 2020. The market stood at US$40.03 bn in 2014 and is projected to reach US$47.20 by the end of 2020. Paradigm shift of consumer preference from aerated drinks to healthier alternatives such as hot beverages augur well for the global tea market. The consumption of tea is especially high in countries such as the U.S., India, Brazil, China, Germany, and the U.K., which also constitute the most lucrative markets for tea.

During the forecast period, the tea market is expected to register stable growth due to the rising demand for hot beverages around the world. The market is expected to witness attractive opportunity in Asia Pacific. The region has been exhibiting a favorable economic scenario conducive to the growth of the tea market. The rising disposable income of consumers across the region, besides this the local culture encouraging tea consumption has proven quite beneficial for the tea market in Asia Pacific.

Currently, India and China have been reporting the most lucrative opportunities for the Asia Pacific tea market. This regional market generates exponential revenue as tea produced here is exported across the world. Currently, the North America tea market is smaller compared to other regions, however it is expected to witness positive growth during the forecast period.

Companies Mentioned in Report

Some of the prominent players operating in the market are Twinning of London, Wissotzky Tea, Unilever, Tata Global Beverages, and Akbar Brothers Ltd. These companies make tea available to the market through various distribution channels such as hypermarkets/supermarkets, general merchandisers, retailers, convenience stores, general merchandisers, and food and drinks specialists.

Global Tea Market is segmented as:

Global Tea Market, By Product

  • Leaf Tea
    • Black tea
    • Green tea
    • Oolong tea
  • CTC tea

Global Tea Market, By Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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