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Published Date: 2015-03-03Number of Pages: 46

Tea Market - Global Industry Analysis, Trend, Size, Share and Forecast 2014 - 2020

Tea market is expected to experience significant growth throughout the forecast period. Globally tea consumption increases rapidly as it is most preferred beverage next to water, available at low price. Research shows that consumption of tea helps to prevent a wide range of ailments. Tea has high antioxidants hence it is used in the treatment of cancer, helps to prevent arthritis, improve bone density, control blood pressure and reduce the risk of heart disease, protect against cardiovascular and degenerative diseases among others. Green tea consumption helps to protect against developing of esophageal and stomach cancer. In this report, the tea market is categorised into leaf tea and CTC tea (Crush, Tear and Curl). Leaf tea is further categorised into black tea, green tea and oolong tea. Health benefits of tea consumption are one of the major factors that are fuelling the growth of tea market. 

Many researchers speculate that the polyphenols present in tea inhibits certain mechanisms that promote cancer growth. Moreover, both black tea and green tea are credited with cancer inhibiting powers. A recent study published in the journal “Circulation,” claims that the consumption of more than two cups of tea in a day helps to decrease the risk of death caused by heart attack by 44%. Tea is a good source of flavonoids quercetin, myricetin, and kaempferol. High dietary intake of these compounds reduces the risk of fatal heart attacks. Moreover, black tea consumption helps to improve the immunity power of the body, which is required to fight against any flu. In a recent research, it has been found that people who gargled with black tea extract solution showed a higher immunity against flu virus compared to the people who did not. 

Under leaf tea, black tea held the largest market share in 2013 followed by green tea and oolong tea. The tea market has experienced diversified trends across different regions including North America, Europe, Asia Pacific and RoW. Geographically, Asia Pacific region held the largest market share in 2013, and is expected to continue its dominance throughout the forecast period. 

The tea market is expected to witness stable growth owing to rising demand for hot beverages in daily life. Further, the economic benefits such as high revenue earning and huge employment opportunity are also expected to boost the demand for tea globally. The situation is further stimulated due to increasing consumer awareness about tea consumption and its health benefits. In Asia Pacific, the tea market is expected to grow significantly, due to growing demand from leading markets such as India and China. Tea market in Asia Pacific region generates huge revenue as tea is exported across the world. Currently, tea market in North America is smaller as compared to other developed regions. However, this market is expected to witness decent growth during the forecast period. 

Major markets such as India, China, U.K., Germany, the U.S. and Brazil among others are expected to witness robust demand for tea in coming years. Some key players in this market include Twinning of London, Unilever, Wissotzky Tea, Akbar Brothers Ltd., and Tata Global Beverages. Tea is sold through a variety of channels. Distribution of products is another area of significant value addition. Major distribution channels such as hypermarkets/supermarkets, retailers, general merchandisers, convenience stores, and food and drinks specialists are among the most preferred channels for the sale of tea. Supermarkets and convenience stores have become popular channels for the purchase of goods due to improvement in the living standards of people in different developed countries. Supermarkets and hypermarkets are likely to dominate the distribution channels by 2020.

Global tea market is valued at USD 40.03 billion in 2014 and is expected to reach USD 47.20 billion by 2020, growing at a CAGR of 2.8% from 2014 to 2020. The growth in the tea market is primarily attributed to growing demand for healthy hot beverages such as tea and increasing awareness of health benefits of tea consumption in different markets such as India, China, U.K., the U.S. and Brazil. 

global-tea-market

 

 

Chapter 1 Preface

1.1 Report description

1.2 Market segmentation

      1.2.1 Global tea market segmentation, product type and geography

1.3 Research scope

1.4 Research methodology


Chapter 2 Executive Summary

2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg billion)

2.2 Global tea market snapshot

 

Chapter 3 Market overview

3.1 Introduction

3.2 Market Drivers

      3.2.1 Market Drivers for tea market: Impact analysis

              3.2.1.1 Health benefits of tea consumption

              3.2.1.2 Global tea market: Flavonoid antioxidant content of selected beverages & food (2014)

              3.2.1.3 Economic benefits and huge employment opportunities generated through the tea industry

3.3 Market restraints

      3.3.1 Restraints for tea market: Impact analysis

      3.3.2 Side effects of over consumption of tea

      3.3.3 Availability of substitutes for tea

3.4 Market opportunities

      3.4.1 Increasing demand for green tea in skin and beauty treatment

3.5 Global Tea Market: Market Attractiveness, 2013

      3.5.1 Market Attractiveness Analysis by Geography, 2013

      3.5.2 Market Attractiveness Analysis by tea type, 2013

      3.5.3 Market Attractiveness Analysis by leaf tea type, 2013

3.6 Major players

 

Chapter 4 Global Tea Market Analysis, by Product Type

4.1 Global tea market, by product type: Overview

      4.1.1 Global tea market size and forecast, by product type, 2013 vs. 2020 (Value %)

4.2 Leaf Tea

      4.2.1 Market size and forecast, 2013 – 2020

4.3 CTC tea

      4.3.1 Market size and forecast, 2013 – 2020

 

Chapter 5 Global Tea Market Analysis and Forecast, by Geography

5.1 Introduction

      5.1.1 Global tea market size and forecast, by geography, 2013 and 2020 (Value %)

5.2 North America

      5.2.1 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.3 Europe

      5.3.1 Europe tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.4 Asia Pacific

      5.4.1 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.5 Rest of the World (RoW)

      5.5.1 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

List of Figures 

 

FIG. 1 Market segmentation: Global Tea Market

FIG. 2 Global tea market revenue vs. volume, 2013 – 2020 (USD billion), (kg billion)

FIG. 3 Flavonoid Antioxidant Content of Selected Beverages & Food (2014),

FIG. 4 Tea market attractiveness analysis, by geography, 2013

FIG. 5 Tea market attractiveness analysis, by tea type, 2013

FIG. 6 Tea market attractiveness analysis, by leaf tea type, 2013

FIG. 7 Global tea market share and forecast, by product type, 2013 vs. 2020 (Value %)

FIG. 8 Leaf Tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 9 CTC tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 10 Global tea market share and forecast, by geography, 2013 vs. 2020 (Value %)

FIG. 11 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 12 Europe tea market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 13 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 14 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

List of Tables

 

TABLE 1 Global Skin Care Products Market Snapshot

TABLE 2 Tea market size and forecast by type, 2014 – 2020 (USD billion)

TABLE 3 Tea market volume and forecast by type, 2014 – 2020 (Kg billion)

TABLE 4 Drivers for tea market: Impact analysis

TABLE 5 Restraints for tea market: Impact analysis

TABLE 6 Major players tea market

TABLE 7 Global leaf tea market size and forecast, by leaf tea type, 2013 – 2020 (USD billion)

TABLE 8 Global leaf tea market size, volume and forecast, by leaf tea type, 2013 – 2020 (Kg billion)

TABLE 9 North America tea market size and forecast, by type, 2013 – 2020 (USD billion),

TABLE 10 North America tea market volume and forecast, by type, 2013 – 2020 (Kg billion),

TABLE 11 Europe tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 12 Europe tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

TABLE 13 Asia Pacific tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 14 Asia Pacific tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

TABLE 15 RoW tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 16 RoW tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

Global Tea Market: Overview

With tea holding on to its status as one of the most popular beverages, Transparency Market Research (TMR) projects strong growth for the global tea market between 2014 and 2020. Due to its availability at low price, tea has emerged as the most highly consumed beverage around the world after water. Besides this, the recent studies claiming myriad health benefits of tea have been persistently aiding the market’s expansion.

Tea being a rich source of antioxidants, finds use in the treatment of cancer, it can improve bone density, help prevent arthritis, reduce risk of heart diseases or degenerative diseases, and help control blood pressure. Recent researches have showed that consumption of tea can help prevent a wide array of ailments, which is a crucial factor driving the global team market. For the purpose of the study, the tea market has been segmented based on geography and product type. The report includes forecasts for each segment in terms of revenue and volume.

Compiled with the intent of helping stakeholders understand the prevailing dynamics better, the report presents insights into the key factors aiding the tea market’s expansion globally. Besides providing recommendation for key players helping them expand their footprint, the report also gauges the prospects for the entry of new players. Using industry-leading analytical tools, the threat from substitutes and bargaining power of buyers and suppliers are examined in detail.

Global Tea Market: Trends and Opportunities

The rising demand for hot beverages worldwide is likely to boost the global tea market at a CAGR of 2.8% between 2014 and 2020. The market stood at US$40.03 bn in 2014 and is projected to reach US$47.20 by the end of 2020. Paradigm shift of consumer preference from aerated drinks to healthier alternatives such as hot beverages augur well for the global tea market. The consumption of tea is especially high in countries such as the U.S., India, Brazil, China, Germany, and the U.K., which also constitute the most lucrative markets for tea.

During the forecast period, the tea market is expected to register stable growth due to the rising demand for hot beverages around the world. The market is expected to witness attractive opportunity in Asia Pacific. The region has been exhibiting a favorable economic scenario conducive to the growth of the tea market. The rising disposable income of consumers across the region, besides this the local culture encouraging tea consumption has proven quite beneficial for the tea market in Asia Pacific.

Currently, India and China have been reporting the most lucrative opportunities for the Asia Pacific tea market. This regional market generates exponential revenue as tea produced here is exported across the world. Currently, the North America tea market is smaller compared to other regions, however it is expected to witness positive growth during the forecast period.

Companies Mentioned in Report

Some of the prominent players operating in the market are Twinning of London, Wissotzky Tea, Unilever, Tata Global Beverages, and Akbar Brothers Ltd. These companies make tea available to the market through various distribution channels such as hypermarkets/supermarkets, general merchandisers, retailers, convenience stores, general merchandisers, and food and drinks specialists.

Global Tea Market is segmented as:

Global Tea Market, By Product

  • Leaf Tea
    • Black tea
    • Green tea
    • Oolong tea
  • CTC tea

Global Tea Market, By Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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