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Published Date: 2015-03-03Number of Pages: 46

Tea Market - Global Industry Analysis, Trend, Size, Share and Forecast, 2014 - 2020

Tea market is expected to experience significant growth throughout the forecast period. Globally tea consumption increases rapidly as it is most preferred beverage next to water, available at low price. Research shows that consumption of tea helps to prevent a wide range of ailments. Tea has high antioxidants hence it is used in the treatment of cancer, helps to prevent arthritis, improve bone density, control blood pressure and reduce the risk of heart disease, protect against cardiovascular and degenerative diseases among others. Green tea consumption helps to protect against developing of esophageal and stomach cancer. In this report, the tea market is categorised into leaf tea and CTC tea (Crush, Tear and Curl). Leaf tea is further categorised into black tea, green tea and oolong tea. Health benefits of tea consumption are one of the major factors that are fuelling the growth of tea market. 

Many researchers speculate that the polyphenols present in tea inhibits certain mechanisms that promote cancer growth. Moreover, both black tea and green tea are credited with cancer inhibiting powers. A recent study published in the journal “Circulation,” claims that the consumption of more than two cups of tea in a day helps to decrease the risk of death caused by heart attack by 44%. Tea is a good source of flavonoids quercetin, myricetin, and kaempferol. High dietary intake of these compounds reduces the risk of fatal heart attacks. Moreover, black tea consumption helps to improve the immunity power of the body, which is required to fight against any flu. In a recent research, it has been found that people who gargled with black tea extract solution showed a higher immunity against flu virus compared to the people who did not. 

Under leaf tea, black tea held the largest market share in 2013 followed by green tea and oolong tea. The tea market has experienced diversified trends across different regions including North America, Europe, Asia Pacific and RoW. Geographically, Asia Pacific region held the largest market share in 2013, and is expected to continue its dominance throughout the forecast period. 

The tea market is expected to witness stable growth owing to rising demand for hot beverages in daily life. Further, the economic benefits such as high revenue earning and huge employment opportunity are also expected to boost the demand for tea globally. The situation is further stimulated due to increasing consumer awareness about tea consumption and its health benefits. In Asia Pacific, the tea market is expected to grow significantly, due to growing demand from leading markets such as India and China. Tea market in Asia Pacific region generates huge revenue as tea is exported across the world. Currently, tea market in North America is smaller as compared to other developed regions. However, this market is expected to witness decent growth during the forecast period. 

Major markets such as India, China, U.K., Germany, the U.S. and Brazil among others are expected to witness robust demand for tea in coming years. Some key players in this market include Twinning of London, Unilever, Wissotzky Tea, Akbar Brothers Ltd., and Tata Global Beverages. Tea is sold through a variety of channels. Distribution of products is another area of significant value addition. Major distribution channels such as hypermarkets/supermarkets, retailers, general merchandisers, convenience stores, and food and drinks specialists are among the most preferred channels for the sale of tea. Supermarkets and convenience stores have become popular channels for the purchase of goods due to improvement in the living standards of people in different developed countries. Supermarkets and hypermarkets are likely to dominate the distribution channels by 2020.

Global tea market is valued at USD 40.03 billion in 2014 and is expected to reach USD 47.20 billion by 2020, growing at a CAGR of 2.8% from 2014 to 2020. The growth in the tea market is primarily attributed to growing demand for healthy hot beverages such as tea and increasing awareness of health benefits of tea consumption in different markets such as India, China, U.K., the U.S. and Brazil. 

global-tea-market

 

 

Chapter 1 Preface

1.1 Report description

1.2 Market segmentation

      1.2.1 Global tea market segmentation, product type and geography

1.3 Research scope

1.4 Research methodology


Chapter 2 Executive Summary

2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg billion)

2.2 Global tea market snapshot

 

Chapter 3 Market overview

3.1 Introduction

3.2 Market Drivers

      3.2.1 Market Drivers for tea market: Impact analysis

              3.2.1.1 Health benefits of tea consumption

              3.2.1.2 Global tea market: Flavonoid antioxidant content of selected beverages & food (2014)

              3.2.1.3 Economic benefits and huge employment opportunities generated through the tea industry

3.3 Market restraints

      3.3.1 Restraints for tea market: Impact analysis

      3.3.2 Side effects of over consumption of tea

      3.3.3 Availability of substitutes for tea

3.4 Market opportunities

      3.4.1 Increasing demand for green tea in skin and beauty treatment

3.5 Global Tea Market: Market Attractiveness, 2013

      3.5.1 Market Attractiveness Analysis by Geography, 2013

      3.5.2 Market Attractiveness Analysis by tea type, 2013

      3.5.3 Market Attractiveness Analysis by leaf tea type, 2013

3.6 Major players

 

Chapter 4 Global Tea Market Analysis, by Product Type

4.1 Global tea market, by product type: Overview

      4.1.1 Global tea market size and forecast, by product type, 2013 vs. 2020 (Value %)

4.2 Leaf Tea

      4.2.1 Market size and forecast, 2013 – 2020

4.3 CTC tea

      4.3.1 Market size and forecast, 2013 – 2020

 

Chapter 5 Global Tea Market Analysis and Forecast, by Geography

5.1 Introduction

      5.1.1 Global tea market size and forecast, by geography, 2013 and 2020 (Value %)

5.2 North America

      5.2.1 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.3 Europe

      5.3.1 Europe tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.4 Asia Pacific

      5.4.1 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

5.5 Rest of the World (RoW)

      5.5.1 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

List of Figures 

 

FIG. 1 Market segmentation: Global Tea Market

FIG. 2 Global tea market revenue vs. volume, 2013 – 2020 (USD billion), (kg billion)

FIG. 3 Flavonoid Antioxidant Content of Selected Beverages & Food (2014),

FIG. 4 Tea market attractiveness analysis, by geography, 2013

FIG. 5 Tea market attractiveness analysis, by tea type, 2013

FIG. 6 Tea market attractiveness analysis, by leaf tea type, 2013

FIG. 7 Global tea market share and forecast, by product type, 2013 vs. 2020 (Value %)

FIG. 8 Leaf Tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 9 CTC tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 10 Global tea market share and forecast, by geography, 2013 vs. 2020 (Value %)

FIG. 11 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 12 Europe tea market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 13 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

FIG. 14 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)

List of Tables

 

TABLE 1 Global Skin Care Products Market Snapshot

TABLE 2 Tea market size and forecast by type, 2014 – 2020 (USD billion)

TABLE 3 Tea market volume and forecast by type, 2014 – 2020 (Kg billion)

TABLE 4 Drivers for tea market: Impact analysis

TABLE 5 Restraints for tea market: Impact analysis

TABLE 6 Major players tea market

TABLE 7 Global leaf tea market size and forecast, by leaf tea type, 2013 – 2020 (USD billion)

TABLE 8 Global leaf tea market size, volume and forecast, by leaf tea type, 2013 – 2020 (Kg billion)

TABLE 9 North America tea market size and forecast, by type, 2013 – 2020 (USD billion),

TABLE 10 North America tea market volume and forecast, by type, 2013 – 2020 (Kg billion),

TABLE 11 Europe tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 12 Europe tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

TABLE 13 Asia Pacific tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 14 Asia Pacific tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

TABLE 15 RoW tea market size and forecast, by type, 2013 – 2020 (USD billion)

TABLE 16 RoW tea market volume and forecast, by type, 2013 – 2020 (Kg billion)

 

The global tea market is expected to witness a significant growth during the forecast period. This is due to increasing demand from a growing segment of the population for different flavors of tea. Globally, the most popular and lowest cost beverage after water is tea. A wide range of age group all across the world consumes it. A large number of people earn their livelihood through the production and processing of tea. Tea consumption is gaining popularity due to the antioxidants properties of tea leaves due to which they are widely used to treat cancer, reduce risk of heart attacks, prevent arthritis, improve bone density, and control blood pressure among others. 

 

The report comprises a detailed description regarding the forecast and analysis of the tea market globally. The forecast provided in the report is based on volumes (kg billion) and revenue (USD billion) for the period ranging from 2014 to 2020. For better understanding of the tea market, we have given a detailed analysis of the drivers and restraints of the tea market and their impact on the market growth within the forecast period. Furthermore, the scope of the report covers market attractiveness analysis, where the product types of tea are analyzed based on their market size, growth rate and general attractiveness. We have also covered the existing market scenario for tea and highlighted future trends that are likely to affect the demand for tea. In addition, the study also includes a detailed competitive landscape comprising the market share of the top companies.

 

The market has been segmented into by product type and by geography. Each segment is forecast in terms of revenue (USD billion) and volume (Kg billion). The global tea market, by product type is segmented into – leaf tea and CTC tea (crush, curl and tear). Leaf tea is further categorized into black tea, green tea and oolong tea. Tea is consumed in two forms – packaged and loose. However, loose tea holds the major market share but packaged tea manufacturers are focusing on increasing their market share by raising the quality of tea and launching different flavor of tea. The market for CTC tea is comparatively larger as compared to leaf tea market. Growing consumer demand for hot beverages such as tea and easy availability at low price is a driving factor behind the growth of global CTC tea. The tea market is primarily driven by the increasing consumer interest in healthy products. People prefer to have tea not only as a refreshment beverage; it also helps to gain different health benefits. 

 

By geography, the market has been segmented into North America, Europe, Asia-Pacific and RoW. Increasing demand for hot beverages and low price of tea are fueling the growth of tea market. Under Asia Pacific region, India and China are the major producer and consumer of tea. Moreover, these countries are involved in exporting tea in different countries. Due to increasing demand for tea, producers are focusing on producing different flavor of tea to meet the consumers need. They are upgrading their production to attract more consumers. The forecast also includes the current market size and forecast till 2020.

 

The report also analyzes different factors influencing and inhibiting the growth of the tea market. The market attractiveness analysis provided in the report highlights major areas ripe for investment in this industry. The report will help the producers, suppliers and distributors to understand the current and future trends in this market and formulate their business strategies accordingly.

 

Some key players in this market include Twinings of London, Unilever, Wissotzky Tea, Akbar Brothers Ltd. and Tata Global Beverages Ltd among others. Tea is sold through a variety of channels. The existence of a strong distribution channel is among the key drivers behind the growth of tea market. Major distribution channels such as hypermarkets / supermarkets, retailers, general merchandisers, convenience stores, food and drinks specialists are among the most preferred channels for the sale of tea. Convenience stores and supermarkets have become popular channels for purchase of goods due to improvement in the living standard of people in several developed countries. Supermarkets and hypermarkets are likely to dominate the distribution channels by 2020.