Market Research Reports

Food Colors Market - Global Industry Size, Market Share, Trends, Analysis, And Forecasts 2012 - 2018

142pages
Published Date: 2012-08-29
 

Description



The report focuses on the recent developments and the latest trends shaping the global food colors market. The research study also elaborates on the key strategies companies are following to penetrate the global natural food colors market.

The U.S. Food and Drug Administration (FDA) regulates the food colors market. The FDA has approved several artificial food dyes in recent times. However, according to recent studies, these dyes are responsible for hyperactive behavior in children. Though regulators in the global food colors market have approved several dyes safe for human consumption, concerns regarding the safety of these food coloring substances are rising.

This trend has resulted in an increased demand for safer, more natural food colors. Hence, companies in the global food colors market are focusing on innovation to develop natural, organic food color dyes that are safer than their synthetic counterparts. This shifting preference of consumers from synthetic to natural food colors is the most influential trend driving the global food colors market. The global food colors market is broadly segmented on the basis of application, product type, and geography.

Overview of the Global Food Colors Market 

The global food coloring products market is fueled by the escalating demand for natural food colors in international markets. Furthermore, the rising application of food colors in several end-use industries is also driving the global food colors market. The global food colors market was worth US$1,614.6 million in 2011 and with a CAGR of 4.3% expected during the forecast period of 2012 to 2018, the market is expected to be worth US$2,153.5 million by 2018.

By product type, the global food colors market is divided into synthetic, natural, caramel, and natural-identical food colors. Synthetic food colors are produced using a wide variety of raw materials including corn syrup, sugar, red 3, yellow 6, blue 1, sodium benzoate, starch, etc. On the other hand, natural food coloring products are made using vegetable extracts or other extracts from naturally grown sources.

In 2008, the sector of synthetic food colors held the largest market share of 42%, trailed by natural food colors, which held a 27% share. Among natural food colors, the segment of beta carotene is projected to demonstrate the fastest growth in the next five years. On the basis of consumption, the global food colors market will witness a 3.8% CAGR during the forecast period.

Geographically, the global food colors market is segmented into Europe, Asia Pacific, North America, and RoW. Europe is anticipated to be the key regional market in the global food colors industry and occupy 32.6% of the market revenue by 2018. On the other hand, Asia Pacific is expected to deliver tough competition to the European food colors market.

Companies mentioned in the research report 

The key companies operating in the global food colors market are LycoRed, GNT Group, DD Willamson, Sensient Technologies Corporation, Sethness Products, San-Ei Gen F.F.I. Inc., Hansen, DSM, WILD, Fiori Colori, Naturex, and Phytone. Companies in the global food colors market offering natural food colors are experiencing good growth. GNT, a Netherlands-based firm provides natural food colors and has experienced positive growth in the past three decades.

Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

Table of Contents


TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 MARKETS COVERED
1.3 RESEARCH METHODOLOGY

CHAPTER 2 EXECUTIVE SUMMARY

CHAPTER 3 MARKET OVERIEW
3.1 INTRODUCTION
3.2 THE GLOBAL FOOD COLOR MARKET
      3.2.1 SYNTHETIC COLORS
      3.2.2 NATURAL FOOD IDENTICAL COLORS
      3.2.3 NATURAL COLORS
      3.2.4 CARAMEL COLORS
3.3 VALUE CHAIN ANALYSIS
3.4 MARKET DRIVERS
      3.4.1 ACCELERATING DEMAND OF THE NATURAL FOOD COLORS IN INTERNATIONAL MARKETS
      3.4.2 COLOR INFLUENCES YOUR OVERALL ACCEPTANCE
      3.4.3 APPLICATION OF FOOD COLORS IN VARIOUS INDUSTRIES
3.3 RESTRAINTS
      3.3.2 SHIFTING TRENDS FROM SYNTHETIC COLORS TOWARDS NATURAL COLORS SYNTHETIC FOOD COLOR MARKET IS UNDER PRESSURE
      3.3.3 NATURAL COLORS ARE MORE DIFFICULT TO WORK WITH
      3.3.4 STRINGENT AND EXPENSIVE CERTIFICATION REQUIRED FOR FOOD COLOR BEFORE BEING USED
3.4 OPPORTUNITIES
      3.4.1 GROWTH OF COLOR STILL EXIST IN EMERGING MARKETS AND SHIFTING TRENDS TOWARDS NATURAL COLORS
      3.4.2 OPPORTUNITIES FOR NUTRACEUTICALS AGENTS AS FOOD COLORANTS
3.5 PORTER’S FIVE FORCE ANALYSIS
      3.5.1 BARGAINING POWER OF SUPPLIER
      3.5.2 BARGAINING POWER OF BUYERS
      3.5.3 THREAT OF NEW ENTRANTS
      3.5.4 THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
      3.5.5 RIVALRY AMONG EXISTING COMPETITORS
3.6 MARKET ATTRACTIVENESS ANALYSIS
      3.6.1 GLOBAL SYNTHETIC FOOD COLORANTS MARKET ATTRACTIVENESS
      3.6.2 GLOBAL NATURAL FOOD COLORANTS MARKET ATTRACTIVENESS
      3.6.3 GLOBAL NATURAL IDENTICAL FOOD COLORANTS MARKET ATTRACTIVENESS
3.7 COMPANY MARKET SHARE ANALYSIS

CHAPTER 4 FOOD COLORANTS MARKET BY APPLICATION
4.1 INTRODUCTION
      4.1.1 FOOD COLORANTS MARKET VOLUMES BY APPLICATION, 2012 - 2018 (TONS) 
      4.1.2 FOOD COLORANTS MARKET REVENUES BY APPLICATION, 2012 - 2018 (USD MILLION) 
4.2 FOOD
      4.2.1 MARKET BY FOOD VOLUMES & REVENUES ESTIMATE, 2009 – 2012 (TONS) (USD MILLION) 
      4.2.2 MARKET BY FOOD COLORS VOLUMES & REVENUES FORECAST, 2013  - 2018 (TONS) (USD MILLION) 
4.3 CSDS AND NON-ALCOHOLIC BEVERAGES
      4.3.1 MARKET BY CSDS AND NON –ALCOHOLIC BEVERAGES VOLUMES & REVENUES,  2009 – 2012 (TONS) (USD MILLION) 
      4.3.2 CSDS AND NON-ALCOHOLIC BEVERAGES VOLUMES & REVENUES FORECAST, 2013 – 2018 (TONS) (USD MILLION) 
4.4 ALCOHOLIC BEVERAGES
      4.4.1 ALCOHOLIC BEVERAGES VOLUMES & REVENUES ESTIMATE, 2009 – 2012 (TONS) (USD MILLION) 
      4.4.2 ALCOHOLIC BEVERAGES BY VOLUMES & REVENUES FORECAST, 2013 – 2018 (TONS) (USD MILLION) 

CHAPTER 5 FOOD COLORANTS MARKET BY TYPES
5.1 INTRODUCTION
      5.1.1 FOOD COLORANTS MARKET VOLUMES BY TYPES, 2012 - 2018 (TONS) 
      5.1.2 FOOD COLORANTS MARKET REVENUES BY TYPES, 2012 - 2018 (USD MILLION) 
5.2 SYNTHETIC FOOD COLORANTS
      5.2.1 SYNTHETIC FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
      5.2.2 SYNTHETIC FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
5.3 TYPES OF SYNTHETIC FOOD COLORS
      5.3.1. RED 40/ ALLURA RED
               5.3.1.1 SYNTHETIC FOOD COLOR RED 40/ ALLURA RED - VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
                5.3.1.2 SYNTHETIC FOOD COLOR RED 40/ ALLURA RED - VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.3.2. YELLOW NO. 5 (TARTRAZINE) 
               5.3.2.1 SYNTHETIC FOOD COLOR YELLOW NO.5 (TARTRAZINE) - VOLUMES & REVENUES, 2009-2012 (TONS) (USD MILLION) 
                5.3.2.2  SYNTHETIC FOOD COLOR YELLOW NO.5 (TARTRAZINE) - VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.3.3. YELLOW NO. 6
                5.3.3.1 SYNTHETIC FOOD COLOR YELLOW NO.6 - VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
               5.3.3.2 SYNTHETIC FOOD COLOR YELLOW NO.6 - VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
     5.3.4. OTHERS
                5.3.4.1 OTHER SYNTHETIC FOOD COLOR - VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
                5.3.4.2 OTHER SYNTHETIC FOOD COLOR - VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
5.3 NATURAL FOOD COLORANTS
      5.3.1 NATURAL FOOD COLORANTS MARKET - VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
      5.3.2 NATURAL FOOD COLORANTS MARKET - VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
5.4 TYPES OF NATURAL COLORS
      5.4.1. BETA CAROTENE
                5.4.1.1 BETA CAROTENE NATURAL FOOD COLOR MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
                5.4.1.2 BETA CAROTENE NATURAL FOOD COLOR VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.4.2. ASTAXANTHIN
               5.4.2.1 ASTAXANTHIN NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
               5.4.2.2 ASTAXANTHIN NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2013-2018 (TONS) (USD MILLION)
      5.4.3. ANTHOCYANINS
               5.4.3.1 ANTHOCYANINS NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
               5.4.3.2 ANTHOCYANINS NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.4.4. ANNATTO
                5.4.4.1 ANNATTO NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
                5.4.4.2 ANNATTO NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST 2013-2018 (TONS) (USD MILLION) 
       5.4.5 OTHERS
                5.4.5.1  OTHER NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
               5.4.5.2 OTHER NATURAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST 2013-2018 (TONS) (USD MILLION) 
5.5 NATURAL IDENTICAL COLORANTS
     5.5.1 NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
     5.5.2 NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
5.6 NATURAL IDENTICAL COLORANT TYPES
      5.6.1 OTHERS MIXED CAROTENES
               5.6.1.1 OTHER MIXED CAROTENES NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
               5.6.1.2 OTHER CAROTENES NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.6.2 LUTEIN
             5.6.2.1 LUTEIN NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
              5.6.2.2 LUTEIN NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST 2013-2018 (TONS) (USD MILLION) 
      5.6.3 CANTHAXANTHIN
              5.6.3.1 CANTHAXANTHIN NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
              5.6.3.2 CANTHAXANTHIN NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.6.4 LYCOPENE
             5.6.4.1 LYCOPENE NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
              5.6.4.2 LYCOPENE NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.6.5 CURCUMIN
               5.6.5.1 CURCUMIN NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
               5.6.5.2 CURCUMIN NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.6.6 TITANIUM DIOXIDE
              5.6.6.1 TITANIUM DIOXIDE NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
              5.6.6.2 TITANIUM DIOXIDE NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
      5.6.7 OTHERS
              5.6.7.1 OTHER NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
              5.6.7.2 OTHER NATURAL IDENTICAL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
5.7 CARAMEL
      5.7.1 CARAMEL FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
       5.7.2 CARAMEL FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 

CHAPTER 6 GEOGRAPHICAL ANALYSIS
6.1 INTRODUCTION
      6.1.1 GLOBAL FOOD COLORANTS MARKETS VOLUMES  BY GEOGRAPHY 2012 - 2018 (TONS) 
      6.1.2 GLOBAL FOOD COLORANTS MARKETS REVENUES  BY GEOGRAPHY 2012 - 2018 (USD MILLION) 
6.2 NORTH AMERICA
      6.2.1 NORTH AMERICA FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
      6.2.2 NORTH AMERICA FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
6.3 EUROPE
      6.3.1 EUROPE FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
      6.3.2 EUROPE  FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
6.4 ASIA PACIFIC
      6.4.1 ASIA PACIFIC FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
      6.4.2 ASIA PACIFIC FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 
6.5 ROW
      6.5.1 ROW FOOD COLORANTS MARKET VOLUMES & REVENUES ESTIMATE, 2009-2012 (TONS) (USD MILLION) 
      6.5.2 ROW FOOD COLORANTS MARKET VOLUMES & REVENUES FORECAST, 2013-2018 (TONS) (USD MILLION) 

CHAPTER 7 COMPANY PROFILES
7.1 GNT GROUP
      7.1.1 COMPANY OVERVIEW
      7.1.2 KEY PRODUCTS
      7.1.3 BUSINESS STRATEGIES
      7.1.4 SWOT ANALYSIS: 
      7.1.5 RECENT DEVELOPMENTS
7.2 SAN-EI GEN F.F.I. INC
      7.2.1 COMPANY OVERVIEW
      7.2.2 KEY PRODUCTS
      7.2.3 FINANCIAL OVERVIEW
      7.2.4 BUSINESS STRATEGIES
      7.2.5 SWOT ANALYSIS 
7.2.6 RECENT DEVELOPMENTS
7.3 DD WILLIAMSON 
      7.3.1 COMPANY OVERVIEW
      7.3.2 KEY PRODUCTS
      7.3.3 BUSINESS STRATEGIES
      7.3.4 SWOT ANALYSIS: 
      7.3.5 RECENT DEVELOPMENTS
7.4 NATUREX 
      7.4.1 COMPANY OVERVIEW
      7.4.2 KEY PRODUCTS
      7.4.3 BUSINESS STRATEGIES
      7.4.4 SWOT ANALYSIS: 
      7.4.5 RECENT DEVELOPMENTS
7.5 SENSIENT TECHNOLOGIES CORPORATION 
      7.5.1 COMPANY OVERVIEW
      7.5.2 KEY PRODUCTS
      7.5.3 FINANCIAL OVERVIEW
      7.5.4 BUSINESS STRATEGIES
      7.5.5 SWOT ANALYSIS 
      7.5.6 RECENT DEVELOPMENTS
7.6 DSM 
      7.6.1 COMPANY OVERVIEW
      7.6.2 KEY PRODUCTS
      7.6.3 FINANCIAL OVERVIEW
      7.6.4 BUSINESS STRATEGIES
      7.6.5 SWOT ANALYSIS 
      7.6.6 RECENT DEVELOPMENTS
7.7 WILD FLAVORS 
      7.7.1 COMPANY OVERVIEW
      7.7.2 KEY PRODUCTS
      7.7.3 BUSINESS STRATEGIES
      7.7.4 SWOT ANALYSIS: 
      7.7.5 RECENT DEVELOPMENTS
7.8 BASF 
      7.8.1 COMPANY OVERVIEW
      7.8.2 KEY PRODUCTS
      7.8.3 FINANCIAL OVERVIEW
      7.8.4 BUSINESS STRATEGIES
      7.8.5 SWOT ANALYSIS 
      7.8.6 RECENT DEVELOPMENTS
7.9 CARGILL 
      7.9.1 COMPANY OVERVIEW
      7.9.2 KEY PRODUCTS
      7.9.3 FINANCIAL OVERVIEW
      7.9.4 BUSINESS STRATEGIES
      7.9.5 SWOT ANALYSIS 
      7.9.6 RECENT DEVELOPMENTS
7.10 GNT GROUP 
      7.10.1 COMPANY OVERVIEW
      7.10.2 KEY PRODUCTS
      7.10.3 BUSINESS STRATEGIES
      7.10.4 SWOT ANALYSIS: 
      7.10.5 RECENT DEVELOPMENTS
7. 11 SAN-EI GEN F.F.I. INC 
      7.11.1 COMPANY OVERVIEW
      7.11.2 KEY PRODUCTS
      7.11.3 BUSINESS STRATEGIES
      7.11.4 SWOT ANALYSIS: 
      7.11.5 RECENT DEVELOPMENTS
7.12 LYCORED 
      7.12.1 COMPANY OVERVIEW
      7.12.2 KEY PRODUCTS
      7.12.3 BUSINESS STRATEGIES
      7.12.4 SWOT ANALYSIS: 
      7.12.5 RECENT DEVELOPMENTS
7.13 SETHNESS PRODUCTS 
      7.13.1 COMPANY OVERVIEW
      7.13.2 KEY PRODUCTS
      7.13.3 BUSINESS STRATEGIES
      7.13.4 SWOT ANALYSIS: 
      7.13.5 RECENT DEVELOPMENTS
7.14. DANISCO
      7.14.1 COMPANY OVERVIEW
      7.14.2 KEY PRODUCTS
      7.14.3 FINANCIAL OVERVIEW
      7.14.4 BUSINESS STRATEGIES
      7.14.5 SWOT ANALYSIS 
      7.14.6 RECENT DEVELOPMENTS

Market Overview



Issues with the use of synthetic food colors and the growing interest in natural products are some of the major factors driving the food colors market and their usage across the world. Food and drink manufacturers are focusing on the use of natural food colors for inclusion in their products. Food industry accounts for more than one third of the world market for food colors, ahead of soft drinks and alcoholic beverages market. Among various segments natural food colors are expected to witness significant growth as synthetic food colors are banned in most countries. Driven by the increasing demand from food and drink manufacturers, food colors industry is growing at a stupendous rate. Color is an important quality of the food that not only provides appealing look but also enhances appetite and digestion. 

Market Segmentation 
  • Based on type:
  • Synthetic Colors
  • Natural Colors
  • Natural Identical Colors
  • Coloring Foodstuffs
This research report on food colors industry analyzes this market depending on its market segments and major geographies. It is comprehensive analysis of current market trends, market growth drivers, restraints, industry structure, and market predictions for upcoming years. This report includes analysis of recent technological developments in food colors market, Porter’s fiver force analysis and complete company profiles of top industry players. It also includes review of micro and macro factors significant with respect to existing market players and new entrants with value chain analysis. 

The major geographies covered under this research study are 
  • North America
  • Asia-Pacific
  • Europe 
  • Rest of the World 
Key Players 

The major players in this industry are Sensient Technologies Corporation, Roha Dyechem, Chr. Hansen, San-Ei Gen F.F.I. Inc, DD Williamson, Sethness Products, DSM, WILD, Naturex, Phytone, Fiorio Colori, GNT Group, LycoRed, and others. 

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Free Market Analysis


Food colorants are ingredients primarily used to provide the desired shade to any food or beverage in order to render it visually more appealing. Food colorants are used not only in frozen, RTE (Ready to Eat) or processed foods, however also find numerous applications in carbonated drinks, alcoholic beverages as well as juices, sauces and so on. The global food color market comprises of synthetic, natural, natural-identical and caramel. Synthetic food colors are prepared using varieties of raw material such as sugar, starch, corn syrup, sodium benzoate, red 3, yellow 5, yellow 6 and blue 1 which are reacted and result in the formation of molecules from which a particular food color can be derived. Natural food colors are produced using raw materials which are extracted from vegetables or other naturally grown sources and which are physically reacted with water without any usage of chemical additives. In 2008, synthetic food color occupied the largest market share at 42% followed by natural food color market which occupied 27% of the total market. 

The global natural food colorants market is dominated by Beta carotene which is also the fastest growing natural color growing at a rate of close to 4.3% for the next five years. Beta carotene is also the most widely used carotenoid and a vital source for Vitamin A. Owing to its capacity to act as a colorant as well as a nutraceutical ingredient, beta carotene is expected to be the most promising product in the natural colors market in the near future. However, the only factor preventing this market from being highly attractive is the competition. 

Being part of the processed food business, colorants and pigments are heavily regulated by FDA in the U.S. and REACH in the EU in terms of product applications, specifications and certifications. Although the demand for food colorants in dominated by Europe, Asia Pacific is expected to be the most promising market in the near future. In 2018, it is expected that the total usage of food colors will increase up to xxxx tons. The usage of food colors by European countries will drastically reduce due to increasing regulatory intervention as a ban on synthetic food colors is under evaluation.
 

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