Digestive health drinks are the products which are primarily made to ease and overcome the symptoms of an overburdened digestive tract. The digestive health drinks also enables in preventing many digestive health problems such as indigestion, bloating and gas, gallstones, peptic ulcer disease which is the disease caused to first part of small intestine, irritable bowel disease and ulcerative colitis which is a chronic disease of large intestine. The examples of digestive health drinks are warm ginger tea, vegetable soups, buttermilk, yogurt, lemon water, herbal tea and coconut water. Hence digestive health drinks utilize natural and active ingredients such as vitamin B12, vitamin B6 and potassium, which are known to be particularly important for the health of the human digestive system.
Digestive Health Drinks Market: Segmentation
The digestive health drinks market is segmented on the basis of fermented dairy products, probiotics, prebiotics and digestive fruit beverages. The fermented dairy products primarily includes buttermilk, kefir and yogurt. Kefir is categorized into coconut kefir and milk kefir. The major benefits of fermented digestive health products includes enhanced digestibility and unique flavors which is expected to drive the market growth.
Probiotics represents bacteria which are beneficial for digestive system. The probiotics include probiotic beverages and acidophilus milk that contains a strain of healthy bacteria for the human digestive tract. DANACTIVE by DANONE is one of the popular probiotic drink with flavors like vanilla and strawberry in the U.S. Prebiotics stimulates the activity of advantageous bacteria in the gut by acting as a substrate for them. The digestive health drinks market is also segmented on the basis of digestive food enzymes such as protease, amylase, lactase, pepsin, pancreatic lipase and sucrose.
Digestive Health Drinks Market: Region-wise Outlook
The digestive health drinks market is segmented on the basis of region which includes North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan and Middle East and Africa. Asia Pacific captured the highest share in revenue of digestive health drinks market in 2015. Followed by it, North America and Europe. Rising significant growth potential for such products in emerging economies such as India and China is likely to further expand the growth of digestive health drinks market over the forecast period. Besides this, rising health consciousness along with changing lifestyle with fast paced living in Germany, France, Italy and Spain is expected to bolster the growth of Europe digestive health drinks market over the period 2016-2026.
Digestive Health Drinks Market: Drivers
The digestive health drinks market drivers are rising awareness among the customers, which is playing a vital role in the digestive health market, also increase in the natural and active elements present in the digestive health drinks such as probiotics and prebiotics is further expected to fuel the market growth. There is a high demand for the digestive health drinks in Asia due increasing awareness related to consumption of healthy drinks and food in Asia region. The increasing market for probiotics –based products is the major driver for the digestive health drinks. The growing demand among the consumers regarding the importance of high fiber consumption and acceptable bacteria in the gut to support a healthy digestive and immune system is expected to support demand for the digestive health drinks in the near future.
Digestive Health Drinks Market: Key Players
Some of the players identified across the value chain in digestive health drinks market include Danisco A/S, Danone SA, Nestle SA, Yakult Honsha Pvt Ltd, Arla Foods Inc., Clover Industries Ltd, Biogaia AB, General Mills Inc., Probi AB and Lifeway foods Inc. Danisco and Danone marked major share in terms of revenue in global digestive health drinks market in 2015. The companies are entering into formulation of various business strategies in order to expand their product portfolio in digestive health drinks. Research and development expenses are anticipated to rise by the manufacturers in order to gain the competitive edge in global digestive health drinks market over the coming few years.
The report covers exhaustive analysis on:
- Digestive Health Drinks Market Segments
- Digestive Health Drinks Market Dynamics
- Historical Actual Market Size, 2013 - 2015
- Digestive Health Drinks Market Size & Forecast 2016 to 2026
- Digestive Health Drinks Market Supply & Demand Value Chain
- Digestive Health Drinks Market Current Trends/Issues/Challenges
- Digestive Health Drinks Players Competition & Companies involved
- Digestive Health Drinks Market Technology
- Digestive Health Drinks Market Value Chain
- Digestive Health Drinks Market Drivers and Restraints
Regional analysis for Digestive Health Drinks Market includes:
- North America
- US & Canada
- Latin America
- Brazil, Argentina & Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint
The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.
The study is a source of reliable data on:
- Key market segments and sub-segments
- Evolving market trends and dynamics
- Changing supply and demand scenarios
- Quantifying market opportunities through market sizing and market forecasting
- Tracking current trends/opportunities/challenges
- Competitive insights
- Opportunity mapping in terms of technological breakthroughs
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market.
TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place. All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.