Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market - An Overview

The global digitally printed wallpaper market is expected to witness moderate growth during the forecast period between 2021 and 2031. 

Digitally printed wallpapers refer to a non-contact printing method that is deployed on different types of media, produced from a digital image.

Digitally printed wallpapers are deployed by wallpaper manufacturers to develop small runs of wallpaper, which decreased the stock requirements and assists to reduce the cost per unit for small-sized runs. This has helped increase the product demand and contributed to the growth of the global digitally printed wallpaper market.

COVID-19 pandemic adversely affected the growth in the global digitally printed wallpaper market. With governments imposing strict social distancing regulations and lockdowns in a bid to contain the spread of the virus, wallpaper substrate manufacturing units were forced to function with reduced labor force or shut down permanently.

This impacted the sales and demand for digitally printed wallpapers and, in turn, affected the growth in the overall market, too.

Digitally Printed Wallpaper Market - Trends and Opportunities

Rising deployment of digitally printed wallpapers in both commercial and residential sectors is the key growth driver for the global digitally printed wallpaper market.

Also, increasing awareness about the different advantages of deploying digitally printed wallpapers is expected to fuel product demand and contribute to the growth of the global digitally printed wallpaper market, in the coming years.

In addition to this, digitally printed wallpapers have been found to be more durable and easy to maintain than traditional wallpapers, leading to higher demand and propelling the overall digitally printed wallpaper market.

Inkjet printing technology is expected to make the largest contribution to the overall digitally printed wallpaper market because of rising demand for faster, commercial color printing inkjet systems in leading economies, globally.

Residential end-use segment is anticipated to contribute the most to the global digitally printed wallpaper market in future because of increasing product demand for home interior decorations and in living rooms of various residences.

Digitally Printed Wallpaper Market - Competitive Landscape

The global digitally printed wallpaper market is extremely competitive, with the presence of several leading players, many of whom have become successful owing to years of delivering consistent results.

Many of these leading players are expected to account for a large share in the overall digitally printed wallpaper market, in the coming years.

Prominent digitally printed wallpaper market players could engage in growth strategies such as novel product launches in a bid to gain a competitive edge over other players.

In October 2019, Muraspec Group launched three new designs used for wallcovering purposes, namely Tweed, Sorrento, and Novaro, which have found high demand in both the commercial and residential sectors.

Collaboration with smaller players could help well-established digitally printed wallpaper market players expand their market presence and increase their revenue shares.

Some of the leading players in the global digitally printed wallpaper market include Muraspec Group, MX Display, A.S Creation Tapeten AG, Hollywood Monster, and Great Wall Custom Coverings.

Digitally Printed Wallpaper Market - Regional Assessment

The global digitally printed wallpaper market is divided into four regions, namely, North America, Asia Pacific, Europe, and rest of the world.

North America is anticipated to be the dominant region in the global digitally printed wallpaper market in future because of increasing investments in improving the infrastructure by governments in countries such as US and Canada.

Asia Pacific is expected to offer lucrative opportunities for the overall digitally printed wallpaper market because of increasing deployment of digital technology in different industries in countries such as India and China.

Europe is anticipated to witness strong growth in the digitally printed wallpaper market because of increased presence of well-established market players in countries such as Germany and Italy.

The rest of the world is expected to witness moderate growth in the global digitally printed wallpaper market, in the years ahead.