Despite the increasing costs of raw materials and rising unit prices of frozen processed food, the frozen processed food market is growing expeditiously and the market is predicted to sustain the current growth trend. Determining and evaluating the numerous forces that govern the frozen processed food market, the report acts as an extensive prototype for any business which wants to sculpt a niche in the frozen processed food market.
The report provides extensive and credible information on the frozen processed food market. Qualitative and quantitative analysis by industry professionals has been contributed, which forms the basis of integral corporate strategies. Historic functioning of the frozen processed food industry and growth developments in the form of statistics are provided to aid businessmen in making beneficial decisions.
Research techniques and analytical tools such as SWOT analysis, value chain analysis, and Porter’s five forces analysis have been adopted in the frozen processed food market report. The report also generates strategic propositions that can be adopted by industry leaders for path-breaking business in the frozen processed food market.
Overview of the Frozen Processed Food Market
Among the major regions of the global frozen food market, Europe holds the biggest share, due to the momentous contribution from the U.K. and Denmark. The U.K. has had an exceptional recovery from the slump of 2013, due to low prices, celebrity endorsements, product innovation, and concerns about wastage of food.
Based on product, the market for frozen processed food can be segmented into frozen bakery products, frozen desserts, frozen meat substitutes, frozen noodles, frozen pizza, frozen processed fish/seafood, frozen processed potatoes, frozen processed poultry, frozen processed red meat, frozen processed vegetables, frozen ready meals, and frozen soup.
Germany has experienced positive growth in the global frozen processed food market of late. The demand for the same has grown with time and the numerous options presented by domestic as well as multinational frozen food manufacturers have aided in boosting the market in Germany.
Italian consumers are still hesitant to consume frozen food, as fresh produce is easily available throughout the year. Attempting to defeat the perception that frozen food is of poorer quality compared to fresh products, organizations such as Cia Surgelati Italiana and Nestle Italiana have been investing in deploying new categories such as organic and gluten-free frozen foods. The frozen processed food market is facing strong competition from chilled prepared foods that are offering improved taste and quality.
Asia Pacific is predicted to register the highest growth rate in the nearby future. In India, the difference in prices of fresh food and frozen food has been receding due to rise in inflation rates. The convenience and affluence in options presented by the frozen food industry has enticed the Indian consumer and the demand for the same is expected to rise over the next coming years.
Key players in the Frozen Processed Food Market
The report discussed business verticals of the following players in the market that have been profiled in the report are: H.J. Heinz Company, Nestle SA, BRF SA, Mother Dairy Fruit and Vegetable Pvt. Ltd., Kraft Foods Group, Inc., General Mills, ConAgra Foods, Inc., Maple Leaf Foods, Inc., and Unilever Plc.
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report:
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments