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Published Date: 2014-05-28Number of Pages: 92

Fast Food Market (Product - Burger/Sandwich, Pizza/Pasta, Chicken, Asian/Latin American Food, Sea-food, Snacks, and Mexican; Distribution Channel - Quick Service Restaurant (QSR) and Street Vendors) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019

Global Fast Food Market: Snapshot

The global fast food market has gained traction and demonstrated resistance even in the time of recession to grow as one of the leading drivers responsible for the worldwide rise of the consumer foodservice sector. Finding its roots in North America, fast food is mainly accepted based on its quick availability and taste factor. The global vendors have successfully managed to reach out to new consumers through product innovations, quick-fire international expansion, and upgrades in dining experience. With colossal investments by giant operators, the worldwide market is expected to exhibit dominance for more years to come.

Transparency Market Research (TMR) predicts the global fast food market to rise to US$617.1 bn by 2019 at a moderate CAGR. The radical change in food preference and eating habits and surging demand for healthy and convenient fast foods have promised sturdy growth for the market.

Pizza/Pasta and Burger/Sandwich Ride over Chicken and Latin American Food

One of the key parameters that the global fast food market is categorized on is product type. Out of all the different forms of fast food, the burger/sandwich and pizza/pasta segments are projected to inflate their market size at a sweeping CAGR. This growth of the aforementioned giant segments is calculated to shy away the markets for chicken and Latin American food. However, with the coveted health boons and bold and spicy flavors offered, these fast food markets are foreseen to climb on a growing trend in the developed regions. The other critical segments of the global market by type are sea-food, snacks, and Mexican.

If the types of delivery chain are considered, the classification of the international fast food market follows as quick service restaurants (QSR) and street vendors. In terms of distribution channel, local fast food chains are foretold to take advantage of their cost-effectiveness and unique taste to thrive significantly in their respective regions with a greater market share. By the end of the forecast period, chained fast food outlets are envisaged to take hold of a dominant share in the global market while emerging as the most preferred distribution channel.

Asia Pacific and Other Emerging Regions Run Toward a Brighter Future

North America and Europe as the conventional markets for fast food have clasped a stupendous market share in the recent past, owing to heavy dependence on convenience owing to a busy lifestyle and high demand for convenient restaurant food. Moreover, the healthy changes in fast food menus and introduction of unprocessed cheese, organic vegetables, hormone-free meat, and natural ingredients have contributed toward the maturation of these markets. Such brilliant transformations with changing fast food preferences of consumers and the transparency in fast food chain operations have proved to be significant for growth.

Nevertheless, emerging regions such as Asia Pacific, the Middle East and Africa, and Latin America are poised to seize the fast food market at a rapid pace in the near future. Favorable demographics, increasing disposable income and purchasing power, greater urbanization, and fast adoption of the Western lifestyle have substantially made the future brighter for the developing markets. With the preference for offers, proximity, and easy prices, the developing regions have proposed a change in the global market.

Howbeit, North America still dominates the global market with more number of fast food consumers than the other regions. North America and Asia Pacific had collectively dominated the market with a share of over 60.0% in the past.

The list of the prominent players in the global fast food market incorporates Wendy’s International Inc., Doctor’s Association Inc., Burger King Worldwide Inc., Jack in the Box Inc., Yum! Brands Inc., Domino’s Pizza Inc., and McDonald’s Corporation.

 
CHAPTER 1 PREFACE 
1.1 REPORT DESCRIPTION
1.2 RESEARCH SCOPE
1.3 RESEARCH METHODOLOGY
 
CHAPTER 2 EXECUTIVE SUMMARY 
 
CHAPTER 3 FAST FOOD MARKET – INDUSTRY ANALYSIS 
3.1 INTRODUCTION 
3.2 VALUE CHAIN ANALYSIS 
3.3 DRIVERS 
      3.3.1 DEMAND FOR CONVENIENT, TASTY AND AFFORDABLE FOOD IN LOW PRICES
      3.3.2 GROWING MIDDLE CLASS POPULATION IN EMERGING COUNTRIES WITH HIGHER DISPOSABLE INCOME AND CHANGING FOOD HABITS
3.4 RESTRAINTS
      3.4.1 FOOD SAFETY REGULATIONS AND GROWING HEALTH CONCERNS 
      3.4.2 LAWSUITS FOR ANIMAL WELFARE AND CUSTOMERS AWARENESS 
3.5 OPPORTUNITIES 
      3.5.1 INNOVATIVE MARKETING STRATEGIES AND VALUE-ADDED SERVICES 
      3.5.2 HEALTHY FAST FOOD ON MENU 
3.6 PORTER’S FIVE FORCE ANALYSIS
      3.6.1 BARGAINING POWER OF SUPPLIERS 
      3.6.2 BARGAINING POWER OF BUYERS 
      3.6.3 THREAT OF NEW ENTRANTS 
      3.6.4 THREAT OF SUBSTITUTES 
      3.6.5 DEGREE OF COMPETITION
3.7 MARKET ATTRACTIVENESS
3.8 COMPANY MARKET SHARE, 2012
 
CHAPTER 4 FAST FOOD – PRODUCT SEGMENT ANALYSIS 
4.1 GLOBAL FAST FOOD MARKET VOLUME SHARE, BY PRODUCT TYPE, 2013 – 2019
      4.1.1 NORTH AMERICAN FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
               4.1.1.1 Burgers/Sandwich revenue in total North American fast food market
               4.1.1.2 Pizza/Pasta revenue in total North American fast food market
               4.1.1.3 Asian/Latin American Food revenue in total North American fast food market
               4.1.1.4 Chicken Food revenue in total North American fast food market
               4.1.1.5 Sea Food revenue in total North American fast food market
               4.1.1.6 Others (Snacks, Mexican etc) Food category revenue in total North American fast food market 
      4.1.2 EUROPE FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION) 
               4.1.2.1 Burgers/Sandwich revenue in total Europe fast food market 
               4.1.2.2 Pizza/Pasta revenue in total Europe fast food market
               4.1.2.3 Asian/Latin American revenue in total Europe fast food market
               4.1.2.4 Chicken revenue in total Europe fast food market
               4.1.2.5 Sea-food revenue in total Europe fast food market
               4.1.2.6 Others (Snacks, Mexican etc) Food category revenue in total Europe fast food market
      4.1.3 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
               4.1.3.1 Burgers/Sandwich revenue in total Asia Pacific fast food market
               4.1.3.2 Pizza/Pasta revenue in total Asia Pacific fast food market
               4.1.3.3 Asian/Latin American Food revenue in total Asia Pacific fast food market
               4.1.3.4 Chicken revenue in total Asia Pacific fast food market
               4.1.3.5 Sea-food revenue in total Asia Pacific fast food market
               4.1.3.6 Others (Snacks, Mexican etc) Food category revenue in total Asia Pacific fast food market 
      4.1.4 ROW FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION) 
               4.1.4.1 Burger/Sandwiches revenue in total RoW fast food market 
               4.1.4.2 Pizza/Pasta category revenue in total RoW fast food market 
               4.1.4.3 Asian/Latin American Fast Food revenue in total RoW fast food market 
               4.1.4.4 Chicken revenue in total RoW fast food market
               4.1.4.5 Sea-food revenue in total RoW fast food market 
               4.1.4.6 Others (Snacks, Mexican etc) Food category revenue in total RoW fast food market
4.2 GLOBAL FAST FOOD MARKET REVENUE FORECAST, BY DISTRIBUTION CHANNEL 2013-2019
4.3 GLOBAL FAST FOOD MARKET REVENUE FORECAST, BY GEOGRAPHY 2013-2019
      4.3.1 NORTH AMERICAN FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
      4.3.2 EUROPE  FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
      4.3.3 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
      4.3.4 ROW FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
 
CHAPTER 5 COMPANY PROFILES
5.1 BURGER KING WORLDWIDE, INC.
      5.1.1 COMPANY OVERVIEW
      5.1.2 PRODUCT PORTFOLIO 
      5.1.3 FINANCIAL OVERVIEW 
      5.1.4 BUSINESS STRATEGIES 
      5.1.5 SWOT ANALYSIS 
      5.1.6 RECENT DEVELOPMENTS 
5.2 DOMINO’S PIZZA INC. 
      5.2.1 COMPANY OVERVIEW 
      5.2.2 PRODUCT PORTFOLIO 
      5.2.3 FINANCIAL OVERVIEW 
      5.2.4 BUSINESS STRATEGIES 
      5.2.5 SWOT ANALYSIS 
      5.2.6 RECENT DEVELOPMENTS 
5.3 YUM! BRANDS, INC.,
      5.3.1 COMPANY OVERVIEW 
      5.3.2 PRODUCT PORTFOLIO 
      5.3.3 FINANCIAL OVERVIEW 
      5.3.4 BUSINESS STRATEGIES 
      5.3.5 SWOT ANALYSIS 
      5.3.6 RECENT DEVELOPMENTS 
5.4 MCDONALD’S CORPORATION 
      5.4.1 COMPANY OVERVIEW 
      5.4.2 PRODUCT PORTFOLIO
      5.4.3 FINANCIAL OVERVIEW 
      5.4.4 BUSINESS STRATEGIES 
      5.4.5 SWOT ANALYSIS 
      5.4.6 RECENT DEVELOPMENTS 
5.5 WENDY’S INTERNATIONAL INC. 
      5.5.1 COMPANY OVERVIEW 
      5.5.2 PRODUCT PORTFOLIO 
      5.5.3 FINANCIAL OVERVIEW 
      5.5.4 BUSINESS STRATEGIES 
      5.5.5 SWOT ANALYSIS 
      5.5.6 RECENT DEVELOPMENTS 
5.6 JACK IN THE BOX INC. 
      5.6.1 COMPANY OVERVIEW 
      5.6.2 PRODUCT PORTFOLIO 
      5.6.3 FINANCIAL OVERVIEW 
      5.6.4 BUSINESS STRATEGIES 
      5.6.5 SWOT ANALYSIS 
      5.6.6 RECENT DEVELOPMENTS 
5.7 DOCTOR’S ASSOCIATES INC. 
      5.7.1 COMPANY OVERVIEW
      5.7.2 PRODUCT PORTFOLIO 
      5.7.3 BUSINESS STRATEGIES
      5.7.4 SWOT ANALYSIS 
      5.7.5 RECENT DEVELOPMENTS 

List of Figures 
 
FIG. 1 FAST FOOD MARKET SEGMENTATION 
FIG. 2 GLOBAL FAST FOOD MARKET , BY REVENUE 2013 – 2019 (USD BILLION)
FIG. 3 FAST FOOD MARKET SALES SHARE: BY TYPE
FIG. 4 VALUE CHAIN ANALYSIS FOR FAST FOOD MARKET
FIG. 5 PORTER’S FIVE FORCE ANALYSIS
FIG. 6 MARKET ATTRACTIVENESS 
FIG. 7 COMPANY MARKET SHARE, 2012 
FIG. 10 NORTH AMERICA BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 11 NORTH AMERICA PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 12 NORTH AMERICA ASIAN/LATIN AMERICAN FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 13 NORTH AMERICA ASIAN/LATIN AMERICAN FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 14 NORTH AMERICA SEA FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 15 NORTH AMERICA OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 17 EUROPE BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 18 EUROPE PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 19 EUROPE ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 20 EUROPE CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 21 EUROPE SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION) 
FIG. 22 EUROPE OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION) 
FIG. 24 ASIA PACIFIC BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 
FIG. 25 ASIA PACIFIC PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019
FIG. 26 ASIA PACIFIC ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019
FIG. 27 ASIA PACIFIC CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 
FIG. 28 ASIA PACIFIC SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 
FIG. 29 ASIA PACIFIC OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019
FIG. 31 ROW BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 2019 (USD BILLION)
FIG. 32 ROW PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 33 ROW ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 34 ROW CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 35 ROW SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 36 ROW OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 37 GLOBAL FAST FOOD MARKET , BY DISTRIBUTION CHANNEL 2013 – 2019

List of Tables
 
TABLE 1 GLOBAL FAST FOOD MARKET SNAPSHOT: 
TABLE 2 DRIVERS FOR FAST FOOD MARKET: IMPACT ANALYSIS 
TABLE 3 RESTRAINTS FOR FAST FOOD MARKET: IMPACT ANALYSIS 
TABLE 4 NORTH AMERICA FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION) 
TABLE 5 EUROPE FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION)
TABLE 6 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION) 
TABLE 7 ROW FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION) 
TABLE 8 NORTH AMERICA FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 
TABLE 9 EUROPE FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 63
TABLE 10 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 
TABLE 11 ROW FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 

Fast food refers to food that can be prepared and served in shortest time. The demand and trend of fast food differs from region to region. The roots of fast food come from America where people eat out frequently. Food-on-the-go and drive-thru is a common concept in North American Market whereas people in European nations take time and prefer having conversations while eating. Fast food chains and regional Quick Service Restaurants have customized their format and menu offering according to various regions as people preferences and taste differ from place to place. Asia Pacific and Rest of the World is the fastest growing market due to its huge population and favorable demographics. Higher disposable income and inclination towards westernized food habits are some of the driving factors for rapid growth of fast food market in these economies.
 
The fast food market is a volume business. It is characterized by high turnover and comparatively low profit margins. However, with strategic selection of store location, labor cost, inventory management, choices of menu and promotional strategies, the profitability of the fast food restaurants would increase over the forecast period. Moreover, high real estate cost and labor cost in developed markets are of major concern in profitability of the fast food business.   There is a cutthroat competition in the developed markets with large number of fast food players operating to cater to a smaller population. All the multinational fast food companies are eyeing on the developing markets in Asia Pacific & Latin America. Perhaps, it is important to expand judiciously and steadily as many of the global fast food companies have to face losses due to unplanned and rapid expansions. A long term sustainable strategy has to be adopted for continuous and healthy growth worldwide.
 
This report has been segmented by type and by geography. It also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the fast food market. The study highlights current market trends and provides the forecast from 2013 to 2019.
 
By geography, the market has been segmented into North America, Europe, Asia Pacific and RoW. The present market size and forecast till 2019 have been provided in the report.
 
The report also analyzes macro-economic factors influencing and inhibiting the growth of fast food market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. The report will help manufacturers, suppliers and distributors to understand the present and future trends in this market and formulate their strategies accordingly.
 
The global Fast Food market here refers to the market by type, by distribution channel and by geography. The market is categorized into the following segments:
 
Global Fast Food Market by Type
 
The different types of Fast Food covered under this research study are defined as follows:
  • Burger/Sandwich
  • Pizza/Pasta
  • Chicken
  • Asian/Latin American Food
  • Sea-Food
  • Others (Snacks, Mexican etc)
Global Fast Food Market by Type
  • Quick Service Restaurant (QSR)
  • Street Vendors
  • Others
Global Fast Food Market by Geography
 
The different geographies covered under this research study are defined as follows:
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
It also includes detailed profiles of the major players in this market with attributes such as product portfolio, strategy, SWOT analysis and recent developments. Some of the major players in the Fast Food market are McDonald’s Corporation, Yum! Brands Inc., Dominos Pizza Inc., Doctor’s Association Inc, Burger King Worldwide Inc., and Wendy’s International Inc. and Jack in the Box Inc. among others.


 
 
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