The digital photography market constitutes products that enable digital photography. Digital photography uses an array of light sensitive sensors to capture the image focused by the lens, as opposed to an exposure on light sensitive film. The captured image then is stored as a digital file ready for digital processing (color correction, sizing, cropping, etc.), viewing or printing. Digital photography has also been adopted by many amateur snapshot photographers, who take advantage of the convenience of sending images by email, placing them on the World Wide Web.
The Digital Photography Market Report will include market sizing and information on major market segments for both products and applications, Products covered include digital cameras, lenses, quality printers, interchangeable lenses, image sensors, camera cell phones, and digital storage. Applications include professional photography and photographers, image editing and management software.
The digital photography market was valued at USD 64.90 billion last year; the global market is estimated to reach USD 82.5 billion by year 2016 at a constant growth rate of 4% per year. However the digital photo printing market is about to lose on revenue generation upto USD 300 million, whereas, the digital camera and lenses market will boom due to increase in demand and affordable prices.
In markets which are matured like Europe, U.S, Japan and Asian countries, innovation is the driver which can carry forward the demand for digital photography and offer a platform for replacement sales. Upgraded connectivity with other devices in the digital imaging landscape is the one advancement which can be implemented. Connectivity is something which can help the digital photography market to do well. However, digital cameras have a threat from smart phones and camera phones which enable seamless and instant sharing of photographs. Manufactures and vendors will have to work upon the technology, bringing about newer innovations to ensure connectivity of digital cameras like that of smart phones and camera phones to make certain that their products remain superior to other devices in the market.
Wireless cameras will drive photography into newer markets. Digital and video cameras will rapidly evolve into network devices, creating fresh opportunities for wireless operators, manufacturers and film suppliers. That is one of the conclusions which can be interpreted on the study of digital photography markets. Digital cameras will access PCs and the Internet via wireless links, achieving new levels of convenience and capability.
Digital photography has its advanced applications in specialized industries like medical applications, surgeries, industrial applications in automobiles, manufacturing, internet based photo sharing, photo kiosk market etc. Some of the major players in the digital photography market include Sony, Konica, Canon, Minolta and Samsung.
