The booming online marketing sector and the substantial media content are the primary driving forces behind the stupendous growth of the global digital asset management (DAM). The affordable cloud-based solutions are expected to push this market further in the coming years. TMR findings suggest, the global digital asset management market was valued at US$1.44 bn in 2015. However, analysts indicate that the opportunity in this market will be worth US$7.48 bn by 2024, rising at a CAGR of 18.8% between 2016 and 2024.
Benefits of DAM Create New Opportunities
The benefits of DAM solutions over conventional alternatives are anticipated to provide this market with the much-needed impetus in the coming years. Several organizations are adopting these solutions as it offers them affordable solutions organizations to store, manage, retrieve, and share data.
Currently, the SMEs are the biggest target audience of the DAM players, which is encouraging the operating companies to customize their solutions and meet the specific demands of the small players. The biggest restraint in the global DAM market is the initial high investment. The lack of knowledge about the right DAM solution is also acting a major deterrent to the overall market.
DAM Solutions form the Backbone of Media and Entertainment Industry
The biggest end user of DAM solutions is the media and entertainment industry. As of 2015, this end user segment accounted for 27.1% share in overall market due to multiple uses of these solutions and their numerous advantages being realized by the industry on the whole.
Today, the media and entertainment industry largely depends on the installation and smooth functioning of the DAM solutions as it eases out the process of saving, managing, and recollecting an immeasurable volume of video, audio, images, and other files. Management of these digital assets has become far easier with DAM solutions, thus making them an integral part of the industry.
Cloud-Based DAM Solutions Will Win Over Conventional Solutions
The majority of the end users in the DAM market are likely to opt for cloud-based services due to several reasons. The conventional alternatives such as on-premise solutions and hybrid will be phased out gradually despite better bandwidth due to their cost-intensive nature. The cloud-based software segment will dominate the global DAM market as it will bring out operation efficiency by reducing the cost of a dedicated IT department.
In terms of geography, North America is leading the global digital assets market as the evolution of social media has in the region has become ubiquitous. The generation of tremendous amounts of content due to social media has encouraged marketers to use DAM solutions in order to reach out to a mass audience in the shortest possible time. Furthermore, as analytics are gaining a huge demand in North America, vendors are focusing towards covering DAM solutions and analytics to provide customized tools to consumers. This trend has coaxed DAM vendors to provide topnotch analytics tools, thereby stiffening the competition in the regional market.
Key Players Vying for Higher Revenues in the DAM Market
Some of the important players operating in the global DAM market are North Plains Systems Corp., OpenText Corporation, ADAM Software NV, Widen, MediaBeacon, Inc., Celum, Hewlett-Packard Company, WebDAM, Bynder, Canto, Inc., and NetXposure, Inc. These players are looking at developing DAM solutions that will help marketers understand the market dynamics and trends better with customized analytics and observations.
Table of Content
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
2. Executive Summary
2.1. Global Digital Asset Management Market Snapshot
2.2. Global Digital Asset Management Market Revenue, 2014 – 2024 (US$ Mn) and Year-on-Year Growth (%)
3. Global Digital Asset Management Market Analysis, 2014 – 2024 (US$ Mn)
3.2. Key Trends Analysis
3.3. Market Dynamics
3.4. Global Digital Asset Management Market Revenue, By Component, 2014 – 2024 (US$ Mn)
188.8.131.52. System Integration
184.108.40.206. Operations and Maintenance
3.5. Global Digital Asset Management Market Revenue, By End-use, 2014 – 2024 (US$ Mn)
3.5.2. Telecom and IT
3.5.4. Government and Public
3.5.5. Museums and Art
3.5.8. Media and Entertainment
3.6. Competitive Landscape
3.6.1. Market Positioning of Key Players, 2015
3.6.2. Competitive Strategies Adopted by Leading Players
4. North America Digital Asset Management Market Analysis, 2014 – 2024 (US$ Mn)
4.1. Key Trends Analysis
4.2. North America Digital Asset Management Market Revenue, By Component, 2014 – 2024 (US$ Mn)
220.127.116.11. System Integration
18.104.22.168. Operations and Maintenance
4.3. North America Digital Asset Management Market Revenue, By End-use, 2014 – 2024 (US$ Mn)
4.3.2. Telecom and IT
4.3.4. Government and Public
4.3.5. Museums and Art
4.3.8. Media and Entertainment
4.4. North America Digital Asset Management Market Revenue, By Region, 2014 – 2024 (US$ Mn)
4.4.1. The U.S.
4.4.2. Rest of the North America
5. Europe Digital Asset Management Market Analysis, 2014 – 2024 (US$ Mn)
5.1. Key Trends Analysis
5.2. Europe Digital Asset Management Market Revenue, By Component, 2014 – 2024 (US$ Mn)
22.214.171.124. System Integration
126.96.36.199. Operations and Maintenance
5.3. Europe Digital Asset Management Market Revenue, By End-use, 2014 – 2024 (US$ Mn)
5.3.2. Telecom and IT
5.3.4. Government and Public
5.3.5. Museums and Art
5.3.8. Media and Entertainment
5.4. Europe Digital Asset Management Market Revenue, By Region, 2014 – 2024 (US$ Mn)
5.4.1. EU7 (The UK, Italy, Spain, France, Germany, Belgium and Netherlands)
5.4.3. Rest of Europe
6. Asia Pacific (APAC) Digital Asset Management Market Analysis, 2014 – 2024 (US$ Mn)
6.1. Key Trends Analysis
6.2. APAC Digital Asset Management Market Revenue, By Component, 2014 – 2024 (US$ Mn)
188.8.131.52. System Integration
184.108.40.206. Operations and Maintenance
6.3. APAC Digital Asset Management Market Revenue, By End-use, 2014 – 2024 (US$ Mn)
6.3.2. Telecom and IT
6.3.4. Government and Public
6.3.5. Museums and Art
6.3.8. Media and Entertainment
6.4. APAC Digital Asset Management Market Revenue, By Region, 2014 – 2024 (US$ Mn)
6.4.3. South East Asia
6.4.5. Rest of APAC
7. Middle-East and Africa (MEA) Digital Asset Management Market Analysis, 2014 – 2024 (US$ Mn)
7.1. Key Trends Analysis
7.2. MEA Digital Asset Management Market Revenue, By Component, 2014 – 2024 (US$ Mn)
220.127.116.11. System Integration
18.104.22.168. Operations and Maintenance
7.3. MEA Digital Asset Management Market Revenue, By End-use, 2014 – 2024 (US$ Mn)
7.3.2. Telecom and IT
7.3.4. Government and Public
7.3.5. Museums and Art
7.3.8. Media and Entertainment
7.4. MEA Digital Asset Management Market Revenue, By Region, 2014 – 2024 (US$ Mn)
7.4.2. South Africa
7.4.3. Rest of MEA
8. Latin America Digital Asset Management Market Analysis, 2014 – 2024 (US$ Mn)
8.1. Key Trends Analysis
8.2. Latin America Digital Asset Management Market Revenue, By Component, 2014 – 2024 (US$ Mn)
22.214.171.124. System Integration
126.96.36.199. Operations and Maintenance
8.3. Latin America Digital Asset Management Market Revenue, By End-use, 2014 – 2024 (US$ Mn)
8.3.2. Telecom and IT
8.3.4. Government and Public
8.3.5. Museums and Art
8.3.8. Media and Entertainment
8.4. Latin America Digital Asset Management Market Revenue, By Region, 2014 – 2024 (US$ Mn)
8.4.2. Rest of the Latin America
9. Company Profiles
9.1. North Plains System Corp.
9.1.1. Company Details (HQ, Foundation Year, Employee Strength)
9.1.2. Market Presence, By Segment and Geography
9.1.3. Key Developments
9.1.4. Strategy and Historical Roadmap
9.1.5. Revenue and Operating Profits
* Similar details are provided for all the players mentioned below
9.2. OpenText Corporation
9.4. NetXposure, Inc.
9.5. MediaBeacon, Inc.
9.6. Hewlett-Packard Company
9.8. ADAM Software NV
9.10. Canto, Inc.
The digital asset management (DAM) market report provides analysis for the period 2014–2024, wherein the period from 2016 to 2024 is the forecast and 2015 is the base year. The report covers all the major trends and technologies playing a key role in the DAM market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on the DAM market’s growth throughout the above forecast period in terms of revenue (in US$ Mn), across different geographies, including North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
The market overview section of the report demonstrates the market dynamics and trends, such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. An impact analysis of key trends has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall scenario of the DAM market, globally. Moreover, the report provides an overview of the various strategies of key players in the market.
The report segments the global DAM market on the basis of components into software and services. Further, the software segment has been subdivided into deployment types that include on-premise, hybrid, and cloud. Furthermore, the DAM services segment is classified into consulting, system integration, and operation and maintenance. Depending on end-use, the DAM market is divided into banking, financial services, and insurance (BFSI); retail; telecom and IT; healthcare; museums and art; manufacturing; government and public, media and entertainment, education; healthcare; hospitality; and others. Thus, the report provides in-depth cross-segment analysis of the DAM market and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels.
The report also highlights the competitive landscape of the DAM market, thereby positioning all the major players according to their geographic presence and key recent developments. The comprehensive DAM market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the DAM market’s growth.
North Plains Systems Corp., OpenText Corporation, Widen, NetXposure, Inc., MediaBeacon, Inc., Hewlett-Packard Company, WebDAM, ADAM Software NV, Bynder, Canto, Inc., and Celum are some of the major players operating within the global DAM market and have been profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.
Digital Asset Management Market
- System Integration
- Operation and Maintenance
- Telecom and IT
- Government and Public
- Museums and Art
- Media and Entertainment
- North America
- Asia Pacific
- Middle East and Africa
- Latin America