Digital terrestrial television is an advanced technology of analog television and evolution of broadcast television. Digital television market is designed to offer quality television experience to customers. In terrestrial implementation of digital television technology, instead of cable television and satellite connection, conventional antenna is used to provide better quality experience.
Western Europe, France, Denmark, Spain, Norway and Sweden have successfully completed analog switch-off (ASO) and have become fully digitalized. There was a large potential market for DTT receivers in UK, Japan, Italy, Portugal, South Korea and Canada, which were on the edge of completing analog switch-off by 2012. Countries like India, U.S, China, Romania, Mexico and Russia with huge population are expected to shift to digitalization by 2015.
On the basis of platform for DTT receivers, the market is divided into: Pay TV platform, FTA Platform and Hybrid Platform. Upfront growth is expected for DTT receivers in next five years. This market is driven by wide spread popularity of digitalization in developed and developing countries. Affordability of terrestrial TV is a major factor for growth as customers have to pay only a single upfront amount for the receivers without any other subscription cost. Growth in emerging countries like India, China and Brazil will drive the market for DTT receivers in future. Growth in U.S and Europe DTT receivers market looks saturated.
Some of the market players in DTT receivers market include DiBcom S.A, Hauppauge Digital Inc, Abilis Systems, Onkyo USA Corporation, Siano Mobile Silicon Ltd, Koninklijke Philips Electronics N.V, Pace Plc, Silicon Laboratories, Inc., Thomson Broadcast., TechniSat Digital GmbH etc.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
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- Market structure
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