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Published Date: 2015-07-28Number of Pages: 58

Baby Drinks (Infant Formula, Baby Juice) Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021

In terms of revenue, Europe baby drinks market is expected to increase at a CAGR of 3.5% in terms of revenue during the forecast period from 2015 to 2021 to reach a market size of USD 20,402.9 million by 2021. The baby drinks market was valued at USD 15,930.9 million in 2014. In terms of volume, The Europe baby drinks market is expected to increase at a CAGR of 3.2% in terms of revenue during the forecast period from 2015 to 2021 to reach a market size of 2439.6 kg million by 2021. The baby drinks market was valued at 1953 kg million in 2014.

The Europe baby drinks market is expected to witness steady growth throughout the forecast period due increase in demand for breast milk substitutes as well as the busy lifestyle of consumers in countries such as U.K., France, Spain, and Germany. Trends show that baby juice has low penetration rate in the market, and its demand is expected to remain sluggish during the forecast period. The increasing number of working women, rising birth rate, and higher demand for breastfeeding alternatives are the major factors driving the baby drinks market in Europe.

The baby drinks market has been segmented by type into infant formula and baby juice. Baby juice is further sub-segmented into concentrated baby juice and ready-to-drink baby juice. The report provides an understanding of the volume (kg million) and value (USD million) of baby drinks consumption. The forecast from 2015 to 2021 is also provided in the report, which highlights current and future market trends.

Demand for baby juice is rising across Europe due to its popularity in the region. However, baby juice has a low penetration rate, as the distribution channels for it have not been properly established. Consumers prefer infant formula due to changing lifestyles and rise in the number of working women. Moreover, infant formula is also considered as the primary source of nutrition for babies. Busy lifestyles and the need for breast milk substitutes are expected to boost demand for baby drinks. Moreover, the high nutrition content of baby drinks, and doctors’ preference for baby drinks are also factors that are expected to drive the growth of this market in the major countries of Europe including U.K., France, Spain, and Germany among others during the forecast period.

Increasing varieties of products, health and wellness trends, and active promotions by baby drinks manufacturers are the drivers for growth of the baby drinks market in Europe. Among the different types of baby drinks, infant formula is estimated to have the most significant growth over the forecast period, as it is the best substitute for breast-feeding and its considered by parents to be a good source of nutrition for their babies. 

Infant formula dominated the baby drinks market in France. Demand for infant formula is expected to remain high during the forecast period as it is considered the best substitute for breast milk. However, the low penetration rate of baby juice is acting as a restraint to the growth of this market. Leading players in the France baby drinks market include Danone SA, Nestlé SA, and Hipp among others. Increase in demand for standard infant formula and government initiatives to promote bearing of children, due to the decreasing birth rates, are driving growth of the baby drinks market in France. Moreover, the government in France is highly sensitive towards the baby population and provides subsidies on baby food and baby drinks.

Trends show that parents generally prefer natural ingredients in baby drinks. They are also ready to pay premium prices for improved quality of baby drinks products, as the quality and health quotient of food products are important factors influencing their purchase decisions. The baby drinks market in the U.K. has experienced dynamic growth over the past few years, and the demand for baby drinks is expected to be high in the near future. The growing number of working women, the trend of starting a family later in life, and changing lifestyles are the main drivers for the growth of the baby drinks market in the U.K.

Infant formula leads the baby drinks market as it has become the accepted breast milk substitute and is able to serve as both a supplement to feeding as well as an infant’s sole source of nutrition. Baby juice is expected to register a CAGR of 3.1% in terms of revenue over the forecast period due to increasing demand for ready-to-drink products among consumers.

Key players have been profiled with attributes such as company details, financial overview, key developments, historical roadmap, and strategy and future roadmap in the field of baby drinks. Key players in the baby drinks market include Nestlé SA, Heinz Co. and Danone SA and Mead Johnson Nutrition among others.

baby-drinks-2016-market

 

 

Chapter 1 Preface

1.1 Report Description

     1.1.1 Market segmentation

1.2 Research Methodology

 

Chapter 2 Executive Summary

2.1 Europe Baby Drinks Market Snapshot, 2014 – 2021 (USD million)

2.2 Europe Baby Drinks Market, 2014 – 2021 (USD million)

2.3 Europe Baby Drinks market, 2014 – 2021 (Kg million)

 

Chapter 3 Europe Baby Drinks Market, by Country- 2014-2021

3.1 Spain

     3.1.1 Baby Drinks Market: By Type

     3.1.2 Spain Baby Drinks Company Share

     3.1.3 Spain Baby Drinks Distribution Channel, share, 2014 (%)

3.2 Germany

     3.2.1 Baby Drinks Market: By Type

     3.2.2 Germany Baby Drinks Company Share

     3.2.3 Germany Baby Drinks Distribution Channel, share, 2014 (%)

3.3 France

     3.3.1 Baby Drinks Market: By Type

     3.3.2 France Baby Drinks Company Share

     3.3.3 France Baby Drinks Distribution Channel, share, 2014 (%)

3.4 Italy

     3.4.1 Baby Drinks Market: By Type

     3.4.2 Italy Baby Drinks Company Share

     3.4.3 Italy Baby Drinks Distribution Channel, share, 2014 (%)

3.5 U.K.

     3.5.1 Baby Drinks Market: By Type

     3.5.2 U.K. Baby Drinks Company Share

     3.5.3 U.K. Baby Drinks Distribution Channel, share, 2014 (%)

3.6 Sweden

     3.6.1 Baby Drinks Market: By Type

     3.6.2 Sweden Baby Drinks Company Share

     3.6.3 Sweden Baby Drinks Distribution Channel, share, 2014 (%)

3.7 Rest of Europe

     3.7.1 Baby Drinks Market: By Type

 

Chapter 4 Company Profiles

4.1 Nestle S.A.

4.2 H.J. Heinz Company

4.3 Mead Johnson Nutrition Company

4.4 Danone

4.5 HiPP GmbH & Co. Vertrieb KG

List of Figures 

 

FIG. 1 Europe Baby Drinks Market, 2014 – 2021 (USD million)

FIG. 2 Europe Baby Drinks Market, 2014 – 2021 (Kg million)

FIG. 3 Spain Baby Drinks Market, Value Vs Volume, Market Size, 2014– 2021 (USD Million)

FIG. 4 Spain Baby Drinks Company Share, 2014 (Value %)

FIG. 5 Spain Baby Drinks Distribution Channel, 2014 (Value %)

FIG. 6 Germany Baby Drinks Market, Value Vs Volume, Market Size , 2014 – 2021 (USD Million)

FIG. 7 Germany Baby Drinks Company Share, 2014 (Value %)

FIG. 8 Germany Baby Drinks Distribution Channel, 2014 (Value %)

FIG. 9 France Baby Drinks Market, Value Vs Volume, Market Size, 2014– 2021 (USD Million)

FIG. 10 France Baby Drinks Company Share, 2014 (Value %)

FIG. 11 France Baby Drinks Distribution Channel, 2014 (Value %)

FIG. 12 Italy Baby Drinks Market, Value Vs Volume, Market Size, 2014– 2021 (USD Million)

FIG. 13 Italy Baby Drinks Company Share, 2014 (Value %)

FIG. 14 Italy Baby Drinks Distribution Channel, 2014 (Value %)

FIG. 15 . U.K. Baby Drinks Market, Value Vs Volume, Market Size, 2014– 2021 (USD Million)

FIG. 16 U.K. Baby Drinks Company Share, 2014 (Value %)

FIG. 17 U.K. Baby Drinks Distribution Channel, 2014 (Value %)

FIG. 18 Sweden Baby Drinks Market, Value Vs Volume, Market Size, 2014– 2021 (USD Million)

FIG. 19 Sweden Baby Drinks Company Share, 2014 (Value %)

FIG. 20 Sweden Baby Drinks Distribution Channel, 2014 (Value %)

FIG. 21 Rest of Europe Baby Drinks Market, Value Vs Volume, Market Size, 2014– 2021 (USD Million)

List of Tables

 

TABLE 1 Europe Baby Drinks Market Snapshot 2014 Vs 2021

TABLE 2 Spain Infant Formula, Market Analysis (2014 – 2021)

TABLE 3 Spain Baby Juice Market Analysis (2014 – 2021)

TABLE 4 Spain Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 5 Spain Ready To Drink Baby Juice Market Analysis (2014 – 2021)

TABLE 6 Spain Baby Drinks Company Share, 2014(%)

TABLE 7 Germany Infant Formula, Market Analysis (2014 – 2021)

TABLE 8 Germany Baby Juice Market Analysis (2014 – 2021)

TABLE 9 Germany Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 10 Germany Ready To Drink Baby Juice Market Analysis (2014 – 2021)

TABLE 11 Germany Baby Drinks Company Share, 2014 (%)

TABLE 12 France Infant Formula Market Analysis (2014 – 2021)

TABLE 13 France Baby Juice Market Analysis (2014 – 2021)

TABLE 14 France Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 15 France Ready To Drink Baby Juice Market Analysis (2014 – 2021)

TABLE 16 France Baby Drinks Company Share, 2014(%)

TABLE 17 Italy Infant Formula, Market Analysis (2014 – 2021)

TABLE 18 Italy Baby Juice Market Analysis (2014 – 2021)

TABLE 19 Italy Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 20 Italy Ready To Drink Baby Juice Market Analysis (2014 – 2021)

TABLE 21 Italy Baby Drinks Company Share, 2014(%)

TABLE 22 U.K. Infant Formula, Market Analysis (2014 – 2021)

TABLE 23 U.K. Baby Juice Market Analysis (2014 – 2021)

TABLE 24 U.K. Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 25 U.K. Ready To Drink Baby Juice Market Analysis (2014 – 2021)

TABLE 26 U.K. Baby Drinks Company Share, 2014(%)

TABLE 27 Sweden Infant Formula, Market Analysis (2014 – 2021)

TABLE 28 Sweden Baby Juice Market Analysis (2014 – 2021)

TABLE 29 Sweden Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 30 Sweden Ready To Drink Baby Juice Market Analysis (2014 – 2021)

TABLE 31 Sweden Baby Drinks Company Share, 2014(%)

TABLE 32 Rest of Europe Infant Formula, Market Analysis (2014 – 2021)

TABLE 33 Rest of Europe Baby Juice Market Analysis (2014 – 2021)

TABLE 34 Rest of Europe Concentrated Baby Juice Market Analysis (2014 – 2021)

TABLE 35 Rest of Europe Ready To Drink Baby Juice Market Analysis (2014 – 2021)

 

Baby drinks consists of infant formula and baby juice. Baby juice refers to all types of natural fruit juices specially prepared for babies up to three years of age. Heinz All Ages and Gerber Ready-To-Drink Pear Juice are some of the major baby juice products. Infant formula is prepared from dried milk. Water is added into the dry milk for rehydration purpose. Infant formula contains all the vital nutrients and is a perfect complement of breast milk.

 

Baby drinks market in Europe is estimated to be affected by various patterns of demand in the different countries of Europe. Changes in lifestyle and high nutrition content of infant formula are the main reasons for consumer preference towards infant formula. In addition to that, increase in number of working mothers have increased the demand for infant formula as they do not have enough time to breast feed their babies. Major factors responsible for the growth of infant formula includes busy lifestyles, high nutrition content and infant formula as a substitute for breast milk in the major countries of Europe. Major countries include U.K, France, Germany, Italy, Sweden and Spain among others. The distribution channel of baby juice is not so well established as infant formula with low penetration rate. Moreover high sugar content of baby juice makes it a less preferable option.

 

New product portfolio and increasing health consciousness among parents coupled with rigorous promotions by baby drinks manufacturers are the key drivers propelling to the growth of the baby drink market in Europe. Infant formula is the most popular category of baby drink among different kinds of baby drinks, as it is a well established substitute of breast milk and parents are becoming more conscious about the health of their babies and nutrition content of baby drinks.

 

Baby drink market in Europe is segmented by product type into infant formula and baby juice. Baby juice market is further segmented into ready to drink baby juice and concentrated baby juice. The market for ready to drink baby juice is larger than concentrated baby juice market due to no preparation time involved in it. Infant formula dominated the baby drink market in 2014 and this trend is expected to continue throughout the forecast period of 2015 to 2021. Understanding of volume (Kg million) and value (USD million) of baby drinks is provided in the report. The study also provides forecast from 2015-2021 and highlights current and future market trends. Analysis of distribution channel and brand shares of baby drinks in Spain, U.K, France, Germany, Italy, Sweden and Rest of Europe is also provided in the report.

 

Geography wise, the market has been segmented into Spain, U.K, France, Germany, Italy, Sweden and Rest of Europe. Sweden is expected to experience the highest growth rate over the forecast period. Branded baby drinks and high nutrition content of infant formula is expected to drive the baby drink market in Sweden as the parents are eager to provide a well balanced diet to their babies. Moreover, lifestyle changes and increase in number of women who are working is also estimated to drive the demand for baby drinks.

 

Breast milk alone is not sufficient for providing all the nutrition requirement of growing babies. Hence, baby drinks serves as perfect complement of breast milk. This factor is expected to propel the demand for baby drinks as all the vital nutrients essential for the growth of babies is included in it. In addition to that, the company market share analysis of major players and suppliers in these regions are included in the report. Moreover, baby drinks type in Spain, U.K, France, Germany, Italy, Sweden and Rest of Europe are covered in the report.

 

Leading players included in the report are Mead Johnson Nutrition Company, HiPP GmbH & Co, Nestle S.A., Danone and H.J. Heinz Company among others. Baby drinks in Europe is mainly distributed through convenience stores hypermarkets, pharmacies and supermarkets.


 
 
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