Over the years the global food allergy and intolerance products market has developed from nascent to mainstream. The global food allergy and intolerance products market has enormous growth prospects due to increasing number of people with allergies and sensitivity towards specific foods. Growth in the market of such foods is mainly due to more and more people embracing foods which are gluten-free and wheat-free. Moreover, people are shifting their food habits due to an individual choice towards leading a healthier lifestyle. Also rise in education and advancements in diagnostic technologies results in more diagnosed incidence of diseases.
Initially intolerance foods where confined only to pharmacies and wellness food shops but now such products are occupying shelves of the mainstream supermarkets and grocery shops due to rising popularity of such products along with increasing product pipeline. Large multi-retail players are coming up with their own in-house ranges of gluten-free foods such as bakery items, cereal goods, sauces, meat items and pizza. Supermarkets are also advertising intolerance food on-line to attract the customers. With increasing popularity of intolerance food, it is entering the restaurant domain as well with allergen-free items present in their menus.
The United States occupies the major share of the overall food allergy and intolerance products market due to rising incidences of food allergy by about 18%, over the last few years. This fact has helped the region to turn out to be the most attractive market for the intolerance foods market. In U.S., about 34.5 million to 45 million people are allergic to lactose. Also, some percent of Native Americans and African Americans are also allergic to lactose. This makes the U.S. the world’s largest market for gluten-free products.
Major players profiled in the report include General Mills, Pamelas Goods, Alpro UK Ltd, Nutrition Point Ltd, Amys Kitchen, Enjoy Life Natural Brands LLC, Dr Schar, Gluten Totally Free Foods Ltd, Livwell Ltd, Glutino Food Group, Semper AB, among others.
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